This'll be great for audio/visual

CBS Radio launched a video platform that enables its 140 radio stations to create personalized branded video players for station content, reports MediaBuyerPlanner.

Content can include music videos, artist interviews, live concert performances, breaking news and original programming. Advertisers will be able to sign on for in-video advertising or even branded players, Mediaweek writes.

David Goodman, president of digital media and integrated marketing for CBS Radio, said that in the near future, "every station will have a major video component."

Last fall, CBS Radio gave its websites an infusion of video content through a deal with Truveo, which lets users search and browse tens of millions of videos from thousands of sources across the web.

Radio companies are exploring ways to monetize the web to compensate for slipping ad revenues at terrestrial stations.