CBS News is partnering with AdMob and other firms to enhance its mobile advertising options, reports MediaWeek.

AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media have signed agreements to provide CBS News with mobile ad solutions. The range of companies bring forth an array of options CBS can consequently offer advertisers.

Ads will appear on CBS content, from mobile websites to video to text alerts. The arrangements also open up the possibility that an existing advertiser using one of these companies could check out the options available on CBS, bringing new money to the network.