ClickZ: pam Rules Require Effective Spam Police

Danny Sullivan laments the lack of guts search engine companies are showing in banning search engine optimization "cheaters," but failing to warn the public which brands and service firms have been so punished. After a concise description of what constitutes cheating, Sullivan warns that clueless marketers may be apt to keep hiring those firms that pollute the web with search engine spam and whose clients wind up being the parties banned.