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'Reality' Games Found Online not a Good Reality

NYT: Online Games Grab Grim Reality Just when you thought reality was getting out of hand, now sick and twisted "reality" games come to you via online. In one that got leaked all over the web this past summer, "9-11 Survivor," buildings are destroyed and digitized game players need to flee to surive or, otherwise, perish. This was created by four students in a University of California art class. Brody Condon  [...]
Posted: Wednesday, September 17th 2003

VeriSign Takes Heat For Redirecting Traffic

ZD Net: VeriSign Slammed for Helping Spammers VeriSign is taking heat for its recent decision to re-direct web traffic to their own site when users type in an incorrect address. The technology behind the re-direct is causing havoc with e-mail systems and drawing the ire of network administrat  [...]
Posted: Wednesday, September 17th 2003

Big Brands Find Porn, Pull Ads

WSJ: Ad snafu lands spots on site that pitches porn AOL's targeted advertising:broadband for "shocking hardcore"Finding themselves in the company of porn marketers, several large brands pulled ads running on ABCS  [...]
Posted: Monday, September 15th 2003

Ad Buyers: TV Got Worse, Please Take More of our Clients' Money

NYT: Ad Buyers Cold to TV Season but Still Plan to Spend Big Cop Rock: ah, we yearnfor the good old daysIn an apparent industry-wide effort to prove incorrect the adage "You can only fool some of the people some of the time," the network television industry has hit  [...]
Posted: Monday, September 15th 2003

CNET Even Dumber than MarketingWonk

CNET: News.com News.com's new logo for featuresCompounding what we previously thought had been the stupidest trade magazine branding blunder in recent memory, CNET's News.com managed to fill the void created when MarketingWonk scurried its sorry editorial posterior out of the Up2Speed brand name. SBC,   [...]
Posted: Monday, September 15th 2003

Spyware Sucks

rape laws http://www.rapestoriespics.com/   [...]
Posted: Sunday, September 14th 2003

Telemarketers Busy with 'Overwhelming Positive Response'

DM News: Dave Barry's Humor Column No Joke to ATA Dave BarryDave Barry's August 31 column that railed against telemarketers included the phone number for the American Teleservices Association (ATA), and an encouragement to readers to let the A  [...]
Posted: Tuesday, September 9th 2003

Read the Press Release Banned by PR Newswire, BusinessWire

How many times have we heard visionary PR professionals herald the death of the press release as an outmoded communication mechanism? I've railed before that PR people as a breed just "don't get" the Internet. Further evidence fell upon us today. Both  [...]
Posted: Monday, September 8th 2003

We Screwed the Pooch: Up2Speed Changes Name to MarketingWonk

Press Release: Top 10 Reasons Why MarketingFix.com Changed Its Name to Up2Speed.com, Only to Change It Again a Few Weeks Later to MarketingWonk.com: 10. We're the marketing experts - we know exactly what we're doing. It's all part of the plan. 9. After watching one of those late-night infomerci  [...]
Posted: Monday, September 8th 2003

Verisign to Redirect 'Trash Traffic'

Wall Street Journal: Internet Companies See Value In Misaddressed Web Traffic (Sub. Req.) Stealing TrashCurrently, when an incorrect address is entered into a browser, the user is directed either to a 404 pa  [...]
Posted: Friday, September 5th 2003

Movie Tie-in Marketers Resist Admitting Failure

AdWeek (via Yahoo): Tie-In Marketers Unfazed By Lackluster Blockbusters Despite two thirds of this summer's Hollywood sequels failing to meet expectations, the agencies that arrange for product placement and promotion deals continue to congratulate themselves for what they consider unalloyed success. There is seemingly no degree of movie failur  [...]
Posted: Monday, August 25th 2003

Dean's Cutting Edge Cuts Both Ways

Wired: Dean E-Mail Sends Wrong Message Howard DeanHoward Dean's presidential campaign got a lot of mileage out of its savvy use of the Internet for messaging and fundraising, but it seems to have over-reached with its latest effort. The campaign is followin  [...]
Posted: Wednesday, August 20th 2003

Worst Marketing Idea of the Year: Nazi Theme

CNN: HK Store's Nazi Theme Sparks Fury The mind boggles. A Hong Kong fashion company is reportedly rethinking its idea to feature swastikas and other Nazi symbols its new line of clothes and companion marketing campaign. CNN says the name of the company is Izzue.com, but that web site is coming up 404 today, not surprisingly.   [...]
Posted: Monday, August 11th 2003

Verizon Ad Directs Callers to Sex Line

WishTV: Wrong Number Leads Verizon Customers to Adult Service Further emphasizing the importance of proofreading your marketing initiatives, Verizon sent out a direct mail piece urging people to call a toll free number to switch their phone service to Verizon's cheaper plan.  [...]
Posted: Monday, August 11th 2003

Latest in Garbage Marketing: Notepad Popups

ComputerBytesMan.com: Notepad Popups This is the kind of thing I shouldn't even write about:Do Notepad popups represent a security risk or are they simply another way for spammers and marketers to annoy us? Because of a design flaw in Internet Explorer, Notepad popup windows can be displayed from an HTML email message or Web page regardless of browser security settings. In addition, Notepad popups can access files   [...]
Posted: Saturday, August 9th 2003

The Way Not to Test Online Ad Effectiveness

Internet Retailer: Does online advertising work? A retailer pulls online ads to find out Techno Scout wanted to know how well their online advertising was doing in terms of generating online sales, so taking a somewhat extreme approach, they stopped all online advertising for three month. The result: Online sales dropped 45%. Although clearly an effective way of ascertaining the significance of your online advertising, large   [...]
Posted: Thursday, August 7th 2003

Espotting Commits Classic PR Blunder, Annoys Hundreds of Journalists

Espotting, a UK-based paid placement service that recently announced plans to merge with FindWhat, committed one of the classic acts of I-PR stupidity today: emailing hundreds of journalists the same press release with everyone's email address in the CC field. That's so 1995, I must take this opportunity to humiliate them. As a journalist and analyst in this space for many years, I've see  [...]
Posted: Wednesday, August 6th 2003

Microsoft Rolls Out New MS.com Search

CNET: Microsoft.com revamps search" Microsoft rolled out a new search function on its Microsoft.com site, replacing the number one problem feature facing one of the most trafficked sites in the world. The new search program, again using all-Microsoft technologies, returns results that seem quite similarly extraneous as the older version, but the seemingly random results are now better organized into categories. A  [...]
Posted: Friday, August 1st 2003

Columnists Summarize Year's Worth of Email Best Practices

ClickZ: The B2B E-Mail Checklist ClickZ's email experts use their anniversary column to summarize their best tips on conducting business-to-business email campaigns. Much of the advice involves adding traditional marketing disciplines to the email medium.   [...]
Posted: Wednesday, July 30th 2003

DoubleClick Blamed, Sued for Annoying Fake UI Ads

Slashdot: Nationwide Class Action Filed Against DoubleClick A Pittsburg lawyer filed a class action complaint against DoubleClick for serving annoying fake user interface ads that appear to be system errors. Stanley D. Ference III, the attorney bringing the suit, says that many site visitors were unreasonably robbed of their valuable time through deceptive banners. Class actions are lawsuits brought by a lawyer on beh  [...]
Posted: Monday, July 21st 2003

Search Optimization vs. Search Spam

Internet Search Engine Database: The Line Between Search Engine Optimization and Spam Search optimization specialist Jill Whalen thoughtfully revisits a reader's question on what constitutes legimate search optimization versus spammish search tactics of yore. She relates, among other things, how she recently went back and cleaned up an old client's web pages, removing some former keyword stacked alt tags, with dramatically impro  [...]
Posted: Monday, July 14th 2003

Truly Evil, Scary Spam

Yikes. I just received a spam message with my own name and address in the From line. That's nothing new (though I remember freaking out the first time I saw that trick a few years ago, writing a hysterical email to my ISP saying my identity had been hijacked by spammers. Ah, the innocence of youth). But I've never seen this before: I deleted the message without openning it, as per usual, and that action automatically fired up my browser to   [...]
Posted: Wednesday, July 2nd 2003

When Is Cool Not Cool?

Answer: When a politicial tries to speak to teens in their own language Trust me on this, you can search and search, but you will never find a finer example of anti-cool. My favourite quote: So, cut it with the bling bling and do something for the community, man. Join in and take action with any of the groovy sites we've listed, or just drop Tom a line for a quiet rap by the electronic e-mail. Tom's well-up on the Interwebnet  [...]
Posted: Wednesday, April 2nd 2003

RenewNYC.com Can't Handle Traffic on Release of New WTC Plans

I've categorized this under "ad technologies," because one of the classic mistakes online marketers can make is to underestimate interest from users after big media exposure or unexpectedly successful ad campaigns and have their servers crushed by too many visitors. "Too many visitors" -- what a stupid problem to have. Case in point today: the Lower Manhattan Development Corporation, which, as I type this, is conducting a live press conference about the new plans for rebuilding the World Tra  [...]
Posted: Wednesday, December 18th 2002

Don't Train Your Customers to Sell You Their Loyalty

Clickz: Are You Firing Your Customers? Too many marketers are just catering to their most-demanding customers. They buy those customers' propensity to repurchase with incentives, rewards, privileges, and other benefits. Marketing has trained consumers well. A few have become quite savvy; some have become demanding. There's a large segment of customers in every category whose tendency to repurchase is for sale. Wh  [...]
Posted: Wednesday, December 4th 2002