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Using SocNets? Great - Just Be Sure to Talk About What Your Customers Want

Just about every brand now has a toehold in social media - even such established staples as Land O’Frost and Sara Lee Deli, both of which recently launched campaigns centered around Facebook. For Land O’Frost, its new community called Land O’Moms, is the brand’s first foray into social media, writes the New York Times. Consumers use the site to exchange recipes and parenting advice, download coupons, r  [...]
Posted: Friday, March 5th 2010

Click Fraud Gets More Elaborate with 'Real' Purchases

A Harvard Business School professor has identified a new breed of click fraud that not only simulates clicks on a Google ad - but also seemingly generates a 'real' customer purchase on the advertiser's website. Professor Ben Edelman, who has researched such related issues as invisible online ads - sleight-of-hand tactics used by some websites to sell more advertising than they have space for - calls this new form   [...]
Posted: Thursday, January 21st 2010

Competitive Data Ripe for Picking on SocNets

Social networks have become a goldmine of information for companies skilled in the art of connecting the dots - a little-noticed development that is beginning to concern companies. According to a global study commissioned by Cisco only one in seven of the companies that participated in the research has a formal process to adopt consumer-based social networking tools for business purposes - indicating that the potential  [...]
Posted: Friday, January 15th 2010

Industry Buzz & Snippets: 01/15/10

Ad Technology: Clear Channel debuts Google-like ad platform. Privacy: Flash cookies could become hot button privacy issue. Message Confusion: Misunder  [...]
Posted: Friday, January 15th 2010

New Statistics Support Controversial Ad Strategy

New statistics that show half of all Americans would watch ads for money support the premise behind a controversial ad technology patent filed by Apple that would compel recipients of cheap mobile devices to watch videos at any time. More than half of Americans (52%) say they’d be willing to watch the ads if paid to watch them, such as through a discount on their cable bill, according to a multi-country survey by Synovate. The US was the second-highest market globally that said this, after   [...]
Posted: Tuesday, December 15th 2009

Rebuffers Kill Online Video Campaign

Online videos are among the top ten internet marketing strategies for 2009, according to SEO. That, however, assumes the technology works. The online video ad medium is still in early days and there is growing statistical and anecdotal evidence suggests that poor viewing experiences are more common than thought. Not surprisingly, videos that fail to load can be devastating to a marketing in  [...]
Posted: Monday, December 14th 2009

Senate Sniffs Out Shady Direct Marketing

A recently released Senate Commerce Committee staff report is taking aim at the dark side of 'aggressive' online direct marketing, and has singled out shady and controversial practices by three companies - Affinion, Vertru and Webloyalty, in addition to the hundreds of retailers that have used their services. The report details purchase procedures in which consumers rarely realize they are signing up for a monthly cl  [...]
Posted: Wednesday, November 18th 2009

Mobile & Web Plays Seek US Hispanics

A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -  have just been launched with the intent of targeting the 46-million-strong US Hispanic market. In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe  [...]
Posted: Monday, November 16th 2009

Industry Buzz & Snippets: 11/10/09

Online Ad Strategies: Groups redirect health-care ads to cheer and jeer Democrats. Local online to grow 12% in 2009; will slow next year. Burberry looks online for ways to gain customers. Se  [...]
Posted: Tuesday, November 10th 2009

SocNets Poised to Follow Email Down Spam Path

Social networking sites are increasingly becoming a prime target for spammers - a point driven home recently by the massive $711 million judgment Facebook was awarded against the so-called "king of spam" Sanford Wallace. Spam has been a staple of most email inboxes for years - and has made it increasingly difficult for legitimate marketers' messages to reach their intended audience. Its volumes have   [...]
Posted: Monday, November 2nd 2009

Facebook Revamps Privacy Policy; Asks for Feedback

Facebook has tweaked its privacy policy and is asking its 300-million-plus user base for feedback by Nov. 5th. This outreach is, some say, a wise move for the site, which has been burned by user backlash before on privacy issues - most famously over its now retired Beacon platform, which initially   [...]
Posted: Friday, October 30th 2009

Microsoft Yanks Support for Family Guy Special

Microsoft is withdrawing its support for a Family Guy show special that will be airing Nov 8 on the Fox network because the computer giant decided that some of the humor is offensive and edgy and does not fit with the brand image it is trying to project, according to ABC News. The 30-minute clip, "Family Guy Presen  [...]
Posted: Tuesday, October 27th 2009

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

Phony Online Flu Cures Draw FDA Ire

The US Food and Drug Administration (FDA) is monitoring the online marketing and sale of products that claim to diagnose, prevent, treat or cure the H1N1 influenza virus - and in at least one high-profile case - is ordering the well-established brand, doctor Andrew Weil, to cease marketing a product in this way. As part of its enforcement activities, the agency, which issued a   [...]
Posted: Tuesday, October 20th 2009

Invisible Ads Haunt Marketers

Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers. In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera  [...]
Posted: Friday, October 16th 2009

Complaints vs Video AdNets Rise as Buyers Pay for Ineffective Ads

With the popularity of online video advertising on the rise, media buyers are faced with large variations in pricing and options to decipher. Pre-roll video ads can run anywhere from CPMs under $10 to $50 CPMs - and if buyers aren't careful, they can end up paying for ineffective ads. Some industry observers are pointing out that video ad networks are deliberately inflating ad impression numbers by running video ads that begin automatically when a user lands on a site, with those ads sometime  [...]
Posted: Tuesday, September 29th 2009

Skype Sues eBay for Copyright Infringement

Founders Niklas Zennstrom and Janus Friis of Skype have filed suit against eBay, arguing that the latter violated a copyright agreement that forbid it from sharing the proprietary code that powers Skype, VentureBeat reports. Officially, the suit is being brought by Joltid, a company the founders own. Earlier this month eBay   [...]
Posted: Thursday, September 17th 2009

'Sunday Times' to Become Test Case for Murdoch's Paid Content Plans

Rupert Murdoch plans to use the Sunday Times as a test for his new push to charge for online content, beginning in November. The Sunday Times website is currently combined with sister title the Times, but it will be launched as a stand-alone site in the fall and will begin charging a fee to access content, according to the Guardian. So far, it is unclear whether the s  [...]
Posted: Thursday, August 6th 2009

Celeb Product Hawkers Don't Sway LinkedIn Users

Though the media feeds consumers a constant stream of minutiae about celebrities' private lives, and celebs who Tweet seem to have legions of avid followers, a new study of LinkedIn users by AdWeekMedia finds that most US consumers say they are not at all swayed by celebrity endorsements of products,   [...]
Posted: Thursday, August 6th 2009

Insurance Providers Ignore Gen X, Gen Y

Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia. In the 12 months ending June 2009, a study found that Gen Xers (those born in the mid 1960s to the early 1980s) rece  [...]
Posted: Wednesday, August 5th 2009

YouTube Goes After Local News, Attempts to Sign Newspaper, TV Partners

YouTube has created a new feature called “News Near You” which uses the internet address of the visitor’s computer to determine the user’s location, and offers relevant local videos from within a 100-mile radius.The feature is just one element in YouTube’s push into news video. This summer, YouTube invited more than 25,000 news sources from Google News to become video suppliers,   [...]
Posted: Tuesday, August 4th 2009

AP Software Tracks Appropriation of Content

The Associated Press is adding software to its articles, intended to inform readers of usage rights associated with the content -- and act as a policing agent, automatically informing the AP about how the article elsewhere online. Each article will be published with a digital "wrapper" -- data not visible to users that maximizes the content's ranking in search engines and tracks its movements across the web. The program will be introduced in stages stretching over the course of the next year,  [...]
Posted: Monday, July 27th 2009

Hacked Accts Divulge Twitter's Thirst for Solvency ... and Meditation

A French hacker that managed to penetrate a number of sensitive Twitter employee accounts has leaked documents that reveal the company's financial ambitions, pending profit models and a "growing sense of entitlement" among its workers, Valleywag reports. The hacker, who goes by the pseudo Hacker Croll, accessed the email, Paypal, Amazon, Apple, AT&T, MobileMe, and Gmail accounts of higher-ups  [...]
Posted: Thursday, July 16th 2009

Facebook Faces Fraud Allegations

Facebook's revenue target for 2009 is reportedly $550 million, nearly twice last year's $280 million; a large part of that revenue derives from cost-per-click (CPC) advertising from small advertisers. But recent news and complaints about click fraud of up to 100% has made these advertisers angry. Complaints (on WickedFire)  [...]
Posted: Monday, June 22nd 2009

Hampered by Debt, Zango Shuts Down

Controversial adware firm Zango was sold last week, following a bank foreclosure after its failure to honor over $44 million worth of debts. The company launched over a decade ago as 180solutions, after which it changed its moniker several times: 180solutions and Hotbar, before concluding its trajectory as Zango. Security firms -- to which it often conveyed threatening letters, and the occasional lawsuit -- gave it flak for installing potentially harmful a  [...]
Posted: Thursday, April 23rd 2009