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BoA Shows How Not to Defend a Reputation Against a WikiLeak

WikiLeak has been promising to release information that will be very damaging to a large financial institution. The site has been coy about the name, but it is widely believed that Bank of America is the institution in question. The bank has said it doesn’t know what the leak could be – but apparently it is readying for some kind of bombshell by registering domain names that could possibly be used to criticize or make fun of it. In recent days it has taken "hundreds" of d  [...]
Posted: Monday, December 27th 2010

Overestimating the Wisdom of the Crowd

The Gap's attempt to launch a new logo was a failure – at least judging from the comments about it online. Within hours of its release, the retailer hinted on its own Facebook page it might be willing to scrap the two-year project in favor of a design submitted by the public. "We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs. We love our version, but we'd l  [...]
Posted: Wednesday, October 13th 2010

ReturnPath: Don't Ignore a Customer Who Ignores You

One mistake e-mail marketers make is to ignore customers who show no interest in their e-mails - and continue to send out messages with the same frequency, ReturnPath says. In a new study that follows up its 2008 survey of e-mail practices among e-commerce companies, ReturnPath found most retailers did exactly that - sending as many as 9 to 11 messages per month to inactive subscribers. None of the com  [...]
Posted: Wednesday, August 18th 2010

4 Surprising Things You Can't Trust Online

By now most people are aware of the obvious security pitfalls of the web: phishing attacks, identity theft and so on. Everything else, though - or so we would like to think - is okay. Not so, unfortunately. Consider the following surprisingly unsafe activities. Third Party Certificate Authorities Third-party encryption made the web safe to bank and conduct financial transactions. Now, though, a new problem is emerging: there are too many third-party "certificate authoritie  [...]
Posted: Tuesday, August 17th 2010

Will Apple Communicate Better With Its Customers? Its First Twitter Account Suggests It Wants To

Mistakes were made, Apple CEO Steve Jobs said - and not just by Apple. Thus began Apple's expected apology over the antenna reception problems that have been plaguing the iPhone 4. In a press conference held Friday morning, Jobs sought to portray the weakness in the iPhone 4's antenna as an issue that affects all mobile phones, the Los Angeles Times wrote. Also, he said, most iPhone users were not reportin  [...]
Posted: Friday, July 16th 2010

Industry Buzz & News: 6/17/10

Online Ad Market: Online news commands highest CPM. HP partners with Yahoo for targeted advertisements. Mobile search is   [...]
Posted: Thursday, June 17th 2010

Local Search Attracts Fraud Too

Fraud is endemic for internet advertisers  - with perpetrators becoming ever more innovative. Local search advertising, now, is attracting its own breed of fraud - described as geo-listing hijackings b  [...]
Posted: Thursday, May 20th 2010

Microsoft Takes Aim at Click Laundering with Two Lawsuits

Microsoft has filed two federal lawsuits in U.S. District Court in Seattle against perpetrators of what it is calling click laundering. The lawsuits were filed against Eric Ralls, president of a company called RedOrbit Inc. and several 'John Does' whom Microsoft hopes to identify as part of the legal process of discovery, according to TechFlash. Click fraud typically oc  [...]
Posted: Wednesday, May 19th 2010

Hotels Go On Offensive Against Negative Reviews

Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author. Once the hotel has identifying information in hand it might thank the poster for the good review - perhaps with a gift basket. In the case of a negative review, it might send an email asking for either a reconsideration or a chance to readdress what was wrong with the person’s stay,   [...]
Posted: Monday, May 17th 2010

How Not to Run an Online Promotion

It is becoming more instructive to see how not to run a social media campaign than how to pull off a successful one. The latest object lesson comes from Dunkin’ Donuts, which was promoting its free iced coffee day -- “the kind of promotion that generally creates a lot of positive feedback in fans both online and off,” notes Inquisitr. Dunkin’ Donuts Facebook wall, however, was inundated with fans co  [...]
Posted: Wednesday, May 12th 2010

4 Reasons to Fire Your Digital Ad Agency

Not all digital ad agencies are as savvy on these strategies and technologies as they proclaim, according to the initial survey results of integrated marketing agencies by Andrew Ballenthin, president of Sol Solutions. Ballenthin recently conducted a sample review of integrated marketing agencies to see where they were at in their own application of  [...]
Posted: Thursday, April 29th 2010

Solving Hotmail-Firefox Email Issues

More than half of major online retailers have not correctly coded their emails to avoid a common rendering problem with Hotmail displayed in the Firefox browser, according to a recent white paper [pdf] from Smith-Harmon. However, the problem can be resolved with simple coding. Because email clients support different CSS and HTML coding, ensuring that promotional emails render c  [...]
Posted: Wednesday, April 14th 2010

Publications Rethink Anonymous Comments. Should Your Site?

The Washington Post, New York Times and several other papers are rethinking policies that allow online commenters to remain anonymous, according to a report in the New York Times. The Washington Post, for example, is considering giving greater weight to comments that are signed. The Huffington Post is another example; that site is expected to announce changes that rank commenters based on how well other r  [...]
Posted: Monday, April 12th 2010

Don't Be Afraid of Negative Reviews

The occasional negative review on online review sites, such as Yelp or TripAdvisor, is nothing to fear, according to a report by Forrester Research, which recently studied the issue. In its report, Forrester evaluated 4,000 reviews in the Electronics and Home & Garden categories on the Amazon.com site and found that more than 80% of the reviews were positive - and the negative reviews   [...]
Posted: Monday, March 8th 2010

Using SocNets? Great - Just Be Sure to Talk About What Your Customers Want

Just about every brand now has a toehold in social media - even such established staples as Land O’Frost and Sara Lee Deli, both of which recently launched campaigns centered around Facebook. For Land O’Frost, its new community called Land O’Moms, is the brand’s first foray into social media, writes the New York Times. Consumers use the site to exchange recipes and parenting advice, download coupons, r  [...]
Posted: Friday, March 5th 2010

Click Fraud Gets More Elaborate with 'Real' Purchases

A Harvard Business School professor has identified a new breed of click fraud that not only simulates clicks on a Google ad - but also seemingly generates a 'real' customer purchase on the advertiser's website. Professor Ben Edelman, who has researched such related issues as invisible online ads - sleight-of-hand tactics used by some websites to sell more advertising than they have space for - calls this new form   [...]
Posted: Thursday, January 21st 2010

Competitive Data Ripe for Picking on SocNets

Social networks have become a goldmine of information for companies skilled in the art of connecting the dots - a little-noticed development that is beginning to concern companies. According to a global study commissioned by Cisco only one in seven of the companies that participated in the research has a formal process to adopt consumer-based social networking tools for business purposes - indicating that the potential  [...]
Posted: Friday, January 15th 2010

Industry Buzz & Snippets: 01/15/10

Ad Technology: Clear Channel debuts Google-like ad platform. Privacy: Flash cookies could become hot button privacy issue. Message Confusion: Misunder  [...]
Posted: Friday, January 15th 2010

New Statistics Support Controversial Ad Strategy

New statistics that show half of all Americans would watch ads for money support the premise behind a controversial ad technology patent filed by Apple that would compel recipients of cheap mobile devices to watch videos at any time. More than half of Americans (52%) say they’d be willing to watch the ads if paid to watch them, such as through a discount on their cable bill, according to a multi-country survey by Synovate. The US was the second-highest market globally that said this, after   [...]
Posted: Tuesday, December 15th 2009

Rebuffers Kill Online Video Campaign

Online videos are among the top ten internet marketing strategies for 2009, according to SEO. That, however, assumes the technology works. The online video ad medium is still in early days and there is growing statistical and anecdotal evidence suggests that poor viewing experiences are more common than thought. Not surprisingly, videos that fail to load can be devastating to a marketing in  [...]
Posted: Monday, December 14th 2009

Senate Sniffs Out Shady Direct Marketing

A recently released Senate Commerce Committee staff report is taking aim at the dark side of 'aggressive' online direct marketing, and has singled out shady and controversial practices by three companies - Affinion, Vertru and Webloyalty, in addition to the hundreds of retailers that have used their services. The report details purchase procedures in which consumers rarely realize they are signing up for a monthly cl  [...]
Posted: Wednesday, November 18th 2009

Mobile & Web Plays Seek US Hispanics

A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -  have just been launched with the intent of targeting the 46-million-strong US Hispanic market. In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe  [...]
Posted: Monday, November 16th 2009

Industry Buzz & Snippets: 11/10/09

Online Ad Strategies: Groups redirect health-care ads to cheer and jeer Democrats. Local online to grow 12% in 2009; will slow next year. Burberry looks online for ways to gain customers. Se  [...]
Posted: Tuesday, November 10th 2009

SocNets Poised to Follow Email Down Spam Path

Social networking sites are increasingly becoming a prime target for spammers - a point driven home recently by the massive $711 million judgment Facebook was awarded against the so-called "king of spam" Sanford Wallace. Spam has been a staple of most email inboxes for years - and has made it increasingly difficult for legitimate marketers' messages to reach their intended audience. Its volumes have   [...]
Posted: Monday, November 2nd 2009

Facebook Revamps Privacy Policy; Asks for Feedback

Facebook has tweaked its privacy policy and is asking its 300-million-plus user base for feedback by Nov. 5th. This outreach is, some say, a wise move for the site, which has been burned by user backlash before on privacy issues - most famously over its now retired Beacon platform, which initially   [...]
Posted: Friday, October 30th 2009