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Brooks Bros Infers Gender, Increases Sales

Internet Retailer: What a woman wants when shopping online By segmenting their email lists not just by what people report to be, but also what their purchases suggest they are, Brooks Brothers was able to vastly increase response rates by inferring which list members were really women. Campaigns using the new lists, including all those who had clicked on women's apparel ads, performed at about four times the rate as the campai  [...]
Posted: Friday, April 16th 2004

Mitsubishi to Move $260MM Budget Off TV

AdWeek: Struggling Mitsubishi Freshens Media Mix Mitsubishi executives say they are in the planning stages for a major media mix change, maintaining their $260 million budget, but moving radically away from network television to fund online and other less traditional automotive efforts.   [...]
Posted: Monday, April 12th 2004

Ford UK Mounts Novel Multi-Media Product Placement Campaign

If you thought you could escape rampant product placements by reading a good book, fuhgetaboutit. The latest author to get paid for product placement in a novel is British chick-lit writer Carole Matthews. The author changed the heroine's car in her book "The Sweetest Taboo" to a   [...]
Posted: Monday, April 5th 2004

Women Like Creative with Humor

An Oxygen Media and MediaCom study shows that women like ads with humor. More particularly, they were much more likely to watch funny ads repeatedly and tell others about them. Almost all were less likely to change the channel on TV ads with humor. Young women (18-34) appreciated sarcasm much more than the older women.   [...]
Posted: Wednesday, March 31st 2004

Study: Consumer Good Sales Boosted with Net Ad Introductions

Revolution: MSN study shows online ads boost sales by up to 12.5% Adding to the drumbeat of studies showing the effectiveness of online advertising in helping brands of consumer goods, MSN published a study showing that adding online media to consumer product goods advertising boosted actual sales by as much as an eighth. The study concluded that consumer brands are likely fumbling their marketin  [...]
Posted: Friday, March 26th 2004

Consumer Brands Creating Own Online Titles

Ad Age: P&G Expands Online Publishing Operations Procter & Gamble is filling its own online editorial niches, creating its own health-related consumer publications to help promote its lines of over-the-counter remedies and related products. After garnering four million subscribers for its HomeM  [...]
Posted: Monday, March 22nd 2004

Mobile Screen Phones Gain Chippendales

Technology Marketing: Chippendales Men to Spice Up Mobile Phones Hellooo.ClearSky Mobil Media will bring the beefcake male strippers of Chippendales to mobile phone features, such as screensavers, wallpaper and electronic greeting cards. Base  [...]
Posted: Thursday, October 23rd 2003

Girls Spy on Girls for Guys Online

NY Daily News: Double Agent Dish: An Online Lad Mag by Female Wags Double agent dollsSign of the times: new online media properties are being born. Here's a cute one, DoubleAgent.com, a site aimed at every ad  [...]
Posted: Sunday, October 12th 2003

Blogs Still Seen as Teen Diaries

MediaPost: Suppose You Hosted A Blog And Nobody Came Perseus Development came out with unflattering research today on blogs, showing a litany of unattractive characteristics that makes the average blog seem to be a 126-day-stale, misspelled tract written by a girl on the topic of teenage angst. It has, on average, two readers, and shouldn't come as much of a surprise, given that this demographic is the most prevalent in diar  [...]
Posted: Tuesday, October 7th 2003

U.K to Turn Pink For Breast Cancer

Digital Bulletin: Rose-Tinted Viral Success for Breast Cancer Campaign Dress pink, cure cancerA U.K viral email campaign for the Breast Cancer Campaign, called Wear It Pink, has experienced a 13 percent response rate since its Se  [...]
Posted: Friday, September 26th 2003

KitKat Uses Mobile Messaging to Reach Young Women

Revolution: Nestle Launches KitKat Kubes With Text Blitz Nestle is launching bite-sized KitKat Kubes in the U.K. with an SMS teaser campaign that targets 16 to 25 year old women. Mobile marketing agency Aerodeon assists. Recipients will receive messages that introduce the new brand and let recipients request free product samples by responding with a text message of their own.   [...]
Posted: Friday, September 19th 2003

Whistleblower Alleges Ogilvy Hours Billing Fraud

AdWeek: Ogilvy Slapped With Suit The issue of billable hour fraud was never much of an issue in the ad world until the late 80s, when print production groups and, later, interactive advertising groups within large agencies helped pioneer the practice of moving away from commission payment structures. Today, most large agencies closely track all employee hours, exerting soft pressure to ensure that workers   [...]
Posted: Friday, August 22nd 2003

Senator and Porn Star-cum-Politician Both Sell Access Online

Reuters: Porn Candidate Offers Date to Big Donors Mary Carey  [...]
Posted: Wednesday, August 20th 2003

McMoms.com Aims to Sell Hamburgers Via Email

DM News: McDonald's Serves E-Newsletter to Moms McD's has resurrected an idea it first started way back in 1994, McMoms.com, a monthly email newsletter aimed at helping mothers with parenting and nutrition advice, as well as meal promotions. C  [...]
Posted: Thursday, August 7th 2003

iVillage bUys gURL.com

IAR: iVillage Acquires gURL.com Crain's NY: iVillage Makes First Foray Into Teen Space Women's site iVillage bought the teen site gURL.com. Terms were not disclosed. gURL.com was purchased by  [...]
Posted: Wednesday, August 6th 2003

Absolut Success for Product Placement

Ad Age: Make-believe Ad on 'Sex and the City' Creates Real-Life Sensation It was enough to make elegant ladies across the country spit out their martinis in shock when HBO's "Sex in the City" featured this parody ad for Absolut Hunk  [...]
Posted: Monday, August 4th 2003

Wenda Harris Millard Probed for Sales, Online Wisdom Part II

MediaPost: New Definition for www: Wenda's Wired World! Part II Tim McHale completes his two-part interview started yesterday with Yahoo Sales Director Wenda Harris Millard. Today she talks about innovation, creative and big advertisers adopting the Internet.   [...]
Posted: Friday, August 1st 2003

Wenda Harris Millard Probed for Sales, Online Wisdom

MediaPost: New Definition for www: Wenda's Wired World! In today's MediaPost, Tim McHale interviews Yahoo Sales Director, Wenda Harris Millard. Millard has been in both the traditional and interactive side of the business for 28 years. She touches on topics such as Yahoo's success, hiring great sales people, structuring the sales force to focus both on business categories as well as broad client goals, the downside of age  [...]
Posted: Thursday, July 31st 2003

Martha Stewart Uses the Web to Speak Out

New York Times: Martha Stewart Uses Web to Tell Her Side of Story Martha Stewart, following her indictment, has launched a web site in her defense. It's become quite popular with over 2 million visits since its launch yesterday. The site has also received 20,000 comments many of which are supportive of her cause. T  [...]
Posted: Friday, June 6th 2003

Internet Advertising Not Well Trusted

eMarketer: In Ads They Trust? Some not so good news about the trust level of online advertising compared to offline. It's really not surprising though considering all the dreck and sleeze that attacks you throughout the day. That's not to say offline advertising is squeeky clean. But between the Nigerian scams and the Gator pop ups, it really does test your limits sometimes.   [...]
Posted: Thursday, April 24th 2003

Food Network Revamps Website For Broadband and Offers New Content Sponsorship

MediaPost: Food Network Retools Website The Food Network is in the process of revamping its website to offer more broadband content. Additionally, the site is redesigning sections to include cooking demonstrations and better search capabilities. The new content has built-in spots for advertising messages. Higbee said these go with advertisers' desires for convergence. FoodNetw  [...]
Posted: Thursday, March 27th 2003

What Women Want - Email Special

EmailSherpa: Marketing to Women Via Email -- 4 Key Factors to Improve Your Results I'm hopelessly male, but I do make an effort to try and understand women, although only on the rare occasions that my shrink permits me to. This case study was an eye opener to me. Whether that is because I'm clueless, or whether that is because it contains some true revelations is impossible for me to say. Give it a read, and let me know.   [...]
Posted: Friday, February 28th 2003

Much Fun at @d:tech

Executive Summary: Fun at @d:tech Shameless Who's Who @d:tech People Round Up: Ladies and Gentleman, the Internet advertising indus  [...]
Posted: Tuesday, November 19th 2002