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With An Eye on Underserved Female Gamers, Rally Marketing Group Acquires PassionFruit Games

Rally Marketing Group is acquiring PassionFruit Games, a developer of casual video games aimed at female gamers. The agency points to importance of female shoppers to its client base as one reason as well as the growing numbers of casual female gamers. Female fans make up 40% of all video game players, according to the Entertainm  [...]
Posted: Friday, April 1st 2011

Top News: Vevo launches new artist-athelet web series | TV taps social media | Is blogging still relevant? | Smartphones that spy on you | More about Xoom

Online Video: Vevo fuses artists and athletes in new web series. Social Media: TV industry taps social media to keep viewers' attention. Internet Strategies: In a cutthroat world, so  [...]
Posted: Monday, February 21st 2011

Top News: Digital signage trends in 2011 | New Facebook rules for in-app ads | 200K Android apps | Sears launches web video service

Top Trends for 2011: What will be big with digital signage in 2011. Online Ad Market: New Facebook rules for in-app ads. Legal/Regulatory: Google   [...]
Posted: Wednesday, December 29th 2010

Marketing Data RoundUp: SMB online marketing budgets | Moms log online at 5 am | Consumers worry about social networking privacy

SMBs to Step Up Online Marketing Budgets Marketing budgets are set to rise, according to a recent survey of more than 750 small to midsized business respondents by Zoomerang and GrowBiz Media. It found that most SMBs plan to increase their marketing spend in both online and print mediums, with online activities receiving the largest increases. Among the marketing initiatives expected to increase the mo  [...]
Posted: Tuesday, November 2nd 2010

Marketing Data Roundup: Women over 55 fastest shrinking age group on Facebook

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. Women Over 55 Fastest Shrinking Age Group on Facebook Social Media Today debunks a commonly cited statistic that "women over 55 is the fastest growing group of Facebook users." While it was true at one point,   [...]
Posted: Tuesday, October 12th 2010

Marketing Data Roundup: Women more likely to click on online ads; men more likely to act

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. Women Click More, Men Act More Women deliver a 23% higher click-through rate than men, but after clicking, men following through with an action - such as downloading a whitepaper, starting a free trial, making a purchase - at a rate that is 53% higher than  [...]
Posted: Thursday, September 9th 2010

Marketing Data Roundup: Advertising on Mommy blogs

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. Mommy Blog Ad Opportunities Advertisers seeking to target moms should consider placing ads on influential mommy blogs, according to a Unicast survey of 1,700 Power Moms about their back to school activities.  The surve  [...]
Posted: Tuesday, September 7th 2010

Marketing Data Roundup: iPhone users are from Venus; Android users, from Mars

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. The Differences Between iPhone and Android Users Based on Digital Coupons Android users are manly-scented, pork-eating, bird lovers, while iPhone users are feminine-smelling, chicken-eating, fish owners. So says  [...]
Posted: Wednesday, September 1st 2010

Marketing Data RoundUp: High-spending SMB campaigns vs. the typical small company

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. High Spending SMB Campaigns Higher-spending small and medium-sized business advertisers use 6.5 different media on average in their promotional mix, compared with 3.1 different media used by the broader SMB advertiser population, according t  [...]
Posted: Wednesday, August 25th 2010

Marketing Data RoundUp: Working women don't have time for online ads either

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Working Women Don't Have Time for Online Ads Either Over 40% of working women say their work schedule has caused them to reduce their time spent reading the newspaper (44.14%) and magazines (46.61%), according to a new white paper, "Working   [...]
Posted: Monday, August 23rd 2010

Marketing Data RoundUp: What is the best allocation of interactive media spend?

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. A Formula for the Optimal Allocation of Interactive Media Spend The optimal allocation of interactive media spend should be between 1.6x and 2.2x the percentage of the budget originally allocated to interactive,   [...]
Posted: Thursday, August 5th 2010

Women More Open to Email Marketing

Women are more receptive to email marketing messages, according to ExactTarget's Email X-Factor study. According to the finding of the survey of 1,500 consumers, women are more likely than men to sign up for emails in order to obtain deals and promotions (67% compared to 57%). Also, 88% of women indicate that promotions have motivated them to subscribe to email marketing messages, compared to 70% of men - with 65% of women having subscribed to emai  [...]
Posted: Monday, June 28th 2010

Kimberly-Clark SocNet Campaign Targets Moms with Start-Up Cash

Kimberly-Clark is reaching out to one of its key buying groups - mothers that buy one of its top brands, Huggies diapers - with a social media campaign that targets their entrepreneurial needs. The consumer goods manufacturer has launched a site called HuggiesMomInspired.com, which is accepting submissions for new business ideas that would be backed by grants of up to $15,000. K-C is planning a first year total contribution of $250,000. A  [...]
Posted: Tuesday, May 18th 2010

Industry Buzz & News: 5/14/10

Online Ad Market: Online ad sales rose 7% to $5.9B in Q1. AT&T, Verizon web ads viewed most in first quarter. Video ads to grow 41%. Campaigns  [...]
Posted: Friday, May 14th 2010

How to Capture $5 Trillion in Female Spending

A new 'female economy' will drive $5 trillion in incremental global spending during the next several years, according to [pdf] a new book from Boston Consulting Group. "Women Want More" advises marketers that 1 billion women work worldwide, more than half of college students are women, and women control more than half of the wealth in the US, MarketingCharts   [...]
Posted: Thursday, May 13th 2010

Burst Media Spotlights CEO Moms

Burst Media is introducing a roster of websites aimed at mothers and their interests and shopping patterns - aka CEO Moms. The point, of course, is to lure advertisers interesting in targeting this constituency with such vehicles as MomsWhoThink.com, Parent Previews and CropMom. This is a group that is well entrenched online, both in social media and via their own blogs,  [...]
Posted: Tuesday, May 11th 2010

Industry News & Buzz: 4/30/10

Online Ad Market: AdMob data suggests divisions in mobile ad market. Ad Technologies: Apple CEO makes case against Flash. Social Media: Google's nightmare is if Facebook's 'Like" replace  [...]
Posted: Friday, April 30th 2010

Boomers Offer Online Beauty Bounty

Baby boomers offer online beauty retailers a potentially lucrative customer segment,   [...]
Posted: Thursday, April 29th 2010

Industry Buzz & News: 4/22/10

Online Ad Market: Google partners with Bazaarvoice, brings consumer ratings to product searches and ads. Apple corners in-app ad market with changes to developer agreement. Ad Targeting: ShareThis unveils display ad targeting  [...]
Posted: Thursday, April 22nd 2010

7 Key to Marketing to Women

Marketers targeting a female audience need to understand the critical difference between men and women, according to Dr. Bob Deutsch of marketing firm Brain Sells. Namely, women cycle and men consummate. How Female Consumers Differ from Male Consumers Deutsch further defines this key difference between the sexes as females being oriented toward the conceptual, underlying dynamics, the relationship between things, and to stability over the long-term. The female understands   [...]
Posted: Tuesday, March 23rd 2010

Fisher-Price Targets Facebook Moms

Fisher-Price is targeting a growing - and highly engaged - constituency on Facebook: mothers that want to share photos of their offspring. A new app called 'Moments to Share' gives women - or rather, anyone who wants to show off their children’s photos - an organized template in which the child’s name and gender is entered. Subsequent photos build a timeline of the child's growt  [...]
Posted: Monday, March 22nd 2010

Women, Middle-aged Do Most Mobile Social Networking

Women and people between 35 and 54 are most apt to perform social networking activities via mobile device, according to data from The Nielsen Company. Mobile Social Networking Gender Gap A clear gender gap exists in social networking activity on mobile devices. In December 2009, Nielsen research indicates that women were responsible for 55% of mobile social  [...]
Posted: Wednesday, March 3rd 2010

Skinny Cow SocNet Campaign Focuses on Charity

Skinny Cow - the first Nestle brand to use Facebook as a hub for its marketing activities - is turning to its online fan base to raise money for the Marie Curie Cancer Care Foundation. The campaign is encouraging women to enter a live draw on Facebook to win clothes by tagging their names against items on the Skinny Cow Facebook site (via New Media). "Skinny Cow fans   [...]
Posted: Thursday, February 25th 2010

‘Go Red for Women’ PSA Campaign Hits Screens in Bars, Taverns

AMI Entertainment, a provider of on-location digital entertainment including touchscreen games and jukeboxes as well as streaming news, music, and video programming, plans to use its national digital out-of-home (DOOH) network to promote the American Heart Association’s Go Red For Women campaign throughout the month of February. The national campaign raises awareness about the prevalence and risks of heart disease, the No. 1 killer of women in the U.S., using inspirational stories from real  [...]
Posted: Thursday, February 4th 2010

Industry Buzz & Snippets: 02/01/10

Analytics: Democratizing behavioral analytics. Finding errors in your Google analytics tracking code. Ad Pricing:   [...]
Posted: Monday, February 1st 2010