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Guest Bloggers: Another Tactic to Revive the Corporate Blog Model

Boehringer Ingelheim is another company that hasn't heard that corporate blogging is peaking.   The pharmaceutical company plans to launch a corporate blog soon, according to PMLiVE to be c  [...]
Posted: Wednesday, February 1st 2012

Pillsbury Campaign Ties TV to Mobile CTA

Pillsbury is running a television campaign for its crescent rolls on television that includes a mobile call to action. The TV ads will run through the month, featuring the Shazam logo that users are urged to snap during the commercials to learn more about the product, according to Mobile Marketer. The Shazam logo appears in the upper right-hand corner, which can be scanned with the Shazam iPhone and And  [...]
Posted: Wednesday, December 7th 2011

Casual Game Developers Must Take iOS--and Apple's Approval Policies--Into Account

In an example of the growing clout iOS has in the gaming space, Glu Mobile just launched a free-to-play iOS title called Toy Village. The game prompts players to build a town made of plastic toy buildings and farm plots. The farming operations turn out crops such as strawberries and blueberries, rewarding players with Boodle (coins) and Gems at specific intervals,   [...]
Posted: Monday, November 28th 2011

Closing Bell: W3C privacy draft | Google Music sneak peak | Disney acquires mommy blog platform

Privacy: W3C announces first draft of standard for online privacy. Mobile Computing: iOS number 1 on developer interest list while iPhone 4 best selling mobile phone in Q3 2011. Customer Support:   [...]
Posted: Monday, November 14th 2011

eReaders' Time Has Come for Marketers

Just as projections that sales of the iPad may be slowing, according to Goldman Sachs, ereaders are showing signs of becoming the latest hot channel for marketers.  PC World points to a new survey from Ap  [...]
Posted: Monday, November 14th 2011

Ivory Facebook Campaign Targets Moms' Changing Focus

Ivory soap’s revamped approach to marketing to mothers is spot on, if new research about the changing focus of mother’s buying patterns is any indication. Among other changes, the brand launched a Facebook page – its first – last month, the New York Times reports. Along with changes in packaging and color, the overall theme, d  [...]
Posted: Thursday, November 10th 2011

Sara Lee Launches Life's Not Perfect Campaign

An old hand at Facebook campaigns, Sara Lee has launched its latest initiative on the channel. Called "Life’s Not Perfect…But Your Deli Meat Can Be", it is based on a series of videos created with Second City Communications. The funny videos capture milestones in the life of three buys women - like her child's first day of school - with unexpected outcomes. With women  [...]
Posted: Tuesday, October 11th 2011

Ragu Dads Fight Back Against Stereotype

Generally speaking women, particularly mothers, are seen as controllers of the purse strings and therefore the ideal target by marketers. Not that this is inaccurate - there are any number of studies to support this point. But marketers are making a mistake when, as they focus on women, they pander to outdated stereotypes lampooning men. Ragu is learning this lesson right now, according to a post in Relevant  [...]
Posted: Thursday, September 29th 2011

Marketers Ponder: Why Do Women Prefer E-readers?

A distinct shift in e-reader demographics have occurred, which has implications for marketers considering this ad channel. Namely, the majority, or 61% of e-reader owners are now women, compared to 46% less than a year ago, Nielsen says. Tablet owners are 57% owned by men, only a slight decrease from the previous year. Smartphone owners, meanwhile, are split equally between men and women. There are a number of reasons  [...]
Posted: Tuesday, August 30th 2011

QR Codes and Cherries? Maybe Not, According to comScore

Three weeks ago Domex Superfresh Growers introduced two-pound cherry bags and clam shells with QR codes printed on each package. Since then the retailer has tracked 2,000 hits to its mobile website via scans of the QR codes. The company has learned much about its customer base as a result, says Loren Queen, marketing and communications manager. "The highest numbers of hits have come from the Far E  [...]
Posted: Friday, August 12th 2011

Mommy Bloggers Part of Procter & Gamble's Ad Push

Procter & Gamble is redoubling its attention on Mommy bloggers as it steps up its ad budget. The company has announced that it was raising global ad spending 8%, or more than $700 million, to $9.3 billion, for the fiscal year. That is an all-time record both in absolute terms and as a share of sales for the company, Ad Age reports. One of the initiatives under way,   [...]
Posted: Monday, August 8th 2011

What Women Say (and Other Insights from a Twitter Post)

Love, haha, cute, omg, yay, hahaha, happy, girl, hair, lol, hubby, mom, miss, feel, bed, today, baby, excited, ugh, hehe, husband, sleep, hate, tomorrow, yummy, school, tired, sigh, dress, birthday, fun, sooo, dinner, day, wait, totally, home, shopping, I’ll, aww, etsy, feeling, wanna, sad, chocolate, don’t, lovely. If a Twitter posts contains one or more of these words, the writer is most likely a woman, finds a study from researchers at the Mitre Corp. Http and Google. If those wo  [...]
Posted: Friday, July 29th 2011

Car and Driver, Road & Track Offer Group Buying for Readers

Car and Driver and Road & Track, two recent Hearst Magazine acquisitions, will be offering their readers group buying deals starting later this summer. It will be using Group Commerce's platform, the company reports. The deals will be based on various automotive and lifestyle categories, promoted to the Car and Driver and Road & Track audiences thro  [...]
Posted: Tuesday, July 19th 2011

Top News: Google +'s female users | Adobe acquires EchoSign | Sears' iPad ad mistake

Google +: Hashtag creator brings his idea to Google+. The women on Google +. Facebook bans Google+ ad. Business Strategies:   [...]
Posted: Monday, July 18th 2011

Everything Counts in Online Ad Design - Except Gender

Two separate studies strongly suggest that an online ad's design does not have to take into account the likely gender of the viewer to make an impact. It is an interesting conclusion, given the ever-proliferating wealth of data that shows how important everything else is in this respect, down to the position, size and shape of a mobile ad's buttons. No Pink First, the gender studies: The Journal of Marketing Research recently   [...]
Posted: Tuesday, July 12th 2011

Discovery Launches New Site for Moms; Men Still Foolishly Ignored by Advertisers

Another mom friendly-blog has recently launched, this time by Discovery Communications. The site, Parentables, is part of the company's efforts to drive revenues via online content, writes PaidContent.org. TLC's first non-program blog project, it will include contributions from TLC stars such as Kate Gosselin and   [...]
Posted: Thursday, April 28th 2011

Marketing Data RoundUp: Online moms use Facebook, email | Google most used For Q&A

Online Moms Use Facebook, Email Facebook and email are the two dominant forms of online communication used by US moms, according to data collected in January 2011 by Lucid Marketing. It found that slightly more than nine in 10 moms use Facebook (93%) and email (91%) to communicate. A little more than one in three moms use Twitter (36%) and personal blogs (34%). The only other online c  [...]
Posted: Wednesday, April 27th 2011

Top News: Google Q1 strong on YouTube display | The year check-in died | Social media wants delay in debit-card fee rules | Intuit goes mobile

Online Ad Market: Google Q1 strong on YouTube display ads, paid clicks. Inadco emerges from stealth as the 'AdSense For Leads'. The secret   [...]
Posted: Wednesday, April 13th 2011

Coupon Factory Launches Via 800 Mommy Bloggers

Digital agency Rockfish Interactive has launched a new service that allows companies to create and insert coupons for their products into social media conversation via a force of some 800 Mommy bloggers. The self-serve platform, Coupon Factory, is part coupon creation, part analytics engine and very similar to Google AdWords, chief marketing officer Dave Knox says (  [...]
Posted: Monday, April 11th 2011

With An Eye on Underserved Female Gamers, Rally Marketing Group Acquires PassionFruit Games

Rally Marketing Group is acquiring PassionFruit Games, a developer of casual video games aimed at female gamers. The agency points to importance of female shoppers to its client base as one reason as well as the growing numbers of casual female gamers. Female fans make up 40% of all video game players, according to the Entertainm  [...]
Posted: Friday, April 1st 2011

Top News: Vevo launches new artist-athelet web series | TV taps social media | Is blogging still relevant? | Smartphones that spy on you | More about Xoom

Online Video: Vevo fuses artists and athletes in new web series. Social Media: TV industry taps social media to keep viewers' attention. Internet Strategies: In a cutthroat world, so  [...]
Posted: Monday, February 21st 2011

Top News: Digital signage trends in 2011 | New Facebook rules for in-app ads | 200K Android apps | Sears launches web video service

Top Trends for 2011: What will be big with digital signage in 2011. Online Ad Market: New Facebook rules for in-app ads. Legal/Regulatory: Google   [...]
Posted: Wednesday, December 29th 2010

Marketing Data RoundUp: SMB online marketing budgets | Moms log online at 5 am | Consumers worry about social networking privacy

SMBs to Step Up Online Marketing Budgets Marketing budgets are set to rise, according to a recent survey of more than 750 small to midsized business respondents by Zoomerang and GrowBiz Media. It found that most SMBs plan to increase their marketing spend in both online and print mediums, with online activities receiving the largest increases. Among the marketing initiatives expected to increase the mo  [...]
Posted: Tuesday, November 2nd 2010

Marketing Data Roundup: Women over 55 fastest shrinking age group on Facebook

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. Women Over 55 Fastest Shrinking Age Group on Facebook Social Media Today debunks a commonly cited statistic that "women over 55 is the fastest growing group of Facebook users." While it was true at one point,   [...]
Posted: Tuesday, October 12th 2010

Marketing Data Roundup: Women more likely to click on online ads; men more likely to act

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. Women Click More, Men Act More Women deliver a 23% higher click-through rate than men, but after clicking, men following through with an action - such as downloading a whitepaper, starting a free trial, making a purchase - at a rate that is 53% higher than  [...]
Posted: Thursday, September 9th 2010