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Whereonearth a Find for Yahoo Local Search

Yahoo reported on Tuesday that it had acquired a small, 25-employee U.K. firm called Whereonearth to help improve its local search and mobile phone services and compete more effectively with Google, reports Reuters (via paidContent). Whereonearth specializes in location-based internet   [...]
Posted: Wednesday, October 19th 2005

AOL Kids' TV Hopping, Going Places

In another indication that TV content is moving away from the TV set, AOL's two TV channels geared toward children are attracting three and a half million kids every month, writes Agence France-Presse (via paidContent), reporting from the MIPCOM international TV trade show in Cannes. "Kids don't care where it comes from as long as it is good," accor  [...]
Posted: Wednesday, October 19th 2005

DMA Requires Use of Email Authentication

The Direct Marketing Association is requiring all member companies to use identification and authentication protocols to authenticate their emails because "spam, phishing and other forms of fraudulent email remain an irritant to consumers," the DMA said in a statement released yesterd  [...]
Posted: Tuesday, October 18th 2005

Predictive-Text Mobile Interface Better, Faster

Mobile software firm Tegic Communications, an AOL subsidiary, has launched a new mobile phone interface solution - T9 Mobile Suite 1.0 - that allows users to quickly switch among text-entry options (keypad, qwerty keyboard, and handwriting-recognition capabilities) and makes it faster and easier to input text and to browse, reports NetImperative. The solution features more intelligent text, next-word and punctuation prediction  [...]
Posted: Monday, October 17th 2005

Nickelodeon to Launch Mobile Portal

Nickelodeon announced yesterday that this month it would launch Nick Mobile, a portal designed to distribute the kid-centric content - Nick-themed ringtones and wallpaper - and a text-messaging service, on various mobile devices, reports MediaWeek. Premium content would include offerings such as text-messaged "Deep Sea Thoughts of the Day" from the popular network character SpongeBob SquarePa  [...]
Posted: Wednesday, October 12th 2005

Omnicom Acquires Mobile Agency Ipsh

Omnicom Group said it has gained mobile-marketing expertise with the acquisition of San Francisco-based ipsh, which helps agencies and brands build wireless promotions that use text messaging and other mobile applications, reports AdWeek. The four-year-old agency has completed 400 campaigns, including promotions for Elizabeth Arden, British Airways and Disney. Financial terms of the deal were not   [...]
Posted: Tuesday, October 11th 2005

Newspapers Wary of Google San Fran WiFi Plan

If Google's bid to provide San Francisco with free citywide WiFi succeeds, local newspapers will join the ranks of those (such as ISPs) being threatened by the search giant's expansion efforts, writes MediaPost. The papers generate much of their ad revenue from local businesses and could end up competing d  [...]
Posted: Friday, October 7th 2005

Mobile Music More Popular than Gaming

The window of opportunity to catch wireless users interested in mobile music services may be closing soon, according to In-Stat analyst David Chamberlain: Those users are ready to buy new handsets and they're willing to pay extra for handsets that play music, and carriers without music serv  [...]
Posted: Wednesday, October 5th 2005

MapQuest Founder Seeks Local Search Supremacy

Using data culled from Yellow Page listings and other databases, Perry Evans, a pioneer of online mapping with MapQuest in the 1990s and cofounder of instant messaging company Jabber, is preparing to tackle the major search engines in local search via a technology he says will transform the way local business info is located online, writes eWeek (  [...]
Posted: Monday, October 3rd 2005

Google Makes Wi-Fi Proposal to San Francisco

Google and others submitted proposals late Friday afternoon to offer a free wireless internet service to San Francisco in response to a program (TechConnect) proposed by the city's mayor, Gavin Newsom, to offer universal broadband internet access to the city's population, writes the New York Times. Google said, however, that it is not yet planning to introduce nationwide internet services; rather, it described its proposal   [...]
Posted: Monday, October 3rd 2005

'Government Technology' Launches Wireless Site

Government Technology magazine announced the launch of its Digital Communities website (www.govtech.net/digitalcommunities), designed to help communities use wireless technology and applications to expand and improve services for municipal and regional governments, businesses and citizens, reports BtoB Online. The sites is sponsored by Intel and other technology vendors and  [...]
Posted: Friday, September 30th 2005

MTV, Warner Partner on Mobile Content

MTV Networks will license the Warner Music Group's music video catalog to create programming for mobile devices - the mobile industry's first deal between a major label and MTV -   [...]
Posted: Wednesday, September 28th 2005

Google Apparently Planning Wi-Fi Service

As earlier rumored (and even earlier foretold), Google is preparing to launch its own wireless internet service, Google WiFi, according to several pages found on the company's Website on Tuesday,   [...]
Posted: Wednesday, September 21st 2005

80 Percent Respond to Cuervo SMS Campaign

Cuervo Tequila achieved an 80 percent response rate to a mobile marketing campaign for their Cuervo De Mayo event, reports Netimperative (via MediaBuyerPlanner). The company used i-movo's voucher-based   [...]
Posted: Tuesday, September 20th 2005

Mobile Phones Offer Mini TV Episodes

Starting early next year, the U.K.'s ITV will offer mini episodes of TV shows, Netimperative reports (via MediaBuyerPlanner). The broadcaster said it plans to show two-minute clips of the TV show "Coronation Street," and will include exclusive mini-episodes showing highlights from the most recent episode. A trial version of the servic  [...]
Posted: Thursday, September 8th 2005

Ad-Supported Gizmondo Videogame Player to Launch

The Gizmondo mobile entertainment device - able to receive geographically and demographically targeted streaming video ads - will launch next month in the U.S., and the company will break a multimillion-dollar, multi-channel ad campaign targeting young early adopters, reports MediaPost, citing Gizmondo CEO Michael Carrender. The handheld, which began trials in the U.K. in March, is a videogame  [...]
Posted: Tuesday, September 6th 2005

Google Extends Sitemaps to Mobile

Webmasters building pages intended for display on mobile phones can now use Google's Sitemaps to help it index those pages, reports InformationWeek. Google Mobile Sitemaps is an extension of the beta program launched in June to help webmasters design pages that can   [...]
Posted: Thursday, September 1st 2005

Verizon Cuts Wireless Broadband Prices

Confronting potential competition from both municipal Wi-Fi and WiMAX, Verizon Wireless is reacting by cutting the price of its evolution-data optimized (EV-DO) wireless broadband service by 25 percent, from $79.99 per month to $59.99, reports Red Herring. In a similar move, last week Verizon Wireless's parent company Verizon   [...]
Posted: Tuesday, August 30th 2005

Student TV Tests Bluetooth Marketing

SUBtv, new media channel that broadcasts into 90 universities in the U.K., is conducting bluetooth marketing trials across its network, reports NetImperative. SUBtv said more than 25 percent of students have opted in to accept commercial messages on their bluetooth-enabled mobiles, after seeing a promotion of the offer on the SUBtv screens. The company is planning more pilots in the coming academic year, with a view to se  [...]
Posted: Monday, August 29th 2005

Time Warner Invests in Mobile Game Maker Glu

Time Warner, seeking to deliver entertainment content on cell phones, announced that it will invest about $7.5 million in Glu Mobile, a privately held company that makes and distributes games and other entertainment for mobile devices, Fortune   [...]
Posted: Thursday, August 25th 2005

'Doctor Who' and 'Red Dwarf' Now on Mobile Phones

Reuters reports that BBC Worldwide has partnered with mobile phone content firm ROK Player to sell "Doctor Who" and "Red Dwarf" episodes for viewing on mobile phones, anticipating that fans of cult science fiction are among the first to adopt new technology - special multimedia memory cards known as digital video chips (DVC), which can be inserted into compatible mobile phones. ROK Player also offers music videos   [...]
Posted: Tuesday, August 23rd 2005

U.K. Advertisers Send Video Ads to Phone Screens

Under a new advertising program in the U.K., transmitters are sending text messages to the cell phones of those walking by to ask them if they would like to watch a video-clip ad on their phone screen, writes the Wall Street Journal (via Adrants). Most cell phone ads to date have consisted of te  [...]
Posted: Tuesday, August 23rd 2005

Google Eyes China's Massive Mobile Market, Buys Android

A somewhat rambling UPI article in the E-Commerce Times that rehashes recent months' developments regarding Google, China and Microsoft quotes Duncan Clark, a managing director at technology consultancy BDA China, as saying that "with mobile users being over three times the number of Internet users in China, a focus on mobile solutions will be a key priority for Google." In mid-2005, China repo  [...]
Posted: Monday, August 22nd 2005

New Media Sway African-Americans and Hispanics More

Blogs, IM's and PicPhones influence the purchase of African-Americans and Hispanics more than whites', according to BIGresearch's 2005 Simultaneous Media Survey (SIMM VI), reports MediaPost - particularly for purchase decisions for home improvement, grocery, telecom, and apparel, among others. "These media represent an extension of word of mouth and pose a serious challenge that marketers wi  [...]
Posted: Monday, August 22nd 2005

NFL, Sprint Sign Mobile Content Delivery Deal

Beginning this season, Sprint Nextel customers will be able to receive audio and text-based updates on NFL games as they are being played, as well as audio and video highlights of the games after TV broadcasts air,   [...]
Posted: Wednesday, August 17th 2005