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Surprise: Consumers Want Email, But Want It Their Way

Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts. What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha  [...]
Posted: Thursday, April 19th 2012

Reach Travelers on Smart Phones: They Expect It

Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from   [...]
Posted: Thursday, April 19th 2012

Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis

Ad Technology: comScore Announces Date for First Quarter 2012 Financial Results Harvard Professor and Global Authority on Algorithmic Economics Joins Na  [...]
Posted: Wednesday, April 18th 2012

Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing

Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar  [...]
Posted: Tuesday, April 17th 2012

Closing Bell: Facebook buys TagTile | Instagram's 40M users | Domain name extension

Social Media: Facebook buys TagTile. What Facebook should buy next. Instagram h  [...]
Posted: Friday, April 13th 2012

Wrigley's Orbit Tries Out Mobile Video Ads

Wrigley’s Orbit gum is expanding its digital marketing to include mobile video ads. The ads, which focus on how the gum can solve bad breath, is running inside E!’s iPhone app. It also includes mobile polls, social media and participation in a sweepstakes, Mobile Marketer reports. Wrigley’s is among a surprisingly minority of brands trying out this ad channel. Mobile Rich Media Shows Si  [...]
Posted: Friday, April 13th 2012

Closing Bell: Facebook gives users more info | Boeing Android phone | Microsoft roadmap

Privacy: Facebook’s 'Download Your Information' in three easy steps. E-books: E-Book Pricing: Apple's lawsuit is only half the picture. Mobile Computing: Boeing   [...]
Posted: Thursday, April 12th 2012

One Way Or Another, iPads Are Becoming Part of the Retail Experience

Sephora, the cosmetics retailer, has just invested in a major makeover of its own. It has overhauled its digital operations with a new webpage, new mobile site and new iPhone app, Forbes.com reports. It is also testing iPads in some 20 stores, Sephora Direct’s senior vice president Julie Bornstein told Forbes. Customers use it to navigate Sephora’s considerable online inventory whi  [...]
Posted: Thursday, April 12th 2012

Closing Bell: TripAdvisor | Yammer buys OneDrum | Google's popularity

Social Media: How TripAdvisor is avoiding the 'travel site echo chamber'. Productivity: Yammer buys OneDrum for office collaboration tools. Business Strategies:   [...]
Posted: Wednesday, April 11th 2012

Top News: Publishers shun Amazon | Spotify's web play button | Considering comments

Ecommerce: Some big-six publishers refuse to sign new contracts with Amazon. Social Media: Are photos apps a business? Spotify   [...]
Posted: Wednesday, April 11th 2012

Closing Bell: Maryland law outlaws asking for Facebook password | iPhone 5 | Toshiba 13-inch tablet

Legal/Regulatory: Maryland passes bills banning employers from seeking online passwords. Mobile Computing: The latest chatter on iPhone 5. T-Mob  [...]
Posted: Tuesday, April 10th 2012

Top News: Facebook buys Instagram | Adobe online ad report | Windows strategies

Business Strategies: Facebook snaps up Instagram app for $1 billion. How Google is using OpenFlow to lower its network costs. Online Ad Market: Adobe online ad report: Search spending up 16%, mobile traffic   [...]
Posted: Tuesday, April 10th 2012

The Latest Mobile Ad Networks: Cheaper, Integrated and More Private

Mobile ad networks are evolving as major players make changes in pricing, partnerships, policies such as privacy and feature sets to remain competitive. Competitive Pricing Apple continues to make concessions on pricing with its iAd network. In February, AdAge reported, it reduced the iAd minimum ad spend to $100,000 from $500,000. Two years ago it was $  [...]
Posted: Monday, April 9th 2012

Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up

Ad Technology: Google Glasses face serious hurdles, augmented-reality experts say. Convergence: Social 'second screen' TV is all about the apps. Rich Media: YouTube founders   [...]
Posted: Monday, April 9th 2012

Google Enhances Mapping as Competition Encroaches

Google has improved its indoor mapping functionality via a new app. Google released its indoor maps for Android last November, along with Google Maps Floor Plans--a tool for business owners to upload the floor plans for their venue and have them appear in Google Maps for Android. The newly-released Google Maps Floor Plan Marker app, available through Google Play, collects data from   [...]
Posted: Friday, April 6th 2012

Top News: Mobile search | Apple to defend e-book pricing | SEO tips

Mobile Marketing: Mobile search ads: What makes them click? Legal/Regulatory: Twitter sues 'spamming' websites. Apple preparing to   [...]
Posted: Friday, April 6th 2012

Closing Bell: Google stats | Yammer bounty | LightSquared

Mobile Computing: Google CEO: 'Great devices' with Motorola. Business Strategies: The cold hard stats from Google CEO Larry Page's manifesto. Yammer's $25K Yahoo bounty finds first   [...]
Posted: Thursday, April 5th 2012

Pottermore Priming New Generation of eBook Readers

Figures for the Harry Potter ebook site, Pottermore, were released almost simultaneously with new stats capturing the rise of the e-reader. Both bode well for the digital book publishing industry’s long-term prospects. Pottermore, a fan site first outlined last year by J. K. Rowling [video]  sold more than $1.59 million worth of ebooks in the first three days after the books became available, its CEO Charlie Redmayne   [...]
Posted: Thursday, April 5th 2012

Top News: F-commerce | Google's digital glasses | E-reading's rise

Ecommerce: Facebook e-commerce: the next big thing? Signs of What's to Come: Google takes wraps off Web-based digital glasses. Security: Biggest Ap  [...]
Posted: Thursday, April 5th 2012

The So-called Hulu for Digital Magazines Launches

Next Issue Media, a joint venture formed by Condé Nast, Hearst, Meredith, News Corp. and Time, has launched a tablet app featuring top magazine titles, including Better Homes and Gardens, ELLE, Esquire, Fortune, Glamour, Parents, People, Real Simple, Sports Illustrated, The New Yorker, TIME, Vanity Fair. For one price, users can ha  [...]
Posted: Wednesday, April 4th 2012

Top News: Paramount, Google movie rentals | AdWords conversion tracking | Social energy app

Ecommerce: Paramount, Google link up for movie rentals. Search: Google AdWords ad extensions get conversion tracking. Social Media: Palo Alto   [...]
Posted: Wednesday, April 4th 2012

Google to Boost Wallet with TxVia Acquisition

Google has acquired TxVia, a payments technology company.  It made the acquisition to complement its payments capabilities and accelerate innovation with this product, the company says in a blog post. Certainly Google Wallet needs a boost, AllThingsD   [...]
Posted: Tuesday, April 3rd 2012

Top News: Amazon in-app payment | iPhone outsells | Australian court says Google ads misleading

Ecommerce: More developments for Amazon’s in-app payment system for Appstore, but more work needed. Mobile Computing: iPhone outselling all other smartphones combined at Sprint and AT&  [...]
Posted: Tuesday, April 3rd 2012

More Evidence Mobile Marketing Budgets Are Growing

Evidence is accumulating that companies are shifting more resources into their mobile marketing budgets.  Matt Miller, senior vice president of strategy and analytics at Performics, told Mobile Marketer that this past holiday season was an inflection point for many brands as they watched mobile capture a greater share of e-commerce sales. Also, while mobile clicks have more than double in terms of their share in the past y  [...]
Posted: Monday, April 2nd 2012

Small Town Targeting Just Got a Little Harder with AdCenter

AdCenter is removing over 10,000 cities from its targeting options.  The policy will go into force in May. AdCenter advises advertisers to identify any non-supported cities and replace them with cities relevant each campaign or ad group. Refer to   [...]
Posted: Monday, April 2nd 2012