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Sprint Theater Kiosks Scan Phones, Print Popcorn Coupons

Sprint has unveiled kiosks in the lobbies of movie theaters where Sprint customers can scan a code from their phones to get coupons for popcorn and sodas. The campaign, in 500 theaters across the country, will continue through December, MediaBuyerPlanner writes. Cinema advertising is growing in popularity, and companies like Screenvision and National CineMedia are expanding t  [...]
Posted: Wednesday, July 8th 2009

Mobile Phones Beat PCs for Young Women

The mobile phone appears to be displacing the PC among US women in terms of usage - especially in the 12-24 age group, according to research from SRG, which found young women spend twice as much time with their cell phones as women over age 40. The "Women and Digital Life" study, revealed that more than 80% of US women now use a wir  [...]
Posted: Tuesday, June 30th 2009

Germans Take Ads in Exchange for Cheaper Mobile Service

Alcatel-Lucent has given German carrier E-Plus the tools to inserts advertisements onto mobile devices based on demographic information provided by a subsidiary of the carrier,   [...]
Posted: Tuesday, June 30th 2009

Urban Outfitters Mobilizes Brand

Specialty youth lifestyle retailer Urban Outfitters is extending its brand to mobile with help from mobile marketing content delivery solutions provider Acuity. Urban Outfitters will deploy Acuity solutions to manage activities such as text messaging and more in-depth mobile commerce (m-commerce),   [...]
Posted: Tuesday, June 30th 2009

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Most Free iPhone Apps Don't Bring Bacon Home

A report indicates that over half of the iPhone apps featuring ads had less than 1000 users in May. The report by mobile ad network AdMob shows that 54% of the 2,300 apps in which ads appear had fewer than 1,000 users - compared to the most popular apps, 5% of the market, which had more than 100,000 users. The biggest hits had more than 2 million, and about 11 apps had over 1 million users.   [...]
Posted: Friday, June 26th 2009

AdSense for iPhone, Android Apps Goes Live Today

Today Google launches AdSense for Mobile Apps, which lets users develop programs for iPhone and Android, buttressed by text and image ads. Google began testing the program earlier this year on popular iPhone applications like Urbanspoon and Backgrounds. At the time, ads were text-based and featured one company, just below the browser bar. Clicking on an ad guided users to information about the advertiser; or, in  [...]
Posted: Thursday, June 25th 2009

Blackberry Combats iPhone Loyalty 'Stampede'

Four out of 10 Blackberry and other smartphone users say they would switch to Apple's iPhone as their next smartphone purchase. Meanwhile, only 14% of non-Blackberry smartphone users would switch to a Blackberry, according to a study from Crowd Science (  [...]
Posted: Thursday, June 25th 2009

Twitter to Share Shopping Tips, Add E-Commerce Angle

Todd Chaffee, a board investor for Twitter and general partner at Institutional Venture Partners, has suggested to The New York Times that the site may incorporate a means for advertisers to target customers by their desires in real-time -- then send direct messages proffering discounts and special offers. Conceptually, the microblogging service would wed e-commerce to the genero  [...]
Posted: Monday, June 22nd 2009

Whole Foods Spit-Shines Apple App

Specialty grocery retailer Whole Foods Market is joining the growing trend of retailers launching iPhone applications to drive sales and customer loyalty, reports Retailer Daily. The app features recipes and a  [...]
Posted: Monday, June 22nd 2009

Mobile Comes of Age in Tough Economy

In an economic environment where consumers are hyper-connected, more conscious, spending less, switching brands, and searching for deals online, mobile presents great opportunities for brands to turn browsers into buyers - especially for those buyers who still make unplanned purchases, writes AdAge. Marketers have been slapped in the face with ROI ever since online advertising made itse  [...]
Posted: Friday, June 19th 2009

Mobile Ad Revenues to Hit $1.5B by 2013

Mobile advertising revenues in the US and Canada will grow from $208 million in 2009 to $1.5 billion by 2013, despite possible early consumer resistance to mobile ads, according to new research from Parks Associates.   [...]
Posted: Thursday, June 18th 2009

Prepaid Wireless Sites See 8M Visitors

Consumers seeking more cost-effective wireless services increasingly turn to pre-paid plans during the economic downturn, several popular sites saw 37% visitor growth in Q1 vs. the same period last year, according to comScore, Inc. The quarterly review of the US prepaid wireless industry examined online visit and search r  [...]
Posted: Tuesday, June 16th 2009

Canadian Telecoms Unite for Mobile Cash Exchange System

This week, Canada's three major wireless firms will unveil a service that enables people to exchange money via mobile. Bell Canada, Telus Corp and Rogers Communications united four years ago to form a jointly owned firm called EnStream LP, which now employs about 30 people in Toronto, in addition to outsourcing some customer service and development. The digital cash exchange platform is the first fruit of their labors. "The end vision is you can take your billfold or purse and stick it int  [...]
Posted: Monday, June 15th 2009

LocaModa Weds iPhones to Times Square Spectacolor Board

Word game Jumbli, which connects audiences with thousands of place-based screens, including Clear Channel's Spectacolor Jumbotron in Times Square, can now be played via iPhones. The game, from LocaModa, has users build words from a screen of floating letters. Jumbli is displayed several times per hour on the Spectacolor screen; when Jumbli is live in Times Square, all plays made during that period are displayed in real-time,   [...]
Posted: Monday, June 15th 2009

ShopSavvy Updates Barcode-Scanning Technology on Android

ShopSavvy, an app that launched on Google's Android mobile platform in October, has unveiled its 3.5 release. The app enables users to scan barcodes with the Android-powered phone cameras to get pricing information. Users can also comparison shop over the 'net from their handhelds. The 3.5 update, nicknamed "Rodan," provides support for 1,000 new retailers and 750,000 new products. It is also better optimized for battery life, accor  [...]
Posted: Thursday, June 11th 2009

Local Mobile Content Users Grow 51%

The number of consumers seeking local information on a mobile device grew 51% from March 2008 to March 2009, according to data from comScore Mobile, which also found that mobile subscribers increasingly use downloaded applications and SMS to access local content. Methods of Access  [...]
Posted: Thursday, June 11th 2009

Email, IM, SMS Use Vary By Country; Spam Universal

North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a oglobal email study from Epsilon. The   [...]
Posted: Wednesday, June 10th 2009

Adobe Invests in Bringing Flash to More Mobiles

Adobe is altering its software so that Flash-based games and videos will be able to operate on different handsets without being modified, the Wall Street Journal reports. "Smart phones are where the game is now," stated CTO Kevin Lynch. "Our chips are on the table. We've made our bets." The company is also forming strategic alliances with chip designers and handset makers. Adobe did not release an ETA for a version   [...]
Posted: Tuesday, June 9th 2009

Twitter to Launch Verified Accounts for Public Officials, Brands, Celebs

Facing a lawsuit with Tony La Russa, the manager of the St. Louis Cardinals, who complained about someone impersonating him on the site, Twitter is implementing a Verified Accounts process. La Russa sued Twitter in early May for cybersquatting, trademark infringement and misappropriation of his name and likeness, after someone registered the handle "tonylarussa" on Twitter and posed as the Cardinals manager. The suit has been settled out of court,  [...]
Posted: Monday, June 8th 2009

Mobile Marketing to Leap 26% this Year

The Mobile Marketing Association claims that mobile marketing budgets will jump 26% this year, despite the fact that overall marketing spend will fall 7%. While the medium will still snare just 1.8% of total marketing budgets, total spend will grow from $1.7 billion this year to $2.16 billion in 2010, according to new research from the MMA, writes MediaPost. Half of brands and agencies polled by the gr  [...]
Posted: Monday, June 8th 2009

New iPhone Ad Units Focus on Social, Search, Fresher Rich Media

To prepare iPhone app developers for the iPhone 3.0 OS, mobile ad platform AdMob announced three new types of ad units. Each boasts social, search and rich media merits, respectively, and will be available in July. The new units: Mobile Social Networking, which lets consumers access advertisers' social content from an ad, including their Twitter feed, Facebook page, Digg, MySpace account, Flickr photos, and Linkedin. Search  [...]
Posted: Thursday, June 4th 2009

Google to Launch Proprietary Ebook Retail Program

In what could be interpreted as an aggressive move into Amazon territory, Google is planning to sell digital versions of new books directly to its users. "The move would pit Google against Amazon.com, which is seeking to control the e-book market with the versions it sells for its Kindle reading device," observes The New York Times, which nonetheless pointed out that the move would be welcomed by publi  [...]
Posted: Monday, June 1st 2009

Twitter to Move into Business Mainstream

More than eight in 10 Twitter users, most of whom represent small businesses, expect their company's use of the popular microblogging tool to increase in the next six months, according to a recent, informal survey from MarketingProfs.   [...]
Posted: Monday, June 1st 2009

JiWire Taps On-the-Go Audience, Offers 'Net-Like Analytics

Digital out-of-home is projected to be one of the areas in out-of-home to experience growth this year, with an expected rise of 9% in 2009, according to PQ Media. (This is down from an approximate increase of 11.2% in digital OOH ad spend   [...]
Posted: Monday, June 1st 2009