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Industry Buzz & Snippets: 5/29/08

Agencies and Marketing Execs: Liz Jones joins Hyperfactory as VP of entertainment and media, spearheading mobile efforts for movie studios, TV networks and other entertainment clients. Whole Foods CEO John Mackey has   [...]
Posted: Thursday, May 29th 2008

Wireless Phone Advertisers Spent $4 Billion on Ads in '07

Advertisers in the Wireless Telephone Services category spent nearly $4.1 billion in 2007 -- an increase of $431 million (12 percent) over 2006, according to a Nielsen Monitor-Plus and Nielsen Mobile analysis of advertising for wireless/mobile phones and multi-function phones,   [...]
Posted: Thursday, May 29th 2008

comScore Acquires M:Metrics

comScore has purchased mobile metrics shop M:Metrics for $44.3 million. With one costly swallow, the buy significantly increases comScore's stake in the fields of mobile browsing and mobile ad metrics. The acquisition includes mobile trends tracker MobiLens, a display ad tracker, and the MeterDirect mobile user panel. comScore plans to increase the size of the MeterDirect panel, which currently sits at 4,00  [...]
Posted: Thursday, May 29th 2008

Americans Browse 4.6 Hours/Month on Smartphones; Brits, 2.5 Hours

Partly because of social networking and internet commerce, US smartphone users spend an average of over 4.6 hours per month browsing the mobile web. And British users do so nearly 2.5 hours per month,   [...]
Posted: Wednesday, May 28th 2008

Strong, Ongoing Consumer Preference for Email

Consumers prefer email as a primary method of personal and business communication -- and will continue to do so for the foreseeable future, despite online threats and the emergence of other channels and Web 2.0 applications, according to a Habeas study, MarketingCharts   [...]
Posted: Wednesday, May 28th 2008

For Help Installing Ceiling Fans, Whip Out a Phone and Text Home Depot

Home Depot is partnering with Avot Media to test video how-tos for mobile users. The offering has been branded FAST ATTACH. During the pilot, shoppers at select stores in Florida can text product-specific SMS codes to Avot, which sends over mobile-ready videos on using the product. The video currently in circulation teaches users how to install ceiling light fixtures and fans. Store shelves wi  [...]
Posted: Wednesday, May 28th 2008

Industry Buzz & Snippets: 5/27/08

Ad Networks and Analytics: Federated Media has launched Green Federation, a network of Federated Media properties focused on eco-friendly media and publishing. Biz Buzz: Widget maker RockYou has   [...]
Posted: Tuesday, May 27th 2008

4INFO, Yahoo Partner for Text Ad Trial

Mobile content firm 4INFO has enlisted Yahoo for a trial run of its mobile text ad technology, reports The Wall Street Journal. Through 4INFO's platform, Yahoo can text breaking news stories, weather forecasts and other content to mobile registrants. Each message will contain a single small ad. The ads will be sold through both Yahoo and 4INFO. Revenue will l  [...]
Posted: Tuesday, May 27th 2008

Consumers Want More Mobile Web Service and App Choices, Control

Some 80 percent of consumers would prefer a service provider that gives them more choice in the applications and services available on their mobile device, according to a study titled "Go mobile, grow" from IBM's Institute for Business Value, MarketingCharts   [...]
Posted: Friday, May 23rd 2008

Mobile Breakthrough? Not for Another Few Years

While mobile operators may be eager to explore mobile advertising (and the revenue it might generate), mass acceptance and the nationwide spread of handheld-agnostic mobile campaigns is simply not around the corner. In truth, it remains years away. That, at least, was the messa  [...]
Posted: Friday, May 23rd 2008

Industry Buzz & Snippets: 5/22/08

Ad Networks and Analytics: Ad widget maker Clearspring secured $18 million in its third round of financing, which could help turn it into an influential player as widget advertising matures. Out-of-home ad network C  [...]
Posted: Thursday, May 22nd 2008

Microsoft Debuts Mobile Display Ads

Microsoft is launching display ads for mobile users of Windows Live Messenger and Live Hotmail. It is also testing text-based ads on Live Search Mobile. The beta program will expand beyond the US later this year. While it is the last among its rivals to launch mobile ad capabilities, the market penetration of Microsoft's devices may nonetheless make it a serious force in the burgeoning market.   [...]
Posted: Wednesday, May 21st 2008

17% of Brits Would Shop from Mobile Phone

With mobile phone penetration higher than that of PCs, shopping via mobile may become a major force in retail, according to (pdf) a study that found 17% of Britons are willing to buy products and services through their phones, writes MarketingCharts. Men are more in favor of the idea   [...]
Posted: Wednesday, May 21st 2008

As Mobiles Replace Landlines, Telephone Survey Integrity Threatened

Nearly one out of six US homes (15.8 percent) had only wireless telephones in the second half of 2007, according to preliminary results from the July-December 2007 National Health Interview Survey (NHIS) from the Centers for Disease Control and Prevention (CDC),   [...]
Posted: Tuesday, May 20th 2008

Industry Buzz & Snippets: 5/18/08

Ad Networks and Analytics: Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site. comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners.   [...]
Posted: Thursday, May 15th 2008

100 Most Influential Technology Vendors of 2008 Named

The top 3 technology vendors among software, hardware, and service providers are Microsoft, Oracle and SAP, reports the Aberdeen Group's Annual State of the Market Report, which for the first time includes a list of Top 100 firms, writes MarketingCharts. Technology vendors that are household names --  [...]
Posted: Wednesday, May 14th 2008

Industry Buzz & Snippets: 5/13/08

Ad Networks and Analytics: Real estate search site Trulia has built its own ad network, which may be valuable for advertisers pursuing local ad opportunities. ABC has introduced the "advertising value index," which tracks how well commerc  [...]
Posted: Tuesday, May 13th 2008

Mobile Social Networking Grows in UK, Facebook a Favorite

More than 4 in 10 UK mobile phone subscribers (44%) belong to an online social network. And 25% of those social networkers use their mobile phone for social-networking activities, according to (pdf) Nielsen Mobile, writes MarketingCharts. Around 812,000 Britons each month, or 1.7 percent  [...]
Posted: Tuesday, May 13th 2008

Nokia to Reposition as 'Internet Company'

At Nokia's shareholders meeting last week, CEO Olli-Pekka Kallasvuo told investors the company would like to act "more like an internet company" than a "traditional manufacturer." "Companies such as Apple, Google, and Microsoft are not our traditional competitors, but they are major forces that must be reckoned with," Kallasvuo added. According to Ars Technica, the handhe  [...]
Posted: Monday, May 12th 2008

iPhone Users Satisfied, but Many Carry Second Mobile Phone

Users claim the iPhone lives up to the hype, in some cases even displacing laptops for on-the-go 'net browsing. Even so, many iPhone owners still carry a second phone, according to a Rubicon Consulting study, writes MarketingCharts.   [...]
Posted: Monday, May 12th 2008

Best Buy Forks $2.1B Over for 50% of The Carphone Warehouse

Best Buy has purchased a 50 percent stake in The Carphone Warehouse, a European mobile phone vendor, for $2.1 billion. The deal includes The Carphone Warehouse's 2400 stores, which span nine European countries, as well as its online and direct businesses, insurance operations and airtime reselling businesses, CNN reports. The Carphone Warehouse will maintain proprietary ownership of its fixe  [...]
Posted: Friday, May 9th 2008

Mobile Social Networking Gains Momentum

A growing number of global mobile phone users are accessing social networks over the mobile internet, according to research from Nielsen Mobile - via MarketingCharts. In the US, over 4 million do so each month, Nielsen said. That's 1.6 percent of all US mobile   [...]
Posted: Friday, May 9th 2008

Industry Buzz & Snippets: 5/8/08

Ad Networks and Analytics: DoubleClick introduced a widget calculating tool that tells advertisers how much weight their widgets are pulling among users. Agencies and Execs: DG FastChannel and Enliven Marketing Technologies Corp. plan to merge in a deal valued at $98 million. Havas Media   [...]
Posted: Thursday, May 8th 2008

Media, Entertainment Execs: Digital Is the Future - but How to Get There?

Media and entertainment companies generally agree about how the digital market is evolving, where the opportunities lie and what will drive revenues over the next five years. But execution remains an issue, according to an Accenture survey, MarketingCharts w  [...]
Posted: Wednesday, May 7th 2008

Industry Buzz & Snippets: 5/6/08

Ad Networks and Analytics: Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL. Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures. Blinkx is licensing a toolset called Advanced Media  [...]
Posted: Tuesday, May 6th 2008