Mobile marketing
Articles and advice about marketing, customer service and custom content using mobile and wireless devices and technology: smartphones, PDAs, wifi, tablets, SMS, and more.
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 570 | 1677 |
| » ad pricing | 43 | 2204 |
| » ad selling | 214 | 2033 |
| » ad targeting | 554 | 1693 |
| » ad technologies & vendors | 607 | 1640 |
| » advertainment | 127 | 2120 |
| » Advertising | 1 | 2246 |
| » affiliate marketing | 7 | 2240 |
| » agencies & ad departments | 200 | 2047 |
| » alternative marketing | 301 | 1946 |
| » Asia/Pacific | 58 | 2189 |
| » automotive | 42 | 2205 |
| » b2b | 17 | 2230 |
| » best practices | 76 | 2171 |
| » Beyond Marketing | 1 | 2246 |
| » Big Picture | 2 | 2245 |
| » biz buzz | 356 | 1891 |
| » branding | 184 | 2063 |
| » broadband | 140 | 2107 |
| » campaigns & creatives of note | 265 | 1982 |
| » case studies | 18 | 2229 |
| » co-op marketing & partnerships | 159 | 2088 |
| » computers & tech | 180 | 2067 |
| » consumer packaged goods | 64 | 2183 |
| » CRM | 17 | 2230 |
| » cross media | 244 | 2003 |
| » demographics | 193 | 2054 |
| » direct marketing | 143 | 2104 |
| » domain names | 56 | 2191 |
| » don't believe the hype | 21 | 2226 |
| » e-commerce | 287 | 1960 |
| » email marketing | 151 | 2096 |
| » entertainment | 371 | 1876 |
| » Europe | 139 | 2108 |
| » events | 17 | 2230 |
| » finance | 29 | 2218 |
| » global | 46 | 2201 |
| » healthcare | 13 | 2234 |
| » How-to | 12 | 2235 |
| » I-PR & business communications | 12 | 2235 |
| » instant messaging marketing | 70 | 2177 |
| » interviews | 9 | 2238 |
| » intrusive formats | 21 | 2226 |
| » Latin America | 13 | 2234 |
| » legal, government & regulation | 300 | 1947 |
| » loyalty & retention | 56 | 2191 |
| » major account moves | 34 | 2213 |
| » major brands | 286 | 1961 |
| » major players news | 443 | 1804 |
| » Marketing | 1 | 2246 |
| » measurement & analytics | 134 | 2113 |
| » media convergence | 342 | 1905 |
| » minorities | 23 | 2224 |
| » multi-channel marketing | 80 | 2167 |
| » new and improved | 183 | 2064 |
| » nonsense & parodies | 5 | 2242 |
| » online ad market | 488 | 1759 |
| » pearls of wisdom | 153 | 2094 |
| » people | 53 | 2194 |
| » personalization | 84 | 2163 |
| » political parties & organizations | 37 | 2210 |
| » privacy | 153 | 2094 |
| » promotions | 56 | 2191 |
| » publishing | 245 | 2002 |
| » real estate | 6 | 2241 |
| » research & stats | 648 | 1599 |
| » rich media | 149 | 2098 |
| » Sales | 2 | 2245 |
| » search engine marketing | 478 | 1769 |
| » Segmentation & Markets | 3 | 2244 |
| » seniors | 9 | 2238 |
| » sex sells | 7 | 2240 |
| » signs of doom | 30 | 2217 |
| » signs of recovery | 6 | 2241 |
| » signs of what's to come | 609 | 1638 |
| » small business | 30 | 2217 |
| » spam & anti-spam | 134 | 2113 |
| » Spanish-speaking | 24 | 2223 |
| » syndication & RSS | 39 | 2208 |
| » technical innovation | 229 | 2018 |
| » telecom | 281 | 1966 |
| » text ads | 119 | 2128 |
| » tools & software | 336 | 1911 |
| » top stories | 78 | 2169 |
| » travel | 23 | 2224 |
| » user experience | 337 | 1910 |
| » Verticals & Sector | 1 | 2246 |
| » viral marketing & social media | 618 | 1629 |
| » weblog marketing | 86 | 2161 |
| » women | 47 | 2200 |
| » worst practices | 21 | 2226 |
| » Youth | 112 | 2135 |
Closing Bell: Google search at 66% | iPad 3 | Google to get Motorola, sources say
Search:
Google search share back to 66% as Yahoo swoons.
Mobile Computing:
March debut of 'iPad 3' a sure bet, says analyst.
Business News:
Zynga, Hasbro [...]
Posted: Thursday, February 9th 2012
E-books Sales to Figure Prominently in Bertelsmann Results
In its preliminary report on 2011 results, Bertelsmann pointed to "rapidly growing" e-book sales at Random House and a good performance of the advertising-driven businesses as one of the drivers for its growth. Unfortunately, the company also said, this growth was offset by other factors such as planned start-up losses for new growth platforms and the weak business performance of some of the printing operations, as well as declines in the replication and direct-marketing businesses. [...]
Posted: Thursday, February 9th 2012
Top News: Google's cloud storage service | GigaOm buys PaidContent | Groupon's earnings
Cloud Services:
Google near launch of cloud storage service.
Social Media:
Google Social is exploding online.
Skimlinks is the [...]
Posted: Thursday, February 9th 2012
Closing Bell: Facebook updates IPO | iPad 3 components | Windows 8
Finance:
Facebook updates its IPO filing to confirm its special relationship with Zynga.
Mobile Computing:
Why carriers hate the iPhone.
iPad 3 component [...]
Posted: Wednesday, February 8th 2012
Another Sign That Facebook Is Moving to Mobile
With rumors that Facebook is about to launch a mobile ad offering swirling, the industry is scouring the landscape for signs that, yes, indeed, Facebook is moving in this direction.
It got such as sign with news of an agreement with Bango for "payment services." (via All Facebook). The agreemen [...]
Posted: Wednesday, February 8th 2012
The Push to Kill QR Codes Continues
Swiss image recognition startup Kooaba has relaunched its flagship app so no QR code is required. The redesigned app offers more possibilities for users, The Next Web notes. Previously, users would take a photo of a newspaper page and be taken to the online version.
"Now, a partnership with outdoor agency APG and print media agency Publicitas in Switze [...]
Posted: Wednesday, February 8th 2012
Top News: Pinterest hits 10M monthly uniques | Amazon, Viacom close deal | Yammer closes $50M funding
Social Media:
Pinterest hits 10 million monthly uniques faster than any standalone site ever.
Why Facebook may not succeed in China.
Mobile Marketing:
How HTML5 is [...]
Posted: Wednesday, February 8th 2012
Closing Bell: Apple sued over iPad name in China | Chrome browser for Android | Wolfram Alpha
Legal/Regulatory:
Apple faces $1.6 billion lawsuit over iPad name in China.
Mobile Computing:
Google offers mobile Chrome browser for new Android software.
TechNet study [...]
Posted: Tuesday, February 7th 2012
JetBlue Adds Personalized, Navigation-friendly Features in Mobile App
JetBlue Airways has redesigned its e-commerce and m-commerce sites with the specific goal of making it easier for travelers to book a flight—the travel industry’s retail equivalent of an easy payment process. JetBlue also added such features as maps to airports and information about driving conditions, Internet Retailer reports.
"We're an 11-year-old compan [...]
Posted: Tuesday, February 7th 2012
The Impact of the PayPal Brand, Both Online and Off
Offering a PayPal option on a website can increase lifted average order value and reduce cart abandonment, writes Peter Borden at Monetate.com. Borden helped a client experiment with the PayPal button to see if it increased traffic. "Adding this simple reassurance to product detail pages not only lifted average order value by 1.03%, but it also reduced cart abandonment by 1.21%." Not a huge lift, he acknowledged [...]
Posted: Tuesday, February 7th 2012
Top News: Yelp ads| Halliburton switches to iOS | Smartphone shipments rose 61% globally |
Online Ad Market:
Opinions vary about the validity of Yelp advertising.
Mobile Computing:
Halliburton to [...]
Posted: Tuesday, February 7th 2012
Closing Bell: Android grabs new smartphone buyers | More heat for Apple | Microsoft CRM
Mobile Computing:
Android nabbing more than half of new smartphone buyers.
Super Bowl:
Samsung SuperBowl misses gigantic opportunity, fails socially.
Business News:
[...]
Posted: Monday, February 6th 2012
Will It or Won’t It? Rumors Circulate about Facebook Mobile Ads
Rumors have been floating for some time that Facebook would release a mobile ad format. They are reaching a crescendo, though, and in the run up to its IPO, many believe that something along these lines will be introduced. In its S-1 filing, Facebook noted that its lack of a mobile platform was one of the risks facing investors.
The Financial Times reports that Facebook will launch a mobile [...]
Posted: Monday, February 6th 2012
Multiscreen Watchers Were Out in Force During the Super Bowl
Several companies ran ads during the Super Bowl with another screen in mind—the mobile device--besides the television set. The prime indicator? The number of Tweets that ran during the game, indicating that people had their eyes on both screens.
Most Tweets Ever, A lot of Search Activity
The Super Bowl broke all Twitter records, according to iProspect, with an average of 10,000+ Tweets Per Second. They peaked at games end with 12,223 Tweets Per Second.
[...]
Posted: Monday, February 6th 2012
Top News: Super Bowl | Facebook to launch mobile ads | AT&T starts throttling
Super Bowl:
Samsung's Bowl ad claims it can help Apple fanboys break free.
Best Buy Super Bowl ad puts phone, app makers in one place.
Toyota takes to [...]
Posted: Monday, February 6th 2012
More Retailers Like Staples Focus on Tablet Design
Office supply retailer Staples is launching next week an e-commerce site optimizes for shopping on a tablet. Tablet users will be automatically redirected to the site, which has been designed for touchscreen interactions. The reason, Brian Tilzer, VP of e-commerce and business development at Staples.com, told Direct Marketing News: "Mobile is really a game-changer and it gives us the opportun [...]
Posted: Friday, February 3rd 2012
USPS Will Launch Another Mobile Barcode Promotion this Summer
The U.S. Postal Service is planning another summertime promotion for direct mailers that uses two-dimensional barcodes. USPS VP of domestic products Gary Reblin told Direct Marketing News about the service's plans at the end of last month. The board of governors still has to approve the promotion.
One of Many Promotions
The 2-D campaign was one of a handful of p [...]
Posted: Friday, February 3rd 2012
Top News: HuffPo to launch streaming network | Facebook ads | EU targets Google privacy policy
Facebook IPO:
Advertisers' free ride may end on Facebook.
Facebook’s ad business is a $3 billion mystery.
Analysis: A sobering [...]
Posted: Friday, February 3rd 2012
Augmented Reality, QR Codes: Tools for Grownups Only?
Lately it seems as though 2010's "hot" ad technology—augmented reality—was shoved aside in favor of the current craze of QR codes. Not entirely--NorthstarMLS just expanded its iPhone and iPad apps by adding a new augmented reality feature, called HomeSpotter.
HomeSpotter uses augmented reality to overlay property information on a device’s live camera feed. As [...]
Posted: Thursday, February 2nd 2012
Top News: Facebook IPO | Tumblr starts to promote itself | Yahoo mobile search
Facebook IPO:
Zuckerberg snaps photo of desk; new Facebook layout 'leaked'?
Facebook's Timeline: All my favorite mistakes, organized.
Facebook’s S-1 [...]
Posted: Thursday, February 2nd 2012
Closing Bell: Facebook files its IPO | Google buys ads to defend privacy | Kinect for Windows apps
Finance:
Facebook files for IPO.
Facebook cites Google+, media coverage among potential risks.
Privacy:
Google [...]
Posted: Wednesday, February 1st 2012
Top News: Facebook IPO | A genuine brand on Twitter | Apple boycott
Finance:
Will Facebook deliver an IPO surprise?
Social Media:
Can a brand be genuine on Twitter?
Group [...]
Posted: Wednesday, February 1st 2012
Closing Bell: Facebook to file $5B IPO | Neil Young's digital music endeavor | Ethical iPhone
Finance:
Facebook to file for $5 billion IPO.
Digital Music:
Neil Young building digital music device for downloading.
Business Strategies:
Online petition [...]
Posted: Tuesday, January 31st 2012
2012 Presidential Campaign: the Email Marketing Version
Much has been made of the various presidential candidates mobile strategies, as well as the introduction of Square as a fund raising tool. Both the Obama and Romney campaigns are using it, the New York Times reports. Search is being intensely tracked. Experian Hitwise data shows that the Mitt Romney site received the majority of visits from Florida f [...]
Posted: Tuesday, January 31st 2012
McDonald’s Debuts New Geolocation Mobile Ad Campaign
McDonald’s has launched a new geotargeted mobile ad campaign for its signature cup of coffee, McCafe. It is using an iPhone app from Pandora to provide smartphone users with ads and information about McCafe hot beverages—along with directions to the nearest McDonald’s restaurant, as well, Business2Community reports.
A very popular application about a year ago, mobil [...]
Posted: Tuesday, January 31st 2012