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Weblog marketing

Articles and advice about weblogs (aka blogs) used for marketing, customer support, public relations or other commercial purposes, as well as 'thin media,' micro-publishing or nano-publishing ventures.)

Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


Your current selection AND NOT
» ad buying & planning 337 681
» ad pricing 39 979
» ad selling 175 843
» ad targeting 217 801
» ad technologies & vendors 142 876
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» affiliate marketing 14 1004
» agencies & ad departments 74 944
» alternative marketing 267 751
» Asia/Pacific 28 990
» automotive 15 1003
» b2b 30 988
» best practices 93 925
» Big Picture 2 1016
» biz buzz 183 835
» branding 137 881
» broadband 30 988
» campaigns & creatives of note 111 907
» case studies 12 1006
» co-op marketing & partnerships 50 968
» computers & tech 56 962
» consumer packaged goods 21 997
» CRM 10 1008
» cross media 85 933
» demographics 109 909
» direct marketing 58 960
» domain names 75 943
» don't believe the hype 24 994
» e-commerce 87 931
» email marketing 46 972
» entertainment 141 877
» Europe 35 983
» events 21 997
» finance 15 1003
» global 10 1008
» healthcare 12 1006
» How-to 12 1006
» I-PR & business communications 76 942
» instant messaging marketing 24 994
» interviews 8 1010
» intrusive formats 8 1010
» Latin America 5 1013
» legal, government & regulation 86 932
» loyalty & retention 49 969
» major account moves 5 1013
» major brands 130 888
» major players news 279 739
» Marketing 2 1016
» measurement & analytics 62 956
» media convergence 114 904
» minorities 10 1008
» mobile marketing 88 930
» multi-channel marketing 50 968
» new and improved 92 926
» nonsense & parodies 14 1004
» online ad market 247 771
» pearls of wisdom 52 966
» people 79 939
» personalization 34 984
» political parties & organizations 81 937
» privacy 20 998
» promotions 28 990
» publishing 466 552
» real estate 2 1016
» research & stats 238 780
» rich media 69 949
» search engine marketing 145 873
» Segmentation & Markets 1 1017
» seniors 8 1010
» sex sells 8 1010
» signs of doom 19 999
» signs of recovery 2 1016
» signs of what's to come 258 760
» small business 21 997
» spam & anti-spam 18 1000
» Spanish-speaking 5 1013
» syndication & RSS 108 910
» technical innovation 48 970
» telecom 11 1007
» text ads 80 938
» tools & software 125 893
» top stories 196 822
» travel 14 1004
» user experience 125 893
» viral marketing & social media 209 809
» women 46 972
» worst practices 76 942
» Youth 52 966

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Biz Blog Conference, Boston, June 9-10

ClickZ: Weblog Business Strategies 2003 ...is the first business-oriented forum to address the recent emergence of Weblogs into the business world and their rising importance as a medium of communication. This conference will bring together Webloggers who are pioneers, experts, and technologists. Together, they will present the latest developments, strategies, and success stories behind what is now becoming known   [...]

Drudge Report Wildly Profitable?

Business 2.0: The Secrets of Drudge Inc. The secret, in a phrase: "thin media." Nick Denton observes:The economics of the Drudge Report: Business 2.0 works out how much Matt Drudge is making from his political news site. The guess: he's making about $800k per year in profit. The analysis understates his traffic -- he's doing more than 3.  [...]

Blogvocate Tells Inside Story of Raging Cowgate

NYT: The Web Diarist as Pitchman Following up on the Dr. Pepper Raging Cow fiasco, the NYT has tracked down one of the blogvocates to ask her about her involvement. Ms. Discon, who bills Richards hourly for her blogger recruitment work, put five of her online friends, ages 17 to 21, in touch with Richards  [...]

Jeff Jarvis Interview on Weblogs

iwantmedia: Jeff Jarvis: 'Bloggers Are Becoming Influencers' Here is a great interview with Jeff Jarvis who heads Advance.net and is launching a Iraq Warblog. Aside from that, he comments on how blogging fits into marketing. A good read. IWM: Newsweek recently reported that, in a blog-related twist on viral marketing, Dr. Pepper is recruiting "key influence blogg  [...]

Understanding Memeword Marketing

Microdoc News: Building Google Traffic: Memeword Marketing More interesting commentary from my new favourite site. This time the author discusses how to build traffic by creating a meme bandwagon. The basic idea is to invent a new word or phrase on your weblog, wait for it to catch on, and then get traffic through Google when people search for it. Create a viral effect, or a media virus, and you could get serious tra  [...]

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Dr. Pepper Tries Blog-roots Campaign

Newsweek: Marketing: Flogging on a BlogMarketers at Dr Pepper see the movement as the perfect launch point for a ìgrass rootsî campaign for a new ìmilk-based product with an attitude,î Raging Cow. The first step is an in-house blog (ragingcow.com); it tells the fictional backstory of the drink, which rolls out in April in flavors like Chocolate Insanity and Pina Colada Chaos. Next come  [...]

Talking Blogs

audblog: Audio Blogging I guess this was inevitable. Seeing as we already have video blogs, audio blogs are a no-brainer. audblog is a service that provides bloggers with the ability to post audio to their blogs from any phone. At the end of the trial sign up we will provide you with the telephone number...all you have to do is call the number and the world hears you. Use it to make a difference...Use it to make your voice be heard.  [...]

Bloogle Baffles Major Media

NYT: Questions About Google Acquisition Guardian: The genius of blogging Wired: Why Did Google Want Blogger? Everyone's got the same question, but the answers are not forthcoming. The Guardian's commentator John Naughton had the best analysis of the acquisition of major  [...]

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Google Buys Blogger

Dan Gillmor's Scoop: Google Buys Pyra: Blogging Goes Big-Time KABOOOOOM!!! For anyone out there who still doesn't get blogging, you're about to: Google just bought Blogger.com. Wow. Blogtrepreneur Nick Denton believes the deal portends improvements for Google News.   [...]

iMakeNews Launches Biz Blog Tool

Technology Marketing: Business Wakes Up to Blogging iMakeNews, a provider of hosted email marketing solutions, has just introduced DirectBlog, a weblogging tool geared for corporate communications.   [...]

b-Blogs: The Next Level of Collaboration

Clickz; Meet the B-Blog Kathleen Goodwin discusses the implications of weblogs as business tools. From a marketing perspective she points out the business benefits such as customer dialog forums, positioning those within your company as niche industry experts, and providing open communication with business partners. The beauty of the weblog is that it is extremely cheap compared to any other form   [...]

Jupiter Research Starts Blogging

Press Release: Jupiter Research Announces the Launch of Analyst Weblogs Jupitermedia Corporation today announced that its Jupiter Research division will be the first research advisory firm to offer dedicated research analyst Weblogs. The new Web site at features Weblogs authored by senior Jupiter Research analysts and will offer timely access to analysis on breaking news,  [...]

2003 - Year of the Blog; Internet as a News Source

OJR: Blogs Go Highbrow and Lowbrow; Net Playing Growing Role in U.S. Elections Mark Glaser has declared 2003 "the Year of the Blog" for good reason I think. He also looks at the fact that the internet really is gaining traction as a general and political news source: Again, these numbers show incremental growth and a steady erosion for network TV as the be-all, end-all for political and general news. Few people are pre  [...]

eMarketer to Buy MarketingFix?

Paid Content: If They Mated in 2003: The Year the Weblogs Got Hitched MarketingFix gets acquired? Well, not quite yet. Wishful thinking at this point. However, this article on Paid Content puts forth some potential M and A marriages between the weblog world and the more traditional online media worl  [...]

New Ad-Supported Weblog, Gawker, Hopes to Wow NYC

Introducing: Gawker Blogtrepreneur Nick Denton has launched Gawker (live as of a few minutes ago), a New York society "thin media" web site (it calls itself a "Manhattan weblog magazine") that aims to turn a profit through adverti  [...]

Barbie Has a Blog (Manufactured In Vitro)

Barbie's blog, with pseudo web cam, buddy pictures and phone/PDA (found through Boing Boing). Her first entry from 10/31/02: Great Party – Bad Luck Every fabulous person in NY must have known about that party in SoHo last night! Totally packed. Some guy bumped into Madison and spilled cranberry juice on her new killer suede slouchy boots. OUCH! Gotta call her. I wonder if she’s rec  [...]

Gizmodo Commerce Blog: Zero to 6,000 in 3 Months

BlogAds: Mondo Gizmodo Blogtrepreneur Henry Copeland reports on the growing success of blogtrepreneur Nick Denton's Gizmodo project. Nick, founder of Moreover (headline syndication), made a chunk of change accidentally during the boom off of FirstTuesday (international tech networking), and he's used some of  [...]

Blogs Meet Haute Couture

The Age: "Fashion Blogs" Interesting piece about the profusion of blogs covering the fashion industry. Besides the several examples of commerical weblogs mentioned in this piece, I'm aware of similar projects including FlavorPill, DailyCandy, Chic Happens  [...]