Weblog marketing
Articles and advice about weblogs (aka blogs) used for marketing, customer support, public relations or other commercial purposes, as well as 'thin media,' micro-publishing or nano-publishing ventures.)
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 337 | 681 |
| » ad pricing | 39 | 979 |
| » ad selling | 175 | 843 |
| » ad targeting | 217 | 801 |
| » ad technologies & vendors | 142 | 876 |
| » advertainment | 73 | 945 |
| » affiliate marketing | 14 | 1004 |
| » agencies & ad departments | 74 | 944 |
| » alternative marketing | 267 | 751 |
| » Asia/Pacific | 28 | 990 |
| » automotive | 15 | 1003 |
| » b2b | 30 | 988 |
| » best practices | 93 | 925 |
| » Big Picture | 2 | 1016 |
| » biz buzz | 183 | 835 |
| » branding | 137 | 881 |
| » broadband | 30 | 988 |
| » campaigns & creatives of note | 111 | 907 |
| » case studies | 12 | 1006 |
| » co-op marketing & partnerships | 50 | 968 |
| » computers & tech | 56 | 962 |
| » consumer packaged goods | 21 | 997 |
| » CRM | 10 | 1008 |
| » cross media | 85 | 933 |
| » demographics | 109 | 909 |
| » direct marketing | 58 | 960 |
| » domain names | 75 | 943 |
| » don't believe the hype | 24 | 994 |
| » e-commerce | 87 | 931 |
| » email marketing | 46 | 972 |
| » entertainment | 141 | 877 |
| » Europe | 35 | 983 |
| » events | 21 | 997 |
| » finance | 15 | 1003 |
| » global | 10 | 1008 |
| » healthcare | 12 | 1006 |
| » How-to | 12 | 1006 |
| » I-PR & business communications | 76 | 942 |
| » instant messaging marketing | 24 | 994 |
| » interviews | 8 | 1010 |
| » intrusive formats | 8 | 1010 |
| » Latin America | 5 | 1013 |
| » legal, government & regulation | 86 | 932 |
| » loyalty & retention | 49 | 969 |
| » major account moves | 5 | 1013 |
| » major brands | 130 | 888 |
| » major players news | 279 | 739 |
| » Marketing | 2 | 1016 |
| » measurement & analytics | 62 | 956 |
| » media convergence | 114 | 904 |
| » minorities | 10 | 1008 |
| » mobile marketing | 88 | 930 |
| » multi-channel marketing | 50 | 968 |
| » new and improved | 92 | 926 |
| » nonsense & parodies | 14 | 1004 |
| » online ad market | 247 | 771 |
| » pearls of wisdom | 52 | 966 |
| » people | 79 | 939 |
| » personalization | 34 | 984 |
| » political parties & organizations | 81 | 937 |
| » privacy | 20 | 998 |
| » promotions | 28 | 990 |
| » publishing | 466 | 552 |
| » real estate | 2 | 1016 |
| » research & stats | 238 | 780 |
| » rich media | 69 | 949 |
| » search engine marketing | 145 | 873 |
| » Segmentation & Markets | 1 | 1017 |
| » seniors | 8 | 1010 |
| » sex sells | 8 | 1010 |
| » signs of doom | 19 | 999 |
| » signs of recovery | 2 | 1016 |
| » signs of what's to come | 258 | 760 |
| » small business | 21 | 997 |
| » spam & anti-spam | 18 | 1000 |
| » Spanish-speaking | 5 | 1013 |
| » syndication & RSS | 108 | 910 |
| » technical innovation | 48 | 970 |
| » telecom | 11 | 1007 |
| » text ads | 80 | 938 |
| » tools & software | 125 | 893 |
| » top stories | 196 | 822 |
| » travel | 14 | 1004 |
| » user experience | 125 | 893 |
| » viral marketing & social media | 209 | 809 |
| » women | 46 | 972 |
| » worst practices | 76 | 942 |
| » Youth | 52 | 966 |
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Biz Blog Conference, Boston, June 9-10
ClickZ: Weblog Business Strategies 2003
...is the first business-oriented forum to address the recent emergence of Weblogs into the business world and their rising importance as a medium of communication. This conference will bring together Webloggers who are pioneers, experts, and technologists. Together, they will present the latest developments, strategies, and success stories behind what is now becoming known [...]
Posted: Tuesday, April 8th 2003
Drudge Report Wildly Profitable?
Business 2.0: The Secrets of Drudge Inc.
The secret, in a phrase: "thin media."
Nick Denton observes:The economics of the Drudge Report: Business 2.0 works out how much Matt Drudge is making from his political news site. The guess: he's making about $800k per year in profit. The analysis understates his traffic -- he's doing more than 3. [...]
Posted: Thursday, April 3rd 2003
Blogvocate Tells Inside Story of Raging Cowgate
NYT: The Web Diarist as Pitchman
Following up on the Dr. Pepper Raging Cow fiasco, the NYT has tracked down one of the blogvocates to ask her about her involvement.
Ms. Discon, who bills Richards hourly for her blogger recruitment work, put five of her online friends, ages 17 to 21, in touch with Richards [...]
Posted: Thursday, March 27th 2003
Jeff Jarvis Interview on Weblogs
iwantmedia: Jeff Jarvis: 'Bloggers Are Becoming Influencers'
Here is a great interview with Jeff Jarvis who heads Advance.net and is launching a Iraq Warblog. Aside from that, he comments on how blogging fits into marketing. A good read.
IWM: Newsweek recently reported that, in a blog-related twist on viral marketing, Dr. Pepper is recruiting "key influence blogg [...]
Posted: Thursday, March 13th 2003
Understanding Memeword Marketing
Microdoc News: Building Google Traffic: Memeword Marketing
More interesting commentary from my new favourite site. This time the author discusses how to build traffic by creating a meme bandwagon. The basic idea is to invent a new word or phrase on your weblog, wait for it to catch on, and then get traffic through Google when people search for it. Create a viral effect, or a media virus, and you could get serious tra [...]
Posted: Tuesday, March 11th 2003
Dr. Pepper Tries Blog-roots Campaign
Newsweek: Marketing: Flogging on a BlogMarketers at Dr Pepper see the movement as the perfect launch point for a ìgrass rootsî campaign for a new ìmilk-based product with an attitude,î Raging Cow. The first step is an in-house blog (ragingcow.com); it tells the fictional backstory of the drink, which rolls out in April in flavors like Chocolate Insanity and Pina Colada Chaos.
Next come [...]
Posted: Monday, March 3rd 2003
Talking Blogs
audblog: Audio Blogging
I guess this was inevitable. Seeing as we already have video blogs, audio blogs are a no-brainer. audblog is a service that provides bloggers with the ability to post audio to their blogs from any phone. At the end of the trial sign up we will provide you with the telephone number...all you have to do is call the number and the world hears you. Use it to make a difference...Use it to make your voice be heard. [...]
Posted: Thursday, February 27th 2003
Bloogle Baffles Major Media
NYT: Questions About Google Acquisition
Guardian: The genius of blogging
Wired: Why Did Google Want Blogger?
Everyone's got the same question, but the answers are not forthcoming. The Guardian's commentator John Naughton had the best analysis of the acquisition of major [...]
Posted: Monday, February 24th 2003
Google Buys Blogger
Dan Gillmor's Scoop: Google Buys Pyra: Blogging Goes Big-Time
KABOOOOOM!!! For anyone out there who still doesn't get blogging, you're about to: Google just bought Blogger.com. Wow.
Blogtrepreneur Nick Denton believes the deal portends improvements for Google News. [...]
Posted: Sunday, February 16th 2003
iMakeNews Launches Biz Blog Tool
Technology Marketing: Business Wakes Up to Blogging
iMakeNews, a provider of hosted email marketing solutions, has just introduced DirectBlog, a weblogging tool geared for corporate communications.
[...]
Posted: Saturday, February 15th 2003
b-Blogs: The Next Level of Collaboration
Clickz; Meet the B-Blog
Kathleen Goodwin discusses the implications of weblogs as business tools. From a marketing perspective she points out the business benefits such as customer dialog forums, positioning those within your company as niche industry experts, and providing open communication with business partners. The beauty of the weblog is that it is extremely cheap compared to any other form [...]
Posted: Wednesday, January 22nd 2003
Jupiter Research Starts Blogging
Press Release: Jupiter Research Announces the Launch of Analyst Weblogs
Jupitermedia Corporation today announced that its Jupiter Research division will be the first research advisory firm to offer dedicated research analyst Weblogs.
The new Web site at features Weblogs authored by senior Jupiter Research analysts and will offer timely access to analysis on breaking news, [...]
Posted: Monday, January 13th 2003
2003 - Year of the Blog; Internet as a News Source
OJR: Blogs Go Highbrow and Lowbrow; Net Playing Growing Role in U.S. Elections
Mark Glaser has declared 2003 "the Year of the Blog" for good reason I think. He also looks at the fact that the internet really is gaining traction as a general and political news source:
Again, these numbers show incremental growth and a steady erosion for network TV as the be-all, end-all for political and general news. Few people are pre [...]
Posted: Tuesday, January 7th 2003
eMarketer to Buy MarketingFix?
Paid Content: If They Mated in 2003: The Year the Weblogs Got Hitched
MarketingFix gets acquired? Well, not quite yet. Wishful thinking at this point. However, this article on Paid Content puts forth some potential M and A marriages between the weblog world and the more traditional online media worl [...]
Posted: Thursday, January 2nd 2003
New Ad-Supported Weblog, Gawker, Hopes to Wow NYC
Introducing: Gawker
Blogtrepreneur Nick Denton has launched Gawker (live as of a few minutes ago), a New York society "thin media" web site (it calls itself a "Manhattan weblog magazine") that aims to turn a profit through adverti [...]
Posted: Wednesday, December 18th 2002
Barbie Has a Blog (Manufactured In Vitro)
Barbie's blog, with pseudo web cam, buddy pictures and phone/PDA (found through Boing Boing). Her first entry from 10/31/02:
Great Party – Bad Luck
Every fabulous person in NY must have known about that party in SoHo last night! Totally packed. Some guy bumped into Madison and spilled cranberry juice on her new killer suede slouchy boots. OUCH! Gotta call her. I wonder if she’s rec [...]
Posted: Wednesday, November 27th 2002
Gizmodo Commerce Blog: Zero to 6,000 in 3 Months
BlogAds: Mondo Gizmodo
Blogtrepreneur Henry Copeland reports on the growing success of blogtrepreneur Nick Denton's Gizmodo project. Nick, founder of Moreover (headline syndication), made a chunk of change accidentally during the boom off of FirstTuesday (international tech networking), and he's used some of [...]
Posted: Wednesday, November 20th 2002
Blogs Meet Haute Couture
The Age: "Fashion Blogs"
Interesting piece about the profusion of blogs covering the fashion industry. Besides the several examples of commerical weblogs mentioned in this piece, I'm aware of similar projects including FlavorPill, DailyCandy, Chic Happens [...]
Posted: Friday, October 18th 2002
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