Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	337	681
» ad pricing	39	979
» ad selling	175	843
» ad targeting	217	801
» ad technologies & vendors	142	876
» advertainment	73	945
» affiliate marketing	14	1004
» agencies & ad departments	74	944
» alternative marketing	267	751
» Asia/Pacific	28	990
» automotive	15	1003
» b2b	30	988
» best practices	93	925
» Big Picture	2	1016
» biz buzz	183	835
» branding	137	881
» broadband	30	988
» campaigns & creatives of note	111	907
» case studies	12	1006
» co-op marketing & partnerships	50	968
» computers & tech	56	962
» consumer packaged goods	21	997
» CRM	10	1008
» cross media	85	933
» demographics	109	909
» direct marketing	58	960
» domain names	75	943
» don't believe the hype	24	994
» e-commerce	87	931
» email marketing	46	972
» entertainment	141	877
» Europe	35	983
» events	21	997
» finance	15	1003
» global	10	1008
» healthcare	12	1006
» How-to	12	1006
» I-PR & business communications	76	942
» instant messaging marketing	24	994
» interviews	8	1010
» intrusive formats	8	1010
» Latin America	5	1013
» legal, government & regulation	86	932
» loyalty & retention	49	969
» major account moves	5	1013
» major brands	130	888
» major players news	279	739
» Marketing	2	1016
» measurement & analytics	62	956
» media convergence	114	904
» minorities	10	1008
» mobile marketing	88	930
» multi-channel marketing	50	968
» new and improved	92	926
» nonsense & parodies	14	1004
» online ad market	247	771
» pearls of wisdom	52	966
» people	79	939
» personalization	34	984
» political parties & organizations	81	937
» privacy	20	998
» promotions	28	990
» publishing	466	552
» real estate	2	1016
» research & stats	238	780
» rich media	69	949
» search engine marketing	145	873
» Segmentation & Markets	1	1017
» seniors	8	1010
» sex sells	8	1010
» signs of doom	19	999
» signs of recovery	2	1016
» signs of what's to come	258	760
» small business	21	997
» spam & anti-spam	18	1000
» Spanish-speaking	5	1013
» syndication & RSS	108	910
» technical innovation	48	970
» telecom	11	1007
» text ads	80	938
» tools & software	125	893
» top stories	196	822
» travel	14	1004
» user experience	125	893
» viral marketing & social media	209	809
» women	46	972
» worst practices	76	942
» Youth	52	966

Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content

It is difficult to believe that anything worth saying can be said in 140 characters or less. A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.” An interesting turn of events: As of 2008, blogging was seen as the  [...]
Posted: Monday, April 23rd 2012

Top News: Twitter buys Posterous | SXSW | E-texbook revolution

Social Media: Twitter buys Posterous (So you'd better move your content to Tumblr ASAP). Facebook risks annoying users with push into mobile ads. SXSW: As SXSW   [...]
Posted: Tuesday, March 13th 2012

Top News: iPad 3 | AdWords terms get clarification | Video game sales plunge

iPad 3: The iPad is unbeatable. Mobile hotspot included in Verizon’s iPad 4G LTE data plan. Apple may   [...]
Posted: Friday, March 9th 2012

Guest Bloggers: Another Tactic to Revive the Corporate Blog Model

Boehringer Ingelheim is another company that hasn't heard that corporate blogging is peaking.   The pharmaceutical company plans to launch a corporate blog soon, according to PMLiVE to be c  [...]
Posted: Wednesday, February 1st 2012

Corporate Blogs Have Supposedly Peaked

Earlier this month JDA Software Group launched a new corporate blog called Supply Chain Nation.  The software company positions it a forum for real-time conversations about industry trends, best practices and market insights around supply chain, merchandising and pricing innovation. It will feature lead expert bloggers, according to Apparel. "We want it to   [...]
Posted: Monday, January 30th 2012

Top News: Online ads expect banner year | Google missteps with Chrome campaign | Search predictions

Online Ad Market: Banner future for digital advertising. Search: Google’s jaw-dropping sponsored post campaign for Chrome. Google is   [...]
Posted: Tuesday, January 3rd 2012

Court Cases Separates Blogger from Journalist Category

Crystal Cox, a woman sued by investment firm Obsidian Finance Group for defamation, lost her bid in court to use the media shield laws as a defense. Cox, who writes several blogs, including industrywhistleblower.com,  judicialhellhole.com,  and obsidianfinancesucks.com, was sued by the firm for statements she made that appeared to be more fact  [...]
Posted: Wednesday, December 7th 2011

Saks' Online Makeover

Saks Fifth Avenue has revamped its online presence, via collaboration with Acquity Group. The new online offering, Saks Direct, comes with several improvements to the online retail experience, including: The deployment of an interactive merchandising tool, a proprietary application licensed and customized for Saks Direct, which has led to a 30% reduction in product setu  [...]
Posted: Wednesday, November 23rd 2011

Closing Bell: W3C privacy draft | Google Music sneak peak | Disney acquires mommy blog platform

Privacy: W3C announces first draft of standard for online privacy. Mobile Computing: iOS number 1 on developer interest list while iPhone 4 best selling mobile phone in Q3 2011. Customer Support:   [...]
Posted: Monday, November 14th 2011

Macy's Adds Blog to Online Presence

Macy's has launched a new blog, mBLOG, that will feature tips from Macy's staff as well as from experts from such sites as Fashionista.com and FoodRepublic.com. Social Savvy It is not surprising that Macy’s is launching the blog - the department store is a social media leader for its i  [...]
Posted: Friday, October 28th 2011

Top News: Groupon discounts IPO | Federated Media and WordPress | Tablets outpace PCs?

Finance: Groupon discounts IPO. Coupon craze continues with CouponCabin raising $54 million. Online Ad Industry: Federated Media   [...]
Posted: Thursday, October 20th 2011

Top News: iPhone 4| HuffPo's 1B monthly page views | Chrome browser could reach 20%

Mobile Computing: New iPhone risks same old same old. Gizmodo Exclusive: Looks like there will be a cheaper iPhone 4, made in Brazil. iOS's Internet market share hits a record 54.65%.  [...]
Posted: Monday, October 3rd 2011

Ragu Dads Fight Back Against Stereotype

Generally speaking women, particularly mothers, are seen as controllers of the purse strings and therefore the ideal target by marketers. Not that this is inaccurate - there are any number of studies to support this point. But marketers are making a mistake when, as they focus on women, they pander to outdated stereotypes lampooning men. Ragu is learning this lesson right now, according to a post in Relevant  [...]
Posted: Thursday, September 29th 2011

Sponsorships' Rapid Growth Prompts New Look at Category

Internet ad revenues are still posting strong growth, according to the latest figures from the Interactive Advertising Bureau, rising 23.2% to $14.9 billion in the first half of the year. Leading the charge is display-related advertising — a category that includes banner ads, rich media, digital video and sponsorships.  It is the latter two, digital video and sponsorships, tha  [...]
Posted: Wednesday, September 28th 2011

Top News: f8 | Google defends itself in Washington | Salesforce.com buys Assisstly

Social Media: Major changes expected at Facebook's f8 conference. Facebook employee   [...]
Posted: Thursday, September 22nd 2011

The Merits and Drawbacks of Recruiting Bloggers to Your Brand

Marks & Spencer has developed a Facebook campaign with digital agency Profero with the goal of targeting fashion bloggers. The campaign asks a select group of influential bloggers to make their own Limited Collection, writes Marketing Magazine. The point is to highlight the retailer push to develop more distinctive personali  [...]
Posted: Monday, September 12th 2011

Mommy Bloggers Part of Procter & Gamble's Ad Push

Procter & Gamble is redoubling its attention on Mommy bloggers as it steps up its ad budget. The company has announced that it was raising global ad spending 8%, or more than $700 million, to $9.3 billion, for the fiscal year. That is an all-time record both in absolute terms and as a share of sales for the company, Ad Age reports. One of the initiatives under way,   [...]
Posted: Monday, August 8th 2011

The Many Variations of Bloggers' Relationships to Brands

US fashion brand Forever 21 has signed on fashion blogger Bip Ling to represent it as it prepares to open its second store in the UK - a flagship establishment on Oxford Street. There is little doubt about Ling’s relationship with Forever 21: she stars in the chain's latest ad campaign for its high summer and autumn collections. As Forever 21 senior marketing manager Linda Chiang   [...]
Posted: Monday, July 11th 2011

How to: Work with a guest blogger | Ramp up newsletter content

How to Work with a Guest Blogger Inviting someone - an expert or influencer in your space - to post a guest blog is one of several ways to bring new traffic to a fledging site, writes SocialMediaExplorer. Just make sure that you have an understanding of certain issues before the post runs, says marketing pro  [...]
Posted: Friday, July 1st 2011

Top Toolkit News: Compete's pre-configured traffic insight reports | Automated feed links in WordPress 3 | Google adds performance metrics for AdWords location extensions with directions. It is charging for them too.

Compete Offers Pre-configured Traffic Insight Reports Compete PRO Advanced has organized a number of pre-configured Traffic Insights that identify sources of traffic growth and decline by performance and domain categorization from within its Referral Analytics tool. These include, according to its blog: 1. Top Growin  [...]
Posted: Tuesday, May 31st 2011

Top News: LinkedIn, Facebook IPOs | Apple near cloud music deals | Apple tells Senate it does not track locations | Kindle books outsell print versions |

Business Strategies: What LinkedIn means for Facebook IPO. Exclusive: Apple near cloud-music deals. Search: Google launches Inside Search   [...]
Posted: Friday, May 20th 2011

Discovery Launches New Site for Moms; Men Still Foolishly Ignored by Advertisers

Another mom friendly-blog has recently launched, this time by Discovery Communications. The site, Parentables, is part of the company's efforts to drive revenues via online content, writes PaidContent.org. TLC's first non-program blog project, it will include contributions from TLC stars such as Kate Gosselin and   [...]
Posted: Thursday, April 28th 2011

Coupon Factory Launches Via 800 Mommy Bloggers

Digital agency Rockfish Interactive has launched a new service that allows companies to create and insert coupons for their products into social media conversation via a force of some 800 Mommy bloggers. The self-serve platform, Coupon Factory, is part coupon creation, part analytics engine and very similar to Google AdWords, chief marketing officer Dave Knox says (  [...]
Posted: Monday, April 11th 2011

Top News: Implications of curated search | Google previews Blogger updates | YouTube acquires Green Parrot Pictures | Google steps up war against ad counterfeiters

Search: New Facebook patent: the huge implications of curated search. SXSW: GroupMe mobile app wins SXSW Breakout award. Research & Stats: Apple will  [...]
Posted: Wednesday, March 16th 2011

Top News: Vevo launches new artist-athelet web series | TV taps social media | Is blogging still relevant? | Smartphones that spy on you | More about Xoom

Online Video: Vevo fuses artists and athletes in new web series. Social Media: TV industry taps social media to keep viewers' attention. Internet Strategies: In a cutthroat world, so  [...]
Posted: Monday, February 21st 2011