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Industry Buzz & News: 3/11/10

Ad Technologies: YouTube pulls the trigger on mobile ads. Why ad blocking is devastating to the sites you love. Technical Innovation: Avatar director James Cameron: 3D promising, but caution   [...]
Posted: Thursday, March 11th 2010

Using SocNets? Great - Just Be Sure to Talk About What Your Customers Want

Just about every brand now has a toehold in social media - even such established staples as Land O’Frost and Sara Lee Deli, both of which recently launched campaigns centered around Facebook. For Land O’Frost, its new community called Land O’Moms, is the brand’s first foray into social media, writes the New York Times. Consumers use the site to exchange recipes and parenting advice, download coupons, r  [...]
Posted: Friday, March 5th 2010

Industry Buzz & News: 02/26/10

Measurement & Analytics: Microsoft and comScore partner to update old-school planning metrics. Weblog Marketing: 5 tactics to promote a business blog. Ad Technologies: Tremor   [...]
Posted: Friday, February 26th 2010

Southwest, Smith Clash Illustrates Blogs' Marketing Role

It has been suggested that social media has pushed aside, to a certain extent, more traditional forms of marketing outreach such as press releases and corporate blogs. But the recent clash between Southwest Airlines and actor-director Kevin Smith illustrates blogs are necessary when you have a story to tell that goes beyond 140 characters. They also, when the content is compelling enough, can outperform other forms of marketing. Person of Size The clash between Smith and S  [...]
Posted: Tuesday, February 16th 2010

National Newspapers Ink Deals for Hyper-Local Neighborhood Pages

Several national newspaper sites have inked deals with Outside.in, a company which focuses on aggregating hyper-local content and pairing it with advertisers. In recent months, Outside.in has formed partnerships with some of the country’s most well-known publishers, including The Miami Herald, Dow Jones Local Media   [...]
Posted: Friday, February 12th 2010

Industry Buzz & Snippets: 02/08/10

Industry: Google's display ads should top $1 billion. Mobclix strikes deal to enhance targeting on smartphones. Campaigns: Google scores with Paris Super Bowl ad.  [...]
Posted: Monday, February 8th 2010

6 Ways to Improve SEO (And Caffeine Is Not One of Them)

When Google starting talking about its forthcoming Caffeine, a new technology that improves the company's indexing infrastructure, last August  it was assumed it would have a big impact on Google's search engine algorithms. Caffeine wasn’t released until recently; since then some SEO experts have come to conclude that it isn’t the game changer first expected. "That may change in the futur  [...]
Posted: Friday, February 5th 2010

Industry Buzz & Snippets: 02/04/10

Campaigns: Case study: Direct mail, SMS lift reward program. Search: Google updates online ad patent. Troubleshooting tips from AdSense. Mob  [...]
Posted: Thursday, February 4th 2010

Industry Buzz & Snippets: 01/26/10

Measurement: Media measurement consortium adds Microsoft, Gannett, Hearst. ComScore and Quantcast spar over methods. ComScore explains evolution of Media Metrix 360.  [...]
Posted: Tuesday, January 26th 2010

Internet More Important than Doctors for Health Research

The average patient in the US now relies on a variety of media and resources to research disease, treatment, and general health information - and key in this mix is the internet, a category that Manhattan Research has dubbed 'e-Health.' Perhaps more astoundingly, new data from the firm on the subject reveals that the internet surpassed physicians as the most popular health resource for the first time last year. (  [...]
Posted: Friday, December 18th 2009

NanaBlogs Attracts Web Savvy Seniors

The NanaBlogs, a new online community for grandmothers who want to participate in social networking with other grandmothers as well as blog, is a testament to the growing numbers of seniors, or "matures" on the web. The idea for NanaBlogs, the brainchild of Teresa Bell Kindred, a retired high school history teacher, author and magazine columnist, came in part from one of Kindred's magazine columns e  [...]
Posted: Tuesday, December 15th 2009

Middle-Aged Moms Swoon over New Moon

Adult women are responsible for a big portion of ticket sales for the recently released 'The Twilight Saga: New Moon' film, which took in $140.7 million opening weekend and $42.5 million the following weekend. While "Twi-hard" teen girls were the expected and most obvious fan base, it is now clear that the vampire-meets-werewolf film has also drawn in their mothers, who are flocking to social media sites to discuss and promote the film as eagerly as their Millennial offspring. As an exampl  [...]
Posted: Tuesday, December 1st 2009

Retailers Reach Shoppers with Tweeter Holiday Deals

Major retailers in the US are using Twitter this holiday season to engage in instant, one-on-one conversations with their customers about sales, service and technical issues, shopping news, and other topics. The move represents the growing emergence of Twitter as a medium that can serve a range of previously separate outreach functions - including advertising, customer service, and news. Approximately 59% of online retailers plan to increase their use of Twitter this holiday season,   [...]
Posted: Tuesday, December 1st 2009

Tweeting Celebs Hawk Products for Profit

A growing number of marketers are using a burgeoning group of celebrities, bloggers and popular internet users to send ad messages to their personal followings on Twitter. Services such as Ad.ly, Izea, and Peer2 are paying popular and well-known users to send short messages of advertising text via their social networking profiles on behalf of paying advertisers such as Microsoft, NBC, Charter Co  [...]
Posted: Monday, November 30th 2009

Twitter's Commercial Push Signals Move to Monetize

In a move that appears to signal an attempt by Twitter to finally monetize its user base, the company will start selling corporate accounts to brands by the end 2009. Though Twitter co-founder Biz Stone had hinted at such an initiative earlier this year, he fleshed out the concept this week at an industry event in London, where he said a pay-for package will offer verified streams and analytic  [...]
Posted: Friday, November 20th 2009

PR Firms Build New Tools for Social Monitoring, Metrics

While public relations practitioners have long been in the business of tracking media coverage for their clients, a growing number of firms are beefing up their digital media monitoring and measurement capabilities and developing new and innovative tools that bring together both traditional and social media content under one umbrella. The latest example of such an effort was announced earlier this month by Omnicom's Fleishman-Hillard, Inc., which  [...]
Posted: Thursday, November 19th 2009

Email, IM, SocNets Top Online Sharing Channels

Despite the social media revolution,  more traditional forms of online networking such as email and instant messaging are still the most popular mediums for sharing content across the web, according to a recent study by Social Twist, which was based on an analysis of information exchanges using its Tell-a-Friend content-sharing widget. The repor  [...]
Posted: Wednesday, November 18th 2009

Tweetlevel Measures Relevance, Not Followers

PR-firm Edelman has developed a new tool that measures an individual's importance or "gravitas" on Twitter using metrics that go beyond a mere tally of followers. The tool, Tweetlevel, joins a growing number of third party data mining and analysis tools developed to tease out user trends and influence on the popular microblogging site. Importance and Trust  Tweetlevel does take into account how many people are  [...]
Posted: Friday, November 13th 2009

NBC Taps SocNets to Generate Olympic Buzz

With 100 days left until the 2010 Winter Olympics in Vancouver, NBC Universal is adding a variety of new high-tech and social media features to its main Olympics website, NBCOlympics.com, to generate interest in the games and boost video views of the events. NBC is aiming to build on the success of its live and taped online video offerings during the 2008 Beijing Olympics, which attracted tens of millions of users. As an added feature to its existin  [...]
Posted: Thursday, November 5th 2009

Will TwitterPeek be Darling or Dud?

In what appears to be indicative of Twitter's success and growing popularity, a new gadget has hit the market that has been developed specifically - and solely - for users to send and receive tweets. TwitterPeek, a $99.95 device with a QWERTY keyboard, color screen and click-scroll wheel offered through Amazon.com, could prove to be the hot selling item for the holiday season. On one hand, it's less expensive than a smartphone upgrade. On the other, it c  [...]
Posted: Wednesday, November 4th 2009

New Twitter 'Lists' Connect Pro Sports Fans

The National Hockey League (NHL) is using Twitter’s new "Lists" tool to connect and share online conversations by its fans regarding the league’s individual teams. The league’s initiative is among the first examples of a major brand using the recently-debuted Twitter “Lists” function, which lets users create groupings of their favorite users that others can easily keep tabs on. The feature enables users to fo  [...]
Posted: Tuesday, November 3rd 2009

Impatient Brands Debut Real-Time Tweets in Ads

Unwilling to wait for Twitter to come up with a monetization strategy for its microblogging site, impatient newspapers, brand marketers and non-profits are already beginning to harness tweets in their own real-time ads. Sony Moves Ahead In one example, the new wireless Sony Reader ad, "Words Move Me," is a "literary clone of Twitter"   [...]
Posted: Thursday, October 29th 2009

Competing Groups Vie for .Gay Web Suffix

Two for-profit groups are planning to start the application process to create a top-level website domain, “.gay,” adding another suffix to a growing list that includes “.com,” “.edu,” “.org,” and “.net,” the New York Times reports. The petitions for the new gay-focused domain reflect a growing adoption of top-level internet domains by various causes - such as the en  [...]
Posted: Monday, October 26th 2009

Food Bloggers Cook up Big Business

Club Med is putting together a week-long conference that will gather together popular food writers and bloggers - to mingle, network and share tricks of the trade - but that also will be open to other guests and members of the public who pay a hefty fee to stay at the resort during the conference and hob-nob with their favorite foodies. The event, "Food Blogger Camp by Club Med," is part of a growing movement by companies to bring together influent  [...]
Posted: Friday, October 23rd 2009

Real-Time Search: Twitter, Facebook and Beta-Bing

In partnership agreements that were announced at this week's Web 2.0 Summit in San Francisco, Microsoft has inked two non-exclusive search deals with Facebook and Twitter in which it will integrate real-time status updates and tweets into Bing's search results. A beta Bing with Twitter data is now live, and a Facebook integration - with presumably the real time functionality   [...]
Posted: Thursday, October 22nd 2009