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Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Veodia Snaps Up Screen Capture Startup

Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France. ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow  [...]
Posted: Friday, June 19th 2009

Twitter to Launch Verified Accounts for Public Officials, Brands, Celebs

Facing a lawsuit with Tony La Russa, the manager of the St. Louis Cardinals, who complained about someone impersonating him on the site, Twitter is implementing a Verified Accounts process. La Russa sued Twitter in early May for cybersquatting, trademark infringement and misappropriation of his name and likeness, after someone registered the handle "tonylarussa" on Twitter and posed as the Cardinals manager. The suit has been settled out of court,  [...]
Posted: Monday, June 8th 2009

Twitter to Move into Business Mainstream

More than eight in 10 Twitter users, most of whom represent small businesses, expect their company's use of the popular microblogging tool to increase in the next six months, according to a recent, informal survey from MarketingProfs.   [...]
Posted: Monday, June 1st 2009

BzzAgent Launches Consumer-Created Brand Database

Word-of-mouth media network BzzAgent has launched BzzScapes, a network of brand-centric communities that organize and rank marketers' online content. BzzScapes is 100% created by brand advocates. By centralizing content created about their brand (e.g., images, blogs, coupons, videos and articles), the service shows marketers what peo  [...]
Posted: Tuesday, May 19th 2009

Sears and Kmart Try the Social Media 'My'

Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart. Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi  [...]
Posted: Thursday, May 7th 2009

IAB Doc Seeks to Nail Down Social Media's ROI

The Interactive Advertising Bureau (IAB) has released the Social Media Ad Metrics Definitions (pdf), a document whose objective is to help "marketers better understand the true ROI of participatory communication," stated VP-Industry Services Jeremy Fain. The sheet divides the social media landscape into three major categories (and associated metrics): General Social Media Sites. Quantifiers includ  [...]
Posted: Wednesday, May 6th 2009

Blue Sky Incorporates SWYN to Make Email More Socnet-Shareable

In an earnest attempt to merge email and social media, Blue Sky Factory launched Share With Your Network (SWYN), which enables email subscribers to share the content they read across popular socnets. The "SWYN" acronym is already part of the email marketing vernacular, a generic term for icons that enable users to share a given piece of content with social networks in general. For example, a row of   [...]
Posted: Tuesday, May 5th 2009

Swine Flu Wiggles into 2% of Tweets; Searchers, Bloggers Fuel Fire

As reports of swine flu outbreak reached beyond Mexican borders and into the US and other parts of the world last week, the number of Americans searching for information about the virus skyrocketed -- as has the number of related blog posts, Tweets and advertisers looking to capitalize on the increased interest, according to separately released data from comScore, Inc. and Nielsen. Swine-Flu Con  [...]
Posted: Tuesday, May 5th 2009

Motivated by Knowledge, Users Tweet Nearly 3 Hours Per Day

Though recent media accounts suggest that some Twitter users jumped on the microblogging bandwagon to make friends, find new-business leads or feed their egos by racking up high numbers of followers, a recent survey from MarketingProfs, LLC finds that a larger number of tweeters are doing it because they want to learn new things and get information quickly, MarketingCharts   [...]
Posted: Monday, April 27th 2009

Twittad Brings Sponsored Hashtags to Land Rover Effort

Land Rover launched an integrated campaign using Twitter and out-of-home venues like billboards and taxi TVs. The campaign uses "hashtags," or words used in tweets that make it easier to follow a conversation via online searches, in out-of-home venues to spread word of the Twitter-based effort, reports MediaBuyerPlanner. The effort attempts to build conversations around   [...]
Posted: Tuesday, April 21st 2009

VideoEgg Sports 'Stretchy' Ads for Social Sites

San Francisco-based ad network Video Egg introduced Twig, an AdFrames unit designed for "long" web pages -- social sites where users must scroll in order to read comments and extended content. The offering was designed specifically with blogs in mind. By attaching the ad to the top or bottom of a page and staying within view as users scroll up or down, Twig increases brand exposure to audiences accustomed to skimming. (  [...]
Posted: Thursday, April 16th 2009

Facebook Eclipses Google Referrals on Some Sites

For a handful of sites where users enjoy passing recreational time, Facebook refers more traffic than does search giant Google. Such sites include CafeMom, Evite, video site Tagged.com, Twitter, and gossip sites PerezHilton.com and Dlisted. Advertising Age called the trend "surprising," given that web users go to Google to work out "where to go next;" Facebook, in contrast, is more like an online space to loiter. The social network generates slightly over one-third of Google's unique visit  [...]
Posted: Thursday, March 12th 2009

Social Networks, Blogs More Popular than Email

More than two-thirds (67%) of the global* online population visits social networks and blogs, and participation in these "member communities" is now the fourth most popular online category - behind search, portals, and PC software, but ahead of personal email use, according to research from Nielsen Online (  [...]
Posted: Tuesday, March 10th 2009

Growing Interest in Widgets, Web-TV Features Drives US Adoption

A growing appetite for video on-demand (VoD) libraries and customizable widgets that are accessible through TV sets will pave the way for adoption of such enhanced video services in the US, according to a recent report from Parks Associates. The research finds 33% of US broadband users are interested in widgets, and almost 50% are interested in pre  [...]
Posted: Thursday, March 5th 2009

How-To: Lessons Worth Learning from Twitter's Success

This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included. By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has   [...]
Posted: Wednesday, February 25th 2009

1 in 10 Adults Has Microblogged -- on Twitter or Elsewhere

Over one in ten (11%) online adults in the US say they have used Twitter -- or a similar service –- to share updates about themselves or view updates about others. What's more, those who use Twitter have a greater affinity for mobile devices, according to new research from the Pew Internet & American Life Project (via MarketingCharts. The most recent Pew study on th  [...]
Posted: Thursday, February 19th 2009

Scout Labs Monitors Brand Buzz Across Interwebs -- for a Pittance

San Francisco-based Scout Labs has launched a suite of buzz monitoring tools, intended to help marketers monitor discussions about their brands across free-form media, like social networks and consumer-generated content destinations. "We're not the first people to have this idea of helping companies make sense of what's going on across the Internet," said CEO Jenny Zeszut in an  [...]
Posted: Wednesday, February 18th 2009

Facebook's Zuckerberg Responds to TOS Freakout

CEO Mark Zuckerberg wrote a blog post late yesterday, responding to user concerns about a recent update to Facebook's Terms of Use (casually labeled "TOS" for "terms of service"). The TOS, changed on February 4, stipulates that Facebook owns all content uploaded onto the site, including material posted by users that shut  [...]
Posted: Tuesday, February 17th 2009

Twitter Users Black Out to Protest 'Guilty Upon Accusation'

Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand. The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr  [...]
Posted: Tuesday, February 17th 2009

Twitter Raises Over $35M in Series C

Last week, a Series C funding round for Twitter drew $35 million from Institute Venture Partners and Benchmark alone; other participants, like Union Square Ventures and Spark Capital, did not divulge the amount they contributed to the social network. In a blog post about the round, co-founder Biz Stone admitted the socnet hadn't been seeking financing, but ultimately felt it was "an offer we couldn't refuse." Prior to th  [...]
Posted: Monday, February 16th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Biz Stone: Twitter to Charge Brands for Use

Twitter co-founder Biz Stone has confirmed the microblogging network will begin charging companies for certain components of its service. Rumors that Twitter may start charging for use began taking concrete form in November. "We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge fo  [...]
Posted: Tuesday, February 10th 2009

Agent Provocateur Taps Modern Women Through Social Media

With help from agency StrawberryFrog, lingerie label Agent Provocateur has made its foray into social media in hopes of engaging a digital user base over the long-term. Attention-grabbing elements that have characterized past Agent Provocateur campaigns -- images of celebrities riding mechanical bulls, or virtual   [...]
Posted: Tuesday, February 10th 2009

University-Focused Microblogging Platform Exits Beta

Wiggio, a Twitter-style microblogging service for college students, came out of beta last week. Microblogging is an increasingly popular form of real-time communication that went mainstream with Twitter. It is the process of publishing short, conversational messages to a large number of readers, which can instantly respond or disseminate the message to others. Like Yammer, a subsc  [...]
Posted: Wednesday, February 4th 2009