Viral marketing & social media
Articles and advice about online efforts to drive buzz and awareness through viral marketing, social media, guerrilla marketing, PR stunts and other recruitment and promotion techniques based on word-of-mouth or user generated content.
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Eatmail Taps Best Viral Clips of 2003
Press Release: Eatmail.TV Unveils the Ten Ultimate Clips of 2003
[...]
Posted: Tuesday, January 6th 2004
Viral Marketing Firm SoulKool Promotes Türi Vodka
Philadelphia Inquirer: Crafting a Buzz by Word of Mouth
If ever marketing were important to a particular product, vodka would certainly qualify. Basically normal vodka has no taste, so marketers must rely on gaining awareness and cool factor by marketing to trend-s [...]
Posted: Monday, January 5th 2004
Cigar Ad Shows Toothpicks and Breast Implants Don't Mix
Hamlet Cigars: [...]
Posted: Tuesday, December 9th 2003
Bluejacking - The Next Buzz Thing
Mbites: The Big Bluejack Heist at Waterloo
Bluejacking is the process of sending random messages to any Bluetooth enabled phones within 10m meters of your location, the application of which can be both amusing and scary. In this piece Mike Butcher does a good job of demonstratin [...]
Posted: Friday, December 5th 2003
Busta Rhymes Gets Caught With Pants Down For Virgin Mobile
Website: BustaButt
Busta Rhymes is caught with his pants down in this soon-to-be-launched commercial for Virgin Mobile. The commercial is being pre-released online by U.K. based viral marketing firm DMC and will promote Virgin's new text messaging rate plan.
The campaign's cheeky ads were cre [...]
Posted: Tuesday, December 2nd 2003
Har Mar Superstar Shakes Booty in Vladivar Campaign
Har Mar SuperstarMinnesota doofus and entertainer Sean Tillman, aka Har Mar Superstar, is featured in a new set of ads for Scottish Vladivar vodka. In an obvious, but humorous, viral ploy, there are th [...]
Posted: Monday, December 1st 2003
Apple Victim of Viral Anti-Marketing
CNET: iPod's 'dirty secret' wins Web fans
Damn, it's dead againApple Computer learned that viral marketing works both ways. After many iPod MP3 player owners were treated shabbily when their rechargeable batteries died, two brothers created a video and [...]
Posted: Monday, December 1st 2003
Agency Launches Viral Postal Promo, Used Same to Sell Campaign
GreetingsIn the Netherlands, the National Post Service (TPG Post) launched a viral campaign to promote its online postcard service, while in Spain, the Sociedad Estatal Correos y Tel�grafos opened a tender to select the advertising agency to create a campaign for the online postal service.
To find out more about the TPG Post campaign, [...]
Posted: Monday, December 1st 2003
Ruder Finn Debuts Mr. Picassohead Viral Toy
Ruder Finn Interactive: MrPicassohead.com
Dadaists would love itWell, knock me down with a feature: an interactive PR company actually did something really cool online. Useless, but cool. The company lets people doodle online with a Mr. Picassohead application to create their own art masterpie [...]
Posted: Sunday, November 30th 2003
Greenpeace Promotes Self With 'Texas Chainsaw Massacre' Spoof
GreenPeace: Texas Chainsaw Massacre
In one of the best movie website spoofs in a long time, Greenpeace launched a take off of the new "Texas Chainsaw Massacre" movie to position President Bush as a tree killer. The humorous video shows Bush running through the forest cutting down trees and threatening animals with his chainsaw. Greenpeace claims en [...]
Posted: Friday, November 14th 2003
U.K. More Magazine Launches Desktop Boyfriend
Digital Bulletin: More Magazine Gives Readers Instant Online Boyfriend
Get your desktop boyfriendU.K. based More Magazine has launched a viral email campaign promoting a microsite where users can download a "desktop boyfriend," who will live o [...]
Posted: Monday, November 10th 2003
Viral 'Make Your Own Movie' Promotes Singapore
Website: Singapore The Movie - Make a Movie, Win a Prize!
Web Guru Asia has launched a European- and Asian-focused viral marketing campaign, called My Singapore Movie, for the Singapore Tourism Board and the Ministry of Manpower to spread awareness [...]
Posted: Thursday, November 6th 2003
Microsoft to Launch Blog Index Tool
Microsoft-Watch: Packing a Wallop
Those with blogs, business-related or otherwise, should be familiar with the likes of Daypop Top 40, Blogdex, Popdex and Technorati Hot Links, which index hundreds of thousands of blogs to see what are [...]
Posted: Friday, October 31st 2003
Sara Lee Solves Elvis Mystery
Website: Solved Mysteries
Elvis in hidingCoffee maker Douwe Egberts, a division of Sara Lee, has the answer to the whereabouts of The King. In a humorous viral video, a pair of bird watchers finds Sasquatch drinking their coffee. When the beast runs off with the pot of [...]
Posted: Friday, October 31st 2003
Viral Campaign Launched to Promote 'Holloween's' 25th Anniversary
Digital Bulletin: Halloween's 25 Years Backed With Trick-or-Treat Email
The 25th anniversary of the classic horror film, "Holloween," is being promoted with a viral email campaign using horror distributor Anchor Bay Entertainment's email lists [...]
Posted: Friday, October 31st 2003
Nivea Targets Oily Boys with 'Ball Skillz'
Nivea Ball Skillz: Ball Skillz
Dribble for a date
Nivea has launched a U.K based viral game for its Men's Oil Control product line. In the game you (the guy) can choose your venue. You then choose the music you want to accompany your seduction (the game's objec [...]
Posted: Thursday, October 30th 2003
If Smirnoff Made Trunks...
Smirnoff microsite: Smirnoff Vodka Launches U.K. Viral Email Campaign
Smirnoff launched a new viral campaign leading from email to thismicrosite made available to those who claim to be from Britain. On the site, developed by agency DigitalTMW, users can create their own movie trailers, engaging friends and making them laugh.
It's an interesting idea that will probably help Smirnoff coll [...]
Posted: Thursday, October 30th 2003
MoveOn.org Sponsors Reality Ad to Oust Bush
Website: Bushin30Seconds.org
Printable poster explainingthe reality adThe left-wing grassroots online political movement MoveOn.org is promoting one of my favorite trends (no, not harassing President Bush): reality advertising. That is, asking consumers to m [...]
Posted: Wednesday, October 29th 2003
Viral Marketing through Branded Content
iMedia Connection: Online Viral Marketing: Part Two
iMedia published a decent article discussing various aspects of viral marketing with quotes from Meetup.com, Mazda and DMC.
For its latest European pre-launch for the Mazda2, Mazda Motors UK decided to use online viral marketing through a film that takes an amusing look at male and female parking capabilities. It has already struck a major chord with online [...]
Posted: Thursday, October 23rd 2003
Online Viral Marketing Set to Rise
iMedia Connection: Online Viral Marketing: Friend or Foe?
Rebecca Weeks writes, in the first of a two part series on viral marketing, that the practice is set to increase in prominence over the next few years. She covers the basics, such as acknowledging that viral marketing is an extension of word of mouth advertising and that the Internet can provide a community of influencers. She even lauds the much maligned Raging Co [...]
Posted: Thursday, October 16th 2003
Whisper Marketing the New Word of Mouth
Sydney Morning Herald: Psst . . . Have You Heard About the New Way to Advertise?
Word of mouth has always been highly rated in terms of influence on the purchase process. Hearing a glowing product recommendation from a real person rather than from a glossy advertisement carries far more weight. Whisper Marketing attempts to capitalize on this known fact, employing people to engage in real world product endorsements at th [...]
Posted: Tuesday, October 14th 2003
Viagra Looks for a Viral Idea
AdWeek: A new challenge for marketers
Pfizer is looking for new ideas from agencies on below-the-line projects, such as guerrilla and viral marketing for its Viagra brand. It will surely be an interesting challenge given the fact that the target for Viagra is n [...]
Posted: Monday, October 13th 2003
Spam Your Friends to Win a Flight
KLM Airlines: KLM has launched a new viral game but...
"Now Boarding" is a new online competition launched by KLM that allows people to build their own flight schedule, invite passengers (friends) and then win some plane tickets. As head of Staff & Press Commercial Youssef Eddini told me, KLM's goal at the moment is to increase the number of online transactions.
To do so, they're asking prospects to help them spread the word. Th [...]
Posted: Monday, October 13th 2003
Online Photo Essay New Ad Medium For Smart Marketers
Tony Pierce: Photo Essays
Busblog writer Tony Pierce puts forth the idea of the sponsorable photo essay. A photo essay, one of the things Tony is famous for, is composed of several sequential pictures with commentary that form a story line. You can check out some examples here and [...]
Posted: Saturday, October 11th 2003
Virgin Mobile Targets Youth Market with Viral Video Campaign
Brand Republic: Virgin Mobile pushes free airtime with 'bendy babe' viral
Flash-It
Following on from their recent "mangina" campaign, Virgin Mobile is running another viral campaign, [...]
Posted: Thursday, October 9th 2003
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