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Viral marketing & social media

Articles and advice about online efforts to drive buzz and awareness through viral marketing, social media, guerrilla marketing, PR stunts and other recruitment and promotion techniques based on word-of-mouth or user generated content.

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Eatmail Taps Best Viral Clips of 2003

Press Release: Eatmail.TV Unveils the Ten Ultimate Clips of 2003   [...]

Viral Marketing Firm SoulKool Promotes Türi Vodka

Philadelphia Inquirer: Crafting a Buzz by Word of Mouth If ever marketing were important to a particular product, vodka would certainly qualify. Basically normal vodka has no taste, so marketers must rely on gaining awareness and cool factor by marketing to trend-s  [...]

Cigar Ad Shows Toothpicks and Breast Implants Don't Mix

Hamlet Cigars:   [...]

Bluejacking - The Next Buzz Thing

Mbites: The Big Bluejack Heist at Waterloo Bluejacking is the process of sending random messages to any Bluetooth enabled phones within 10m meters of your location, the application of which can be both amusing and scary. In this piece Mike Butcher does a good job of demonstratin  [...]

Busta Rhymes Gets Caught With Pants Down For Virgin Mobile

Website: BustaButt Busta Rhymes is caught with his pants down in this soon-to-be-launched commercial for Virgin Mobile. The commercial is being pre-released online by U.K. based viral marketing firm DMC and will promote Virgin's new text messaging rate plan. The campaign's cheeky ads were cre  [...]

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Har Mar Superstar Shakes Booty in Vladivar Campaign

Har Mar SuperstarMinnesota doofus and entertainer Sean Tillman, aka Har Mar Superstar, is featured in a new set of ads for Scottish Vladivar vodka. In an obvious, but humorous, viral ploy, there are th  [...]

Apple Victim of Viral Anti-Marketing

CNET: iPod's 'dirty secret' wins Web fans Damn, it's dead againApple Computer learned that viral marketing works both ways. After many iPod MP3 player owners were treated shabbily when their rechargeable batteries died, two brothers created a video and   [...]

Agency Launches Viral Postal Promo, Used Same to Sell Campaign

GreetingsIn the Netherlands, the National Post Service (TPG Post) launched a viral campaign to promote its online postcard service, while in Spain, the Sociedad Estatal Correos y Tel�grafos opened a tender to select the advertising agency to create a campaign for the online postal service. To find out more about the TPG Post campaign,  [...]

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Ruder Finn Debuts Mr. Picassohead Viral Toy

Ruder Finn Interactive: MrPicassohead.com Dadaists would love itWell, knock me down with a feature: an interactive PR company actually did something really cool online. Useless, but cool. The company lets people doodle online with a Mr. Picassohead application to create their own art masterpie  [...]

Greenpeace Promotes Self With 'Texas Chainsaw Massacre' Spoof

GreenPeace: Texas Chainsaw Massacre In one of the best movie website spoofs in a long time, Greenpeace launched a take off of the new "Texas Chainsaw Massacre" movie to position President Bush as a tree killer. The humorous video shows Bush running through the forest cutting down trees and threatening animals with his chainsaw. Greenpeace claims en  [...]

U.K. More Magazine Launches Desktop Boyfriend

Digital Bulletin: More Magazine Gives Readers Instant Online Boyfriend Get your desktop boyfriendU.K. based More Magazine has launched a viral email campaign promoting a microsite where users can download a "desktop boyfriend," who will live o  [...]

Viral 'Make Your Own Movie' Promotes Singapore

Website: Singapore The Movie - Make a Movie, Win a Prize! Web Guru Asia has launched a European- and Asian-focused viral marketing campaign, called My Singapore Movie, for the Singapore Tourism Board and the Ministry of Manpower to spread awareness  [...]

Microsoft to Launch Blog Index Tool

Microsoft-Watch: Packing a Wallop Those with blogs, business-related or otherwise, should be familiar with the likes of Daypop Top 40, Blogdex, Popdex and Technorati Hot Links, which index hundreds of thousands of blogs to see what are  [...]

Sara Lee Solves Elvis Mystery

Website: Solved Mysteries Elvis in hidingCoffee maker Douwe Egberts, a division of Sara Lee, has the answer to the whereabouts of The King. In a humorous viral video, a pair of bird watchers finds Sasquatch drinking their coffee. When the beast runs off with the pot of  [...]

Viral Campaign Launched to Promote 'Holloween's' 25th Anniversary

Digital Bulletin: Halloween's 25 Years Backed With Trick-or-Treat Email The 25th anniversary of the classic horror film, "Holloween," is being promoted with a viral email campaign using horror distributor Anchor Bay Entertainment's email lists  [...]

Nivea Targets Oily Boys with 'Ball Skillz'

Nivea Ball Skillz: Ball Skillz Dribble for a date Nivea has launched a U.K based viral game for its Men's Oil Control product line. In the game you (the guy) can choose your venue. You then choose the music you want to accompany your seduction (the game's objec  [...]

If Smirnoff Made Trunks...

Smirnoff microsite: Smirnoff Vodka Launches U.K. Viral Email Campaign Smirnoff launched a new viral campaign leading from email to thismicrosite made available to those who claim to be from Britain. On the site, developed by agency DigitalTMW, users can create their own movie trailers, engaging friends and making them laugh. It's an interesting idea that will probably help Smirnoff coll  [...]

MoveOn.org Sponsors Reality Ad to Oust Bush

Website: Bushin30Seconds.org Printable poster explainingthe reality adThe left-wing grassroots online political movement MoveOn.org is promoting one of my favorite trends (no, not harassing President Bush): reality advertising. That is, asking consumers to m  [...]

Viral Marketing through Branded Content

iMedia Connection: Online Viral Marketing: Part Two iMedia published a decent article discussing various aspects of viral marketing with quotes from Meetup.com, Mazda and DMC. For its latest European pre-launch for the Mazda2, Mazda Motors UK decided to use online viral marketing through a film that takes an amusing look at male and female parking capabilities. It has already struck a major chord with online   [...]

Online Viral Marketing Set to Rise

iMedia Connection: Online Viral Marketing: Friend or Foe? Rebecca Weeks writes, in the first of a two part series on viral marketing, that the practice is set to increase in prominence over the next few years. She covers the basics, such as acknowledging that viral marketing is an extension of word of mouth advertising and that the Internet can provide a community of influencers. She even lauds the much maligned Raging Co  [...]

Whisper Marketing the New Word of Mouth

Sydney Morning Herald: Psst . . . Have You Heard About the New Way to Advertise? Word of mouth has always been highly rated in terms of influence on the purchase process. Hearing a glowing product recommendation from a real person rather than from a glossy advertisement carries far more weight. Whisper Marketing attempts to capitalize on this known fact, employing people to engage in real world product endorsements at th  [...]

Viagra Looks for a Viral Idea

AdWeek: A new challenge for marketers Pfizer is looking for new ideas from agencies on below-the-line projects, such as guerrilla and viral marketing for its Viagra brand. It will surely be an interesting challenge given the fact that the target for Viagra is n  [...]

Spam Your Friends to Win a Flight

KLM Airlines: KLM has launched a new viral game but... "Now Boarding" is a new online competition launched by KLM that allows people to build their own flight schedule, invite passengers (friends) and then win some plane tickets. As head of Staff & Press Commercial Youssef Eddini told me, KLM's goal at the moment is to increase the number of online transactions. To do so, they're asking prospects to help them spread the word. Th  [...]

Online Photo Essay New Ad Medium For Smart Marketers

Tony Pierce: Photo Essays Busblog writer Tony Pierce puts forth the idea of the sponsorable photo essay. A photo essay, one of the things Tony is famous for, is composed of several sequential pictures with commentary that form a story line. You can check out some examples here and   [...]

Virgin Mobile Targets Youth Market with Viral Video Campaign

Brand Republic: Virgin Mobile pushes free airtime with 'bendy babe' viral Flash-It Following on from their recent "mangina" campaign, Virgin Mobile is running another viral campaign,  [...]