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Is Age More A Factor Than Gender In Social Media Habits?

Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal." Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo  [...]
Posted: Tuesday, April 24th 2012

YouTube Entices Small Business With Keyword Search, Credit, Ambassadors

  [...]
Posted: Monday, April 23rd 2012

Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations

Ad Technology: Amazon Goes After B2B Market With AmazonSupply The App That Zaps Junk Mail - And The Postal Service Business Strategies: Inside   [...]
Posted: Monday, April 23rd 2012

Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content

It is difficult to believe that anything worth saying can be said in 140 characters or less. A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.” An interesting turn of events: As of 2008, blogging was seen as the  [...]
Posted: Monday, April 23rd 2012

Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis

Ad Technology: comScore Announces Date for First Quarter 2012 Financial Results Harvard Professor and Global Authority on Algorithmic Economics Joins Na  [...]
Posted: Wednesday, April 18th 2012

Closing Bell: Facebook buys TagTile | Instagram's 40M users | Domain name extension

Social Media: Facebook buys TagTile. What Facebook should buy next. Instagram h  [...]
Posted: Friday, April 13th 2012

Facebook Offers Slowly Comes to Life

Facebook has slowly started to roll out, or rather try again, its variation of a daily deal offer. Media outlets such as State of Search and Daily Deal Media report that Facebook has been quietly contacting advertisers in the last few weeks to see if they want to try the Face  [...]
Posted: Friday, April 13th 2012

Closing Bell: Facebook gives users more info | Boeing Android phone | Microsoft roadmap

Privacy: Facebook’s 'Download Your Information' in three easy steps. E-books: E-Book Pricing: Apple's lawsuit is only half the picture. Mobile Computing: Boeing   [...]
Posted: Thursday, April 12th 2012

Top News: Google+ refresh | Netizine versus app store | DOJ will lose suit against Apple

Social Media: Google Plus social network tweaked for ease of use. Google Plus Refresh: Just like Facebook, it’s all about the apps. Facebook's Instagram buy: The new dot-com   [...]
Posted: Thursday, April 12th 2012

Closing Bell: TripAdvisor | Yammer buys OneDrum | Google's popularity

Social Media: How TripAdvisor is avoiding the 'travel site echo chamber'. Productivity: Yammer buys OneDrum for office collaboration tools. Business Strategies:   [...]
Posted: Wednesday, April 11th 2012

LinkedIn Enhances Self-service Ad Platform with Targeting Tools

LinkedIn has debuted new tools for its self-service ad platform, LinkedIn Ads. The platform, as most in this space do, allows marketers to create and place ads on its site.  However, LinkedIn has stepped up its functionality with the addition of tools that let users specify who should s  [...]
Posted: Wednesday, April 11th 2012

Facebook’s Timeline Versus the App

Fandango's Timeline app dubbed "Movies with Friends," has helped drive a significant amount of new traffic and fan engagement, the ticket-selling site says.  It recently posted its best first quarter in its 12-year history, with a 127% surge in year-over-year ticket sales, a 58% percent year-over-year increase in monthly visitors (totaling 33 million), and its top   [...]
Posted: Wednesday, April 11th 2012

Sophos Warns Against Privacy Danger Posed by Instagram Acquisition

Sophos security researcher Graham Cluley has identified a new risk for Instagram users now that the photo-sharing app is being acquired by Facebook: the unexpected use of photos shared by users in Facebook, either in ads or for other purposes. "What needs to be recognized is that anytime you decide to store your information online, you should also assume that it could be used for marketing purposes and that it may be publicly available,” he   [...]
Posted: Wednesday, April 11th 2012

Top News: Publishers shun Amazon | Spotify's web play button | Considering comments

Ecommerce: Some big-six publishers refuse to sign new contracts with Amazon. Social Media: Are photos apps a business? Spotify   [...]
Posted: Wednesday, April 11th 2012

Closing Bell: Maryland law outlaws asking for Facebook password | iPhone 5 | Toshiba 13-inch tablet

Legal/Regulatory: Maryland passes bills banning employers from seeking online passwords. Mobile Computing: The latest chatter on iPhone 5. T-Mob  [...]
Posted: Tuesday, April 10th 2012

To Engage Customers, Harrods Uses….Pinterest. Here's Why

The London department store Harrods is holding a contest on Pinterest that allows users to design their own store window, Luxury Daily reports. Pinterest Users Spend More The retailers cited the astounding traction of Pinterest as a reason for using it over another social media outlet. Other retailers are also gravitating to the site, citing more concrete reasons. On  [...]
Posted: Tuesday, April 10th 2012

Instagram Integration Will Happen Sooner Than Expected—For Consumers and Hopefully Developers Too

Mark Zuckerberg unveiled news of Facebook’s $1 billion acquisition of photo-sharing app Instagram on Monday afternoon—an announcement that quickly spurred a wave of speculation and analysis and predictions about where Facebook is headed with this deal.  A consensus developed that Facebook will use the app to better position itself in the mobile space—specifically in m-commerce and possibly F-commerce. It will also use it   [...]
Posted: Tuesday, April 10th 2012

Top News: Facebook buys Instagram | Adobe online ad report | Windows strategies

Business Strategies: Facebook snaps up Instagram app for $1 billion. How Google is using OpenFlow to lower its network costs. Online Ad Market: Adobe online ad report: Search spending up 16%, mobile traffic   [...]
Posted: Tuesday, April 10th 2012

Social Media Forces Gather to Kill Another Online Bill

A House cybersecurity bill, the Cyber Intelligence Sharing and Protection Act (CISPA), is the target of the same social media forces that defeated the Stop Online Piracy Act, or SOPA, earlier this year, The Hill newspaper reports. The publication notes that posts comparing CISPA to SOPA have reached Reddit’s front page after receiving thousands of up  [...]
Posted: Monday, April 9th 2012

Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up

Ad Technology: Google Glasses face serious hurdles, augmented-reality experts say. Convergence: Social 'second screen' TV is all about the apps. Rich Media: YouTube founders   [...]
Posted: Monday, April 9th 2012

Twitter is Particularly Vulnerable to Users Tuning Out Because of Spam

Twitter announced it has filed suit in federal court in San Francisco against five companies it says are behind much of the spam that appears on Twitter—that is, companies that build tools designed to distribute spam on Twitter, as well as the web. “With this suit, we’re going straight to the source,” Twitter said in a blog post announcing the suits. The Ever-growing Problem of Spam  [...]
Posted: Friday, April 6th 2012

Glad Trash Bags Campaign Reflects Industry Focus on Video

Glad, the maker of trash bags, has launched a Facebook- and YouTube-based campaign for its Black Bag line. The campaign is a reflection of industry research on how people are using the product—as well as the larger trends in social media campaigns, namely an emphasis on clever YouTube videos. Clorox, which owns the brand, found that families use the Global Black Back product, originally meant for outdoor work, for everyday use—especially when they are a lot of children in the h  [...]
Posted: Friday, April 6th 2012

Top News: Mobile search | Apple to defend e-book pricing | SEO tips

Mobile Marketing: Mobile search ads: What makes them click? Legal/Regulatory: Twitter sues 'spamming' websites. Apple preparing to   [...]
Posted: Friday, April 6th 2012

Facebook Gives App Developers More Tools

Facebook is rolling out three new tools for developers to monitor the progress of their applications, Inside Facebook reports.  The new tools will show data in such categories as “growth accounting” “triangle heat maps” and “drill down.” “These charts provide more details about trends in installs, retention and churn, which could h  [...]
Posted: Thursday, April 5th 2012

PayPal Targets SMBs With Product Suite; Name Change

Following its launch of PayPal Here, PayPal has confirmed that the mobile payment offering was just one piece of a larger initiative aimed at small businesses. The company has  [...]
Posted: Thursday, April 5th 2012