Viral marketing & social media
Articles and advice about online efforts to drive buzz and awareness through viral marketing, social media, guerrilla marketing, PR stunts and other recruitment and promotion techniques based on word-of-mouth or user generated content.
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 468 | 1906 |
| » ad pricing | 44 | 2330 |
| » ad selling | 107 | 2267 |
| » ad targeting | 488 | 1886 |
| » ad technologies & vendors | 553 | 1821 |
| » advertainment | 369 | 2005 |
| » Advertising | 2 | 2372 |
| » affiliate marketing | 6 | 2368 |
| » agencies & ad departments | 290 | 2084 |
| » alternative marketing | 535 | 1839 |
| » Asia/Pacific | 16 | 2358 |
| » automotive | 80 | 2294 |
| » b2b | 19 | 2355 |
| » best practices | 159 | 2215 |
| » Beyond Marketing | 4 | 2370 |
| » Big Picture | 5 | 2369 |
| » biz buzz | 228 | 2146 |
| » branding | 377 | 1997 |
| » broadband | 147 | 2227 |
| » campaigns & creatives of note | 595 | 1779 |
| » case studies | 41 | 2333 |
| » co-op marketing & partnerships | 99 | 2275 |
| » computers & tech | 59 | 2315 |
| » consumer packaged goods | 66 | 2308 |
| » CRM | 23 | 2351 |
| » cross media | 151 | 2223 |
| » demographics | 173 | 2201 |
| » direct marketing | 57 | 2317 |
| » domain names | 116 | 2258 |
| » don't believe the hype | 47 | 2327 |
| » e-commerce | 233 | 2141 |
| » email marketing | 188 | 2186 |
| » entertainment | 394 | 1980 |
| » Europe | 63 | 2311 |
| » events | 32 | 2342 |
| » finance | 13 | 2361 |
| » global | 36 | 2338 |
| » healthcare | 21 | 2353 |
| » How-to | 29 | 2345 |
| » I-PR & business communications | 53 | 2321 |
| » instant messaging marketing | 40 | 2334 |
| » interviews | 14 | 2360 |
| » intrusive formats | 18 | 2356 |
| » Latin America | 4 | 2370 |
| » legal, government & regulation | 341 | 2033 |
| » loyalty & retention | 81 | 2293 |
| » major account moves | 18 | 2356 |
| » major brands | 317 | 2057 |
| » major players news | 296 | 2078 |
| » Marketing | 3 | 2371 |
| » measurement & analytics | 171 | 2203 |
| » media convergence | 228 | 2146 |
| » minorities | 11 | 2363 |
| » mobile marketing | 697 | 1677 |
| » multi-channel marketing | 104 | 2270 |
| » new and improved | 71 | 2303 |
| » nonsense & parodies | 81 | 2293 |
| » online ad market | 592 | 1782 |
| » pearls of wisdom | 251 | 2123 |
| » people | 78 | 2296 |
| » personalization | 121 | 2253 |
| » political parties & organizations | 87 | 2287 |
| » privacy | 178 | 2196 |
| » promotions | 106 | 2268 |
| » publishing | 345 | 2029 |
| » real estate | 6 | 2368 |
| » research & stats | 533 | 1841 |
| » rich media | 236 | 2138 |
| » search engine marketing | 542 | 1832 |
| » Segmentation & Markets | 3 | 2371 |
| » seniors | 8 | 2366 |
| » sex sells | 24 | 2350 |
| » signs of doom | 19 | 2355 |
| » signs of recovery | 9 | 2365 |
| » signs of what's to come | 398 | 1976 |
| » small business | 47 | 2327 |
| » spam & anti-spam | 140 | 2234 |
| » Spanish-speaking | 13 | 2361 |
| » syndication & RSS | 45 | 2329 |
| » technical innovation | 116 | 2258 |
| » telecom | 47 | 2327 |
| » text ads | 69 | 2305 |
| » tools & software | 283 | 2091 |
| » top stories | 103 | 2271 |
| » travel | 32 | 2342 |
| » user experience | 379 | 1995 |
| » Verticals & Sector | 1 | 2373 |
| » weblog marketing | 209 | 2165 |
| » women | 57 | 2317 |
| » worst practices | 81 | 2293 |
| » Youth | 135 | 2239 |
B2B CEOs Cautious About, But Warming To, Social Media Marketing
B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length.
The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook [...]
Posted: Friday, May 25th 2012
Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
Marketo Introduces Integrated Social Marketing Automation
If customers spend little time interacting with branded social pages, the trick becomes to capture them where they spend the majority of their time; interacting with one another. Marketing automation provider Marketo claims to have solved that problem. In his keynote at Marketo Summit 2012, President and CEO Phil Fernandez announced that the company "is [...]
Posted: Thursday, May 24th 2012
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters
Agency News:
Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik
Mediabrands Spinoff Network Will Be Called BPN
Business Strategies:
Sam's Club's Content Marketing [...]
Posted: Monday, May 21st 2012
Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy
Ad Technology:
Adometry Leverages Attribution Data in a New Media Modeler
Agency News:
Weber Shandwick Picks Up Diet Pepsi
Branding:
For Brand Extensions: [...]
Posted: Friday, May 18th 2012
Top News: FTC Privacy Scrutiny | Skechers Settles With FTC | Front-Lit Kindle | Facebook: Madison Ave. Skeptical | Pinterest's $100MM Funding
Ad Technology:
Microsoft Reminder: Upgrade to Adintelligence v.8 Before the End of May
Best Practices:
Response: Will We Really Grow Display By Incentivizing Low Bidd [...]
Posted: Thursday, May 17th 2012
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
New Bing Premieres With Special Guest Star: Facebook
“Introducing the New Bing: Spend Less Time Searching, More Time Doing,†Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev [...]
Posted: Friday, May 11th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Facebook App Center: 900 Million Potential Critics
More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.†While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard. [...]
Posted: Thursday, May 10th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
LinkedIn Sticks To Business, And That's Good For Marketers
The newly ad-friendly LinkedIn is poised to become “The strongest social media network for professionals,†according to analysts at Frost & Sullivan, and despite the buzz about young-turk competitors. LinkedIn last week further cemented its go-to position for professionals by acquiring professional content sharing platform SlideShare for $119 million in cash and stock.
LinkedIn shares have more than doubled since its initial public offering (IPA) in May 2011, and the network cl [...]
Posted: Tuesday, May 8th 2012
Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks
"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ [...]
Posted: Monday, May 7th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans
NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities†with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform.
The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir [...]
Posted: Wednesday, May 2nd 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast
Business Buzz:
TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million
Business Strategies:
How time of day [...]
Posted: Tuesday, April 24th 2012
"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
Just what is an “organic†strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough.
Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an †[...]
Posted: Tuesday, April 24th 2012