Viral marketing & social media
Articles and advice about online efforts to drive buzz and awareness through viral marketing, social media, guerrilla marketing, PR stunts and other recruitment and promotion techniques based on word-of-mouth or user generated content.
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F-Commerce Gains Momentum With Exclusive Cillit Bang Sale
Facebook Commerce is picking up with one brand making plans to sell a product exclusively through a Facebook store. Reckitt Benckiser has announced plans to sell a new Cillit Bang cleaning product exclusively through its Facebook page, according to eConsultancy.
The product launch –an 'All in 1 Dish & [...]
Posted: Thursday, February 9th 2012
E-books Sales to Figure Prominently in Bertelsmann Results
In its preliminary report on 2011 results, Bertelsmann pointed to "rapidly growing" e-book sales at Random House and a good performance of the advertising-driven businesses as one of the drivers for its growth. Unfortunately, the company also said, this growth was offset by other factors such as planned start-up losses for new growth platforms and the weak business performance of some of the printing operations, as well as declines in the replication and direct-marketing businesses. [...]
Posted: Thursday, February 9th 2012
It is Easy to Fudge Social Media Numbers
Google has been taken to task for being obtuse with its engagement metrics for Google+. After parsing the definition Google provided, All Things Digital described it as anyone who "registered for Google+ any time since it launched this summer, and you used any other Google product–say, search [...]
Posted: Thursday, February 9th 2012
Top News: Google's cloud storage service | GigaOm buys PaidContent | Groupon's earnings
Cloud Services:
Google near launch of cloud storage service.
Social Media:
Google Social is exploding online.
Skimlinks is the [...]
Posted: Thursday, February 9th 2012
Closing Bell: Facebook updates IPO | iPad 3 components | Windows 8
Finance:
Facebook updates its IPO filing to confirm its special relationship with Zynga.
Mobile Computing:
Why carriers hate the iPhone.
iPad 3 component [...]
Posted: Wednesday, February 8th 2012
Another Sign That Facebook Is Moving to Mobile
With rumors that Facebook is about to launch a mobile ad offering swirling, the industry is scouring the landscape for signs that, yes, indeed, Facebook is moving in this direction.
It got such as sign with news of an agreement with Bango for "payment services." (via All Facebook). The agreemen [...]
Posted: Wednesday, February 8th 2012
Questions Emerge about Pinterest's Linking Tactics
Pinterest may be facing user backlash in the wake of the news that the company has been quietly making money off of its customer base. Josh Davis at LLSocial.com uncovered the when a pin is posted to the site and it links to an ecommerce site with an affiliate program, Pinterest modifies the link to add their own affiliate tracking code.
"If someone clicks through the picture from Pinterest and makes a purch [...]
Posted: Wednesday, February 8th 2012
Top News: Pinterest hits 10M monthly uniques | Amazon, Viacom close deal | Yammer closes $50M funding
Social Media:
Pinterest hits 10 million monthly uniques faster than any standalone site ever.
Why Facebook may not succeed in China.
Mobile Marketing:
How HTML5 is [...]
Posted: Wednesday, February 8th 2012
Closing Bell: Apple sued over iPad name in China | Chrome browser for Android | Wolfram Alpha
Legal/Regulatory:
Apple faces $1.6 billion lawsuit over iPad name in China.
Mobile Computing:
Google offers mobile Chrome browser for new Android software.
TechNet study [...]
Posted: Tuesday, February 7th 2012
Klout Acquires Blockboard with Eye on Local, Mobile
Klout has made its first acquisition. The company is buying Blockboard a neighborhood local and mobile app. Blockboard provides a venue through which neighbors can interact with one another.
Such interactions could be reporting potholes to the city, or banding together to monitor crime. They can also post questions as well as photos of items. Klout will use Blockboar [...]
Posted: Tuesday, February 7th 2012
Google's Panda May Be a Real-time Proposition
Reading between the lines of Google’s latest search update, Barry Schwartz at Search Engine Roundtable is coming to the conclusion that Google is making its Panda algorithm change a real-time process—in that "Google does not have to manually press a button to run the Panda algorithm, but rather where it runs all by itself."
Of the 17 search quality [...]
Posted: Tuesday, February 7th 2012
Top News: Yelp ads| Halliburton switches to iOS | Smartphone shipments rose 61% globally |
Online Ad Market:
Opinions vary about the validity of Yelp advertising.
Mobile Computing:
Halliburton to [...]
Posted: Tuesday, February 7th 2012
P&G's Digital Ad Focus is Part of Larger Trend
Much has been made of Procter & Gamble's decision to lay off 1,600 advertising staffers because—as many publications reported tongue-in-check—digital advertising is free. Certainly, P&G chairman Robert McDonald’s comments that the company belatedly recognized the cost efficiency of digital marketing did little to paint the company as up on advertising trends or media savvy. However, even companies that are more aware of trends in the industry have been loathe to reevaluate budgets--un [...]
Posted: Monday, February 6th 2012
Small SMBs Still Don't Integrate Email with Social
GetResponse just published its latest "The State Of Email Marketing In SMBs. 2011 Report." One finding of note from the report, highlighted by Be Relevant, is that only 50% of the researched marketers integrate email with social media channel--"a surprisingly low result, given the recent in [...]
Posted: Monday, February 6th 2012
Top News: Super Bowl | Facebook to launch mobile ads | AT&T starts throttling
Super Bowl:
Samsung's Bowl ad claims it can help Apple fanboys break free.
Best Buy Super Bowl ad puts phone, app makers in one place.
Toyota takes to [...]
Posted: Monday, February 6th 2012
Closing Bell: Komen reverse decision after social media onslaught | Google rejects EU request | Malware bouncer
Social Media:
Komen learns power of social media: Facebook, Twitter fueled fury.
Most Facebook users get more from it than they put in, study says.
Legal/Regulatory:
[...]
Posted: Friday, February 3rd 2012
New Approachs to F-Commerce
Multi-channel electronics specialist Maplin is launching a fully transactional store on the Facebook platform. Through it and using PayPal as a service provider, Maplin customers can make purchases from the company’s full product line within the social media space for the first time. Maplin's Facebook store also interacts with Facebook's social features such as birthdays.
Factors [...]
Posted: Friday, February 3rd 2012
Top News: HuffPo to launch streaming network | Facebook ads | EU targets Google privacy policy
Facebook IPO:
Advertisers' free ride may end on Facebook.
Facebook’s ad business is a $3 billion mystery.
Analysis: A sobering [...]
Posted: Friday, February 3rd 2012
A One-Trick Pony Can Work on Twitter. Honda Proves It
Visibli analyzed the top 5 auto brands to see which one of them is most engaging on Twitter. Honda, it determined, was the winner. How did it do it?
For starters, it targeted the right followers—45% of which are interested in auto-related content, which is higher than the other brands examined. That is social media marketing 101 though. Honda also did something that defies best practices in this space—it tweeted almos [...]
Posted: Thursday, February 2nd 2012
Alternatives to Facebook that Are Not Google+
Facebook cited Google+ as one of its competitive threats in its S-1 filing. However, there are other social networks that could easily fit the same description—possibly even better—as they continue to mature.
One is Pinterest, which according to Shareaholic’s Referral Traffic Report, is [...]
Posted: Thursday, February 2nd 2012
Top News: Facebook IPO | Tumblr starts to promote itself | Yahoo mobile search
Facebook IPO:
Zuckerberg snaps photo of desk; new Facebook layout 'leaked'?
Facebook's Timeline: All my favorite mistakes, organized.
Facebook’s S-1 [...]
Posted: Thursday, February 2nd 2012
Closing Bell: Facebook files its IPO | Google buys ads to defend privacy | Kinect for Windows apps
Finance:
Facebook files for IPO.
Facebook cites Google+, media coverage among potential risks.
Privacy:
Google [...]
Posted: Wednesday, February 1st 2012
Twitter CEO: Focus Will Be on Advertising
Twitter recognizes the value of ecommerce and analytics, CEO Dick Costolo says: it just is not going to focus its energies on developing these strategies. Rather, he said, in a keynote speech at All Things D's media conference, the company is going to maintain focus on its advertising products. It is a welcome change from a few years ago when the platform didn’t even offer advertising. "We don't feel like we need to add another component to the business," Costolo said. ( [...]
Posted: Wednesday, February 1st 2012
Just in Time for the World Cup and Olympics, Brazil Gains in Social Media Creds
The 2016 Summer Olympics in Rio de Janeiro are four years away and the World Cup, two years, but that has not stopped marketers from considering campaigns to target the country. Sterne Agee analyst Sam Poser points out in a research note that Nike is already planning its marketing for these events (via the Oregonian).
Even if actual campaigns have not yet been crafte [...]
Posted: Wednesday, February 1st 2012
Guest Bloggers: Another Tactic to Revive the Corporate Blog Model
Boehringer Ingelheim is another company that hasn't heard that corporate blogging is peaking.  The pharmaceutical company plans to launch a corporate blog soon, according to PMLiVE to be c [...]
Posted: Wednesday, February 1st 2012