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Most Marketers Pursue Email, Social Media Marriage

Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009. 48% have already formulated a strategy for achieving this initiative, according to a survey by StrongMail Systems, Inc.   [...]
Posted: Thursday, July 2nd 2009

How-To: Use Customized Socnets to Meet Brand Goals without Overspending

Although the potential benefits of social media marketing are huge, many marketers are afraid to take the leap. But to remain relevant in the digital world and survive the economic downturn, businesses would be prudent to leverage social media networks to enhance marketing campaigns and connect with consumers in a cost-effective manner. Now users eagerly embrace, if not expect, the ability to contribute to and even drive the conversation around a brand and its products. While this often happ  [...]
Posted: Wednesday, July 1st 2009

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

SocNets Still Not Viable Commerce Platforms

Though online social networks continue to post dramatic growth, users still see them as as a way to communicate and interact with one another rather than a means for conducting e-commerce, according to the most recent Consumer Internet Barometer report from The Conf  [...]
Posted: Wednesday, June 24th 2009

Twitter to Share Shopping Tips, Add E-Commerce Angle

Todd Chaffee, a board investor for Twitter and general partner at Institutional Venture Partners, has suggested to The New York Times that the site may incorporate a means for advertisers to target customers by their desires in real-time -- then send direct messages proffering discounts and special offers. Conceptually, the microblogging service would wed e-commerce to the genero  [...]
Posted: Monday, June 22nd 2009

The Twuth About Twitter: Its Impact on Businesses and Communications

Twitter may well be struggling in its search for a profitable business model, but the company has made an impact on multiple levels of the marketing chain. As the real-time web service gains steam, more entities - from big-time corporations to grassroots-level nonprofits – are starting to benefit from its enormous reach. Most people are not particularly interested in reading what o  [...]
Posted: Tuesday, June 16th 2009

Meebo Unifies SocNets, Content Sites on Engagement Platform

IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease. "Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions," the company said. Mother-driven   [...]
Posted: Wednesday, June 10th 2009

Twitter to Launch Verified Accounts for Public Officials, Brands, Celebs

Facing a lawsuit with Tony La Russa, the manager of the St. Louis Cardinals, who complained about someone impersonating him on the site, Twitter is implementing a Verified Accounts process. La Russa sued Twitter in early May for cybersquatting, trademark infringement and misappropriation of his name and likeness, after someone registered the handle "tonylarussa" on Twitter and posed as the Cardinals manager. The suit has been settled out of court,  [...]
Posted: Monday, June 8th 2009

Real-Life WOM Beats Online by Wide Margin

In spite of increased online activity and news coverage about the growing influence of blogs and social networks, new research from Mintel continues to show that real-life referrals are more influential to consumers than those received online, MarketingCharts   [...]
Posted: Monday, June 8th 2009

Facebook Ads Now Available for 'Pages' and 'Events'

Today Facebook debuted Facebook Ads, customized for Pages and Events. This means businesses can promote Pages or Events on the right-hand side of select demographics' profiles, outfitted with a "Become a Fan" or "RSVP to This Event" link within the ad. If members of a user's network are already fans of a Page or have RSVPed to an event, his or her information will also appear in the Page/Event ad, adding a convivial peer pressure quality to t  [...]
Posted: Wednesday, June 3rd 2009

78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less

Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).   [...]
Posted: Wednesday, June 3rd 2009

BuzzLogic Releases Conversational Advertising Dashboard

Hoping to sate agencies' thirst for transparency, control and more granular insights in conversational media ads, BuzzLogic has launched the Conversational Advertising Dashboard in beta. "Conversational marketing is still a new medium for many advertisers, and media without measurement is not a sustainable model," preached CEO Rob Crumpler of BuzzLogic. "We are enabling advertisers to gain insight into and capitalize on the rich convers  [...]
Posted: Tuesday, June 2nd 2009

Twitter to Move into Business Mainstream

More than eight in 10 Twitter users, most of whom represent small businesses, expect their company's use of the popular microblogging tool to increase in the next six months, according to a recent, informal survey from MarketingProfs.   [...]
Posted: Monday, June 1st 2009

Vontoo V2 Modularizes Personalized Video Memes -- While Collecting Opt-In User Data

Among the more popular gimmicks of the digital marketing space is the integration of the personal information into a campaign -- either in the form of an invented news story or as part of a celebrity appeal. Examples of this include a campaign for the Gonzaga University women's basketball team, whereby a coach is depicted in a video calling the team's most important supporter -- and the viewer receives that "pho  [...]
Posted: Monday, June 1st 2009

Pricing, WOM, PR Efforts Get Recession Boost

Two-thirds of marketers have shifted emphasis to more short-term strategies - such as pricing deals - in the last six months in response to difficult economic conditions, according to a study from the ANA (Association of National Advertisers) and 'mktg.' The research found that relatively few respondents reported any marketing initiatives had been shelved or de  [...]
Posted: Monday, June 1st 2009

IE8 Enriched with Real-Time Social Search Options

To keep up with competitive search sites' newfound preoccupation with real-time data, Microsoft is launching a service that features its browser, Internet Explorer 8, optimized with search and "webslices" from OneRiot, a real-time social search engine. It will also offer a separate real-time add-ons package that also features OneRiot products. "This new bundled browser that Microsoft is pushing is [...] a vote of confidence in the way we index the web, the results we return, and our ability t  [...]
Posted: Friday, May 29th 2009

Topsy Search Gauges Relevance by Retweets

Topsy, a search engine that incorporates real-time data based on tweets, went live this week. The company was founded in 2006 and has raised about $15 million to date. Unlike Google, which determines the relevance of a site to a given topic based on how many related and influential sites link back to it (among other criteria), Topsy users Twitter's userbase to determine relevance. Twitter -- which   [...]
Posted: Wednesday, May 27th 2009

Google Analytics Tracks Fresh YouTube Viewer Data

Through YouTube's Insight analytics offering (via Google Analytics), users can now keep track of new data on how their videos are faring. Previously-unavailable information includes bounce rates, length of visit, page views, and return visits. "For those who want to tailor their videos to a specific audience, Google Analytics also provides info about where viewers are located geographically and what languages they speak," the YouTube Biz Blog   [...]
Posted: Friday, May 22nd 2009

Starbucks Seeks to Stimulate Social Media Engagement

In its latest marketing campaign, Starbucks encourages tech-savvy coffee drinkers to disseminates its coffee manifestos -- and their own -- over social media. The campaign is expected to float on the viral potential proffered by the brand's nearly 1.5 million Facebook fans and 185,000 Twitter followers. The ads spout trite wit  [...]
Posted: Wednesday, May 20th 2009

Fueled Mainly by Media, Twitter Rides TiVo-Style Hype

A new study argues social media has reached its tipping point, with 83% of the online population now using it in some form -- and more than half do so on a regular basis. Despite its popularity, socnet platforms -- including Facebook, Twitter and the like -- have failed to demonstrate prowess as marketing tools, and possibly never will, according to Knowledge Networks, which released the report, titled "How People Use Social Media."   [...]
Posted: Wednesday, May 20th 2009

Sears and Kmart Try the Social Media 'My'

Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart. Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi  [...]
Posted: Thursday, May 7th 2009

IAB Doc Seeks to Nail Down Social Media's ROI

The Interactive Advertising Bureau (IAB) has released the Social Media Ad Metrics Definitions (pdf), a document whose objective is to help "marketers better understand the true ROI of participatory communication," stated VP-Industry Services Jeremy Fain. The sheet divides the social media landscape into three major categories (and associated metrics): General Social Media Sites. Quantifiers includ  [...]
Posted: Wednesday, May 6th 2009

Blue Sky Incorporates SWYN to Make Email More Socnet-Shareable

In an earnest attempt to merge email and social media, Blue Sky Factory launched Share With Your Network (SWYN), which enables email subscribers to share the content they read across popular socnets. The "SWYN" acronym is already part of the email marketing vernacular, a generic term for icons that enable users to share a given piece of content with social networks in general. For example, a row of   [...]
Posted: Tuesday, May 5th 2009

Swine Flu Wiggles into 2% of Tweets; Searchers, Bloggers Fuel Fire

As reports of swine flu outbreak reached beyond Mexican borders and into the US and other parts of the world last week, the number of Americans searching for information about the virus skyrocketed -- as has the number of related blog posts, Tweets and advertisers looking to capitalize on the increased interest, according to separately released data from comScore, Inc. and Nielsen. Swine-Flu Con  [...]
Posted: Tuesday, May 5th 2009

Social Networking May Help Retailers in Downturn

Though US adults are pessimistic about the economy and are cutting back on many big-ticket purchases, economically-driven changes in consumer behavior may hold potential bright spots for retailers engaging in social networking, according to (pdf) a recent survey from The University of Maryland School of Business and Rockbri  [...]
Posted: Monday, May 4th 2009