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PointRoll Delivers Great ROI for Wyndham Hotels on Tight Budget

MediaPost: Case Study: PointRoll Wins for Wyndham Wyndham Hotels, seeking to increase bookings at 20 of its hotels and resorts properties in Florida and the Caribbean, called on Range Online Media to help. Budget was tight, so it was somewhat surprising that Range recommended PointRoll  [...]
Posted: Friday, September 12th 2003

EasyJet Brands Barf Bags

Bloomberg: EasyJet's Air-Sickness Bags Can Be Used to Mail Film A British National in NeedEurope's largest discount airline, U.K.-based EasyJet, has entered an interesting coop-marketing deal with Klick Photopoint: branded air-sick bags that double a  [...]
Posted: Friday, August 22nd 2003

Air Travel Group Seeks .travel Extension

ICANN Watch: Tralliance in talks with New.net on .travel The International Air Transport Industry (IATA) wants dibs on a new .travel gTLD domain extension. But while current round of ICANN applicants is limited to year 2000 applicants, the organization is leveraging negotiations with the alternative New.net registry, which currently offers .travel domain names accessible by a limited number of Internet users. O  [...]
Posted: Monday, August 18th 2003

Online Travel Sees Growth, Little Brand Loyalty

NYT: Blackout Challenges Online Travel Industry Travel bookings have proved a big success story in the funneling of media and commerce dollars online, but the leading brands in the field are finding that the category does not lend itself to much consumer loyalty. Customers generally went online in the first place for price, and they'll jump ship for price, despite the fact that many online companies have "strong" brands by tr  [...]
Posted: Monday, August 18th 2003

'Counter-Googling' Extends Personalized Marketing to Personalized Service

TrendWatching: Counter-Googling The practice of "Googling" someone or snooping into a person's background by doing a Google search has taken a twist. In what has been dubbed, "Counter-Googling," marketers are using the Internet to snoop into customers’ lives in order to provide more personalized products and services. For example, using reservation information, the Bel Air Hotel in LA "Counter-Googles" first-time g  [...]
Posted: Thursday, August 14th 2003

Expedia Posts Great Earnings

NYT: Expedia Profit Doubles as Revenue Soars Excluding costs associated with the friendly takeover by InterActiveCorp, Expedia posted twice the profits of the last years equivalent quarter. The travel seller attributed growth in travel packages and, particularly, hotel bookings, which shows consistency with other companies'   [...]
Posted: Wednesday, August 6th 2003

Sky's the Limit for Wi-Fi

Silicon.com: In-flight Wi-Fi System Safe and Raring to Go, Boeing Claims How cool would it be to surf the Internet on your own computer throughout a flight? Very cool, that's how cool. Very cool, indeed (Security concerns notwithstanding). Now all they need to do is provide power outlets.   [...]
Posted: Wednesday, August 6th 2003

Hilton.com Does $109 Million in June, Company Wants More

BrandWeek: Hilton Sweeps Up Online Bookings Hilton Hotels found in June that more than 10 percent of its bookings came from its web site. Noting that these booking are far more profitable than the many more coming from other online reservations takers, such as Expedia and Travelocity, it plans to develop promotions to make more of its own online reservations. The hotelier boasted $109 million i  [...]
Posted: Monday, August 4th 2003

KLM Offers 'Scratch & Win' Contest

Adverblog: KLM Scratch & Win Okay, calling this an "advergame" is a stretch, and I can only predict Robert's reaction (something along the lines of "bullocks"), but in the interest of cataloging case studies, here's a study of a contest KLM is hosting on its site (here is the link for the contest, which I couldn't find directly on KLM's site anywhere, but did find it courtesy of   [...]
Posted: Thursday, June 12th 2003

Is "Kick Through" a New Ad Format?

I was just reading the New York Times Online, that low grade publication that still serves pop-unders. I wasn't fully concentrating and forgot to zap the pop-under as it launched. Presented on my screen was an Orbitz ad with 6 reindeer faces on it. For some reason I decided to play with the ad. As I rolled over the first face the reindeer said "Orbitz" in a lapland accent. On moving my mouse cursor over the 3rd face the ad kicked me through to Orbitz's website. Interestingly it appears t  [...]
Posted: Tuesday, December 17th 2002