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Office Depot Funnels Small Business Clients to AdWords

Office supply store Office Depot has partnered with Google to bring AdWords to small business customers. A co-branded portion of OfficeDepot.com will teach small businesses how to access certain Google products. The site will feature information on AdWords, the Google Apps suite and other enterprise offerings. Small businesses that register for AdWords from OfficeDepot.com will receive $50 in free advertisi  [...]
Posted: Wednesday, May 14th 2008

Industry Buzz & Snippets: 5/6/08

Ad Networks and Analytics: Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL. Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures. Blinkx is licensing a toolset called Advanced Media  [...]
Posted: Tuesday, May 6th 2008

Fox Interactive Creates DIY Video Ad Marketplace

Fox Interactive is adding self-service video ads to its menu of online ad options. The FIM AdStore will allow advertisers, especially small businesses, to find video producers and other talent needed to create a video spot. There will also be tools for developing banner ads. AdStore puts Fox Interactive in direct competition with other companies, like TurnHere, which offer similar services. It may also drive local ad dollars into the Fox coffers. Each local Fox TV station site will fea  [...]
Posted: Tuesday, May 6th 2008

Radio Sees Growth in Online Ad Dollars; Slump in Local Advertising

According to the Radio Advertising Bureau, off-air operations -- largely comprised of online executions for radio stations -- hit $1.68 billion in '07, up 10 percent from $1.52 billion the previous year. That adds up to just seven percent of the radio industry's $21.3 billion in revenue in 2007, but it was the only business segment to show growth. A report from Borrell Associates finds radio stations are still not cashing in efficiently on local advertisers. They received just 1.1 percent  [...]
Posted: Monday, April 28th 2008

Invested with Strength from Trade Pubs, BBN Chases Tech Advertisers

Four leading trade magazine publishers have banded to form yet another ad network. "BBN network" is comprised of Cygnus Business Media, Nielsen Business Media, McGraw-Hill and Reed Elsevier. Combined, the publishers reach 10 million users a month, including six million small business owners. BBN shall operate independently from its parent firms, using tools from 24/7 Real Media to manage inventory and campaigns. It is expected the network's hefty userbase will attract finance and tech ad  [...]
Posted: Tuesday, April 22nd 2008

Newspaper Sites Earn More in Local Online Ads than All Local Media Companies

Newspaper-owned websites earned $2 billion in local online advertising revenue in 2007, surpassing all local online media companies combined and accounting for 26.9 percent of the local online ad market, the Newspaper Association of America said, citing data from Borrell Associates (  [...]
Posted: Tuesday, April 15th 2008

Salesforce to Sell Google Apps; Microsoft Officially Challanged

Google and Salesforce have deepened their existing relationship, presenting a more formidable challenge to Microsoft's suite of productivity software. The partnership integrat  [...]
Posted: Monday, April 14th 2008

Yellow Pages Deliver Robust ROI for Advertisers

Yellow Pages, a $31 billion industry worldwide, continue to give advertisers large volumes of valuable customer leads -- and high ROI -- according to call-tracking data issued by the Yellow Pages Association (YPA), based on a study by CRM Associates,   [...]
Posted: Monday, April 7th 2008

Media, Information Industries M&A Value Up 5% in Q1

Mergers and acquisitions across the media and information industries continued at a strong pace in Q1 despite a turbulent economic environment: 202 transactions totaled $13.4 billion across the 11 sectors tracked by The Jordan, Edmiston Group, Inc. (JEGI), MarketingCharts reports. In total, deal value was u  [...]
Posted: Thursday, April 3rd 2008

Boston.com Taps Google, Shafts Axciom, for Search

The Boston Globe has dropped Axciom -- its previous search provider -- and will forthwith use Google to provide search on its site, reports ClickZ. Google replaces Acxiom as the dedicated provider of search for local business listings. The deal gives Boston.com -- the online home of The Boston Globe -- improved search listing pages, which can be sold as real estate. Globe staffers shall periodically sift through search  [...]
Posted: Tuesday, April 1st 2008

Borrell: Local TV Station Ad Revenue Continues Growth

A report from Borrell Associates finds ad revenue from local TV websites is growing, reports MediaPost. According to Borrell, revenue from ads on local station websites grew 72 percent in 2007, to reach $772 million. That growth is expected to continue with a slightly smaller 45 percent increase predicted for 2008. According to the report, advertisers who wouldn't  [...]
Posted: Monday, March 31st 2008

Directory Battle Heats up Between Yellowpages and Superpages.com

Due in part to new strategic partnerships, shifts took place among the top Internet Yellow Pages (IYP) sites in 2007, with Yellowpages.com Network becoming the IYP search market leader in Q4 2007, according to a comScore study of national IYP search activity, MarketingCharts   [...]
Posted: Tuesday, March 25th 2008

CEO Confidence Index Plunges to Five-Year Low

The Vistage CEO Confidence Index -- a measure of economic, market, and industry trends -- dropped four points from 4Q07 to 1Q08, hitting a five-year low of 72.0 amid concerns about the economy, said Vistage International, MarketingCharts reports. The Vistage CEO Conf  [...]
Posted: Friday, March 14th 2008

Jivox Rolls Out New Video Ad Creation, Targeting Tool

A new company named Jivox has introduced an online tool for small businesses to create and target web video ads. The Jivox AdSlate platform guides companies through the process of creating an online video spot. Advertisers can upload creative or select from an available catalog of assets to insert in templates. Then they can customize the contact information. Ad delivery can be customized along demographic lines and with a set timeframe and budget. The ads are inserted in videos on the sit  [...]
Posted: Monday, March 10th 2008

Microsoft Avails Online Enterprise Software to Small Biz; Strings Attached

To win ground lost against hosted, ad-supported competitors in the enterprise market, Microsoft is giving companies access to its online Exchange email program and SharePoint collaboration software. Access was previously limited to firms with over 5,000 employees. The services were first offered last year. Since then, companies like Google and Zoho have lured small and m  [...]
Posted: Monday, March 3rd 2008

Yellow Pages Use Growing -- 17.2B Searches in '07

Yellow Pages usage in 2007 grew to 17.2 billion searches, up from 16.7 billion in 2006, thanks to the growth of internet Yellow Pages (IYP), the Yellow Pages Association (YPA) announced, citing industry research (via MarketingCharts). Print usage remained stab  [...]
Posted: Wednesday, February 27th 2008

Interactive Ad Revenue to Reach $147B Globally, $62.4B in US

The global ad market reached $600 billion in 2007 and will grow at a compound annual growth rate (CAGR) of 2.7 percent to reach $707 billion in 2012, propelled in large part by growth in the interactive segment, according to a new report from The Kelsey Group, writes Marke  [...]
Posted: Tuesday, February 26th 2008

Register Launches Online Learning Center for Small Businesses

To encourage hesitant small businesses to get online, domain registration service Register.com has launched a resource populated with tips for online business success. The Register.com Learning Center consists of seven topic areas, each hosted by a Register.com employee. Users can also email questions through the "Ask an Expert" feature.  [...]
Posted: Friday, February 22nd 2008

Internet Opportunity Knocks: Newspaper Website Audiences Grow

US newspaper website audience coverage has grown 14 percent, from 6.4 percent for the 12 months ended Sept. 2005, to 7.3 percent for the 12 months ended March 2007. That online audience growth mitigates print audience losses by 28 percent, according to (pdf) Scarborough Research, MarketingCharts   [...]
Posted: Thursday, February 21st 2008

AOL Pacts With Citysearch for Content, Ads

AOL and Citysearch have announced an agreement to bring more reach to each other's content and advertising, reports MediaPost. On paper, deal envisions reciprocal seeding of content and ads across the companies' properties. But it primarily appears to involve AOL redistributing Citysearch's material. User reviews, photos, videos and other content from Citysearch's online channels  [...]
Posted: Thursday, February 14th 2008

EBay Sellers Consider Mass Exodus After Fee Hike

eBay sellers are unimpressed -- indeed, rather livid -- by dauphin CEO John Donahoe's proposal to reinvigorate the company. Per the proposal, eBay shall lower upfront fees for listing items and raise the percentage it takes from each sale. Donahoe supported the proposal by stating "sellers prefer this structure." eBay says the new model will consequently  [...]
Posted: Thursday, January 31st 2008

eBay Woos Power Sellers, Punishes the Baddies

EBay is introducing price changes and tighter sales standards designed to keep quality sellers, boost customer service, and revive growth. Listing fees across the board will be reduced to drive sellers to list a higher number of items and use pictures more often, reports Reuters. In the US, the change will come February 20 for both auction and fixed-price ite  [...]
Posted: Wednesday, January 30th 2008

SuperPages Partners with Local Online Directory Network

Marketers that buy pay-per-click and pay-per-call ads on Superpages.com can also opt for inclusion into Marchex's network of local online directories. This is part of a new relationship between the companies. According to ClickZ, placements will occur via Enhance Interactive, Marchex's ad network. Marchex publishes 150,000 local sites featuring business listings and customer reviews. The company says   [...]
Posted: Wednesday, January 30th 2008

Microlender Kiva Runs Out of Loan Recipients

Kiva, a nonprofit site that organizes microloans for entrepreneurs in developing countries, has run out of people to lend to. In toto, Kiva brought in $19.5 million worth of loans from 220,000 lenders, reports The New York Times. Though it may seem risky to dole $450 out to a r  [...]
Posted: Tuesday, January 29th 2008

iStorez to Sizzle 'Bacn' on-Demand

iStorez, a retail marketing aggregator site, launches Wednesday. iStorez organizes newsletters and other marketing messages from retailers -- "useful" inbox fodder known as bacn -- and presents them as searchable storefronts. This enables visitors to view new products or special promotions at a glance.   [...]
Posted: Tuesday, January 29th 2008