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WaPo Launches Sponsored Apartment Finder Widget

The Washington Post (WaPo) introduced its first ad-supported widget, an apartment finder for DC, Maryland and Virginia. Sponsored by local realty firm The Bozzuto Group, the widget is available on the Washington Post website, at ClearSpring and on Google's content ad network, AdWeek reports  [...]
Posted: Thursday, May 29th 2008

Internet's Role in Consumer Purchases Important, Not Crucial

The internet plays a big role in how people conduct research for purchases, but it is just one among many sources used. And it is usually not the key factor in final purchasing decisions, according to a study by the Pew Internet & American Life Project, reports MarketingC  [...]
Posted: Wednesday, May 21st 2008

Wealthy Women Flex Financial Muscles

Married wealthy women make almost two-thirds (64 percent) of a family's purchase decisions on average, according to a Luxury Institute survey of women from households with $150,000 or more in annual income, MarketingCharts writes. "Winning over wealthy women is a do-or-die proposition for companies in industries as varied as travel,   [...]
Posted: Thursday, May 15th 2008

Financial Strain on Family Life Tops Issues Most Crucial to Women

Women and their families experience tremendous financial pressure on issues ranging from housing, to credit card debt, to healthcare. As a result, family women are concerned about long-term financial security, according to a Meredith Corporation/NBC Universal survey,   [...]
Posted: Monday, April 28th 2008

Travel and Career-Related Sites Fastest-Growing in UK

Unique visitors to travel, career, tax, and real estate sites in the UK increased from December '07 to January '08, reports comScore, citing its World Metrix audience measurement service, writes MarketingCharts. The January data also show Google Sites, Microsoft Sites, and eBay to be UK internet properties with the m  [...]
Posted: Friday, February 29th 2008

NYT Launches Real Estate Classifieds Program

The New York Times shall work with local papers to cross-promote real estate classifieds, according to a company release. The Real Estate and Great Homes and Destinations portion of NYTimes.com will feature listings from other papers across the country. The NYT will help local papers up-sell classified listings across media, with  [...]
Posted: Friday, February 29th 2008

Gay, Lesbian Insurance Habits Profiled: More Likely to Buy Auto Insurance Online

Gays and lesbians are twice as likely as heterosexuals to purchase automotive insurance online, according to a study of auto, life and homeowner/renter insurance by Harris Interactive in conjunction with Witeck-Combs Communications, MarketingCharts   [...]
Posted: Friday, February 22nd 2008

Celebrities, Mortgage Rates, Tax Rebates Top Fastest-Moving US Search Terms

With the unexpected death of movie star Heath Ledger last week, US internet users flocked to the web for the latest news. The search term "heath ledger" was the fastest-moving search term by US internet users across all engines for the week ended January 26, according to Hitwise, writes MarketingCharts. "Ledger" was th  [...]
Posted: Monday, February 4th 2008

Not Without Ambition, DotHomes Launches Stateside

DotHomes, a UK-based real estate search engine, launches in the US this week. The two-year-old service is the industry leader in South Africa with some 147,000 real estate search engine listings. It also indexes about 450,000 homes in the UK. DotHomes launches with over a million US listings and fresh additions daily. Its goal is complete market coverage, according to The G  [...]
Posted: Tuesday, January 29th 2008

Industry Buzz & Snippets: 1/24/08

Biz Buzz: BusinessWeek hopes aggregation and video will save its business model. eBay CEO Meg Whitman will soon announce retirement. Despite initial denials about her departure, reports were later   [...]
Posted: Thursday, January 24th 2008

Zillow Leads Charge for New Real Estate Listings Standards

Online listings of for-sale real estate now have a standard format that can be broadly adopted, reports ClickZ. The standardized listings were created by Zillow, Yahoo Real Estate and Trulia as a way to make the user experience better so that users know what they can expect. The listings will include a standa  [...]
Posted: Friday, January 11th 2008

Scripps Launches Frontdoor Real Estate Site

Scripps Interactive is rolling out its first original production online, real-estate site Frontdoor.com, reports Advertising Age. The site taps into Scripps' storehouse of video content related to housing and other home-related issues, adding value to people searching for a home. The plan appeals to the engagement factor on real estate listings, especially to the young adult audience Scripps hopes to att  [...]
Posted: Thursday, December 13th 2007

TNS: US Ad Spend Grew 0.2% in First Nine Months of '07

Total measured advertising expenditures in the first nine months of 2007 inched upward just 0.2 percent year over year, reaching $108.2 billion, according to TNS Media Intelligence, reports MarketingCharts. Total measured spending in the third quarter was up 1.3 percent 3Q06, reversing declines in the first half of th  [...]
Posted: Wednesday, December 12th 2007

Zillow Finds Newspaper Partners for Real Estate Ads

Online home value snoop site Zillow.com has partnered with 282 newspapers to run real estate ads online, reports Reuters. Zillow will host ads from local advertisers who place them in the papers' print and online versions. Ads will tout home listings and open house announcements. Zillow asserts 70 percent of its 4 million mo  [...]
Posted: Tuesday, November 13th 2007

Despite FTC Flak, Forbes Experiments with Lead Gen

Though online lead generation's suffered some bad press -- with some companies in the sector tempting consumers with empty promises of free iPods -- publishers aren't turning their backs on the tactic just yet. Forbes.com signed a deal with lead gen service   [...]
Posted: Thursday, November 1st 2007

Real Estate Ad Budgets Stretched Thin Over Copious Media Choices

With a soft housing market and tight budgets, US real estate agents and brokers face tougher choices when they divvy up ad dollars, especially when media choices have proliferated, according to a new study of real estate ad spend trends, writes sister site MarketingCharts. 47 percent of realtors surveyed said they spend more for advertising and marketing t  [...]
Posted: Tuesday, October 30th 2007

Zillow Raises US$ 30M Despite Mortgage Depression

Zillow.com has raised another US$30 million, despite the current slump in the real estate market. This brings Zillow's war chest up to US$ 87 million. The so-called MySpace for real estate continues to grow in size. In August, Zil  [...]
Posted: Friday, September 21st 2007

Mortgage Crisis May Mean Fewer Dancing Aliens

Suggesting there's a bright side to everything in life, LowerMyBills.com is lowering its ad budget due to the current mortgage crunch, according to the New York Times. LowerMyBills' notorious online ad banners feature   [...]
Posted: Monday, August 27th 2007

Indy Real Estate Brokers Find Financial Boon in YouTube Format

Some brokers and landlords are taking advantage of the video upload site to conduct walking tours of homes. Wired reports on firms like RentThisJoint and reelProperties, which have begun videotaping rentals or homes for sale in order to give property seekers a real sense of environment. "I was inspired while watching VH1's Pop-Up Video and MTV's Cribs," said Michael Hoy of reelProperti  [...]
Posted: Thursday, August 23rd 2007

Mortgage Crisis Could Spell Disaster for Online Ad Market

The current mortgage crunch hitting the stock market could have implications for the online advertising market as well. According to Media Biz, the fourth-biggest spender of online advertising for the month of July was the now-troubled mortgage lender Countrywide Financial, which Nielsen//NetRatings says spent $34.8 million. The top online advertising buyer for July   [...]
Posted: Monday, August 20th 2007

StreetAdvisor Gets Facelift, Adds 'Run-of-Street' Advertising

With a host of new features, StreetAdvisor is making it easier for renters and buyers to make educated decisions about where they could live. The overhaul enables users to review where they live in the same way as Amazon or travel review sites do, by writing about details such as traffic, noise levels and public services. The site also added a new type of ad called Stre  [...]
Posted: Wednesday, August 1st 2007

Luxury Consumers: What Counts Are Experiences, Not Things

Luxury consumers in the US and much of Western Europe are remarkably similar in many ways, especially in the emphasis they place on experiences rather than ownership, according to a report by the Consumer Research Center of The Conference Board, MarketingCharts writes. "The largest share of luxury consumers (44 percent)  [...]
Posted: Wednesday, July 25th 2007

World's 'Most Hated Blogger' Flees US, Threatens to Sue Haterz

Casey Serin, a failed real estate speculator who maintains a blog at iamfacingforeclosure.com is threatening to sue his critics and claims to be hiding in Australia, reports ZDNet. Arguably the world's most-hated blogger, 24-year-old Serin's blog is popular in great part because a huge group of readers he calls his "haterz," users frequent the   [...]
Posted: Thursday, June 14th 2007

Zillow Adds Own Ad System, More Web 2.0 Features

Real estate site Zillow.com this week launched "EZ Ads," a do-it-yourself system that allows users to create an ad and purchase space locally, by geography or ZIP code, repor  [...]
Posted: Wednesday, April 4th 2007

Webisodes Create Buzz for Real Estate

To create a more emotional and hopefully powerful connection with the online audience, builders and real estate developers are creating viral webisodes that feature the buildings themselves as starring characters, the reports the Chicago Tribune(via DailyFix). Cressey Developers, based in Vancouver, has created   [...]
Posted: Wednesday, February 14th 2007