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Rock-Based Video Games Help Sell Music

Music-based videogames, such as Guitar Hero (Activision) and Rock Band (Harmonix/MTV Games), have a significant impact on music sales, according to a Jacobs Media web survey of Rock listeners across the US, reports MarketingCharts. And playing Rock Band and Guitar Hero direc  [...]
Posted: Thursday, May 29th 2008

SheKnows Strikes Again, Swoops Up ChefMom

Days after acquiring two pregnancy sites, online network SheKnows has purchased ChefMom.com, a cooking and recipe exchange destination. ChefMom targets homemakers and new mothers, a current obsession for the network. (In its last release, SheKnows proclaimed pregnancy "the new black.") "Ask ChefMom," a  [...]
Posted: Thursday, May 29th 2008

Bit by Bit, NYTimes to Surrender Format to the Zeitgeist

Following the examples of Facebook, AIM, the iPhone and still others, The New York Times is preparing to release an API.   [...]
Posted: Thursday, May 29th 2008

Strong, Ongoing Consumer Preference for Email

Consumers prefer email as a primary method of personal and business communication -- and will continue to do so for the foreseeable future, despite online threats and the emergence of other channels and Web 2.0 applications, according to a Habeas study, MarketingCharts   [...]
Posted: Wednesday, May 28th 2008

Journalist Views on Social Media's Influence on Reporting Differ by Beat

Journalists actively read and create online content, but their level of engagement varies by beat. And political reporters lead the pack, according to a new study of North American journalists' views of social media, particularly blogs, MarketingCharts reports. The study from Brodeur and   [...]
Posted: Tuesday, May 27th 2008

Google: Viacom Hurts Internet Users by Suing YouTube

According to Google, Viacom's $1 billion copyright infringement lawsuit against YouTube is harmful to data exchange on the internet. This is not the first time Google has argued this position. It made a similar argument -- that Viacom's copyright lawsuit hurts the internet at large, not just YouTube -- in May of last year. In its attempt to makeg carriers and hosting providers liable for the sprea  [...]
Posted: Tuesday, May 27th 2008

'Rush Hour' Director Launches Brand Consultancy

Brett Ratner, the director of X-Men: The Last Stand and the Rush Hour trilogy, has launched Brett Ratner Brands, reports Advertising Age (via Adrants). Less an agency than a "consultancy," Ratner aspires to wed brand messages to pop culture. During the American Idol finale this week, he debuted   [...]
Posted: Friday, May 23rd 2008

SheKnows Proclaims Pregnancy 'The New Black' with Two Niche Acquisitions

SheKnows.com has just acquired PregnancyFashion.com and CelebrityPregnancy.com, two sites targeted to young mothers preoccupied with style and pop culture. Editor Kim Gundy of CelebrityPregnancy said celebs in gestation draw "an entirely new fan base of expectants and mothers." "Women are obsessed with wanting to know everything about celebrity pregnancy," she spouted.  [...]
Posted: Friday, May 23rd 2008

Consumers Want More Mobile Web Service and App Choices, Control

Some 80 percent of consumers would prefer a service provider that gives them more choice in the applications and services available on their mobile device, according to a study titled "Go mobile, grow" from IBM's Institute for Business Value, MarketingCharts   [...]
Posted: Friday, May 23rd 2008

Industry Buzz & Snippets: 5/22/08

Ad Networks and Analytics: Ad widget maker Clearspring secured $18 million in its third round of financing, which could help turn it into an influential player as widget advertising matures. Out-of-home ad network C  [...]
Posted: Thursday, May 22nd 2008

Agency 3.0 Peddles Advertising and Content for All Platforms

Peter Adderton and Greg Johnson, former executives at Boost Mobile and Interpublic Group's Emerging Media Lab, respectively, are building an agency that seeks to be all things to clients. Spankin' new Agency 3.0 is not just about creating ads and pursuing revenue opportunities; it will also provide content for the platforms where those ads appear, including mobile and online video. The content-and-advertising bundle is intended to attract clients interested in immersing users in their bran  [...]
Posted: Thursday, May 22nd 2008

'Half-Clad' Roller Derby League Goes Virtual in 'Comic Book World'

Virtual world Urbaniacs, which enables children to act out hero/villain fantasies, has formed an exclusive agreement with roller derby league the LA Derby Dolls. Roller derby is a full-contact sport that caters primarily to women. Its manifesto is perhaps best distilled by the Derby Dolls' slogan, "Half-clad, all bad!" Urbaniacs will co-sponsor the Derby Dolls' summer camp for girls. And an LA Derby Dolls avata  [...]
Posted: Thursday, May 22nd 2008

Hulu Broadens Distribution, Lets Users Cherry-Pick Ads

Hulu.com is adding new distribution outlets for its suite of streaming movies, shows and clips, reports Reuters. The site's content ranges from films like Meet Joe Black and The Usual Suspects, to seasons of The Simpsons and Bones. Selections will be syndicated to TV.com, TVGuide.com and Break.com, which join   [...]
Posted: Wednesday, May 21st 2008

Top 10 US Social Network and Blog Rankings Issued for April

Top US social-networking site MySpace.com's audience was up 3% in April compared with April '07. But second-place Facebook's was up 56% from a year earlier, according to custom lists compiled by Nielsen Online, MarketingCharts writes.   [...]
Posted: Wednesday, May 21st 2008

Millennials Clamor for On-Demand Content

Millennials (young adults ages 16-27) not only seek more rich media but also greatly influence buying decisions at home, particularly for mobile technologies and services, according to the initial results of a Motorola study, MarketingChart reports (  [...]
Posted: Wednesday, May 21st 2008

Digitas' Third Act Includes Media Distribution

Interactive agency Digitas is launching the Third Act practice area. Third Act will help clients create and distribute content across multiple platforms, with an emphasis on video. It will also collaborate for advergames and films, and help make casting and creative decisions. The unit sets up shop in New York but will work closely with branches in Chicago and Boston. The new division debuts almost concurrently with Digitas' Digital Content NewFront '08. The digital content trade show will  [...]
Posted: Wednesday, May 21st 2008

Nielsen Measures the American Idol Phenomenon

As viewers anxiously await the finale of American Idol's seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX's runaway hit and its contestants, MarketingCharts   [...]
Posted: Wednesday, May 21st 2008

Broadcasters Ready for DTV Switch - Consumers, Not So Much

The scheduled digital transition -- when the television industry transitions from analog broadcasting to digital -- will take place in less than nine months, and most broadcasters are ready for the challenge, reports the Government Accountability Office (  [...]
Posted: Wednesday, May 21st 2008

Napster Opens DRM-Free Music Store, Offers 6M+ Songs

Napster has launched a digital music store with over 6 million digital songs in its library, including music from all major music labels and thousands of independents, reports MediaBuyerPlanner. Pricing is 99 cents per song or $9.95 per album, comparable to rates on iTunes. Songs purchased on Napster will automatically sync to users' iTunes music library,   [...]
Posted: Wednesday, May 21st 2008

Industry Buzz & Snippets: 5/20/08

Ad Networks and Analytics: Podcast publisher Podiobooks enlisted Wizzard Media to serve ads against its content. Agencies and Marketing Execs: Marjorie Martin is leaving About.com, where she was SVP and general manager, for more or less the   [...]
Posted: Tuesday, May 20th 2008

Social Network Ad Spend Doesn't Match Hype, Forecast Lowered

eMarketer has lowered its projections for US social network ad spend. It now estimates advertisers will spend $1.4 billion to place ads on social networks in 2008 -- down from its last projection of $1.6 billion, MarketingCharts writes.   [...]
Posted: Tuesday, May 20th 2008

Bebo to Wed AIM, ICQ in New 'People Networks'

AOL has officially closed its $850 million acquisition of UK-based social networking site Bebo. The parent company plans to integrate Bebo with other proprietary platforms, including AIM and sleepy chat service ICQ. The contingent of community services shall be part of a new business unit dubbed People Networks -- which will comprise 80 million unique users on both sides of the Atlantic,   [...]
Posted: Tuesday, May 20th 2008

Telecommuters More Likely to Take Part in Leisure Activities

Consumers that telecommute are more likely to engage in more, and more various, leisure activities than all US adults, according to data from Mediamark Research & Intelligence (MRI), writes MarketingCharts.   [...]
Posted: Tuesday, May 20th 2008

Congdon Stages Web Return with 'Sometimes Daily'

Amanda Congdon of Rocketboom fame returns to her roots with Sometimes Daily, an "interactive variety show that is embedded into my life," said Congdon, reports MediaBuyerPlanner. Congdon abandoned Rocketboom -- one of the first web video series to be  [...]
Posted: Tuesday, May 20th 2008

Top 50 US Web Rankings Issued for April, Google No. 1 for First Time

For the first time, Google Sites took the top spot among US web properties, overtaking longtime leader Yahoo Sites, according to a comScore Media Metrix monthly analysis of US consumer activity at online properties in April, writes MarketingCharts. With a total audience of more than 141.1 million visitors, Google Sites edged out Yahoo Sites, which h  [...]
Posted: Monday, May 19th 2008