Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	294	241
» ad pricing	27	508
» ad selling	136	399
» ad targeting	110	425
» ad technologies & vendors	49	486
» advertainment	86	449
» affiliate marketing	1	534
» agencies & ad departments	138	397
» alternative marketing	95	440
» Asia/Pacific	6	529
» b2b	5	530
» best practices	45	490
» biz buzz	61	474
» branding	147	388
» broadband	50	485
» campaigns & creatives of note	160	375
» case studies	17	518
» co-op marketing & partnerships	20	515
» computers & tech	19	516
» consumer packaged goods	26	509
» CRM	4	531
» cross media	72	463
» demographics	82	453
» direct marketing	67	468
» domain names	1	534
» don't believe the hype	6	529
» e-commerce	82	453
» e-mail marketing	15	520
» entertainment	109	426
» Europe	28	507
» events	10	525
» finance	32	503
» gen Y	13	522
» global	5	530
» healthcare	16	519
» I-PR & business communications	5	530
» instant messaging marketing	1	534
» interviews	3	532
» intrusive formats	6	529
» Latin America	2	533
» legal, government & regulation	9	526
» loyalty & retention	17	518
» major account moves	12	523
» major brands	215	320
» major players news	140	395
» MarketingWonk news	1	534
» measurement & analytics	19	516
» media convergence	56	479
» minorities	9	526
» multi-channel marketing	31	504
» new and improved	26	509
» nonsense & parodies	11	524
» online ad market	92	443
» pearls of wisdom	4	531
» people	16	519
» personalization	10	525
» political parties & organizations	2	533
» promotions	43	492
» publishing	127	408
» real estate	14	521
» research & stats	161	374
» rich media	83	452
» search engine marketing	42	493
» sex sells	2	533
» signs of doom	15	520
» signs of recovery	7	528
» signs of what's to come	114	421
» small business	3	532
» spam & anti-spam	2	533
» Spanish-speaking	5	530
» syndication & RSS	4	531
» technical innovation	12	523
» telecom	18	517
» text ads	19	516
» tools & software	28	507
» top stories	109	426
» travel	23	512
» user experience	64	471
» viral marketing & buzz	49	486
» weblog marketing	14	521
» wireless marketing	29	506
» women	11	524
» worst practices	21	514

Automakers Pay for Gas in Popular Promos

Chrysler is extending its offer of $2.99/gallon for gas through July 7 due to the success of the campaign -- and other automakers have followed suit, reports MediaBuyerPlanner. The automaker's "Let's Refuel America" campaign, which offers consumers $2.99 per gallon of gas for up to three years with the purchase of select models. "Let's Refuel America" boosted showroom traffic by 10 to 20 pe  [...]
Posted: Wednesday, May 28th 2008

Wealthy Women Flex Financial Muscles

Married wealthy women make almost two-thirds (64 percent) of a family's purchase decisions on average, according to a Luxury Institute survey of women from households with $150,000 or more in annual income, MarketingCharts writes. "Winning over wealthy women is a do-or-die proposition for companies in industries as varied as travel,   [...]
Posted: Thursday, May 15th 2008

Consumers Increasingly Turn to 'Net for Auto Insurance

15 percent of respondents to a comScore survey say they purchased their current auto insurance policy online -- a gain of three percent from last year, comScore said (via MarketingCharts).   [...]
Posted: Wednesday, May 14th 2008

Yahoo Exposes Cars.com to 'We Sell, You Sell' Model

Yahoo hopes to broaden its business relationship with Cars.com as it expands its power in vertical-friendly sites. The elaborated Cars.com liaison would follow Yahoo's newspaper consortium model: each party may sell inventory on another's site. Yahoo calls this the "We sell, you sell" model. This will broaden the advertising opportunities on Yahoo's recently-launched   [...]
Posted: Monday, May 5th 2008

Industry Buzz & Snippets: 4/29/08

Ad Buying, Planning and Selling: Media service agency KSL Media is launching eWorld Asset Trading, allowing for the bartering of surplus for ad inventory. Emmis Communications is opening its Emmis Interactive online ad production and sales unit to other radi  [...]
Posted: Tuesday, April 29th 2008

Automakers Underspend on Media that Influence Buyers

Some 17.5 percent of General Motors customers say TV influences their auto purchase, but GM spent 40 percent of its $3 Billion+ ad budget on TV ads in 2006 (proportions similar to other leading automakers'), according to an analysis by BIGresearch, MarketingCharts reports. The analysis comes amid reports of automakers' reallocat  [...]
Posted: Thursday, April 17th 2008

UK Internet Ad Spend Up 38%, to Overtake TV in '09

Online advertising in the UK grew from the smallest sector in 2003, to the third-largest in 2007, with more than £2.8 billion in expenditures -- a 38 percent year-on-year increase -- and a market share of 15.3 percent (up from 11.4 percent in '06), according to findings released this week, MarketingCharts   [...]
Posted: Monday, April 14th 2008

UK Broadband Not 'Super Fast,' High-Speed Users Prefer Practical Sites

Despite ISP assertions that "Super Fast" broadband is standard, just 3 percent of Britons enjoy a connection speed of over 8Mb per second -- as many as are connected by "dial-up speed" (less than 128Kbps) -- according to (PDF) Nielsen Online, reports MarketingCharts.   [...]
Posted: Friday, April 11th 2008

Search-Referred Auto Insurance Quotes Up 36%, Generic-Term Paid Links Work Best

Consumers requested 32.4 million auto insurance quotes online in 2007, 8.9 million of which were referred from search engines. This represents a 36 percent increase in search-referred quotes from the previous year, according to a study by comScore's Marketer service, MarketingCharts   [...]
Posted: Wednesday, April 9th 2008

Catalog Growth Powered by Religion, Auto, Education Categories

Catalogs for the categories of religion, automotive, and education have increased as much as 60.5 percent (religion) from 2004 to 2008, notes Oxbridge Communications, bringing the total number in the 2008 National Directory to 12,230 catalogs, writes Ma  [...]
Posted: Monday, April 7th 2008

US Ad Spend Up 0.6% in '07, Internet Ad Spend Up 18.9%

US advertising spend in '07 rose just 0.6 percent from '06, lower than in other regions. But internet ad spend continued to demonstrate the strongest performance (18.9 percent growth) of any US media category, according to Nielsen,   [...]
Posted: Wednesday, April 2nd 2008

Top Canadian Web Rankings Issued for February

Having taken top position in Canada for the first time in January, Google Sites maintained that lead in February, according to comScore World Media Metrix data,   [...]
Posted: Tuesday, April 1st 2008

GM, Toyota Vie for Top Online Advertiser among Auto Manufacturers

GM delivered 27 percent more online display ads than Toyota in January. However, Toyota delivered 32 percent more ads per person reached, according to the first public release of advertiser-level data from comScore's Ad Metrix service, in this case for onli  [...]
Posted: Monday, March 31st 2008

Mercedes Conceives Online Video Special for Gen-Y Music Junkies

Daimler-owned Mercedes-Benz is broadcasting a music show on its online TV station. Launched last month, "Mixed Tape Music Magazine" is a monthly special with video clips by artists like Jennifer Lopez and Mark Ronson, according to The Wall Street Journal. The show targets future Mercedes customers, which will hopefully associate the brand with being hip (assuming that is what they'll care a  [...]
Posted: Thursday, March 27th 2008

comScore Issues Top UK Web Rankings for February

comScore issued its February rankings of the largest UK internet properties and fastest-growing sites and categories. The rankings are based on data from its World Metrix audience measurement service, MarketingCharts reports. Among the highlights (also see tables bel  [...]
Posted: Thursday, March 27th 2008

Jumpstart Forms Digital Agency for Auto Advertisers

Ad network Jumpstart Automotive is expanding into creative with the launch of an in-house agency, reports ClickZ. The company hopes to become more attractive to auto dealers devoting bigger chunks of budget to online advertising. Its just-formed Jumpstart Labs will assist local dealers in strategy and exe  [...]
Posted: Wednesday, March 26th 2008

Riddled Past Rears Ugly Head: Mitsubishi Seeks RFPs

Mitsubishi Motors North America is opening a review for the creative portion of its US ad account, Adweek writes. The Mitsubishi ad account, including creative, is worth about $190 and is currently held by BBDO West, an Omnicom Group holding. The digital component, managed by Organic, will also be up for grabs. Santa Monica-based Select Resources International wi  [...]
Posted: Tuesday, March 25th 2008

Autobytel Debuts Ad Tool for Geo-Specific Car Dealerships

Autbytel has released a tool designed to better the experience on car dealer websites, ideally resulting in more sales leads, reports ClickZ. The Local Connect tool can be used by dealers that already use Autobytel's MyRide search function to display ads on their sites. Dealers can opt to display ads for specific models, limited-time specials or other priority promotions, all of which can be targeted by region. So f  [...]
Posted: Monday, March 24th 2008

New Light-Vehicle Sales in '08 to Reach Lowest Point Since '94

New light-vehicle sales in 2008 - originally forecast to total 15.7 million cars and light trucks - are now expected to reach their lowest levels since 1994, dropping to 14.95 million units, according to JD Power and Associates, writes MarketingCharts. In the first quarter  [...]
Posted: Friday, March 21st 2008

GM Revamps Digital Strategy (Seriously This Time)

General Motors is planning a major shift of ad dollars to online and personalized marketing efforts -- a model that has worked well for Toyota -- reports Advertising Age. The auto giant will spend up to half its $3 billion advertising budget either online or on other, more personalized marketing within the next three years. Sea  [...]
Posted: Thursday, March 20th 2008

Hybrid Car Owners Educated, Wealthier, Older, More Creative, Less Dogmatic

Many new-vehicle buyers want to purchase an environmentally friendly vehicle, but only 11 percent are "very willing" to pay more to do so, according to the J.D. Power and Associates "2008 Power Auto Offline Media Report - Spring Edition." Those who purchase hybrid vehicles tend to have much higher levels of education and report much higher household income; they are also about four year  [...]
Posted: Thursday, March 13th 2008

A Record 2MM Auto Insurance Policies Purchased Online in '07

US auto insurance consumers submitted requests for 32 million online quotes and purchased a record 2 million policies online in 2007, according to a comScore study of online activity for the auto insurance market, reports MarketingCharts. The number of quotes requested online increased 15 perc  [...]
Posted: Thursday, March 13th 2008

Auto Dealers to Increase Online Video, Web 2.0 Tactics

Web 2.0 advertising tactics and technologies are gaining traction among auto dealers. 59 percent of them say they plan to use video on their websites within the next 12 months, up from the current 33 percent, according to a study  [...]
Posted: Wednesday, March 12th 2008

Hyundai Kicks off Campaign Geared To Hispanics

Hyundai has launched a multichannel ad campaign geared toward Spanish-speakers, an effort to boost its meager 2.7 percent share of Hispanic car sales. The "Descubrelo tu mismo" ("Discover it for yourself") campaign by LatinWorks/Austin launched early this month. "Second Chance," a TV spot, features a man reflecting on how he would take life more seriously during an out-of-body experience. The sentiment of taking life more seriously -- was positioned as a cultural cue. The accompanying   [...]
Posted: Thursday, March 6th 2008

KateModern Scores Toyota Product Placement Deal

KateModern, an online teen soap from the makers of Lonelygirl15, has made a branded entertainment pact with Toyota. Toyota's Aygo Platinum will make a cameo appearance in the February 25 episode of the show. KateModern's cast and crew will also drive Toyota cars as they film in the coming weeks. Product placement became a feature in Lonelygirl15 last year   [...]
Posted: Monday, February 25th 2008