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Is Age More A Factor Than Gender In Social Media Habits?

Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal." Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo  [...]
Posted: Tuesday, April 24th 2012

Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation

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Posted: Tuesday, April 24th 2012

Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content

It is difficult to believe that anything worth saying can be said in 140 characters or less. A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.” An interesting turn of events: As of 2008, blogging was seen as the  [...]
Posted: Monday, April 23rd 2012

Surprise: Consumers Want Email, But Want It Their Way

Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts. What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha  [...]
Posted: Thursday, April 19th 2012

Reach Travelers on Smart Phones: They Expect It

Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from   [...]
Posted: Thursday, April 19th 2012

Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion

The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012. Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne  [...]
Posted: Tuesday, April 17th 2012

Pew Research: 20% of Americans Aren't Online, Don't See Your Ads

A bit of a surprise late Friday. The Pew Internet Project released its findings, that one in five U.S. adults simply is not on the Internet. So there is a “digital desert,” where senior citizens, Spanish speakers and low-income families reside, blind to search, social ads and streaming media.   [...]
Posted: Monday, April 16th 2012

Spammers Offshore CAPTCHA Solving. Time To Consider Something New

Here is another reason why brands should jettison their increasingly-complex and frustrating CAPTCHA security measures: hackers are breaking them in larger numbers and faster than ever. So says Microsoft MVP Troy Hunt at his personal blog.  He points to an article by security researcher Brian Krebs, who talks abou  [...]
Posted: Monday, January 23rd 2012

The Fastest Browser/Website of Them All

Not all online marketers may need to have a nuanced grasp of the underlying web apparatus and tools that support their craft. But they do know this: Page speed is, without a doubt, an   [...]
Posted: Tuesday, August 9th 2011

Bing Maps for Malls Debuts in Growing Space

Bing just added mall maps and map search to Bing for Mobile Browse. While Bing already offered the functionality for the desktop, the best use  for such maps is on the mobile device. Shoppers use these mobile maps not only to find a local shopping center but also to navigate their way while inside. Among other features, Bing's mall maps  [...]
Posted: Thursday, August 4th 2011

The Art and Science of the Online Apology

Companies have learned over the decades that customers can be mollified for just about any sin it might commit - except perhaps outright negligence - with a forthright apology. This rule still holds true for online communications and channels, in fact, doubly so. Indeed, as such channels proliferate and the conversation between companies and customers becomes every more interactive, so must the apology. An Email Unsubscribe Mishap Leads to Multiple Calls Backs  [...]
Posted: Wednesday, July 27th 2011

New Developments May Give Online Advertising for the Disabled a Boost

Online advertising is not typically developed with the disabled - namely sight-impaired and hearing-impaired individuals - in mind. However recent developments - from sight-impaired friendly touchpad technology to Google's decision to pilot test American Sign Language in Hangouts - suggest this may be changing. Some Background The exclusion of the disabled from online technologies has never sat well with this constituency, which has sought to remedy the si  [...]
Posted: Wednesday, July 13th 2011

Will Data Fuel the Next Generation of Recommendation Engines?

Two new start ups are developing recommendation engines that focus on relevant data - a gushing hose of it - instead of relying solely on algorithms. If they unfold as their advocates believe, they could step up functionality in this particular tech genre. One is Matcha.TV, highlighted by Lost Remote, now in private beta.  "The key for soci  [...]
Posted: Thursday, June 9th 2011

New Volkswagen Ad Uses AR to Test Drive New Safety Features

 An ad campaign that Volkswagen has been running in Norway points to the next iteration of augmented realty and its use by advertisers. It is based on a new iPhone app that illustrates how its technologies can work in a simulated road test. After downloading the app, available in the Norwegian app store, users hold their device above a VW ad in the magazine or newspaper that has a road printed on i  [...]
Posted: Monday, March 14th 2011

Fair Pricing and Other Best Online Customer Service Practices

Amazon, Netflix, QVC.com, Avon.com, LLBean.com, Newegg.com, and Apple.com were highest in customer satisfaction in ForeSee's newly-released E-Retail Satisfaction Index. Each scored 82 out of 100 or more. Other e-tailers also scored relatively well, averaging 78, which is much higher than prior years – albeit 1% lower compared to 2009. At least a dozen sites  [...]
Posted: Thursday, December 30th 2010

3DTV Shows 1st Rate Promise

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Posted: Thursday, December 23rd 2010

Holiday Shoppers Take Mobile Barcode Scanning Mainstream

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Posted: Thursday, December 23rd 2010

Hotel Industry Pushes Back Hard Against Negative Reviews

The hotel industry has not taken lightly the explosion of social media and online review sites, at least when the resulting comments reflect unfavorably upon their services. Push back has come in the form of aggressive monitoring of such comments, followed by a campaign to either get the comments removed or to have the user retract them. More lately these efforts have stepped up in the UK court system, with the possibility of them being repeated in the US - especially as efforts to secure fe  [...]
Posted: Tuesday, October 26th 2010

Top Industry News for 9-23-10: Facebook puts up friends for sale

Social Media: Facebook friends for sale as advertising seeks clicking cliques. Facebook said to be working on phones with INQ for AT&T. LinkedIn to   [...]
Posted: Thursday, September 23rd 2010

What a Twitter Shortener Could Mean for Marketers

Twitter users learned on Thursday that the site will begin wrapping all links posted through the service with its own t.co domain. Twitter had been discussing this proposal on its blog, so the announcement is not surprising. Now that it is official, though, it is safe to start speculating on what it means to various users. For third-party developers, of course, the move is just more bad news from Twitter, which is stepping up its competition on many fronts  [...]
Posted: Thursday, September 2nd 2010

Users-generated Videos Drive Weather Channel Visits

iWitness Weather, a feature the Weather Channel introduced in May, has generated a 58% increase in visitors to that section. Total approved photo and video submissions have increased 102% since then as well.  The introduction of the feature, which is powered by KickApps Corp. was part of the Weather Channel's recently launched redesign to make the site more en  [...]
Posted: Wednesday, September 1st 2010

Hotmail Adopts New Engagement Metrics

Hotmail has started using new engagement metrics to measure reputation and make inbox placement decisions.  According to George Bilbrey, president of ReturnPath, Hotmail is incorporating user behavior in decision-making about inbox placement. This analysis, he writes in a blog post, overrides the global spam filter's decision. In short, the same e-mail might end up in the jun  [...]
Posted: Wednesday, September 1st 2010

What's Next for Social Buying?

It is getting difficult to keep track of the different providers, model twists and geographic locations that have rolled out a social buying service. The latest examples come from   [...]
Posted: Tuesday, August 31st 2010

Targeting Doctors with the iStethoscope

An iPhone application has come to market that is rapidly gaining popularity with physicians – and providing marketers with another channel to reach medical professionals. The iStethoscope turns the iPhone into a, as the name suggests, stethoscope, allowing the doctor to listen to a heartbeat and see the heart waveform. The free app is ad-supported. There is also a professional version that is ad-free, called iStethoscope Pro. De  [...]
Posted: Tuesday, August 31st 2010

Top Toolkit News: Prioritizing Gmail

E-mail Gmail users have a new tool to better manage high-volume inboxes. Called Priority Inbox the beta project gives uses new filters to separate e-mail that isn't quite junk -  but isn't that important to the user either. As messages come in, Gmail automatically flags some of them as important, using a variety of signals to predict which messages are important, including the people  [...]
Posted: Tuesday, August 31st 2010