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Online Ad Industry Regaining Bragging Rights

Business Week: No Complaints in the Online Ad Biz This sounds refreshing: Kevin Ryan, CEO of DoubleClick, tells Business Week of his need to hire more staff to meet growing demand:"It reminds me a little of 1999. It's not the same scale, but times are good in a manageable way."Yes, that's right, the online ad business is back enough (and not just for DoubleClick) that folks   [...]
Posted: Friday, July 25th 2003

Doritos and Yahoo Launch Music Sponsorship Deal

Press Release: Doritos and Yahoo Collaborate for Six-Month Live@LAUNCH Music Campaign Frito-Lay's Doritos is teaming up with Yahoo in an exclusive sponsorship of the portal's Launch music destination site. The six-month sponsorship, called Doritos Soundbites, will feature monthly live performances from leading rock bands, starting with "Train." The campaign intends to attract more young peo  [...]
Posted: Thursday, July 17th 2003

Hoover's Million-Dollar Makeover

EContentMag.com: Hoover's Redesigns with The Times A great case study of the thinking that went into Hoovers.com's massive redesign. A third of the money was spent on researching customer opinions about the site, which lead redesign planning. Pricing on the fee-based service will not change, but more effort was paid to make the benefits of subscription apparent to users. This inc  [...]
Posted: Friday, July 11th 2003

An Opinion: What's Wrong With Online Creativity

BBC: Why online ads do not work The BBC's Bill Thompson says there are a lot of great online ads out there. The trouble is, they are forced on him and he doesn't like the intrusion. He comments that magazine ads and television ads are predictable...not creatively...but when they will appear. Not so on the web, he says. Ads are jumping out from every direction screaming for   [...]
Posted: Friday, July 11th 2003

SiteCatalyst Does Wonders for MyFamily

MediaPost: Case Study: MyFamily.com Finds Marketing Accountability Let's just put aside the fact that this is going to sound like an ad for SiteCatalyst, OK? When Leo Burnett Technology Group went out of business in 2001 and all of us found ourselves out on the street, one enterprising art director set up a MyFamily page for us all to keep up to date and to network. Well, mostly, it was a place for us to just bitch about pa  [...]
Posted: Friday, July 11th 2003

Point and Click Your Cell Phone

Wired News: Cell Phones, Billboards Play Tag Hypertag, a U.K. based technology company will be enabling those walking by a movie poster to click a button on their phone and view the movie's web page. It works with any phone or PDA that "converses" via infrared or Bluetooth. With this technology and the proliferation of embedded digital cameras, cell phones could be come a "digital key" linking people to an endless array of  [...]
Posted: Thursday, July 10th 2003

Yahoo Q2 Earnings Meet Expectations

CNET: Yahoo Meets Expectations As indicated yesterday, Yahoo has met expectations for Q2 earnings. The company reports profit of $50.8 million on $321.4 million in revenue. That's up from $21.4 million in profit on $225.8 in revenue for last year. Revenue is expected to reach $1.26 billion for the year. Related Posts:  [...]
Posted: Wednesday, July 9th 2003

Challenge/Response Email Filters Thwart Blind Readers

News.com: Spam-bot Tests Flunk the Blind Interesting article that points out a short-coming in the popular new "challenge/response" technique for filtering against spam that requires email recipients visit a page where they must retype a set of characters they see on the screen to demonstrate that they are not a computer: it presents particular problems for the visually impared. Services including Mailblocks, Yahoo and Microsoft are amo  [...]
Posted: Friday, July 4th 2003

New Study Shows Consumers Feel Duped By SEM

Consumer Web Watch: Consumers Often Confused by Paid Search Results on Search Engines IAR: Report: Search Needs Better Labeling A new study out by Consumer Web Watch tells us that people are a bit pissed off (m  [...]
Posted: Tuesday, July 1st 2003

Design Very Important to E-Commerce

eMarketer: Importance of Site Design to E-Commerce If you are in any way involved in the design end of this business here's a data point for you. According to a new study from Genex, 36.2% of Internet users say site design is very important, 28.7% say it is extremely important, and 13.5% say it is somewhat important. These people also say they will leave a poorly designed site for a   [...]
Posted: Tuesday, June 24th 2003

Observations From ClickZ's Weblog Business Strategies Conference

So, I'm one of about a couple of dozen bloggers blogging live from this conference (several, but not all, are on this list). Here are some of my observations: Insanely, Heath Row is blogging a complete transcript of the conference. Wifi rocks, and conference organizers everywhere should encourag  [...]
Posted: Monday, June 9th 2003

Tip on Redesigning Websites

WordBiz: What you can learn about organizing content when Web techies do a site makeover A look at the thinking behind Site Point's redesign. Given that they are a design based community, expectations were naturally high, and a great deal of thought went into the gig. In summary:Content Tip #1: Keep your basic navigation simple and intuitive. Content Tip #2:   [...]
Posted: Thursday, May 29th 2003

How to Make Your Site Evolve (Without Breaking Everything)

UIE: The Quiet Death of the Major Re-Launch However, the best sites have replaced this process of revolution with a new process of subtle evolution. Entire redesigns have quietly faded away with continuous improvements taking their place. The big survivors of the dot-com crash -- Amazon, eBay, Dell, Google, Yahoo, and CNN -- have each foregone the big redesign in lieu of continual changes on the site. The change  [...]
Posted: Thursday, May 22nd 2003

7 Tips to Increase Your Site's Ability to Get Leads

ClickZ: Challenge: Get More Leads by Next Friday Here's what this article suggests you do to improve your site's ability to collect leads from its visitors: Message Must be Relevant (Identify the benefits and value your products or services confer) No Jargon Don't "We" All Over Yourself (The first rule of online success is it's never about you) Keep It Need-to-Know (Ask for as little inform  [...]
Posted: Monday, May 19th 2003

Your Search Engine Can Help Cross-Selling

InternetRetailer: Itís site search, itís merchandising ñ itís two functions in one [S]ome e-retailers are using information gathered from site search to not only refine their keyword purchases on web search engines, but also to set up relevant cross-sell opportunities on product pages. [...] "The strategy is that you use search terms and search activities on your own site to drive your buying of keywords south   [...]
Posted: Friday, May 16th 2003

How E-commerce Sites Enable Gift-Giving

ClickZ: It's My Birthday. Buy Me a Present. A look at how several etailers help people make presents thanks to the following features: Hand-Selected Lists (SmarterKids.com) Automatically Generated Lists Configurators (Dell.com) Gift Registries The Page You Made (Amazon.com)   [...]
Posted: Thursday, May 1st 2003

Amazing Honda Ad

Honda Accord Ad [Adland (paid sub, but it's only two Euros)] Honda Accord Ad [official site, video file requires QuickTime] Alternative Source [larger view, requires Flash 6, pirate page, may disappear] UK Telegraph:   [...]
Posted: Thursday, April 24th 2003

Fat Online Ad Trend Widens

CNET: New Online Ads Squeeze News PagesSeveral top online publishers have adopted newly sized advertisements that give marketers half of the page to tout their wares, in the industry's latest maneuver to make Web ads more pleasing to brand promoters. Last week, New York Times Digital introduced half-page advertisements on its pages and those of its Boston affiliate, Boston.com. Days later, Forbes.com and CBSMarketwatch.com s  [...]
Posted: Tuesday, April 22nd 2003

Domain Boogers

ExecutiveSummary.com: Domain Boogers Ever notice sites that are not configured properly to let you neglect to type the www. of a domain? E.g., the site for the bank HSBC comes up fine when you type www.hsbc.com, but it comes up 404 when you type merely hsbc.com. Such sites are administered by morons. I dub this phenomenon "Domain Boogers." More  [...]
Posted: Sunday, April 13th 2003

Adapt Your Site to Your Visitors Needs, Whether They Know What They Want or Not

ClickZ: Two Steps to Spike Acquisition, Conversion, and Retention A look at how to serve "Visitors Who Know Exactly What They Want; Visitors Who Know Approximately What They Want; Visitors Who Aren't Sure What They Want/Are Just Browsing." You definitely need different content and copy to cater to these different prospects. This basically amounts to translating your sales cycle management through your online presence.   [...]
Posted: Friday, February 14th 2003

Better Search Means More Business

MarketingSherpa: How Barewalls.com Grew its Visitor-to-Buyer Conversion Rate by 20% - Improving Site Search The basic site search form now offers a keyword search, plus the option of defining a set price range. The advanced search expands this to include: - keyword search by title, artist's name, subject or association (or any combination of these) - product size range (height and width in inches or   [...]
Posted: Tuesday, February 11th 2003

Undesign - the New Black?

Graphics International: LO-FI ALLSTARS (PDF Scan) Or Text Copy I threw my toys yesterday, going off on one about how clueless the advertising industry is when it comes to website design. This outburst was triggered by the following press release:   [...]
Posted: Thursday, January 23rd 2003

How to Structure Web Pages Visually

Boxes and Arrows: Visible Narratives: Understanding Visual Organization Whenever we attempt to make sense of information visually, we first observe similarities and differences in what we are seeing. These relationships allow us to not only distinguish objects but to give them meaning. For example, a difference in color implies two distinct objects (or different parts of t  [...]
Posted: Thursday, January 23rd 2003

Tune Copy Length to Your Character

Clickz: Long or Short Copy? Part 1 Are your readers looking for an experience; do they want to feel they "belong"? Or are they driven by a simple task with the intention of finding what they want and leaving as quickly as possible? [...] What it comes down to is the visitor's expectation. Is he looking to complete a simple task and run? Or is he hoping to stay a little longer, learn a little more, then   [...]
Posted: Wednesday, January 15th 2003

The Case for Investing in Usability

Jakob Nielsen's Alertbox: Return on Investment for Usability A revealing look into the potential return on investment from spend on usability. The study considers the return in the context of Sales, Traffic, User performance and Use of specific features. Summary: Development projects should spend 10% of their budget on usability. Following a usability redesign, websites increase usability by 135% on average; intranets i  [...]
Posted: Thursday, January 9th 2003