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AdSense for Games, Now Live in Beta!

Google's long-anticipated AdSense for Games has finally gone into beta. Casual games publishers can display video, image and text ads in their online offerings. They can also define placements "such as interstitial frames before a game, after a level change, or when a game is over," according to the AdSense blog. AdWords team members will help market in-game ad space to relevant advertisers -- but pu  [...]

MySpace Plots to Monetize Panoply of User Pics

Through a partnership with HP, MySpace hopes to encourage its resident narcissists to print photos and buy customized merchandise from their profile pages. HP's web-based printing software will be available in the photo sections of MySpace users, which uploaded nearly four billion photos to date, reports the Associated Press. Click-to-print   [...]

Facebook Integrates Live Search, Expands to Web

Yesterday Facebook moved its search beyond the closed social network, so queries typed into its search box give users the option of searching the web, too. The power behind Facebook's new capabilities is Microsoft's Live Search. The two announced they would partner for search back in July. The deal includes sponsored search advertising, also powered by Microsoft. Ads that appear in a sear  [...]

Google's 'Mail Googles' Prevent Drunken Rants from Reaching Recipients

Google Labs debuted a playful new feature called Mail Googles, whose job it is to prevent hapless late-night users from drunkenly sending emotional emails -- and potentially alienating colleagues or networking partners. The feature switches on during late evenings over the weekend. (Users can customize what time they are most likely to need the service.) Before their message is sent, email writers must solve a series of simple math problems "to verify you're in the right state of mind,"   [...]

Obama Campaign Launches iPhone App

Sen. Barack Obama's presidential campaign has launched an iPhone application that enables supporters to communicate with each other and consume breaking news, reports The New York Times. Available for free on the App Store, it is compatible with the iPhone and the iPod touch. The unit organizes contacts by "key battleground states," keeps you abreast of campaign news via text and email, and helps target local e  [...]

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To Its Dismay, CBS Discovers what 'Citizen Journalists' Consider News

Last September, CBS launched Eyemobile for iPhone, a service where iPhone-sporting "citizen journalists" can photograph or record news as it happens and post it on the CBS Eyemobile site. The network's decision to incorporate citizen journalism is part of a trend whereby "legitimate" news sources -- Wired,   [...]

How-To: Tips for Seeding Branded Web Videos

"Viral" video marketing is a low-cost, high-value complement to traditional online marketing for ad agencies and brands. It gives agencies and clients a chance to experiment with more adventurous creative that doesn't fit on TV or in a pre- and post-roll format. It can also be thought of as the ROI that keeps on giving. Popular videos keep getting views, sometimes months after they're seeded online. For many agencies and brands, questions of strategy and execution persist for what  [...]

First Presidential Debate Draws 57 Million Viewers

Last Friday’s presidential debate between Barack Obama and John McCain drew 57 million viewers, according to early Nielsen estimates - well below the record debate in 1980 between Ronald Reagan and Jimmy Carter. Though Friday night's Presidential debate was expected to pull record numbers, it didn't even make the top 10 most-watched debates in history, points out Media Life  [...]

Events/Webcasts:

Increase B-to-B Lead Gen with Proven & Practical Strategies

Network at MarketingSherpa B-to-B Demand Generation Summit, San Fran, Oct. 26-28

5 Paths to Web 2.0 Profit: Live Webinar, Oct 29

Hear how Atlanta Falcons, The Knot and others leverage Web 2.0 on their website.

Downloads:

Need an Email Marketing Makeover?

Learn seven quick refreshes for optimizing your email marketing.

Boost Your Brand with Social Media Solutions

Learn how to "go social" with widgets, interactive contests, viral video & more.

Mollifying Messages Betray Banks' Attempts to Appear Stable

With the dissolution of investment banks, the falls of Lehman Bros. and Bear Stearns, and the recent absorption of Washington Mutual into JPMorgan Chase, financial service advertisers are doubling-down on ad spend to calm what customers they have left. Last week saw a flurry of marketing activity in the finance space. Banks -- including Fidelity, Charles Schwab, CME Group, T. Rowe Price, Prudential and TIAA-Cref -- refurbished websites, sent soothing emails and purchased ad spa  [...]

Google Tests Options for Search Blurbs

Google is testing a feature that lets users specify how much data they want to see in the summary sections of their search results. When a person runs a query on Google, s/he typically gets a long string of websites back. Ideally, the topmost results are most relevant to his or her search. To help that user pinpoint exactly what he or she was looking for, each site features a summary just below the title tag, which is supposed to describe what the user will find on that page. Below, circle  [...]

BT Gives Phorm's Behavioral Ad Model Another Go

UK telecom BT is dipping its feelers back in the behavioral advertising market. The company has decided to re-test Phorm, whose technology enables participating websites to serve ads to users, based on web-surfing data provided by their ISPs. Revenue is split between the ISP, website publishers and Phorm. BT courted media contempt when it ran two secret Phorm trials between 2006 and 2007. Discove  [...]

C-SPAN Launches Debate Hub for Election Junkies

Late last week C-SPAN launched the Debate Hub, a space where users can discuss the Presidential debate between Senators Barack Obama and John McCain, view clips, and hash out major topics. Content included real-time commentary from livebloggers and Twitterati. All material was searchable, including video, which was indexed by question and speaker and can be embedded onto other sites. Producer Ben O'Connell said the project was C-SPAN's "first for  [...]

Updated Senate Web Linking Rules Include Social Media Sites

The Senate Rules and Administration Committee has updated existing limitations on sites that Senators are allowed to link to from their official pages. Senators may now link to YouTube and flickr, for example, in a ruling Sen. Dianne Feinstein (D-CA) dubbed "a major step into the future," reports Ars Technica. The tempest stirred last summer when Rep. John Culbers  [...]

Samsung Camera Phones: Pre-Loaded with Barcode-Reading Software

Samsung has inked a deal with mobile marketing firm Scanbuy. The latter sells a product called ScanLife, a 2D barcode application for mobile units. As of next month, this technology will come stock in Samsung camera phones across Spain, Italy and Denmark. Mexico and the United States will follow soon after. ScanLife mobile barcodes enable camera phone users to "scan" (or rather, photograph) 2D barcodes, such as EZcodes, with their phones, which then decrypt and reveal the information stor  [...]

digg Scores $28.7M, Unveils Plan to Burn Through It

Highland Capital Partners has infused social news site digg with $28.7 million in fresh funding. According to CEO Jay Adelson, the money will be used to improve infrastructure, expand internationally, add to the employee headcount ("check out our jobs page," he quipped) and roll pending programs into the execution stage. "We have only completed about 15 percent of al  [...]

Economist Gives World a Vote in US Presidential Election

London-based business rag The Economist has created a global version of the US Electoral College, based on the population of each country. The magazine hopes to stimulate online brand engagement through the effort, which leverages overseas interest in the US election -- a "closely watched contest" worldwide, said VP Ron Diorio of product and community development in New York. "We thought it would be fun and a bit of an educa  [...]

Photo Overkill, Souped-Up Image Search, Characterize LIFE.com

Time Inc. and Getty Images partnered to launch LIFE.com, a website that, put simply, tries serving what the tagline promises: "Your world in pictures." "Only three percent of the LIFE archive has been seen by the public," says LIFE.com editor Bill Shapiro. "This site will put everything on display." The photo collection draws primarily from Getty photographers and archived images from LIFE magazine, a property of Time Inc, from the 1930s to the 1990  [...]

Celebs Join MySpace and PayPal for 'Net Philanthropy Effort

Popular tween-targeting celebs, including Hayden Panettiere, The Jonas Brothers, Miley Cyrus and HIllary Duff, have joined Paypal and MySpace IMPACT to stimulate online charity. The medium of choice is a fundraising widget that tracks fundraising efforts to non-profits. The non-profit with the highest donation rate by October 13 wins a cash prize. Ad support includes sponsorship from Variety and Target.   [...]

T-Mobile Android Handset Revealed Today

Around 9am this morning, T-Mobile unveiled the first Android-powered "GPhone" to members of the press. See video of the event. The handset features a touch screen and a full QWERTY keyboard. It boasts a three megapixel camera, one-click contextual search and a zoom-ready browser, as well as wi-fi and 3G capability. Support for YouTube is built-in, as is support for the Amazon music store -- which, unlike iTunes, enables users to   [...]

BlackBerry to Remain Top (Corporate) Dog in 3 Years

A survey by J. Gold Associates found that while rivals like iPhone are winning ground in the smartphone sector, BlackBerry will maintain a dominant lead amongst corporate email checkers, reports Silicon Alley Insider. The survey asked 400 companies of varying size which smartphone platforms they support now, and which they plan to support in three years. Result  [...]

Sergey Brin Divulges Risk of Parkinson's in Blog Post

Last week Google co-founder Sergey Brin launched too.blogspot.com, a personal blog whose name, "too," is a play on the number two. "It also means 'in addition', as this blog reflects my life outside of work," Brin wrote in his first entry. The blog generated press late last week because Brin used it to reveal he carries a legacy gene, LRRK2, that makes him more likely to be struck with Parkinson's Disease. 23andMe, a DNA-testing company co-founded   [...]

Brad Pitt, Beyonce 'Most Dangerous Names to Search'

A recent McAfee study finds users seeking Brad Pitt-oriented themes, including photos, screensavers or desktop wallpaper, have an 18 percent chance of encountering malware, reports Ars Technica. At-risk searchers sometimes click on fake celebrity websites that infect their computers with Trojans and worms. "These websites differ from standard malware landing pads, inasmuc  [...]

Twitter Revamps, Search Feature Left Wanting

Today Twitter unveiled a redesign consisting of "mostly cosmetic changes." Tabs were moved to the right sidebar and AJAX implemented for updates. Page customization options for users are now limited to a set of templates whose colors can be changed, all bowing to Twitter's commitment to a "lighter, prettier, simplified" aesthetic. Curiously absent from the redesign were any efforts resembling a business model, ad-wise or othe  [...]

Yahoo Puts Fresh Face on Homepage

Yahoo unveiled its long-awaited homepage redesign -- but not to everyone, reports The Guardian. Yahoo's last redesign took place in 2006, when the portal zeroed in on personalization, news content and community features, writes ReadWriteWeb. But while 82 million people worldwide visit Yahoo's homepage daily (314 mill  [...]

United Kingdom Cracks Down on 'Suicide Sites'

Since the Suicide Act of 1961, the United Kingdom considers it illegal to promote suicide. The act will be amended to include web publishers with so-called "suicide websites," and to help internet service providers police sites for such content, reports the BBC, following concerns that users querying for suicide information hope to locate sites encouraging them to do it. "Updating the language of the Suicide Act [...] should help to  [...]