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Millennials Fuel 19% Jump in Loyalty-Program Participation

Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).   [...]
Posted: Friday, July 10th 2009

Twittorati Weds Twitter Trends to Blogosphere

In partnership with Sawhorse Media, which operates a handful of niche Twitter aggregator sites, Technorati has launched Twittorati.com, "where the blogosphere and twittersphere meet." Twittorati aggregates tweets from major blogs. Users can filter tweets by topic, see most-tweeted blog posts and compare blogosphere and Twitter trends. "Writer pages" also display each tweeter's blogs as well as Twitter data and Technorati Authority. Upon launch, the site  [...]
Posted: Wednesday, July 8th 2009

39% of Moms Make 'Net Time Their Quiet Time

The number of tech-savvy mothers in the US who use social media has jumped 462% since 2006, while the number who use cell phones to go online has increased 348% during the same time period, according to a recent research study from BabyCenter, LLC. "The 21st Century Mom Report" revealed that, in addition to bigger trends   [...]
Posted: Wednesday, July 8th 2009

Patent Filings Divulge Ad Model for Kindle

Over the last 30 days, the US Patent Office has published several patents for Amazon that lend insight on the company's future plans for its Kindle book reader. One patent, filed in December 2006, will grant customers that purchase a print copy of a book the ability to access the electronic version as well. Two other patents go into detail about incorporating targeted advertising in on-demand content on Kindle. Under the terms of the patents, Amazon could inserts ads throughout its eboo  [...]
Posted: Tuesday, July 7th 2009

Michael Jackson's Death Overwhelms Media Outlets

Breaking news of Michael Jackson's sudden death dramatically slowed the internet, crippled Google, crashed Twitter, sent iTunes and BitTorrent downloads skyrocketing and made for a huge portion of TV news and radio airplay, according to The Nielsen Company, Billboard and other analysts that tracked coverage of the event.   [...]
Posted: Tuesday, July 7th 2009

Ad Coalition Preps Behavioral Ad Guidelines for '10

In yet another hard-pressed effort to keep federal regulation at bay, a coalition of major media and marketing trade associations have issued self-regulatory principles for behavioral advertising (pdf). The principles, drafted by American Association of Advertising Agencies, Association of National Advertisers, Direct Marketing Association, Interactive Advertising Bureau and Council of Better Business Bureaus, prioritize privacy and dema  [...]
Posted: Tuesday, July 7th 2009

Longer-Form Content Makes Slow Invasion of Online Video

Debunking the superstition that viewers are only willing to watch short films over the 'net, advertisers and producers are increasingly discovering that users are willing to watch streaming video that's over two minutes long. The popularity of slapstick amateur YouTube videos is increasingly being supplanted by production-rich oeuvres of 10 and 20 minutes, with scripts and even story arcs written specifically for the 'net,   [...]
Posted: Monday, July 6th 2009

Half of Twitter's Never Tweeted

Despite significant growth in the number of Twitter accounts since last year, 53% of those who registered with the much-publicized micro-blogging service have no followers. 56% are not following anyone, and 55% have never even tweeted, says a report from HubSpot (  [...]
Posted: Monday, July 6th 2009

Online Celeb Gossip Feeds Worktime 'Snack' Craving

Nearly 55 million Americans - or one out of every four internet users - visited an entertainment news website in May 2009, a 7% increase vs. the previous year, according to an analysis based on data from comScore's Media Metrix and Video Metrix services. Nearly half (44%) of all t  [...]
Posted: Monday, July 6th 2009

New Facebook Features Give Users Privacy Control

To help its over 200 million users better manage their personal and professional lives -- which increasingly intersect on its website -- Facebook is testing new privacy controls. The tools enable users to decide which groups or people are able to see respective photos, videos and text-based updates posted on their profiles. In addition to hiding casual photos from colleagues, the controls can also, for example, enable families to discuss a surprise birthday party without the birthday girl see  [...]
Posted: Thursday, July 2nd 2009

Most Marketers Pursue Email, Social Media Marriage

Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009. 48% have already formulated a strategy for achieving this initiative, according to a survey by StrongMail Systems, Inc.   [...]
Posted: Thursday, July 2nd 2009

TV Ads Most Helpful; Web Banners Most Ignored

Over one-third of Americans (37%) say TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to (pdf) a poll from AdWeekMedia and Harris Interactive (  [...]
Posted: Thursday, July 2nd 2009

Twitter Hits Right Notes for Music Industry

Twitter users are more engaged with music - both online and offline - than non-tweeting counterparts. They also are more likely to spend money on downloaded music, according to research from The NPD Group. Findings from the firm's latest music acquisition study suggest Twitter, if approached appropriately by marketers, has the potential to spread the word about new music and  [...]
Posted: Wednesday, July 1st 2009

To Protect Economy, China Sets Limits on Virtual Currency

Online transactions with virtual currency in online gaming has become so widespread in China that the government fears it will affect the actual economy, The New York Times reports. The country is currently one of the world's largest markets for massive multiplayer online games (MMOGs) like World of Warcraft; tens of millions of youth are reportedly trading virtual goods for real money or  [...]
Posted: Wednesday, July 1st 2009

Top Hardware Sites: iPhone Propels Apple to #1

Apple was the top computer hardware manufacturer site in May 2009, likely because of consumer interest in its new iPhone model, which sent blog posts soaring after it was announced, according to (pdf) a report from Nielsen Online. Nielsen's "Consumer Electronics Quick Takes: May 2009" revealed that the consumer electronics subcategory for hardware manufacturers grew 22% yea  [...]
Posted: Wednesday, July 1st 2009

Germans Take Ads in Exchange for Cheaper Mobile Service

Alcatel-Lucent has given German carrier E-Plus the tools to inserts advertisements onto mobile devices based on demographic information provided by a subsidiary of the carrier,   [...]
Posted: Tuesday, June 30th 2009

Display Ads Lift Spending & Brand Engagement

Online consumers exposed to display advertising are 50% more engaged with advertisers' brands and spend 10% more money online, according to a study commissioned by the Online Publishers Association (OPA) and conducted by comScore, Inc. OPA's "  [...]
Posted: Monday, June 29th 2009

Fortune-100 CEOs Remain Social-Media Hermits

America's top CEOs appear to be mostly absent from the social media community, according to an analysis by UberCEO. UberCEO found a total of two of 2009's Fortune-100 CEOs have Twitter accounts, none have personal blogs, 13 have LinkedIn profiles and only 19 have a personal Facebook page. UberCEO noted in a blog post that these results poi  [...]
Posted: Monday, June 29th 2009

Microsoft Launches Energy Management Tool

At the Edison Electric Institute conference in San Francisco yesterday, Microsoft Chief Research and Strategy Officer Craig Mundie announced the launch of a new online energy management software service allowing consumers to monitor and manage their own energy consumption online, writes the New York Times.  Microsoft spent the last two years quiet  [...]
Posted: Friday, June 26th 2009

PR Clients Demand More, Better Measurement

Though 88% of PR practitioners believe measurement is an integral part of the PR process and 77% are currently tracking programs for increasingly demanding clients, PR pros still do not agree on the best tools and methodologies to use, according to a recent survey. The research, carried out by Benchpoint for The Association for the Measurement and Eval  [...]
Posted: Friday, June 26th 2009

Blackberry Combats iPhone Loyalty 'Stampede'

Four out of 10 Blackberry and other smartphone users say they would switch to Apple's iPhone as their next smartphone purchase. Meanwhile, only 14% of non-Blackberry smartphone users would switch to a Blackberry, according to a study from Crowd Science (  [...]
Posted: Thursday, June 25th 2009

iRex Approaches E-Reader Market from Corporate Back Doors

iRex, a spin-off from an e-ink research group at Phillips that developed the screen technology used by eBook readers, is positioning itself to contend more readily in the e-reader market, writes the New York Times. Amazon's Kindle and Sony's eReader are still the largest players in the US. But unlike other eReader vendors, which go directly after consum  [...]
Posted: Wednesday, June 24th 2009

'Cybercom' Ramps Up to Defend Military's Digital Networks

This week Defense Secretary Robert M. Gates began the process of developing the military's first-ever headquarters to defend the United States' government networks against cyber threats. Earlier this month, President Obama announced his intention to launch the first-ever cyber security arm to protect the nation's digital connections -- a matter he felt the previous administration failed t  [...]
Posted: Wednesday, June 24th 2009

2/3 of Households Play Computer or Video Games

68% of American households play computer or video games, a three-percent increase over 2008. This indicates growth of entertainment software across all demographics, according to a study from the Entertainment Software Association (ESA). Study findings, detailed in the ESA's "Essential Facts About the Computer and Video Game Industry 2009  [...]
Posted: Tuesday, June 23rd 2009

Mobile Comes of Age in Tough Economy

In an economic environment where consumers are hyper-connected, more conscious, spending less, switching brands, and searching for deals online, mobile presents great opportunities for brands to turn browsers into buyers - especially for those buyers who still make unplanned purchases, writes AdAge. Marketers have been slapped in the face with ROI ever since online advertising made itse  [...]
Posted: Friday, June 19th 2009