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Conventions and Meetings Want New Ad Technologies Too

Location-based marketing and augmented realty are not necessarily ad technologies immediately associated with conventions and meetings. That, however, is changing as some companies try out these targeting technologies, with successful results. The Chicago Convention & Tourism Bureau, for example, first moved into location-based marketing through the social gaming platform SCVNGR last September, Harvey John Morris, director of the bureau’s Digital Marketing & Social Media div  [...]
Posted: Wednesday, March 23rd 2011

Bing Expands Travel Vertical with Kayak

Microsoft's Bing has signed an agreement with the popular travel search site Kayak in which the travel site will provide Bing users with flight search and pricing data. It follows a small update Bing made last week to its travel offering, ReadWriteWeb noted: users who type the phrase "fly   [...]
Posted: Friday, March 4th 2011

Top News: Online providers of targeted ads rake in funding | HuffPo to try out AOL ad formats | Who is lifting display ads? | Digital marketers earn more than traditional counterparts |

Online Ad Market: Online trackers rake in funding despite growing concern about technology. Ad Technologies: AOL's first big change for Huffington Post: bigger ads from Project Devil. Display ads get lift fr  [...]
Posted: Friday, February 25th 2011

Top News: Google penalizes Overstock for search | Prepping for the Oscars | Microsoft to release Kinect SDK | No Facebook mobile ad platform - yet

Search: Google penalizes Overstock for search tactics. 5 assumptions about social search. Oscars Marketing: For Oscars apps, it's all   [...]
Posted: Thursday, February 24th 2011

Boarding Passes: Another Variation of Online Ads

Ryanair is partnering with London-based Ink to sell ads on the one piece of paper that no traveler can afford to overlook: a boarding pass. The strategy, described in the Wall Street Journal, borrows from current travel advertising techniques in that the travelers is targeted based on his or her route an  [...]
Posted: Monday, February 21st 2011

Online Travel Gets Uglier and Uglier. Too Bad Travel Search is So Misunderstood

Expedia is pulling no punches after American Airlines decided to change the way it conducts business online. Not liking several of the changes the airline has implemented, Expedia has made it harder to find flights on its site, according to Business Insider. The trouble began earlier this year when American's contract with rival online travel aggregator Orbitz expired. The airline decided  [...]
Posted: Wednesday, December 29th 2010

Marketing Data RoundUp: Email marketing still tops | Unless it is the travel industry where social media rules

Email Still Tops with Marketing Execs This year 60% of respondents to a survey conducted at the worldwide digital marketing conference ad:Tech by EPiServer said they realized the highest return on investment from email and the company website. Furthermore those same channels were at the top the list for future investment among  [...]
Posted: Monday, December 20th 2010

Top News: Groupon goes global with American Apparel offer | Twitter has new form for ad sales | Mark Zuckerberg is Time's person of the year |

Online Ad Market: American Apparel to take Groupon deal to Europe. Social Media: Twitter launches online form to buy ads, trending topics & more. Industry Movers & Shakers: Facebook founder Mark Zuckerber   [...]
Posted: Wednesday, December 15th 2010

User Generated Video Recommendations: The Next Stage of Social Travel?

Search has become a primary tool for travelers to find what they are looking for - an observation that has not escaped the notice of hotel operators, or Google for that matter, in its proposed acquisition of ITA Software. Increasingly, hotel companies are focusing on local search tactics, writes Jon Schepke, president of SIM Partners, in a guest column for Tnooz. Consumers s  [...]
Posted: Thursday, November 4th 2010

Hotel Industry Pushes Back Hard Against Negative Reviews

The hotel industry has not taken lightly the explosion of social media and online review sites, at least when the resulting comments reflect unfavorably upon their services. Push back has come in the form of aggressive monitoring of such comments, followed by a campaign to either get the comments removed or to have the user retract them. More lately these efforts have stepped up in the UK court system, with the possibility of them being repeated in the US - especially as efforts to secure fe  [...]
Posted: Tuesday, October 26th 2010

Marketing Data Roundup: Advertising on Mommy blogs

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. Mommy Blog Ad Opportunities Advertisers seeking to target moms should consider placing ads on influential mommy blogs, according to a Unicast survey of 1,700 Power Moms about their back to school activities.  The surve  [...]
Posted: Tuesday, September 7th 2010

Marketing Data Roundup: Product price figures into software vendors' customer acquisition costs

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. Product Price Figure into Software Vendors' Customer Acquisition Costs There is a large divide between what small and large software vendors must spend to acquire customers, according to TrialPay's 20  [...]
Posted: Tuesday, August 31st 2010

TopGuest Jumps Out of the Gate with Facebook Places

It should be no surprise that one of the first partners to integrate with Facebook Places is a travel application. TopGuest, a brand-new start up that has already inked several partnerships with major travel providers, has already incorporated Facebook Places application program interface into its own offering. At the same time socia  [...]
Posted: Friday, August 20th 2010

Marketing Data RoundUp: Large firms shun marketing metrics

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. A Lot of Big Companies Shun Marketing Metrics Surprisingly few large companies have implemented a consistent, formal approach to measuring online marketing - at least compared to their small coun  [...]
Posted: Monday, August 2nd 2010

7 Mistakes Email Marketers Should Avoid

Travel and hospitality companies make a key mistake when targeting leads with email campaigns, according to a new report by StrongMail: they don't use subscriber preferences or behaviors to target offers in their pre- and post-stay emails. The report, "Connected Marketing for Travel Providers," was authored by email marketing analyst and Relevancy Group CEO David Daniels after surveying email marketers from mid  [...]
Posted: Monday, May 17th 2010

Hotels Go On Offensive Against Negative Reviews

Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author. Once the hotel has identifying information in hand it might thank the poster for the good review - perhaps with a gift basket. In the case of a negative review, it might send an email asking for either a reconsideration or a chance to readdress what was wrong with the person’s stay,   [...]
Posted: Monday, May 17th 2010

What's Missing from Google's 3D Approach?

Speculation is rampant that Google is about to take aim at Apple's iPhone OS - which is also on the iPad - by developing a new OS that incorporates the 3D technology that it recently acquired from Bump Technologies. The firm has developed an application that transforms a desktop screen into a 3D rendering of an actual desktop, complete with stacks of papers and other such paraphernalia. "3D   [...]
Posted: Tuesday, May 4th 2010

Airline, Hospitality Industry Catching Up to App Demand

Independent apps that focus on travel needs - from tip calculators to pocket dictionaries - have been the mainstay of business travelers for several years. Now airlines and hotels have caught up to the demand - and expectations - of business travelers with their own smartphone applications since last year's launch by Southwest Airlines of an iPhone app -  the first U.S. airline to do so, according to USA Toda  [...]
Posted: Monday, March 15th 2010

Southwest, Smith Clash Illustrates Blogs' Marketing Role

It has been suggested that social media has pushed aside, to a certain extent, more traditional forms of marketing outreach such as press releases and corporate blogs. But the recent clash between Southwest Airlines and actor-director Kevin Smith illustrates blogs are necessary when you have a story to tell that goes beyond 140 characters. They also, when the content is compelling enough, can outperform other forms of marketing. Person of Size The clash between Smith and S  [...]
Posted: Tuesday, February 16th 2010

Colorado Uses Online Contest, SocNets to Promote State

Borrowing from a commercial trend that uses contests and social media to generate interest in and engagement with a brand, the state of Colorado is ending the first phase of an online contest to promote tourism in its state. Its "Snow at First Sight" campaign - a global search for three people who have never  [...]
Posted: Monday, January 11th 2010

Skiers Guided with Augmented Reality App

Augmented reality - recently limited to mapping applications or experimental ad campaigns - is now being incorporated into mainstream apps, a trend illustrated by the latest version of REALSKI, an augmented reality iPhone App. Developed by tech company Resort Technology Partners, the app offers a guide to more than 80 mountains in North America to   [...]
Posted: Tuesday, January 5th 2010

Elite Travel Services on Display in 'Up in the Air'

The traveling public received a rare glimpse into the elite service that airlines and hotels offer their very best customers in the movie 'Up in the Air', starring George Clooney. Airlines market extensively their frequent flyer and other loyalty programs, of course. The top echelon of these programs, however, is invitation only - and not publicly marketed by the companies. "Secret Society" "We don't discuss the specifics of it,'' Dawn Turner, the global promotion manag  [...]
Posted: Tuesday, December 22nd 2009

Travel Apps Zoom Ahead on iPhone, Android Platforms

Handmark and The Noel Group have rolled out one of the more expensive service-based offerings in Apple's App Store: a $10 per month travel and event personal assistance app. Users get unlimited 24/7 acce  [...]
Posted: Wednesday, December 16th 2009

Video Contest Part of Southwest's SocNet Strategy

Southwest Airlines is the latest example of a company turning to social media - Facebook in this case - to promote a service or special offer. It joins countless of other companies, from Fortune 500 to start ups, that are using these sites, in addition to standard - and still primary - methods as email marketing. New figures, along with anecdotal examples such as Southwest's experiences, though, suggest that a growing number of companies are willing to devote more to this alternative category -   [...]
Posted: Monday, December 7th 2009

NASA Puts Social Media on Rocket Trajectory

NASA's move to give 100 Twitter users front-row seats at the Kennedy Space Center for the Nov. 16 liftoff of the space shuttle Atlantis propelled the US space agency into the stratosphere of trending topics the day before the launch. The 100 tweeters, also known as tweeps, attracted more than 150,000 followers, making the event the third-most-popular topic for the day. In an   [...]
Posted: Friday, November 20th 2009