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Lufthansa Bows Online Booking Campaign

Digital Bulletin: Lufthansa promotes online booking with Profero internet ads British ad firm Profero created an online campaign for Lufthansa, to go with the airline's existing outdoor campaign from mega firm McCann Erickson. Profero created the spots - mostly  [...]
Posted: Monday, June 7th 2004

Jerry & Superman Pitch for Amex Again

Revolution: Jerry Seinfeld stars with Superman in new Amex web ad The second installment of AMEX's Seinfeld and Superman video web series launches today. The sort-of-dynamic duo go on a road trip. The Barry Levinson written and directed spots lead up to a direct card application pitch. The ad, along with the first ins  [...]
Posted: Friday, May 21st 2004

American Finds Behaviorals Most Efficient

Ad Age: Behavioral targeting Boosts Airline's Internet Ad Results American Airlines and its TM agency - formerly Temerlin McClain - discovered that online media was the most efficient among media used in a branding test, and that employing behavioral targeting provided an additional 25 percent boost in efficiency, despite the additional costs involved. Revenue Science determined which among the WSJ.com site readers were the ones interes  [...]
Posted: Monday, May 17th 2004

Canadian Ecommerce Grows in One Category

iMedia: Canadians Buying More at Home Canadians are turning to domestic ecommerce sites finally, with spending growing about 20 percent in the last quarter of 2003 relative to the year before. Canada's balky ecommerce growth has been somewhat of a mystery, especially given the opposite trend seen in other northern and sparsely-populated and highly-taxed nations, such as the Scandinavian countries. The growth came almost entirely fr  [...]
Posted: Wednesday, May 12th 2004

Hotel Sites Abysmal in Study

iMedia: Book 'Em Hotel sites are getting lots of Looky Lous, but few people booking rooms. A new Rush Report study by iPerceptions and Hospitality eBusiness Strategies showed that only a third of hotel site users intend to use the web for booking. The study blames the poor results on the sites themselves, rife with confusing content and drawn out booking procedures. But the abysmal rate of intent may also stem from early hotel book  [...]
Posted: Friday, May 7th 2004

Online Casinos to Lose Portal Ad Access

International Herald Tribune: Hold all bets: Search engines end casino ads In February, more than 100,000 people searched for "casino gambling" or "gambling" on sites within the Overture network. A similar proportion probably did at Google and its network as well. If ten percent of those searchers click on ads, then that was $100,000 in revenue at a typical $10 a click. In May, that number will be zero, at least from offshore advertisers fo  [...]
Posted: Sunday, April 4th 2004

Another April Fools Redux

Travelbiz Australia: Virgin fools around with flight therapists Marketwire: Virgin Atlantic Airways To Spread Wings – Will Use Genetic Modification For Advertising On Butterflies Virgin Atlantic used the April Fools holiday to get some "earned" PR around the world. In one release claiming the airline was going to introduce hypnotherapists on its long-h  [...]
Posted: Thursday, April 1st 2004

Hotwire to McCann

AdWeek: Hotwire Shifts Creative to McCann Online travel company Hotwire shifted its account to McCann/San Francisco from the New York shop of DeVito Verdi. McCann already handled the media portion of the account, which is expected to grow to more than $50 million in billings this year.   [...]
Posted: Wednesday, March 24th 2004

Online Sales Grew by Third in March's First Week

Internet Retailer: Online retail spending rises 32% in first week of March A longitudinal tracking study by comScore indicates online sales grew 32 percent in the first week of March over the same period last year. The pace is dramatically higher than the growth from the previous week, which was only 17 percent. Spending grew to $1.23 billion from roughly $930 million. Online travel sales grew at an even faster pace, rising 70  [...]
Posted: Tuesday, March 23rd 2004

Expedia, US Airways Break Links

USA Today: US Airways pulls out of Expedia listings Expedia nearly doubled the booking fees for US Airways over Thanksgiving, so US Airways is taking its flights off the travel site. USA Today presents a balanced version of the story compared with how others are reporting it. Poy  [...]
Posted: Wednesday, December 10th 2003

Viral 'Make Your Own Movie' Promotes Singapore

Website: Singapore The Movie - Make a Movie, Win a Prize! Web Guru Asia has launched a European- and Asian-focused viral marketing campaign, called My Singapore Movie, for the Singapore Tourism Board and the Ministry of Manpower to spread awareness  [...]
Posted: Thursday, November 6th 2003

Click Here Retains Travelocity Business

AdWeek: Click Here Retains Travelocity Online Ad Duties It was previously reported on MarketingWonk that the Travelocity account moved to McKinney Silver, but we learn now that the interactive portion of the account is actually sticking with the incumbent, The Richards Group, which had declined to defend t  [...]
Posted: Tuesday, October 28th 2003

LasVegas.com Launches Ad Campaign

AdWeek: LasVegas.com Rolls Out Ads From I-Traffic LasVegas.com, the one-year-old Las Vegas destination site has launched an ad campaign to promote itself. The campaign, which was created by Omnicom Group's I-Traffic and plays up the city's skyline, will begin next week with a teaser campaign on Yahoo and iWon. The teaser will be followed by executions promoting specific points of interest. Creative will cons  [...]
Posted: Monday, October 6th 2003

Northwest Airlines Launches E-Services Campaign

Star Tribune: Northwest Courts Business Travelers With New Ad Campaign To combat the drought of business air travelers, Northwest Airlines has launched a new ad campaign to promote its new planes, new terminal and a new reservation system. The campaign, anchored by new tagline "Now You're Flying Smart" and developed by Minneapolis-based Carmichael Lynch, will consist of print, television and the Internet. One of the print ads p  [...]
Posted: Thursday, October 2nd 2003

Regardless of Purchase Origin, Cruise Decision Made Online

NYT: Web Research, Stem to Stern With five out of six cruise purchasers finding and considering their trip options online, sites have sprung up to help buyers through this process. This illustrates an increasing trend with high-ticket and high-consideration purchases, where the decisive information and feedback that go into consumer decision making come from online resources, regardless of where the ultimate purchase takes pl  [...]
Posted: Wednesday, October 1st 2003

British Airways Launches Rich Media Campaign

Press Release: British Airways and itraffic Introduce a Better Sleep in Business Class Starting this week, British Airways launched an "aggressive effort" to attract more customers to its Club World flat bed business class with an ad campaign that will span TV, print and online, in the form of "cinematic" rich media ads (via Unicast and large rec  [...]
Posted: Wednesday, September 24th 2003

Pop-Unders Made Orbitz Major Player in E-Travel

eMarketer: Once You Pop, Orbitz, You Can't Stop People hate them (75 percent of consumers find pop-unders annoying, according to Garner Group), but marketers say they work. That's what we've all heard about pop-unders and pop-ups. Mark Rattin, creative director at Otherwise, talks with eMarketer's David Berkowitz about that agency's most famous ongoing campaign: Orbitz pop-unders. Among ot  [...]
Posted: Friday, September 19th 2003

Travelocity Narrows Agency Search

AdWeek: $30 Mil. Travelocity Books Visits From 15 selected agencies, Travelocity narrowed its $30 million, online-heavy account to four, possibly five contenders. One agency remains unnamed, but the others are Arnold's New York office, Martin/Williams Minneapolis, BBDO in New York and DDB Dallas and Chicago.   [...]
Posted: Friday, September 12th 2003

PointRoll Delivers Great ROI for Wyndham Hotels on Tight Budget

MediaPost: Case Study: PointRoll Wins for Wyndham Wyndham Hotels, seeking to increase bookings at 20 of its hotels and resorts properties in Florida and the Caribbean, called on Range Online Media to help. Budget was tight, so it was somewhat surprising that Range recommended PointRoll  [...]
Posted: Friday, September 12th 2003

EasyJet Brands Barf Bags

Bloomberg: EasyJet's Air-Sickness Bags Can Be Used to Mail Film A British National in NeedEurope's largest discount airline, U.K.-based EasyJet, has entered an interesting coop-marketing deal with Klick Photopoint: branded air-sick bags that double a  [...]
Posted: Friday, August 22nd 2003

Air Travel Group Seeks .travel Extension

ICANN Watch: Tralliance in talks with New.net on .travel The International Air Transport Industry (IATA) wants dibs on a new .travel gTLD domain extension. But while current round of ICANN applicants is limited to year 2000 applicants, the organization is leveraging negotiations with the alternative New.net registry, which currently offers .travel domain names accessible by a limited number of Internet users. O  [...]
Posted: Monday, August 18th 2003

Online Travel Sees Growth, Little Brand Loyalty

NYT: Blackout Challenges Online Travel Industry Travel bookings have proved a big success story in the funneling of media and commerce dollars online, but the leading brands in the field are finding that the category does not lend itself to much consumer loyalty. Customers generally went online in the first place for price, and they'll jump ship for price, despite the fact that many online companies have "strong" brands by tr  [...]
Posted: Monday, August 18th 2003

'Counter-Googling' Extends Personalized Marketing to Personalized Service

TrendWatching: Counter-Googling The practice of "Googling" someone or snooping into a person's background by doing a Google search has taken a twist. In what has been dubbed, "Counter-Googling," marketers are using the Internet to snoop into customers’ lives in order to provide more personalized products and services. For example, using reservation information, the Bel Air Hotel in LA "Counter-Googles" first-time g  [...]
Posted: Thursday, August 14th 2003

Expedia Posts Great Earnings

NYT: Expedia Profit Doubles as Revenue Soars Excluding costs associated with the friendly takeover by InterActiveCorp, Expedia posted twice the profits of the last years equivalent quarter. The travel seller attributed growth in travel packages and, particularly, hotel bookings, which shows consistency with other companies'   [...]
Posted: Wednesday, August 6th 2003

Sky's the Limit for Wi-Fi

Silicon.com: In-flight Wi-Fi System Safe and Raring to Go, Boeing Claims How cool would it be to surf the Internet on your own computer throughout a flight? Very cool, that's how cool. Very cool, indeed (Security concerns notwithstanding). Now all they need to do is provide power outlets.   [...]
Posted: Wednesday, August 6th 2003