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Travel, Retail, Entertainment Rise Like Cream in July Web Rankings

Google has secured its top ranking among US web properties, having successfully held off erstwhile leader Yahoo for four months, according to a comScore Media Metrix monthly analysis of US consumer activity at online properties (via  [...]
Posted: Monday, August 18th 2008

Gas Rates Spark Lifestyle Changes en Masse

Higher-than-ever gas prices caused 94% of Americans to make lifestyle changes to control costs, according to a recent MapQuest survey, reports MarketingCharts writes. This includes more than 80% of consumers who are forfeiting day-to-day activities and changing spending habits. Among the changes:   [...]
Posted: Tuesday, August 5th 2008

Top June Web Rankings Dominated by Wanderlust

Google barely clung to its lead as the top US web property after wrestling the honor away from Yahoo three months ago, according to a comScore Media Metrix monthly analysis of US consumer activity at online properties, MarketingCharts writes. Content categories showin  [...]
Posted: Wednesday, July 23rd 2008

Expedia Buys Italian Travel Agency Venere Net

Expedia has announced intentions to acquire Venere Net, an Italian travel agency. Venere Net's Venere.com boasts relationships with 29,000 hotels and bed-and-breakfast in the US and Europe. Expedia expects to gain 10,000 additional hotels in the Middle East, Europe and Africa to its own online travel planning directory. Financial terms were not disclosed; approval of the purchase awaits regulatory approval in Germany. A recent comScore survey found   [...]
Posted: Wednesday, July 16th 2008

Mobile Photo Messaging Up 60% in US - among Top Mobile Data Apps

Photo messaging from mobile phones has grown 60 percent in the United States over the past year and 16 percent in Europe, where photo messaging got an earlier start, according to comScore's latest figures from the M:Metrics Benchmark Study, reports MarketingCharts.   [...]
Posted: Thursday, July 10th 2008

Weather.com Has Secret Arsenal: Zip Code Data

NBC Universal may have scored a geo-targeting coup by purchasing The Weather Channel. The Weather Channel's weather.com sports 36.4 million unique visitors. In May it was the 15th most popular site in the US -- and what's more, it collects zip code data from users seeking local weather reports. "That data is better than the ZIP code in your Facebook profile, because it  [...]
Posted: Wednesday, July 9th 2008

Stressed Americans Leave 460 Million Vacation Days Unused

For the eighth consecutive year, working Americans received and used the smallest amount of vacation time compared with workers abroad, according to a survey commissioned by Expedia.com, MarketingCharts writes. Employed US adults will leave an average of th  [...]
Posted: Tuesday, July 8th 2008

Holiday Inn Express's 'The Smart Show' Returns for Second Season

Holiday Inn Express's web-based series, The Smart Show, begins its second season today. Hosted by Henry Dittman, the fully-sponsored show explores business travel with humor and trivia. During the debut episode for season two, Dittman asks strangers what their dream jobs would be, divulges the dream jobs of a handful of celebrities, and promotes a number of virtual personal assistant companies. The show was prepared with help from   [...]
Posted: Tuesday, July 8th 2008

Travel Ad Network Leads Travel Information Category

The Travel Ad Network currently leads the travel information category -- which grew nine percent in May, to over 47 million visitors -- with 11.7 unique visitors per month, up 7 percent, reports comScore (via MediaPost). The five-year-old ad network recently closed premier round of financing totaling $15 million. And in June, travel exp  [...]
Posted: Monday, July 7th 2008

Social Media Helps Consumers Cope with Economic Downturn

US consumers are going online to discuss their growing frustrations about the economic downturn as well as share money-saving tips and strategies for deferring purchases, according to (pdf) Nielsen Online, writes MarketingCharts. Gas and driving strategies and grocery-shopping considerations are  [...]
Posted: Thursday, July 3rd 2008

Business Travelers Balance Work and Life, Despite Increased Time in Transit

Over 68 percent of business travelers spend more time on the road than in the past, but nearly two-thirds (66 percent) claim that they can manage work-life balance while traveling, according to a survey by Expedia Corporate Travel, MarketingCharts wr  [...]
Posted: Thursday, July 3rd 2008

MSN Travel Leaves Expedia for Orbitz

Orbitz.com and ebookers.com, another Orbitz property, replaced Expedia as MSN.com's preferred travel agencies on MSN.com in the US and United Kingdom, reports Reuters. MSN.com is the online home of parent company Microsoft, which reportedly made the switch because employees preferred Orbitz's features and customer service. Orbitz said the change could draw 3.5 million additional visitors per month to its sites,  [...]
Posted: Thursday, July 3rd 2008

Independent Hotels' Online Presence Lagging

The gap in online presence is widening between smaller, independent hotels in the US and larger hotel chains that have embraced the web, according to recently released research from GuestCentric, MarketingCharts writes. Independent hotels with fewer than 80 rooms are facing more challenges online, including struggling   [...]
Posted: Monday, June 30th 2008

Viator Joins the Travel Ad Network

Viator, an online travel experience site, has joined the Travel Ad Network (TAN). The Viator coup adds a reported two million monthly visitors to TAN's network, which now serves ads to about 17 million wanderlust-afflicted visitors per month. Viator -- Latin for "traveler" -- enables users to plan, research and book trip activities. It includes photos, ratings and customer reviews.   [...]
Posted: Thursday, June 26th 2008

Flagrantly High Gas Prices Drive Consumers Online to Find Deals

Gasbuddy, the largest web property to publish locations of the cheapest local gas prices, recorded a record high of 2.5 million unique visitors in May 2008, reported comScore (via MarketingCharts). Both the number of people visiting gas price resource  [...]
Posted: Thursday, June 26th 2008

Top 50 US Web Rankings Issued for May, Google No. 1 for Second Time

For the second time, Google Sites edged out Yahoo Sites among US web properties in May, having finally overtaken Yahoo for the top spot in April, according to a comScore Media Metrix monthly analysis of US consumer activity at online properties, MarketingCharts reports. With an audience   [...]
Posted: Tuesday, June 24th 2008

Keyword-Targeted Display Ads Go Live on Kayak

Kayak.com, a discount travel search site, launched display advertising for the Kayak Publishers Network. Advertisers may target users by their search criteria: date of travel, location and destination, and interest in hotels or vehicles. Users can also switch the ad units off by pushing the "hide display ad" option accompanying each one. SideStep.com powers the display ad techn  [...]
Posted: Friday, June 13th 2008

Google Surpasses 68% Share of US Searches - 87% of UK Searches

Search leader Google continued its record growth in market share of searches and is up 5 percent year-over-year in May, accounting for 68 percent of searches in the US and 87 percent of searches in the UK, according to the latest data from Hitwise, MarketingCharts   [...]
Posted: Wednesday, June 11th 2008

Online Hotel Bookings Shift from Travel Agencies to Supplier Sites

Supplier websites account for 72 percent of online hotel spend as of Q1 2008, a three percentage-point increase in dollar share from the previous year, according to a comScore study of the online travel industry, reports MarketingCharts. As a result, hotel market share through online trav  [...]
Posted: Thursday, June 5th 2008

Online Advertising in Europe Surges 40%, Closing Gap with US

The European online advertising market was worth €11.2 billion (in ad expenditures) in 2007, up from €7.2 billion in 2006, according to (pdf) final numbers processed and analyzed by PricewaterhouseCoopers and issued by the Interactive Advertising Bureau Europe,   [...]
Posted: Tuesday, June 3rd 2008

Frustrated Air Travelers Avoid 41 Million Trips, Economy Takes $26.5 Billion Hit

Frustration among air travelers has driven them to avoid about 41 million trips over the past 12 months, costing the US economy over $26 billion, according to a Travel Industry Association (TIA) survey (via MarketingCharts). Moreover, air travel  [...]
Posted: Monday, June 2nd 2008

Crocs Outfits Young Travelers, Deploys Them Across Globe

Crocs, Inc. has launched Cities by Foot, a "travel video guide" where young Crocs-wearers record their adventures in six major cities: Aspen, Denver, Las Vegas, New Orleans, San Francisco and Vail. In the style of E! Network's travel show Wild On!, the hosts visit restaurants and other attractions while sharing trivia about the area. Their f  [...]
Posted: Friday, May 30th 2008

Americans Less Likely to Vacation This Summer

Fewer people plan to have a summer vacation in 2008 than in 2007: One-third (33 percent) of those polled say they're planning a summer vacation, a drop of 7 percentage points from the 40 percent who reported having had a summer vacation in 2007, MarketingCharts writes from the findings of an Ipsos poll.   [...]
Posted: Wednesday, May 28th 2008

Security Bin Ads Reach 211.5 Million Shoeless Consumers this Summer

Some 211.5 million passengers are expected to place their shoes, laptops and other personal items in plastic bins as they pass through airport security stations this summer. Advertisers can attempt to connect with them during those hectic moments via a program from SecurityPoint Media, MediaBuyerPlanner reports. The p  [...]
Posted: Wednesday, May 28th 2008

Journalist Views on Social Media's Influence on Reporting Differ by Beat

Journalists actively read and create online content, but their level of engagement varies by beat. And political reporters lead the pack, according to a new study of North American journalists' views of social media, particularly blogs, MarketingCharts reports. The study from Brodeur and   [...]
Posted: Tuesday, May 27th 2008