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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Demographics: Wealthier Men Outpace Women In Online Shopping

Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref  [...]
Posted: Monday, May 7th 2012

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Reach Travelers on Smart Phones: They Expect It

Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from   [...]
Posted: Thursday, April 19th 2012

Closing Bell: Google's semantic search | Kindle for iPad | Kevin Rose

Search: With semantic search, Google eyes competitors. Mobile Computing: Kindle for iPad app now optimized for new high-resolution display. People: Di  [...]
Posted: Thursday, March 15th 2012

Top News: Mobile World Congress and smartphone trends | iOS security loophole | Groupon acquires Uptake

Mobile Computing: 5 smartphone trends at Mobile World Congress. More feds ditch BlackBerrys. Privacy: New Mozilla browser add-on visualizes who is tracking you online.   [...]
Posted: Wednesday, February 29th 2012

Top News: Facebook and iOS app discovery | Microsoft Office for iPad | Mozilla to challenge on mobile web

Social Media: Facebook seeks to improve iOS app discovery. Mobile Computing: Mozilla to challenge big players in mobile web. Microsoft Office for iPad: Separating   [...]
Posted: Wednesday, February 22nd 2012

JetBlue Adds Personalized, Navigation-friendly Features in Mobile App

JetBlue Airways has redesigned its e-commerce and m-commerce sites with the specific goal of making it easier for travelers to book a flight—the travel industry’s retail equivalent of an easy payment process. JetBlue also added such features as maps to airports and information about driving conditions, Internet Retailer reports. "We're an 11-year-old compan  [...]
Posted: Tuesday, February 7th 2012

Intrusive or Clever? Digital Ads Find Their Way Onto Photographs

Digital marketers have become adept at incorporating ads in online content of all kinds. One piece of web real estate left relatively alone has been the photograph. That will likely change with Vibrant Media's acquisition of Image Space Media. One of the goal's of this deal is to push this ad format, according to the Media Decoder blog.  "We believe that the user goes to the Web to be   [...]
Posted: Wednesday, January 25th 2012

Hotels Push Back Against TripAdvisor's Red Flag Feature

The owner of a hotel in the U.K. has started defamation proceedings against TripAdvisor, requesting the site disclose how it came to determine that the listing of its site warranted a “red flag.” TripAdvisor uses these to mark when it believes a hotel has interfered with traveler reviews. This is not the first complaint the site has received in this country, accordi  [...]
Posted: Wednesday, October 26th 2011

Flash Sales Move to Travel Sector

The flash sale model is moving to the travel sector, with Cruise price comparison website CruiseCompare teaming up with Cheapflights to launch a cruise flash sales on its site. The deals are available for seven days with savings of up to 50% being offered to members of the site on a range of cruises, according to Travolution. Another example is Travel  [...]
Posted: Monday, October 24th 2011

Hilton Targets Airport Gate Information Display for Ad Space

Airports are a prime destination for business travelers - and of course, business traveler marketers. Increasingly, advertisers and airport authorities are coming up with ever more creative venues to target this group. The latest example is provided by Hilton Garden Inn, which has begun using airline gate information displays, according to the New York Times' Media Decoder blog.   [...]
Posted: Tuesday, October 11th 2011

Not the Boogeyman Competitors Envisioned, Google Travel Search Launches

The online travel industry threw everything it had to stop Google's proposed $700 million acquisition of ITA Software. ITA Software provides airline travel software used by most major airlines and travel sites such as Hotwire, Kayak, Orbitz and Microsoft's Bing. If Google acquired it, these companies maintained, it would be able to manipulate and dominate the online air travel market especially  [...]
Posted: Wednesday, September 14th 2011

Top News: Yahoo, Microsoft, AOL's ad plan | Walmart acquires OnRiot | Windows 8

Online Ad Market: Yahoo, AOL, Microsoft band together for ad plan. Walmart acquires OneRiot. Outsourcing license frenzy   [...]
Posted: Wednesday, September 14th 2011

New Tactics to Try Against Faked Online Reviews

A glowing - and genuine - customer review on a site is worth a lot to a online merchant or service provider. Some six in 10 (59%) online shoppers say user-generated customer product reviews have a significant or good impact on their buying behavior, according to a study from the e-tailing group and PowerReviews. A cottage industry, however, has sprung up in which people   [...]
Posted: Thursday, September 1st 2011

Hotels Push Their Online Ad Tactics

Formic Media recently ran a campaign to test out Google's new offering, AdWords Express. It was for Heathman Lodge, a resort in Vancouver, Wash, Information Week reports. Formic was interested in seeing whether the automated platform could earn a return on the ad buy, (the answer is yes), but the hospitality industry took note as well. It is likely no accident tha  [...]
Posted: Friday, August 19th 2011

How to: Mine data for new travel products | Respond to travelers' online critiques

How to Mine Data for New Travel Products The travel industry spends millions each year on developing products and services, eyefortravel writes. It recently conducted a survey in which 28% of those polled said its lack of knowledge on the proper data sources is holding product development back. Some of the best sources, though, are the obvious ones, according t  [...]
Posted: Thursday, August 18th 2011

Google Steps Further into Travel Search with Hotel Finder

With its contentious ITA Software acquisition finally approved by the Department of Justice, Google apparently feels it is able to make further inroads into one of the most popular vertical search markets: travel. It has launched Hotel Finder, a new experimental search tool designed to find "that perfect hotel."   [...]
Posted: Thursday, July 28th 2011

Hilton Campaign Borrows Twitter Shorthand to Make Its Point

Hilton Garden Inn has launched a new integrated advertising campaign that makes a point of using Twitter and social media shorthand in its messaging. The campaign, which will be a mix of traditional and nontraditional media including a social element, comes as hotels in general and Hilton in particular is seeking to reposition its image with business travelers.   [...]
Posted: Wednesday, June 29th 2011

Marketing Data RoundUp: Measurement top marketing bottleneck | Q1 online retail spending up 12%

Measurement Top Marketing Bottleneck Measurement, analysis and learning is the most frequently cited bottleneck affecting marketers, according to a study conducted in Q4 2010 by Unica. The study finds that 57% of North American and European marketers consider measurement, analysis and learning to be a bottleneck. Measurement, analysis and learning is followed by two technology-rel  [...]
Posted: Thursday, May 12th 2011

Top News: Facebook reaches deal with Baidu | RIM eyes rebound | Paypal about to get trounced by Facebook, Square | Creative suite gets subscriptions

Online Ad Market: Ad spending set to rise. Internet to become second biggest ad medium by 2013, says ZenithOptimedia. Social Media: Facebook   [...]
Posted: Monday, April 11th 2011

Top News: Google, government near deal on ITA Software | Facebook won't be ecommerce powerhouse | Official LinkedIn app hits Android | Time Warner, Viacom head to court over iPad

Travel: Google, U.S. near accord on travel deal. Expedia to spin off TripAdvisor. Branding: Gap   [...]
Posted: Friday, April 8th 2011

Spotting An Opening in Travel Search, Rome2Rio Dives In

If you are seeking the best airfare between say, Los Angeles and New York there are any number of aggregation or meta-engine travel fare sites to consult. But what if you are looking for an alternative mode of travel? Until now the options have been limited. Recognizing this gap in what is otherwise a very profitable search vertical, a new site, Rome2Rio has launched. Developed by two former Microsoft employees,   [...]
Posted: Thursday, April 7th 2011

Top News: Financial Times won't give up subscriber data to Apple | Android developers say fragmentation is a problem | Hulu Plus exceeds 1M subscribers | FTC may be investigating Google | AA list fares again in Expedia, Hotwire

Mobile Marketing: FT won't give up subscriber relationship to Apple. 87 percent of Android developers say fragmentation a problem. Mobile Computing: Developer   [...]
Posted: Tuesday, April 5th 2011

Mobile Ad Opportunities in Travel Industry Grow Along with Technology

The number of mobile barcoded boarding passes issued by the global airline industry is expected to grow from 280 million this year to 480 million in 2013, according to a new whitepaper from Juniper Research. (via MarketingCharts). In short, the global airline industry is expected to increase the number of mobile boarding passes it issues by 71% in the next two years. Fo  [...]
Posted: Friday, March 25th 2011