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Gay Travel Market Reflects Recession Resilience

Despite the economic downturn, gay, lesbian, bisexual and transgender (GLBT) consumers in the US are likely to spend more on travel this summer than heterosexuals -- and are less likely to cut back on meals and lodging while they are traveling, according to (pdf) a national survey from Witeck Combs Communications and Harris Interactive.   [...]
Posted: Thursday, May 7th 2009

Google Search Serves De Facto Local Results

Google beefed up its search capabilities by introducing an international version of Google Suggest. Google Suggest, launched last August, simplifies searches by providing suggestions based on popular keywords after a few keystrokes are entered. It also auto-corrects spelling mistakes and remembers earlier searches  [...]
Posted: Friday, April 3rd 2009

YHOO Folds Up FareChase Travel Bargain Site

Yahoo is shutting down FareChase, a travel bargain website it acquired in July 2004 and relaunched in '06. After this afternoon, visitors to FareChase will be redirected to its primary travel site, travel.yahoo.com. FareChase enabled users to run price-comparison searches for flights, hotels, cruises and cars. According to TechCrunch, FareChase's technology and user base did not provide sufficiently significant enhancement  [...]
Posted: Wednesday, March 25th 2009

Permission-Based Emails Increase Loyalty to Travel Brands; Personalized Messages Preferred

Receiving permission-based email makes travelers more likely to patronize a given travel company. Such email also contributes to the formation of a more favorable opinion of the company -- in addition to a stronger sense of brand loyalty, according to research from Epsilon. Epsilon's travel email branding study, a compilation of responses from 1,517 opt-in permission-based email consumers nationwide, analyzed activities that take pla  [...]
Posted: Thursday, February 19th 2009

TripIt Opens API, Third-Party Devs Pounce; Travel Sites Lag

Travel itinerary tool TripIt has opened an API that enables outside developers to incorporate the tool into other services -- including business travel expense trackers, flight trackers and travel social networks. TripIt enables users to keep track of travel itineraries in one location. Users can enter itineraries manually from the website, or forward airline itineraries to plans [at] tripit.com. B  [...]
Posted: Thursday, January 29th 2009

Search Ads Push Inauguration Revelers to DC Rental Sites

Andrew Pearson is in the lucrative business of creating website marketplaces for temporary rentals for big events -- and with the inauguration, he hit the big money. Some three million people were expected to swarm the streets of Washington, DC on the day of President Obama's inauguration ceremony, and with only 90,000 hotel rooms, the event was expected to overwhelm the capitol's hospitality industry. To ease the load, Pearson and partners created   [...]
Posted: Wednesday, January 21st 2009

Twitter Breaks News of US Airways Tumble, Pilot Gets Facebook Fame

"Brace for impact," said Captain Chesley B. Sullenberger III, guiding US Airways Flight 1549 into the Hudson River last Thursday, shortly after a flock of birds flew into the plane's twin engines -- resulting in mechanical failure. At that moment, New York-based spectators used microblogging site Twitter to send rapid-fire messages across the web about a possible plane crash. The first eyewitness report -- scooping all mainstream media outlets -- came from Jim Hanrahan (@  [...]
Posted: Tuesday, January 20th 2009

Retailers Top Forrester's Customer-Experience Ranking

Only 11% of companies garnered a rating of "excellent" in this year's Customer Experience Index of large US firms, released by Forrester Research, Inc., -- and 38% of firms were rated as "poor" or "very poor." Barnes & Noble and USAA topped Forrester's ranking, while Charter Communications and Me  [...]
Posted: Friday, December 19th 2008

Business, Leisure Travel Figures Go South for the Winter

53% of American business travelers that planned to travel through the remainder of 2008 say their travel plans have been affected by the bad economy. Meanwhile, 21% of leisure travelers expect to cancel or postpone a trip this year, according to a poll by Ipsos, MarketingCharts   [...]
Posted: Wednesday, December 10th 2008

Breakdown of Cyber Monday Shoppers, Search Habits

With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past. This increases the importance of search marketing for retailers, according to Performics,   [...]
Posted: Tuesday, December 2nd 2008

Nearly 80% of Adults Purchase Online

More than three-quarters (78%) of adult online consumers in the US made some type of purchase over the web in the previous six months, and the top transaction categories are travel, credit-card management and online banking, according to (pdf) a survey from Nielsen Online, MarketingCharts writes  [...]
Posted: Friday, November 14th 2008

JetBlue's New Terminal Takes Off on Twitter

JetBlue Airways has migrated from Terminal 6 to Terminal 5 at New York-Based JFK Airport. Unlike the much-older Terminal 6, Terminal 5 features a 20-lane security checkpoint, a children's play area, and free wireless internet access. It covers over 635,000 square feet and cost over $800 million to build. The real news, however, was not the transition from one landing strip to another -- it was the way JetBlue communicated it to users: via microblogging site Twitter, where it  [...]
Posted: Friday, October 24th 2008

WOM Multiplies Big Purchases Amongst Wealthy Women

A subset of affluent women dubbed "Marketing Multipliers" spends twice as much as other affluent women on consumer electronics and fashion, and uses dramatically more online and offline word-of-mouth to drive increased purchases, according to a study from The New York Times,   [...]
Posted: Thursday, October 23rd 2008

Costs, Delays, Terrorism Cause Air-Travel Anxiety -- Especially for Women

Two-thirds (66%) of Americans are concerned about high costs when planning air travel - including ticket prices and baggage fees, and more than half are also concerned about delays (56%) and the possibility of terrorism (53%), according to a national survey conducted by Ipsos on behalf of Access America, MarketingCharts   [...]
Posted: Tuesday, October 21st 2008

Travelers Hate Airline Fees, Southwest Benefits

Nearly 80% of US consumers say the extra fees most airlines now impose on travelers for once-free amenities are unacceptable and should not be passed along to travelers, according to research from comScore, writes MarketingCharts.   [...]
Posted: Thursday, October 16th 2008

Top Travel Irks: Cost of Gas, Airline/Cruise/Train Tickets

Americans' travel frustrations are both widespread and acute, and, in some cases, growing, according to an Ipsos Public Affairs poll conducted on behalf of Access America. Topping the list of frustrations is "the cost of gas," cited by 86 percent of those surveyed,   [...]
Posted: Thursday, October 9th 2008

'eBay,' 'MySpace' Top August Search Term Lists

The top US paid search term in August 2008 was "ebay," and the top organic search term was "myspace," according to (pdf) research from Hitwise. Among all websites, "ebay" received 0.12 percent of paid clicks and "myspace" got 3.1 percent of organic clicks, MarketingCharts writ  [...]
Posted: Friday, September 19th 2008

Affluent African Americans Wield $29.8B in Spending Power

The purchasing power of Affluent African Americans in the US - those with minimum individual annual incomes of $75K - is estimated at $29.8 billion, according to a study by Uptown Magazine and Diversity Affluence - writes MarketingCharts. The study, which examined behaviors  [...]
Posted: Monday, September 15th 2008

Most Consumers: Rebate Checks Not Stimulating

This spring, US consumers were excited about tax rebate checks - a Harris Poll found that 45 percent said the checks would help stimulate the economy - but now that summer is over and most stimulus rebate checks are cashed, attitudes have changed, a new Harris Poll finds (via Retailer Daily). More than  [...]
Posted: Friday, September 12th 2008

Affluent Americans Spend Most on Home, Apparel, Travel

Affluent US households, those with annual incomes at or above $100K, make up an estimated 20 percent of US households but account for more than half of all US household income - and spend nearly $1 trillion a year, Ipsos Mendelsohn estimates, MarketingCharts writes. The majority of spend (54 percent) among affluent American  [...]
Posted: Thursday, September 11th 2008

Fuel Costs Drive At-Work Consumers to Consolidate Shopping Trips

In today's economy, with gas prices at or near $4 a gallon, a study from BIGresearch suggests that consumers are calculating how to save both time and money by consolidating shopping trips and work commutes - somewhat like a "pit strategy" in motorsports (via Retailer Daily). In one year's time, gas prices have more than doubled, resulting in a   [...]
Posted: Wednesday, September 10th 2008

Travel Ad Network Adds Two: IATA, tripwolf

Travel Ad Network, the top ad network in travel, added the IATA Travel Centre and tripwolf to its swelling ranks. The IATA Travel Centre is operated by the International Air Transport Association. It gives international travelers one-on-one advice on passport, visa and health documentation issues. The site draws data from over 1000 official source  [...]
Posted: Monday, August 25th 2008

Travel, Retail, Entertainment Rise Like Cream in July Web Rankings

Google has secured its top ranking among US web properties, having successfully held off erstwhile leader Yahoo for four months, according to a comScore Media Metrix monthly analysis of US consumer activity at online properties (via  [...]
Posted: Monday, August 18th 2008

Gas Rates Spark Lifestyle Changes en Masse

Higher-than-ever gas prices caused 94% of Americans to make lifestyle changes to control costs, according to a recent MapQuest survey, reports MarketingCharts writes. This includes more than 80% of consumers who are forfeiting day-to-day activities and changing spending habits. Among the changes:   [...]
Posted: Tuesday, August 5th 2008

Top June Web Rankings Dominated by Wanderlust

Google barely clung to its lead as the top US web property after wrestling the honor away from Yahoo three months ago, according to a comScore Media Metrix monthly analysis of US consumer activity at online properties, MarketingCharts writes. Content categories showin  [...]
Posted: Wednesday, July 23rd 2008