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Yahoo, Marketers Agree: Shorter Is Better (for Text Ads)

Starting this week, Yahoo Search Marketing will shorten sponsored search text ads to 70 (from 190) characters, and most marketers view the move in a positive light, writes ClickZ. They say the standardization (with Google) simplifies the management of keyword buys and makes comparing results across engines easier. It's also what time-strapped consumers want. No  [...]
Posted: Tuesday, January 17th 2006

Consortium Makes Bid for VNU

Netherlands-based VNU, which owns Nielsen Media Research, ACNielsen and Adweek (among others) on Monday said it was in talks to be acquired by a group of private equity firms that have offered to buy it for as much as 7.3 billion euros (approximately $8.8 billion), or 28.00-28.50 euros per share, reports Reuters. The buyout firms are t  [...]
Posted: Tuesday, January 17th 2006

'eBiz for Media Lab' for Electronic Media Buying Launched

The American Association of Advertising Agencies has launched an effort it hopes will help convert all transactions between media buyers and sellers into a fully electronic system of communications, writes MediaPost (via MediaBuyerPlanner). The AAAA has been pushing for media industry guidel  [...]
Posted: Tuesday, January 17th 2006

Media Matchmaker Hooks up Buyers, Potential Partners

In Media Matchmaker, Media buyers wishing to find product placement, promotions and integration opportunities for their clients have a new tool to help find potential partners that are likewise looking to negotiate and close deals, writes MediaBuyerPlanner. As traditional advertising has been augmented by digital opportunities, product placement and other non-traditional approaches have become increa  [...]
Posted: Tuesday, January 17th 2006

Online Shoppers Not Too Worried about Security

Some 70 percent of online adults responding to a new Business Software Alliance (BSA) study conducted by Harris Interactive said security concerns did not prevent them from making purchases online - and 38 percent said spent more online in 2005 than they in 2004, reports InternetNews. Nine of ten said they did online shopping from home; 26 percent said they did at least some online shopping while at work. Some 88 percent said  [...]
Posted: Tuesday, January 17th 2006

Online Sales Up 33 Percent Christmas Week

Year-over-year online sales growth was strong Christmas week (ended Dec. 25), up 33 percent, to $1.77 billion, from the $1.33 billion in the corresponding week a year earlier, reports Internet Retailer, citing comScore figures. Online sales were, however, down significantly from the record $3.03 billion the week before. Online travel sales   [...]
Posted: Tuesday, January 17th 2006

Google Launches Mobile Personalized Homepage

Click to enlarge Google launched a mobile version of its personalized homep  [...]
Posted: Monday, January 16th 2006

Tremor to Launch Online Video Network

Ad network Tremor Network, which runs campaigns on some 300 sites, will launch a video online advertising network after its acquisition of in-stream video ad technology provider Dynadco, reports AdWeek. The new network will offer online publishers video serving, content and ad s  [...]
Posted: Monday, January 16th 2006

Gather.com Gets Funding, Writers Get Ad Revs

Boston-based Gather.com, set to receive $6 million funding this week, intends to become an eBay of sorts for bloggers, other writers and their readers - with a business model that recruits writers by offering them a share of online advertising revenue, writes the Boston Globe. The m  [...]
Posted: Monday, January 16th 2006

MLK Site Gives Taste of Discrimination

Click to enlarge DDB Seattle's 15th consecutive commemoration of Martin Luther King Jr. Day (Jan. 16) took an interactive turn this year, in the form of   [...]
Posted: Monday, January 16th 2006

Six Flags Taps OgilvyOne; Throws Creative, Media Accounts into Play

Six Flags has named OgilvyOne Worldwide to handle its direct and interactive marketing efforts - helping to implement its strategy of increasing both mindshare and its focus on customers - reports ClickZ, pointing out that this is the first time that Six Flags has selected a dedicated agency for interactive. Six Flags has also thrown its creative and media accounts into review. Independent W.B. Doner and Co., Southfield, Mich., has bee  [...]
Posted: Monday, January 16th 2006

BzzAgent Raises $13.8 Million in Funding

Word-of-mouth marketing firm BzzAgent said Friday that it had closed a $13.75 million second round of funding - raised from General Catalyst Partners and IDG Ventures Boston - to build new market share and add staff, reports CNET. BzzAgent has clients such as Anheuser-Busch, Cadbury Schwepp  [...]
Posted: Monday, January 16th 2006

Internet Sales Tax Bills Likely to Be Combined

Two Senate bills that propose mandatory collection of internet sales tax will likely be combined into one that would provide exemptions to small retailers, writes InternetRetailer, quoting John Logan, senior state tax analyst at CCH Inc. "As we get further into 2006, some of the unsettled issues will get settled, making passage...more favorable," Logan says. Two versions of an internet sales tax bills were   [...]
Posted: Monday, January 16th 2006

Microsoft's New adLabs Develops Video Hyperlink Ads

Microsoft announced the launch of its adCenter Incubation Lab (adLab), a joint effort between MSN's adCenter and Microsoft Research. It is "a state-of-the-art lab in Beijing with a mission to research and incubate adva  [...]
Posted: Friday, January 13th 2006

Seven Digital Marketing Predictions for 2006

eMarketer this week issued e-marketing predictions for the coming year: (1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009; (2) retail e-commerce will grow even more, from $87 billion in 2005 to $105 billion in 2006, a 21 percent increase; (3) Broadband use will continue to expand, from the current 105 million users   [...]
Posted: Friday, January 13th 2006

PodZinger Launches Audio Search, PPC Ad Biz Model

PodZinger on Wednesday officially launched its audio search service that's based on speech-recognition software that parent company BBN Technologies sells to super-secret government agencies, reports InternetNews. PodZinger crawls the web and daily adds podcasts to its index. Using speech-to-text technology it creates a text version of the audio index that's searchable by keyword. Searchers can click to listen from the PC, dow  [...]
Posted: Friday, January 13th 2006

Million Dollar Homepage Reaches Goal, Suffers DDoS Attack

Click to enlargeThe final 1,000 pixels of the Milli  [...]
Posted: Friday, January 13th 2006

MSN, SuperPages.com Partner for Local Ads

MSN'S local search began on Thursday to include three Verizon SuperPages.com local ads - a mix of pay-per-click, pay-per-call, and fixed-rate - for every search results page, reports MediaPost. The ads are sold by Verizon's local sales teams. The ad unit in which the SuperPages ads appear is at the top of the MSN Local Search results pages. The ads are from SuperPages.com's list of local adver  [...]
Posted: Friday, January 13th 2006

Arc, Burnett to Set up Detroit Office

Marketing services agency Arc Worldwide, part of Publicis, has opened a Detroit office with sister agency Leo Burnett, Detroit, which along with Burnett Chicago has been working with Arc Chicago for two year on the GM account, including Cadillac.com, Goodwrench.com and the Cadillac "Under5" campaign, reports ClickZ. The GM and Dow business being handled by Leo Burnett Detroit and Arc in Chicago and New York will be transitioned to Detr  [...]
Posted: Friday, January 13th 2006

WPP Assembles Cross-Agency 'Team Ford'

WPP will be bringing together resources from its major agencies and forming a one-stop shop, Team Ford (based in Dearborn, Mich.) - consisting of JWT and sibling Ford Motor Media, both Detroit; Ogilvy & Mather, Dearborn; plus Young & Rubicam Brands, which includes Y&R, Wunderman, Mediaedge:cia and MindShare, all Dearborn - reports AdAge. The restructuring creates new units to meet Ford's media, CRM and PR needs: Shared Media Services, Bran  [...]
Posted: Friday, January 13th 2006

Google Seeks Mobile Click-to-Call Ad Patent

A new Google patent application hints at the search giant's plans for the mobile advertising market, with a type of ad that would result in a phone call instead of a visit to a website, reports ClickZ. A senior research scientist at Google, Shumeet Baluja, filed U.S. patent application 20060004627 for the "call-on-select" process that takes into account screen size, connection speed and input capabilities of mobile devices to determine  [...]
Posted: Thursday, January 12th 2006

Murdoch: MySpace Can Beat Theirs (Yahoo's, MSN's)

News Corp. Chairman Rupert Murdoch finally revealed, at least in part, his plans for the social-networking website MySpace.com, announcing that the recently acquired site would challenge portals such as Yahoo and MSN, writes iMedia, citing a Wall Street Journal report. Murdoch said MySpace would offer free video downloads,   [...]
Posted: Thursday, January 12th 2006

Consumers: For VOD, We'd Rather See Ads than Pay

Sixty-two percent of consumers prefer free on-demand TV programs with commercials rather than commercial-free VOD programs that cost $1.99, writes MediaBuyerPlanner, citing new research from Point  [...]
Posted: Thursday, January 12th 2006

TV Stations' Website Revs Doubled in 2005

Online advertising revenue for local TV websites was an estimated $283 million in 2005, twice as much as in 2004 - and is expected to again increase, by 39 percent, in 2006 - according to a new Television Bureau of Advertising survey conducted by Borrell Associates, writes MediaWeek. Considering their strength in delivering online video content, local TV station websites are poised to make s  [...]
Posted: Thursday, January 12th 2006

Online Agency Creates $500 TV Ads for Local Businesses

A new, internet-based ad agency, Spot Runner, is positioning itself as a company that offers commercial production, media planning and ad time for as little as $500,   [...]
Posted: Thursday, January 12th 2006