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Microsoft Loses Cool, Gives Yahoo Three-Week Ultimatum

Microsoft has sent Yahoo a letter stating it has three weeks to move on its $44.6 billion buyout offer. If the companies fail to form a pact by then, "we will be compelled to take our case directly to your shareholders, including the initiation of a proxy contest to elect an alternative slate of directors," wrote CEO Steve Ballmer of Microsoft. 90 percent of Yahoo's shareholders are   [...]
Posted: Monday, April 7th 2008

FTC Gives GoogleClick Merger the 'Go-Ahead'

The FTC today approved Google's $3.1 billion merger with DoubleClick, despite a menagerie of complaints from competitors, privacy advocates and politicians, in addition to hold-ups abroad  [...]
Posted: Thursday, December 20th 2007

CA Fires Ignite Sparks Under Citizen Journalists

The amount of user generated content from the Southern California fires that has been uploaded to CNN’s i-Report has far surpassed citizen content surrounding the Minneapolis bridge collapse or the Virginia Tech shooting, repor  [...]
Posted: Friday, October 26th 2007

aQuantive Acquisition Makes Microsoft Buyer & Seller

The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence. Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't   [...]
Posted: Monday, May 21st 2007

Leaked Documents Confirm MySpace News Coming

The MySpace News site has apparently been confirmed in leaked Fox Interactive Media sales documents, including screenshots, about the MySpace news-aggregation service, Wired writes. The site, reportedly to launch later this year, will automatically collect news items from various news sites and blogs. MySpace users will then be able to rate and comment on each story the  [...]
Posted: Wednesday, March 14th 2007

Soapbox, Microsoft's YouTube Rival, Enters Public Beta

Soapbox - Microsoft's answer to YouTube - has gone into public beta after having been open only to select beta testers since September. Soapbox is Microsoft's latest attempt to compete with similar web-based offerings from Google and Yahoo. As with YouTube, Soapbox allows users to upload videos to the site in most digital video formats,   [...]
Posted: Friday, February 16th 2007

Yahoo Courting Sponsors for Social Media Sites

Yahoo is beginning to increase efforts to monetize its social media sites, including Yahoo Groups, Yahoo 360 and Yahoo Video. This week, Yahoo will begin a high-profile marketing initiative with Nissan Motors, after having recently launched its first corporate page on Yahoo 360 for Travelocity, MediaPost reports. Yahoo promises that similar marketing efforts will be coming soon to   [...]
Posted: Monday, November 13th 2006

Yahoo Bringing Instant Messaging to Email

Early next year, Yahoo will begin giving Yahoo Mail users the ability to initiate an IM conversation with the email's recepient, without either party having to download Yahoo Messenger. With the new service, Yahoo Mail users can chat via email, as well as with Microsoft Windows Live Messenger users, CNET reports. The new feature will allow Yahoo Mail users to see whether their contac  [...]
Posted: Friday, November 10th 2006

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

Analyst: MySpace Going Mobile

RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years. Rohan, realizing the boldness of his claim, said it could be justified on the basis of MySpace's "raw, unprecedented user/usage growth," ZDNet reports. Rohan also based his prediction on the site's "massi  [...]
Posted: Thursday, September 28th 2006

Google Gets into Radio Ad Biz with dMarc Purchase

Google announced Tuesday that it has acquired privately held radio advertising firm dMarc Broadcasting Inc. in a deal that could be worth up to $1.24 billion, including an initial payment of $102 million, writes Reuters. dMarc connects adverti  [...]
Posted: Wednesday, January 18th 2006

Tacoda: Users Engage More with Behaviorally Targeted Ads

Behaviorally targeted online advertising solutions provider Tacoda has released the results of an eye-tracking study that pits behavioral targeting against contextual targeting in terms of user engagement with advertised brands. The primary finding: Behavioral targeting generated an average of 17 percent more "looks" at the ads than contextual targeting, and after the first exposure, that advantage increased to 54 percent. However, the total time ("seconds") s  [...]
Posted: Wednesday, January 18th 2006

BuzzMetrics Buys Intelliseek, Becomes Nielsen BuzzMetrics

Nielsen parent VNU is taking a majority stake in word-of-mouth measurement firm BuzzMetrics - which itself announced that it is acquiring rival Intelliseek - and forming a new company, Nielsen BuzzMetrics, ClickZ   [...]
Posted: Wednesday, January 18th 2006

Yahoo Revs, Profits Increase - but Not Enough

Yahoo showed strong revenue and earnings growth in 4Q05, driven by both search and display advertising, reports ClickZ. Revenues were $1.5 billion, a 39 percent year-over year increase; net income was $683 million, or $0.46 per share; after adjustments, net income was $247 million, or $0.16 per share - up from $0.13 per share in 4Q04, but less than the $0.17 analysts expected. As a consequence, Yahoo stock fell after the report. Yahoo'  [...]
Posted: Wednesday, January 18th 2006

Literary Magazine 'Wholphin' Launched via DVD

A new magazine - and a new conceptualization of what a magazine is - has been launched; four yearly issues will contain not articles but short films on DVD, writes the Washington Post (via MediaBuyerPlanner). The DVD magazine, Wholphin (a cross between a whale and a dolphin), is being published by the   [...]
Posted: Wednesday, January 18th 2006

Million Dollar Homepage Being Blackmailed

The Million Dollar Homepage is being hammered by extortionists who want money in return for halting the distributed denial of service (DDoS) attack that knocked down the site last week and has since made it nearly impossible to access, reports The Register (U.K.). The site's ow  [...]
Posted: Wednesday, January 18th 2006

'Download Disasters' Found in WhenU, 180solutions Bundles

Among "The Web's Worst Download Disasters," at least according to the blog of software startup SiteAdvisor, is software bundled with packages from adware leaders WhenU and 180solutions, writes MediaPost. SiteAdvisor says it tested more than 140,000 programs and found that the following five scored worst among adware/spyware: EntertainmentWallPaper.co  [...]
Posted: Wednesday, January 18th 2006

4Q Online Advertising Beats Media Execs' Expectations

Online ad spend increased 15 percent in the fourth quarter of 2005 from the third quarter, according to surveyed media executives who during the previous quarterly survey by Deutsche Bank and MediaPost had forecast a 10 percent increase. The cost of premium inventory increased, on average, 6 percent, while run-of-network inventory costs increased about 3 percent, and pay-per-click prices were   [...]
Posted: Tuesday, January 17th 2006

Yahoo, Marketers Agree: Shorter Is Better (for Text Ads)

Starting this week, Yahoo Search Marketing will shorten sponsored search text ads to 70 (from 190) characters, and most marketers view the move in a positive light, writes ClickZ. They say the standardization (with Google) simplifies the management of keyword buys and makes comparing results across engines easier. It's also what time-strapped consumers want. No  [...]
Posted: Tuesday, January 17th 2006

Consortium Makes Bid for VNU

Netherlands-based VNU, which owns Nielsen Media Research, ACNielsen and Adweek (among others) on Monday said it was in talks to be acquired by a group of private equity firms that have offered to buy it for as much as 7.3 billion euros (approximately $8.8 billion), or 28.00-28.50 euros per share, reports Reuters. The buyout firms are t  [...]
Posted: Tuesday, January 17th 2006

'eBiz for Media Lab' for Electronic Media Buying Launched

The American Association of Advertising Agencies has launched an effort it hopes will help convert all transactions between media buyers and sellers into a fully electronic system of communications, writes MediaPost (via MediaBuyerPlanner). The AAAA has been pushing for media industry guidel  [...]
Posted: Tuesday, January 17th 2006

Media Matchmaker Hooks up Buyers, Potential Partners

In Media Matchmaker, Media buyers wishing to find product placement, promotions and integration opportunities for their clients have a new tool to help find potential partners that are likewise looking to negotiate and close deals, writes MediaBuyerPlanner. As traditional advertising has been augmented by digital opportunities, product placement and other non-traditional approaches have become increa  [...]
Posted: Tuesday, January 17th 2006

Online Shoppers Not Too Worried about Security

Some 70 percent of online adults responding to a new Business Software Alliance (BSA) study conducted by Harris Interactive said security concerns did not prevent them from making purchases online - and 38 percent said spent more online in 2005 than they in 2004, reports InternetNews. Nine of ten said they did online shopping from home; 26 percent said they did at least some online shopping while at work. Some 88 percent said  [...]
Posted: Tuesday, January 17th 2006

Online Sales Up 33 Percent Christmas Week

Year-over-year online sales growth was strong Christmas week (ended Dec. 25), up 33 percent, to $1.77 billion, from the $1.33 billion in the corresponding week a year earlier, reports Internet Retailer, citing comScore figures. Online sales were, however, down significantly from the record $3.03 billion the week before. Online travel sales   [...]
Posted: Tuesday, January 17th 2006

Google Launches Mobile Personalized Homepage

Click to enlarge Google launched a mobile version of its personalized homep  [...]
Posted: Monday, January 16th 2006