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Google DFP Upgrades Streamline Campaign Trafficking, IAB Standards Compliance

Google has substantially re-jigged DoubleClick for Publishers (DFP) to streamline and simplify campaign trafficking and report options, and to simplify compliance with Interactive Advertising Bureau (IAB) standards for privacy and opt-outs. Improved Custom Targeting Input: Fewer steps, clicks, and screens throughout the trafficking process will "help you streamline your workflows," promises Google. Users  [...]
Posted: Friday, May 4th 2012

Engage:BDR Claims to Fill A Void with Self-Serve RTB Display Platform

Digital advertising and marketing agency engage:BDR has launched its self-service real-time bidding (RTB) display platform, First Impression. The company claims First Impression is the “first platform to provide customers with direct access to publishers' inventory in addition to engage:BDR's exchange traffic,” which enables media buyers with full control to maximize the value of an impression and increase ROI. This fills a much-needed void, claims engage:BDR. Brands and agenci  [...]
Posted: Friday, May 4th 2012

InMobi Launches Privacy-Friendly, No-Cost Mobile Conversion Tracking

InMobi, the independent mobile advertising network, has announced the launch of its free-to-integrate-and-use mobile conversion tracking platform, InMobi Ad Tracker. The platform is designed to allow advertisers and agencies to track any post-click mobile conversion (app downloads, lead generations, sales, or other events) across all mobile marketing channels (both, ad networks and mobile publishers) through a single platform. The solu  [...]
Posted: Thursday, May 3rd 2012

Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement

Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.” Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics. TechCrunch described Jelli  [...]
Posted: Thursday, May 3rd 2012

Google: Why a Mobile Site Over An App?

Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider. First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl  [...]
Posted: Wednesday, May 2nd 2012

comScore Validated Campaign Essentials (vCE) Signs More Leading Brands

Digital measurement powerhouse comScore has released a shortlist of major brands that have signed on for its validated Campaign Essentials (vCE) for measurement of their online ad campaigns. The new round of brands will use vCE to validate whether the ads in their campaigns were delivered in-view, in the ri  [...]
Posted: Monday, April 30th 2012

Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]
Posted: Tuesday, April 24th 2012

YouTube Entices Small Business With Keyword Search, Credit, Ambassadors

  [...]
Posted: Monday, April 23rd 2012

Reach Travelers on Smart Phones: They Expect It

Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from   [...]
Posted: Thursday, April 19th 2012

Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements

Ad Technology: Innovid Announces Interactive Video Ad Studio Enhancements Marketo adds social platform with Crowd Factory acquisition Branding: 60% of Wikipedia articles about companie  [...]
Posted: Thursday, April 19th 2012

Google Offers TV-Like Viewable Impressions, Ratings Technology

Google joins the list of online ad venue that is “chasing TV ad dollars” (as AllThingsD describes it). Just like streaming video giant Hulu announced yesterday (April 17), Google introduced technologies to enable campaign reporting based on viewable impressions and Gross Rating Points or GRPs, a TV metric. Compared to digital metrics, GRPs are crude, but they are “still the preferred currency  [...]
Posted: Wednesday, April 18th 2012

Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis

Ad Technology: comScore Announces Date for First Quarter 2012 Financial Results Harvard Professor and Global Authority on Algorithmic Economics Joins Na  [...]
Posted: Wednesday, April 18th 2012

Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers

Ad Technology: CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution ChaCha Partners With Adometry   [...]
Posted: Tuesday, April 17th 2012

Closing Bell: TripAdvisor | Yammer buys OneDrum | Google's popularity

Social Media: How TripAdvisor is avoiding the 'travel site echo chamber'. Productivity: Yammer buys OneDrum for office collaboration tools. Business Strategies:   [...]
Posted: Wednesday, April 11th 2012

Top News: Facebook digs deeper into search | DNT | Google's online store

Search: Facebook delves deeper into search. Man vs. Machine: Could Facebook’s people-sourced search beat Google’s algorithm? Does Google   [...]
Posted: Friday, March 30th 2012

Top News: Ad tech startup raises $11M | .NYC domain names | Pinterest hires Facebook genius

Finance: Ad tech startup Integrate raises $11M, backed by Comcast. Domains: .NYC domain names may finally become a reality. Mobile Computing: Netflix app   [...]
Posted: Thursday, March 22nd 2012

Top News: Twitter buys Posterous | SXSW | E-texbook revolution

Social Media: Twitter buys Posterous (So you'd better move your content to Tumblr ASAP). Facebook risks annoying users with push into mobile ads. SXSW: As SXSW   [...]
Posted: Tuesday, March 13th 2012

Top News: iPad3 | Mandatory Facebook access | Google Plus image problem

iPad 3 What to expect at Apple’s event. New iPad expected with faster chip, sharper screen. How the iPad could give Microsoft a serious r  [...]
Posted: Wednesday, March 7th 2012

Walgreens Steps Up Focus on Check-ins

Walgreens is experimenting with a slew of mobile ad initiatives based around check-ins. The goal of these campaigns is a simple one: get customers into the stores via their mobile devices. Walgreens tapped location-based service LocalResponse for the project,   [...]
Posted: Tuesday, February 14th 2012

Top News: Do Not Track tools | Apple readies iPad 3 apps | Gamers love to hate Sony

Mobile Computing: Apple is rushing to finalize apps for onstage iPad 3 demos and commercials. iPad retains value longer than Kindle, research finds. Do Not Track: Do Not Track Plus   [...]
Posted: Friday, February 10th 2012

HubSpot Deal Highlights ROI of Voice-based Marketing Automation

Ifbyphone will be supporting the HubSpot App Marketplace with its LeadResponder application. The deal highlights the ROI many companies receive from a voice-based marketing automation application, which is Ifbyphone's specialty. Its premise is that leads are often lost in the gap of time between a prospect completing a web form and the follow up response from the sales rep.   [...]
Posted: Monday, January 30th 2012

Facebook Credits-based Loyalty Program Debuts

Plink has launched a Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at restaurants and offline retailers. Members join at Plink.com through Facebook Connect, then register the credit or debit card of their choice, and begin earning Facebook Credits by dining-out or making purchases at participating national restaurants and offline retailers. Participating restaurants in the loyalty prog  [...]
Posted: Thursday, January 26th 2012

Experiments in Virtual Currencies

Microsoft's proprietary virtual currency system, Microsoft Points, will be phased out by the end 2012, Inside Mobile Apps reports, citing a source. Instead, transactions will be based on the region set on the purchasing account. In addition real money will be used to purchase all Windows Phone content. Microsoft declined to comment to Inside Mobile Apps abou  [...]
Posted: Tuesday, January 24th 2012

Mystery Solved: With So Few People Familiar with QR Codes, Why Do Marketers Use Them?

Increasingly a conundrum has been observed and wondered about: with so few people familiar and comfortable with QR codes, why do marketers persist in using them? One reason is undoubtedly their sex appeal: they are last year’s augmented reality apps. However, there is also a wealth of statistics to show that they do have an impact on those consumers that do respond to them, the latest from Chadwick Martin Bailey’s CMB Consumer Pulse program. It   [...]
Posted: Wednesday, January 4th 2012

Closing Bell: Kindle took some holiday iPad sales | Groupon shares drop | LightSquared

Mobile Computing: Kindle Fire burned up some holiday iPad sales. HP's TouchPad could have benefited from tweaked webOS, apps. Ecommerce: Groupon shares   [...]
Posted: Tuesday, January 3rd 2012