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'Ad-ID' Standard Faces Old Adoption Hurdles

CNET: Groups push ad-tracking standard The digital ad tagging system developed by the Association of American Ad Agencies (4As) and the Association of National Advertisers (ANA) has been received with positive feedback, but very little actual use. The Ad-ID system functions as the equivalent of the ancient and expensive Industry Standard Coding Identification (ISCI) used for TV ads. The new codes consist of nine digits, rathe  [...]
Posted: Friday, September 12th 2003

IAG Backs Ad-ID Sales Tool

CableWorld:  IAG Group Backs On-Demand Ad Platform The Interactive Advertising Guidelines group (IAG) has backed a joint venture, called Ad-ID, between the American Association of Advertising Agencies and the Association of National Advertisers. Ad-ID is a standard used to measure and manage interactive, on-demand ad programs.   [...]
Posted: Tuesday, September 9th 2003

Challenge-Response Emails Liked, Shunned

E-Commerce Times: The Newest Front in the Anti-Spam Wars E-Commerce Times covers the advent and widely-held ambivalence about the challenge-response method of reducing unwanted email. The new systems force emailers to confirm - via simple questions not unlike a police sobriety test - that they are indeed humans before they will deliver their emails. Newsletter editors, for obvious reasons, prefer to leave these subscribers out.   [...]
Posted: Friday, September 5th 2003

FindWhat.com to Acquire Miva

InternetNews: FindWhat.com Gets E-Commerce Tools FindWhat will purchase web storefront company Miva. "FindWhat agreed to pay privately held Miva's shareholders $2.7 million in cash and $2.7 million in stock, also assuming about $2.5 million in notes and liabilities." Miva is one of the leading providers of shopping carts and storefronts for small businesses (which is not   [...]
Posted: Wednesday, September 3rd 2003

Overture Sees Itself as Commerce Power

Ecommerce Times: The Role of Content-Based Advertising Aye, there be more plunderThe Ecommerce Times reports that Overture Vice President Paul Volen expects that his company's contextual paid listings product to create $2 billion of revenue annually by 2008. Even more ast  [...]
Posted: Monday, August 25th 2003

Overture's New Features Explained

ClickZ: The New Overture Best Practices, Part 1 ClickZ published the first story in a two-part series explaining how to get the best use out of Overtures radical upgrade of its DirecTraffic Center. ClickZ's Kevin Lee, an occasional Up2Speed contributer as well, details each feature and points out the benefits and risks of its use.   [...]
Posted: Friday, August 22nd 2003

Powerpoint as Bad Influence

Wired: Powerpoint is Evil Many in the marketing biz are big fans of Powerpoint. But perhaps distilling marketing ideas into bite-sized bullet points isn't the best thing when trying to communicate a marketing strategy, media plan or other information-intensive idea. We've   [...]
Posted: Wednesday, August 20th 2003

Research Tools Fleshed Out

iMedia: The Latest in Research Tools & Findings iMedia published a comprehensive run-down of available online research sources and tools, adding comments from the executives in charge of the various research businesses that show their respective philosophies and objectives.   [...]
Posted: Wednesday, August 20th 2003

AltaVista Introduces Toolbar

AltaVista: AltaVista Toolbar Following in Google's footsteps, AltaVista introduced its own version of a search toolbar. The features are similar to Google's, and, notably, it includes a pop-up blocker. There are a few unique features, such as access to AltaVista's translation feature and multimedia search. As more and more tools with pop-up blockers find their way into users' toolbars, the much debated ad unit may soon become an irrelevan  [...]
Posted: Monday, August 18th 2003

Junkeater.com Battles Guestbook Spam

Junkeater.com A few months ago, we reported on an annoying new trend: guestbook spam. That is, spammers send automated search spiders to find guestbooks (the comment scripts on many amateur sites that let readers leave greetings), and the spiders post to them instead with garbage promoting the likes of porno sites.   [...]
Posted: Sunday, August 17th 2003

Targeting Tools Round Up Includes Adware

WebAdvantage:Internet Marketing E-mail Tip of the Week This article provides an overview of everyone's favorite category of targeted advertising tools: ad-sponsored software. Not particularly affectionately called "scumware" or "theftware," these adware tools include some products that legitimately recruit opt-in volunteers as well as others that, well, don't. Which goes some way in explaining why tempers rise in debates  [...]
Posted: Friday, August 15th 2003

Targeting Delivers 2,200 Percent Response Increase

MediaPost: Case Study: Audience Targeting Improves Response 2200% A new case study reveals that audience targeting on the web actually increases response. Granted, this is a no-brainer, but a 2,200 percent increase is nothing to dismiss. The Dallas Morning News, a Belo Interactive web site, achieved that increase, moving from an average 0.33 percent response rate to 7.7 percent for an auto dealer using Tacoda's Audience M  [...]
Posted: Thursday, August 14th 2003

Google Releases Calculator, Toolbar

CNET: Google's math Google released a new calculator today, covering some of the distance opened up previously by rival AlltheWeb.com. Testing its claims to be able to handle relatively complex eq  [...]
Posted: Thursday, August 14th 2003

Google Starts Beta Tool to Monitor News By Email

Google: Welcome to Google News Alerts CNET: Google Spreads Into News Alerts Following on the heels of the NYT starting to charge for its popular email news alerts, Google News steps in to fill the void, providing free email new alerts of its own: Google News Ale  [...]
Posted: Wednesday, August 6th 2003

E-commerce Sites: Dynamic Pricing Good, Difficult

E-Commerce Times: Dynamic Pricing for E-Commerce Dynamic pricing helps e-commerce sites win the most revenue, shifting prices up in regions, times or in front of specific people, where logical criteria show that customers should be willing to pay more. But it isn't   [...]
Posted: Wednesday, August 6th 2003

TypePad Goes Live

TypePad.com In what might be a historic moment in online publishing: Six Apart, makers of the popular Moveable Type blog publishing software (which we use to produce Up2Speed), finally released TypePad, its web-based blog publishing platform. In my opinion, Moveable Type (MT) rocks. It's most notable shortcoming is that it's hard to install if you're not a geek. TypePad is MT's answer  [...]
Posted: Wednesday, August 6th 2003

Blog Syndicator in Battle to Control Standards

CNET: Dispute exposes bitter power struggle behind Web logs Dave Winer, inventor of the Really Simple Syndication (RSS) standard popularly used to distribute weblog content, may have thought he was putting to rest questions of who should control the standard whe  [...]
Posted: Monday, August 4th 2003

Microsoft Rolls Out New MS.com Search

CNET: Microsoft.com revamps search" Microsoft rolled out a new search function on its Microsoft.com site, replacing the number one problem feature facing one of the most trafficked sites in the world. The new search program, again using all-Microsoft technologies, returns results that seem quite similarly extraneous as the older version, but the seemingly random results are now better organized into categories. A  [...]
Posted: Friday, August 1st 2003

Nielsen Looks at PPM with Skeptical Eye

MediaPost: Nielsen Takes Wait-and-See Attitude Toward PPM Mediapost asked some very good questions to the Nielsen people about the relative merits of the new Arbitron Portable People Meter technology versus their own People Meter system. In their continuing effort to bring traditional media data up to online media snuff, one idea that might have escaped the Nielsen and Arbitron people is the possibility of changing how they  [...]
Posted: Thursday, July 31st 2003

Traditional Media Seeks Online's Accountability

AdWeek (via Yahoo): Media Shops Pursue Ad Accountability Several large agencies are testing media tracking services to make sure ads actually run and perform to contracted guarantees. MediaVest and Omnicom's PHD signed up for AudioAudit's AdVantage program, allowing them one-day turnaround on broadcast audits, possibly eroding one of the unique benefits of   [...]
Posted: Thursday, July 31st 2003

A Look at Site Analytics Vendors

ClickZ: Choosing Your Perfect Software Match, Part 2 Matthew Berk, senior analyst for Jupiter Research, names companies he thinks prospective buyers should consider for web analytics work. He advises that solutions should cover what he calls "the 5 S's": source, stream/scenario, segment, self and score.   [...]
Posted: Tuesday, July 29th 2003

Roxio Breathes New Life Into Napster

At New York: Roxio to Bundle Napster with CD-Burning Tools At the Jupiter Plug.IN Conference & Expo today, Roxio CEO Chris Gorog announced details of Napster 2.0, an all-you-can-eat subscription music downloading service to be online in time for Christmas. He declined to discuss pricing details. The big news is that, since its acquisition of the music industry's would-be answer to Napster, PressPlay,  [...]
Posted: Monday, July 28th 2003

Google Updates Adwords Account Interface

Google: What's New in Google AdWords? Google just introduced a much more powerful and convenient interface to its AdWords program. With usability improvements such as the ability to pause and unpause an entire campaign, people who handle hundreds or thousands of keywords across dozens of campaigns will be grateful. You can now easily drill down from campaign summary to ad groups to ad group details, and there's also a brand new repor  [...]
Posted: Friday, July 25th 2003

Yahoo Introduces SiteBuilder for Small Businesses

Press Release: Yahoo Small Business Introduces Yahoo SiteBuilder Yahoo just announced SiteBuilder, a Java-based client-side Web development tool aimed at small businesses. Isn't this something they should have come out with in 1997 or so? Moreover, there seems to be no mention of weblog functional  [...]
Posted: Monday, July 21st 2003

WhenU Surfing Utility Tops 30 Million Monthly Users

Press Release: WhenU Desktop Ad Network Surpasses 30 Million Viewers Offering consumers a shopping companion tool, as well as weather, time and other utilities, WhenU now counts among the top 10 Internet properties in terms of audience reach, according to Nielsen//NetRatings.   [...]
Posted: Monday, July 21st 2003