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HubSpot Deal Highlights ROI of Voice-based Marketing Automation

Ifbyphone will be supporting the HubSpot App Marketplace with its LeadResponder application. The deal highlights the ROI many companies receive from a voice-based marketing automation application, which is Ifbyphone's specialty. Its premise is that leads are often lost in the gap of time between a prospect completing a web form and the follow up response from the sales rep.   [...]
Posted: Monday, January 30th 2012

Facebook Credits-based Loyalty Program Debuts

Plink has launched a Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at restaurants and offline retailers. Members join at Plink.com through Facebook Connect, then register the credit or debit card of their choice, and begin earning Facebook Credits by dining-out or making purchases at participating national restaurants and offline retailers. Participating restaurants in the loyalty prog  [...]
Posted: Thursday, January 26th 2012

Experiments in Virtual Currencies

Microsoft's proprietary virtual currency system, Microsoft Points, will be phased out by the end 2012, Inside Mobile Apps reports, citing a source. Instead, transactions will be based on the region set on the purchasing account. In addition real money will be used to purchase all Windows Phone content. Microsoft declined to comment to Inside Mobile Apps abou  [...]
Posted: Tuesday, January 24th 2012

Mystery Solved: With So Few People Familiar with QR Codes, Why Do Marketers Use Them?

Increasingly a conundrum has been observed and wondered about: with so few people familiar and comfortable with QR codes, why do marketers persist in using them? One reason is undoubtedly their sex appeal: they are last year’s augmented reality apps. However, there is also a wealth of statistics to show that they do have an impact on those consumers that do respond to them, the latest from Chadwick Martin Bailey’s CMB Consumer Pulse program. It   [...]
Posted: Wednesday, January 4th 2012

Closing Bell: Kindle took some holiday iPad sales | Groupon shares drop | LightSquared

Mobile Computing: Kindle Fire burned up some holiday iPad sales. HP's TouchPad could have benefited from tweaked webOS, apps. Ecommerce: Groupon shares   [...]
Posted: Tuesday, January 3rd 2012

Responsive Design Gains Traction with Mobile Developers

A few weeks ago, WordPress released 3.3, named "Sonny" in honor of the great jazz saxophonist Sonny Stitt. Its third major iteration, WordPress touts many new attributes to the upgrade: for the user there is a new drag-and-drop uploader, hover menus for the navigation, the new toolbar, improved co-editing support, and the new Tumblr importer. For developers, there is the new editor API, new jQuery version, better ways to h  [...]
Posted: Tuesday, December 27th 2011

Microsoft Folds on QR Code Tech

One reason why QR codes may not have caught on with the public--at least to the degree that marketers would like--is the varying providers and systems.  One vendor, Microsoft, has surrendered by opening its proprietary Microsoft Tag so it can read and generate QR bar codes. Likely the reason is that Microsoft has recognized that Tag will not be able to gain critical mass at this point, Dan Shust, director of emerging media at interactive marketing firm Resource Interactive,   [...]
Posted: Wednesday, December 14th 2011

New York's Commuters Can Shop Toys R Us Via QR Code

New York commuters that wish to buy select toys from retailer Toys R Us this holiday season can try out the company's QR code-enabled virtual store, which is debuting on billboards located at the city's airports and 40 New Jersey transit stations. Commuters scan the QR code displayed next to the featured product, which takes them to a m-commerce enabled web portal, Mobile Commerce Daily   [...]
Posted: Tuesday, December 6th 2011

Toyota Drives Car Closer to Its New Role of Online Marketing Channel

Toyota told us one was coming and now it is almost here: an automobile that not only connects to the Internet but embraces it. As more automobile makers move in this direction, this will become another channel available to digital marketers. Called the Fun-Vii, the concept car debuted at the Tokyo Motor Show this week. Its sleek exterior mimics the look of a smartphone, with both the exterior and interior able to be adjusted to fit the driver’s mood, PC Magazine   [...]
Posted: Tuesday, November 29th 2011

A Happy Thanksgiving? There's An App for That

Thanksgiving is, if nothing else, a celebration of the abundance of food. The mobile space has become, if nothing else, a celebration of the ability to create an app for just about every need and event. Here, the twain meet. Food Thanks A group of farmers and ranchers is cultivating a social media campaign to initiate meaningful conversations about food with Americans on Twitter, Facebook, blogs and beyond, organized by t  [...]
Posted: Wednesday, November 23rd 2011

A Last-Minute Holiday Survival Checklist for Companies

eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry--and a wave of spending that no brand can afford to miss. Yet missed or fumbled online sales opportunities will happen--not because of consumer frugality, although certainly that will be a factor. No, brands will lose ou  [...]
Posted: Monday, November 21st 2011

Google+ Pages: What Google Has Done With It So Far

Google just unveiled six partnerships with third party firms to help businesses better manage their Google+ Pages. They are with Buddy Media, Context Optional, Hearsay Social, HootSuite, Involver, and Vitrue.  These partnerships are just the latest development in the week-long life of Google+Pages. Since its launch Google has introduced a new tool or tweak to the product almost by the day.   [...]
Posted: Wednesday, November 16th 2011

Even Vending Machines Intrigued by Google Wallet, But Other Contenders Still Circle

Coca-Cola is piloting a program entailing 200 vending machines with Google Wallet in which consumers use their mobile device to buy a drink, Wendy Clark, senior vice president of integrated marketing communications and capabilities at the company, told the audience at ad:tech. "The combination of mobile commerce and location technology moves our business from the point of sale to the point of thirst,” she said,   [...]
Posted: Friday, November 11th 2011

Questions to Ask Your Tag Vendor Before You Move Forward

Last month, TagMan, a provider of tag management applications, secured $5 million in its second round of venture capital funding. Digital media investment firms Greycroft Partners and iNovia Capital led the Series B round, bringing the company’s total funding to date to the $10 million mark. TagMan, not surprisingly, attributed the successful round to the growing need for its brand of analytics. "Data-driven online marketing is growing exponentially and tag management is the enabling techno  [...]
Posted: Wednesday, November 9th 2011

QR Code-based Advertising May Be Getting Too Complex

QR code-driven branding has reached a new level of complexity with the introduction of Phillips & Co.'s new branding and advertising platform that turns rooftops into billboards via a QR code. As described in Mediapost, the app, Blue Marble, allows brands to place a QR code on the building and then shoot an aerial or satellite image from space. It then becomes accessible in navigation apps such  [...]
Posted: Friday, October 7th 2011

Brands May Have Better Toehold on Twitter Than They Think

Much ado has been made about the supposed distaste Twitter users will have over ads appearing in their stream. In recent months Twitter has rolled out several new ad products, such as its "Promoted Tweets To Followers", a service that lets advertisers insert their ads directly in   [...]
Posted: Friday, September 9th 2011

A Marketer's Guide to Managing Add-ons for Chrome, Firefox

As anyone who operates a webpage can tell you, too many tabs (and there is indeed a tab entitled that) can hinder productivity more than help it. Still, though, as the tools and service offerings aimed at online marketing proliferate, tabs are a useful shortcut. Following are a list of such tabs for the two popular browsers, Chrome and Firefox. All focu  [...]
Posted: Thursday, September 8th 2011

Top Weekly Tools: Adobe SearchCenter + | New AdWords Metrics | 3 Sitelinks Lines

Adobe SearchCenter+ Adds Keyword Performance Predictive Analytics Adobe SearchCenter+ has added keyword performance predictive analytics through a partnering agreement with OptiMine Software. The OptiMine algorithms will help SearchCenter+ keyword performance data to more accurately predict keyword performance and automatically generate optimal bids accor  [...]
Posted: Thursday, September 8th 2011

A Marketer's Guide to Tab Management in Facebook

Tab management has been an incidental skill or discipline for marketers. However as social media continues to proliferate, and more importantly, as Facebook continues to tweak its page management processes - a savvy tab management approach can open new opportunities for marketers. The number of marketing-oriented tab add-ons is growing, touching on productivity, online ad management and search functionality -- and it is Facebook that is driving much of the attention on  [...]
Posted: Wednesday, September 7th 2011

Top News: Gannett, Yahoo widen ad alliance | AT&T, T-Mobile blocked | CRM

Online Ad Market: Gannett, Yahoo widen ad alliance. Telstra unites and rebrands digital media ad assets. Businesses continue shift to digital   [...]
Posted: Wednesday, August 31st 2011

Top Weekly Tools: Google's 'Uncover Your World' mobile ad format | Top 10 PPC Twitter accounts | Learn with Google

Google's "Uncover Your World" Mobile Ad Format Google and its agency, Grow Interactive have created an interactive mobile format that uses AdMob’s rich media capabilities. It debuted the format with an ad campaign called "Uncover Your World" that invites the user to explore a virtual cityscape and learn via a self-paced storyline how t  [...]
Posted: Monday, August 29th 2011

Google Dives Deeper in Retail with Google Catalogs

Google is pushing further into the retail vertical with the introduction of  Google Catalogs - a free app for tablet devices that lets users browse catalogs and interact with the content. So far Google has partnered with Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue,  [...]
Posted: Tuesday, August 16th 2011

Follow the Money: Buddy Media | Zulily | BrightTag

Today’s mainstream online ad application was yesterday’s start up venture, funded by the usual sources. In this column, MarketingVOX looks at some of these firms tapping the venture capital markets to see what may be in the offing for marketers eager to try out the latest tech solutions. Buddy Media Takes $54M in Series D Funding Buddy Media has raised   [...]
Posted: Monday, August 15th 2011

Top Weekly Tools: AdSense's new interface | Flurry 3.0 | Twitter tools

AdSense's New Reporting, Tracking AdSense is now tracking the performance of specific domains and sub domains automatically in its new interface within the sites report. Now users no longer need to manually create a new URL channel to track each new domain or subdomain where an ad has been placed. It will also provide more detailed data about ad pe  [...]
Posted: Wednesday, August 10th 2011

Sorry Marketers, Laptops Aren't Dead Yet

It is tempting for marketers to dream about the smooth and total transition of mobile marketing from smartphone straight to tablet - kicking aside the clumsy (at least for online ads) device that is the laptop. Even the relatively similarly-shaped e-reader does not deliver the same impact as a tablet computer, according to new stats from Starch Advertising Research that found that magazine ads viewed on tablet co  [...]
Posted: Tuesday, August 9th 2011