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EyeWonder's PageMorph 'Manipulates' Site Content

Yesterday EyeWonder debuted PageMorph, a homepage-takeover ad format that manipulates the page upon which it sites by apparently shrinking, crumpling, stretching or affecting a real-time screenshot of the content with other means. "Publishers are looking to create premium placements to sell to advertisers while also keeping ad clutter off their home pages," explained VP-Enterprise   [...]
Posted: Thursday, July 9th 2009

GOOG Adds Creative Commons Filter to Image Search UI

Google has formally added a Creative Commons filter to Image Search. The options appear in Advanced Search, and enable users to filter for images they are permitted to reuse with attribution, modify or use commercially. In May, Yahoo added a Creative Commons license filter to its own Image Search -- but the filter o  [...]
Posted: Thursday, July 9th 2009

Marketers See 'Customer Insight' Value in SocNets

Nearly 60% of marketing and management professionals think social networking can significantly influence their company's brand awareness. However, less than one-quarter say they are "actively engaged," with it, according to a survey from the Direct Marketing Association’s (DMA) Social Media Council (SMC) in partnership with HeadMix (  [...]
Posted: Wednesday, July 8th 2009

Google Sites Shed 'Beta' Designation

Google has decided to take the "beta" label off its Gmail service, which has operated for five years and, since its April 2004 launch, now serves tens of millions of users, according to The New York Times. A "beta" designation indicates a product is in the final stages of testing. It typically occurs after an internal "alpha" product test and the release of a final v  [...]
Posted: Wednesday, July 8th 2009

YouTube CTA Overlay Lets You Drive Users Elsewhere

Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite. Prior to this inclusion, advertisers that wished to drive users off YouTube had to include a link in the summary on the right-hand side of the video. TechCrunch   [...]
Posted: Tuesday, June 30th 2009

Microsoft Launches Energy Management Tool

At the Edison Electric Institute conference in San Francisco yesterday, Microsoft Chief Research and Strategy Officer Craig Mundie announced the launch of a new online energy management software service allowing consumers to monitor and manage their own energy consumption online, writes the New York Times.  Microsoft spent the last two years quiet  [...]
Posted: Friday, June 26th 2009

PointRoll Punts WYSIWYG Rich Media Ad Creator

Rich media ad firm PointRoll has launched AdArchitect, a suite of tools that enable users to develop and execute rich media ads with greater ease and minimal coding knowledge. Targeted to designers and developers, AdArchitect promises to reduce production time by 30%. Ads created on the product can be executed using any of PointRoll's rich media offerings, including expandable, "polite" and floating formats. It also comes equipped wit  [...]
Posted: Thursday, June 25th 2009

Mediabrands, Microsoft Unveil Media Operations Management System

IPG's Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized, MediaBuyerPlanner reports. The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies   [...]
Posted: Wednesday, June 24th 2009

Yahoo Develops Self-Serve Display Ad Product

In a bid to draw the business of small, brick-and-mortar companies, Yahoo launched a self-service platform called My Display Ads. "Display advertising isn't just for the big companies, anymore," the product description reads. "Yahoo! My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a   [...]
Posted: Monday, June 22nd 2009

Zeta Mail 5.0 Enables Personalization Across Mass Messages

Digital marketing firm Zeta Interactive launched Zeta Mail 5.0, an email platform that enables marketers to personalize and better target users across high volumes of marketing emails. Clients receive a dedicated set-up, depending on their respective needs. This also enables them to choose their own maintenance and upgrade schedules instead of having such downtime left at the mercy of the service provider. Other features include: An improv  [...]
Posted: Thursday, June 18th 2009

Ace Metrix Uses 'Net's Speed, Efficiency to Measure TV Ads

Ace Metrix, an on-demand advertising intelligence company, launched a television advertising creative measurement service. Ace Metrix is a tool for advertisers and agencies looking to track the performance of their ad creative, the creative performance of competitive ads in their own market and across other industries, and quickly respond to consumer trends and feedback.   [...]
Posted: Wednesday, June 17th 2009

Nielsen, Digimarc Plan Platform-Agnostic Video Tracking; Mull Video Commerce Opps

Metrics leader Nielsen has announced plans to track how users watch -- and possibly spread -- video across all platforms, including "enhanced" TV, online and mobile, MediaPost reports. The offering is the natural result of an existing relationship between Nielsen and copyright production firm Digimarc, with which it has worked since 2007. Digimarc possesses patents that let content developers digitally  [...]
Posted: Tuesday, June 16th 2009

JangoMail Intros SMTP Relay for Transactional Email

Permission-based email marketing firm JangoMail has introduced an SMTP (Simple Mail Transfer Protocol) Relay feature, enabling email marketers to connect to its system via SMTP instead of using the JangoMail API -- ideally increasing the likelihood of adoption. The feature includes a reporting module for tracking email campaigns. The latter includes log files that confirm email del  [...]
Posted: Tuesday, June 16th 2009

Google/DoubleClick Develop Unified Display Ad Exchange Platform

This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year. Ad exchanges, which operate somewhat like the stock exchange for online ads, enable publishers to auction ad space to ad agencies. Yahoo and Microsoft already run their own ad exchanges; what's more, both have a large lead over Google in terms of d  [...]
Posted: Monday, June 15th 2009

Canadian Telecoms Unite for Mobile Cash Exchange System

This week, Canada's three major wireless firms will unveil a service that enables people to exchange money via mobile. Bell Canada, Telus Corp and Rogers Communications united four years ago to form a jointly owned firm called EnStream LP, which now employs about 30 people in Toronto, in addition to outsourcing some customer service and development. The digital cash exchange platform is the first fruit of their labors. "The end vision is you can take your billfold or purse and stick it int  [...]
Posted: Monday, June 15th 2009

Google, Yahoo Add Creative Commons Filtering to Image Search

Google has added a Creative Commons filtering capability to its Image Search results, enabling users to query for images specifically labeled for "reuse," "commercial reuse," "reuse with modification" or "commercial reuse with modification." Ideally, the feature shall enable a broader array of commercially-usable images to users that don't want to pay a stock photo company for imagery, and don't  [...]
Posted: Friday, June 12th 2009

Augmented Reality Technology Brings Useful Service to USPS

To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator. The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients. Users print a little eagle off the website, switc  [...]
Posted: Friday, June 12th 2009

AdWords 'Opportunities' Suggests New Campaign Keywords

Google is testing a tab in the AdWords interface labeled "Opportunities," reports AdWords Help Experts. The tab suggests keywords that clients may be interested in adding to their pay-per-click campaigns and ad groups. The feature is vaguely reminiscent of the AdWords campaign optimizer, although no ad text or display URL changes are suggested. Presently, the incorporation of "Opportunities" d  [...]
Posted: Thursday, June 11th 2009

How To: Strengthen Your Pay-Per-Click Chops

Effective PPC management demands persistence, creativity, and discipline. The following steps should help strengthen your campaigns and help to determine and meet your ROI goals (via NVI Solutions). 1. Keywords Regularly adding new keywords to your ad groups will help you capitalize on new or missed traffic. Use  [...]
Posted: Wednesday, June 10th 2009

Local Business Center Lets SMBs Tailor Organic Search Listings

Google has launched a Local Business Center (LBC) dashboard, which enables business owners to control the content of business listings as they appear on Google Search and Google Maps. On a practical level, the Local Business Center gives SMBs a broader sense of in what context their local business listings appear, where people that seek driving directions come from geographically, and what business reviews potential clients are exposed to. It also enabl  [...]
Posted: Monday, June 8th 2009

PageGage Takes Content-Crunching Legwork Out of Display Ad ROI

This week FatTail launches the PageGage RAFT (reach and frequency tool), whose aim is to enable online publishers to squeeze more profit out of their display ad inventory. RAFT automatically combines ad contract data and site content by buying search traffic at a low rate and guiding that traffic to the pages most in need of an impressions boost, according to MediaPost. A client dashboard provides page  [...]
Posted: Monday, June 8th 2009

How To: Track Transactions To Initial Referrer

Marketers dishing dough for site traffic via AdWords may not know that many final transactions don't occur until later - when users return to the site organically. And Google Analytics, by default, attributes transactions to the last referrer. This how-to by ROI Revolution offers a way to change your Google Analytics Trac  [...]
Posted: Wednesday, June 3rd 2009

BuzzLogic Releases Conversational Advertising Dashboard

Hoping to sate agencies' thirst for transparency, control and more granular insights in conversational media ads, BuzzLogic has launched the Conversational Advertising Dashboard in beta. "Conversational marketing is still a new medium for many advertisers, and media without measurement is not a sustainable model," preached CEO Rob Crumpler of BuzzLogic. "We are enabling advertisers to gain insight into and capitalize on the rich convers  [...]
Posted: Tuesday, June 2nd 2009

AdWords Editor Infused with More Flexible Keyword Features

Google has updated AdWords Editor, a desktop application for managing AdWords campaigns. Users may now: Import files via CSV (Excel) format Handpick which campaign(s) to download and edit, as opposed to having to download all of them at once. View and organize new keywords by topic. "Keyword Opportunities" columns are now included when you export or copy keywords; terms  [...]
Posted: Tuesday, June 2nd 2009

Vontoo V2 Modularizes Personalized Video Memes -- While Collecting Opt-In User Data

Among the more popular gimmicks of the digital marketing space is the integration of the personal information into a campaign -- either in the form of an invented news story or as part of a celebrity appeal. Examples of this include a campaign for the Gonzaga University women's basketball team, whereby a coach is depicted in a video calling the team's most important supporter -- and the viewer receives that "pho  [...]
Posted: Monday, June 1st 2009