Tools & software
Server, client and web applications of note for online marketers and power Internet users.
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 845 | 1452 |
| » ad pricing | 127 | 2170 |
| » ad selling | 478 | 1819 |
| » ad targeting | 614 | 1683 |
| » ad technologies & vendors | 788 | 1509 |
| » advertainment | 75 | 2222 |
| » affiliate marketing | 31 | 2266 |
| » agencies & ad departments | 194 | 2103 |
| » alternative marketing | 316 | 1981 |
| » Asia/Pacific | 54 | 2243 |
| » automotive | 28 | 2269 |
| » b2b | 109 | 2188 |
| » best practices | 169 | 2128 |
| » biz buzz | 633 | 1664 |
| » branding | 149 | 2148 |
| » broadband | 200 | 2097 |
| » campaigns & creatives of note | 90 | 2207 |
| » case studies | 19 | 2278 |
| » co-op marketing & partnerships | 192 | 2105 |
| » computers & tech | 401 | 1896 |
| » consumer packaged goods | 32 | 2265 |
| » CRM | 19 | 2278 |
| » cross media | 150 | 2147 |
| » deep coverage | 2 | 2295 |
| » demographics | 105 | 2192 |
| » direct marketing | 201 | 2096 |
| » domain names | 52 | 2245 |
| » don't believe the hype | 35 | 2262 |
| » e-commerce | 364 | 1933 |
| » e-mail marketing | 146 | 2151 |
| » entertainment | 311 | 1986 |
| » Europe | 98 | 2199 |
| » events | 15 | 2282 |
| » finance | 40 | 2257 |
| » gen Y | 59 | 2238 |
| » global | 36 | 2261 |
| » healthcare | 11 | 2286 |
| » How-to | 7 | 2290 |
| » I-PR & business communications | 34 | 2263 |
| » instant messaging marketing | 41 | 2256 |
| » interviews | 4 | 2293 |
| » intrusive formats | 73 | 2224 |
| » Latin America | 8 | 2289 |
| » legal, government & regulation | 194 | 2103 |
| » loyalty & retention | 82 | 2215 |
| » major account moves | 16 | 2281 |
| » major brands | 294 | 2003 |
| » major players news | 1165 | 1132 |
| » Marketing | 1 | 2296 |
| » measurement & analytics | 313 | 1984 |
| » media convergence | 195 | 2102 |
| » minorities | 6 | 2291 |
| » multi-channel marketing | 53 | 2244 |
| » new and improved | 659 | 1638 |
| » nonsense & parodies | 11 | 2286 |
| » online ad market | 401 | 1896 |
| » pearls of wisdom | 48 | 2249 |
| » people | 85 | 2212 |
| » personalization | 132 | 2165 |
| » political parties & organizations | 35 | 2262 |
| » privacy | 113 | 2184 |
| » promotions | 27 | 2270 |
| » publishing | 578 | 1719 |
| » real estate | 12 | 2285 |
| » research & stats | 260 | 2037 |
| » rich media | 242 | 2055 |
| » search engine marketing | 491 | 1806 |
| » seniors | 4 | 2293 |
| » sex sells | 3 | 2294 |
| » signs of doom | 78 | 2219 |
| » signs of recovery | 16 | 2281 |
| » signs of what's to come | 633 | 1664 |
| » small business | 82 | 2215 |
| » spam & anti-spam | 72 | 2225 |
| » Spanish-speaking | 5 | 2292 |
| » syndication & RSS | 99 | 2198 |
| » technical innovation | 397 | 1900 |
| » telecom | 50 | 2247 |
| » text ads | 235 | 2062 |
| » top stories | 422 | 1875 |
| » travel | 16 | 2281 |
| » user experience | 606 | 1691 |
| » viral marketing & buzz | 63 | 2234 |
| » weblog marketing | 102 | 2195 |
| » wireless marketing | 196 | 2101 |
| » women | 15 | 2282 |
| » worst practices | 144 | 2153 |
EyeWonder's PageMorph 'Manipulates' Site Content
Yesterday EyeWonder debuted PageMorph, a homepage-takeover ad format that manipulates the page upon which it sites by apparently shrinking, crumpling, stretching or affecting a real-time screenshot of the content with other means.
"Publishers are looking to create premium placements to sell to advertisers while also keeping ad clutter off their home pages," explained VP-Enterprise [...]
Posted: Thursday, July 9th 2009
GOOG Adds Creative Commons Filter to Image Search UI
Google has formally added a Creative Commons filter to Image Search. The options appear in Advanced Search, and enable users to filter for images they are permitted to reuse with attribution, modify or use commercially.
In May, Yahoo added a Creative Commons license filter to its own Image Search -- but the filter o [...]
Posted: Thursday, July 9th 2009
Marketers See 'Customer Insight' Value in SocNets
Nearly 60% of marketing and management professionals think social networking can significantly influence their company's brand awareness.
However, less than one-quarter say they are "actively engaged," with it, according to a survey from the Direct Marketing Association’s (DMA) Social Media Council (SMC) in partnership with HeadMix ( [...]
Posted: Wednesday, July 8th 2009
Google Sites Shed 'Beta' Designation
Google has decided to take the "beta" label off its Gmail service, which has operated for five years and, since its April 2004 launch, now serves tens of millions of users, according to The New York Times.
A "beta" designation indicates a product is in the final stages of testing. It typically occurs after an internal "alpha" product test and the release of a final v [...]
Posted: Wednesday, July 8th 2009
YouTube CTA Overlay Lets You Drive Users Elsewhere
Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite.
Prior to this inclusion, advertisers that wished to drive users off YouTube had to include a link in the summary on the right-hand side of the video.
TechCrunch [...]
Posted: Tuesday, June 30th 2009
Microsoft Launches Energy Management Tool
At the Edison Electric Institute conference in San Francisco yesterday, Microsoft Chief Research and Strategy Officer Craig Mundie announced the launch of a new online energy management software service allowing consumers to monitor and manage their own energy consumption online, writes the New York Times.Â
Microsoft spent the last two years quiet [...]
Posted: Friday, June 26th 2009
PointRoll Punts WYSIWYG Rich Media Ad Creator
Rich media ad firm PointRoll has launched AdArchitect, a suite of tools that enable users to develop and execute rich media ads with greater ease and minimal coding knowledge.
Targeted to designers and developers, AdArchitect promises to reduce production time by 30%. Ads created on the product can be executed using any of PointRoll's rich media offerings, including expandable, "polite" and floating formats.
It also comes equipped wit [...]
Posted: Thursday, June 25th 2009
Mediabrands, Microsoft Unveil Media Operations Management System
IPG's Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized, MediaBuyerPlanner reports.
The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies [...]
Posted: Wednesday, June 24th 2009
Downloads:
1 Man Dead. 2 Lives Ruined. It's a tragic tale from Oneupweb.
Learn the details & discover why you need to Be Relentless in online marketing.Yahoo Develops Self-Serve Display Ad Product
In a bid to draw the business of small, brick-and-mortar companies, Yahoo launched a self-service platform called My Display Ads.
"Display advertising isn't just for the big companies, anymore," the product description reads. "Yahoo! My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a [...]
Posted: Monday, June 22nd 2009
Zeta Mail 5.0 Enables Personalization Across Mass Messages
Digital marketing firm Zeta Interactive launched Zeta Mail 5.0, an email platform that enables marketers to personalize and better target users across high volumes of marketing emails.
Clients receive a dedicated set-up, depending on their respective needs. This also enables them to choose their own maintenance and upgrade schedules instead of having such downtime left at the mercy of the service provider.
Other features include:
An improv [...]
Posted: Thursday, June 18th 2009
Ace Metrix Uses 'Net's Speed, Efficiency to Measure TV Ads
Ace Metrix, an on-demand advertising intelligence company, launched a television advertising creative measurement service.
Ace Metrix is a tool for advertisers and agencies looking to track the performance of their ad creative, the creative performance of competitive ads in their own market and across other industries, and quickly respond to consumer trends and feedback.
[...]
Posted: Wednesday, June 17th 2009
Nielsen, Digimarc Plan Platform-Agnostic Video Tracking; Mull Video Commerce Opps
Metrics leader Nielsen has announced plans to track how users watch -- and possibly spread -- video across all platforms, including "enhanced" TV, online and mobile, MediaPost reports.
The offering is the natural result of an existing relationship between Nielsen and copyright production firm Digimarc, with which it has worked since 2007. Digimarc possesses patents that let content developers digitally [...]
Posted: Tuesday, June 16th 2009
JangoMail Intros SMTP Relay for Transactional Email
Permission-based email marketing firm JangoMail has introduced an SMTP (Simple Mail Transfer Protocol) Relay feature, enabling email marketers to connect to its system via SMTP instead of using the JangoMail API -- ideally increasing the likelihood of adoption.
The feature includes a reporting module for tracking email campaigns. The latter includes log files that confirm email del [...]
Posted: Tuesday, June 16th 2009
Google/DoubleClick Develop Unified Display Ad Exchange Platform
This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year.
Ad exchanges, which operate somewhat like the stock exchange for online ads, enable publishers to auction ad space to ad agencies. Yahoo and Microsoft already run their own ad exchanges; what's more, both have a large lead over Google in terms of d [...]
Posted: Monday, June 15th 2009
Canadian Telecoms Unite for Mobile Cash Exchange System
This week, Canada's three major wireless firms will unveil a service that enables people to exchange money via mobile.
Bell Canada, Telus Corp and Rogers Communications united four years ago to form a jointly owned firm called EnStream LP, which now employs about 30 people in Toronto, in addition to outsourcing some customer service and development. The digital cash exchange platform is the first fruit of their labors.
"The end vision is you can take your billfold or purse and stick it int [...]
Posted: Monday, June 15th 2009
Google, Yahoo Add Creative Commons Filtering to Image Search
Google has added a Creative Commons filtering capability to its Image Search results, enabling users to query for images specifically labeled for "reuse," "commercial reuse," "reuse with modification" or "commercial reuse with modification."
Ideally, the feature shall enable a broader array of commercially-usable images to users that don't want to pay a stock photo company for imagery, and don't [...]
Posted: Friday, June 12th 2009
Augmented Reality Technology Brings Useful Service to USPS
To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator.
The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients.
Users print a little eagle off the website, switc [...]
Posted: Friday, June 12th 2009
AdWords 'Opportunities' Suggests New Campaign Keywords
Google is testing a tab in the AdWords interface labeled "Opportunities," reports AdWords Help Experts. The tab suggests keywords that clients may be interested in adding to their pay-per-click campaigns and ad groups.
The feature is vaguely reminiscent of the AdWords campaign optimizer, although no ad text or display URL changes are suggested.
Presently, the incorporation of "Opportunities" d [...]
Posted: Thursday, June 11th 2009
How To: Strengthen Your Pay-Per-Click Chops
Effective PPC management demands persistence, creativity, and discipline. The following steps should help strengthen your campaigns and help to determine and meet your ROI goals (via NVI Solutions).
1. Keywords
Regularly adding new keywords to your ad groups will help you capitalize on new or missed traffic. Use [...]
Posted: Wednesday, June 10th 2009
Local Business Center Lets SMBs Tailor Organic Search Listings
Google has launched a Local Business Center (LBC) dashboard, which enables business owners to control the content of business listings as they appear on Google Search and Google Maps.
On a practical level, the Local Business Center gives SMBs a broader sense of in what context their local business listings appear, where people that seek driving directions come from geographically, and what business reviews potential clients are exposed to. It also enabl [...]
Posted: Monday, June 8th 2009
PageGage Takes Content-Crunching Legwork Out of Display Ad ROI
This week FatTail launches the PageGage RAFT (reach and frequency tool), whose aim is to enable online publishers to squeeze more profit out of their display ad inventory.
RAFT automatically combines ad contract data and site content by buying search traffic at a low rate and guiding that traffic to the pages most in need of an impressions boost, according to MediaPost. A client dashboard provides page [...]
Posted: Monday, June 8th 2009
How To: Track Transactions To Initial Referrer
Marketers dishing dough for site traffic via AdWords may not know that many final transactions don't occur until later - when users return to the site organically. And Google Analytics, by default, attributes transactions to the last referrer.
This how-to by ROI Revolution offers a way to change your Google Analytics Trac [...]
Posted: Wednesday, June 3rd 2009
BuzzLogic Releases Conversational Advertising Dashboard
Hoping to sate agencies' thirst for transparency, control and more granular insights in conversational media ads, BuzzLogic has launched the Conversational Advertising Dashboard in beta.
"Conversational marketing is still a new medium for many advertisers, and media without measurement is not a sustainable model," preached CEO Rob Crumpler of BuzzLogic. "We are enabling advertisers to gain insight into and capitalize on the rich convers [...]
Posted: Tuesday, June 2nd 2009
AdWords Editor Infused with More Flexible Keyword Features
Google has updated AdWords Editor, a desktop application for managing AdWords campaigns.
Users may now:
Import files via CSV (Excel) format
Handpick which campaign(s) to download and edit, as opposed to having to download all of them at once.
View and organize new keywords by topic. "Keyword Opportunities" columns are now included when you export or copy keywords; terms [...]
Posted: Tuesday, June 2nd 2009
Vontoo V2 Modularizes Personalized Video Memes -- While Collecting Opt-In User Data
Among the more popular gimmicks of the digital marketing space is the integration of the personal information into a campaign -- either in the form of an invented news story or as part of a celebrity appeal. Examples of this include a campaign for the Gonzaga University women's basketball team, whereby a coach is depicted in a video calling the team's most important supporter -- and the viewer receives that "pho [...]
Posted: Monday, June 1st 2009




