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Facebook Integrates Live Search, Expands to Web

Yesterday Facebook moved its search beyond the closed social network, so queries typed into its search box give users the option of searching the web, too. The power behind Facebook's new capabilities is Microsoft's Live Search. The two announced they would partner for search back in July. The deal includes sponsored search advertising, also powered by Microsoft. Ads that appear in a sear  [...]
Posted: Wednesday, October 8th 2008

Neolane Deploys Campaigns from One Silo to Multiple Media

Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms. Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num  [...]
Posted: Monday, October 6th 2008

Social Media's Election Frenzy: Resources, Memes and Stats

Online video-sharing and social networking are playing a growing role in the American electoral climate. Sites across the web are using entertainment, data and engagement techniques to encourage users to cast their votes. Some of the work is satirical, like the Nobama-sponsored Obama cartoon featured at the left of this article, or the user-generated McCain ad to the right of it. Overall, what's out there is a snapshot of how the zeitgeist interprets -- and reinterprets --  [...]
Posted: Friday, October 3rd 2008

YouTube's 'Hot Spot' Reveals Where Videos Lose Viewers

Google has launched a new feature for YouTube Insight: Hot Spot, which enables clients to play their videos alongside a graph that reflects the "ups-and-downs of viewership at different moments within the video." "Hot" and "cold" spots in the content are determined by comparing a videos abandonment rate to other videos on  [...]
Posted: Thursday, October 2nd 2008

Zoho Marketplace Passes App Devs 100% of the Profit

Zoho has released an online marketplace for business applications. In the style of iPhone's App Store or Android's App Market, developers that use Zoho's Creator tool to build apps can list their products on the platform -- either to sell or give away for free. Unlike other services, however, they receive 100 percent   [...]
Posted: Thursday, October 2nd 2008

NPR Rides Social Media Rainbow; Site Visits Climb 78% from LY

Recognizing that social networking features as key to attracting and retaining a youthful audience, NPR is adding them to its website. Listeners can create personal profiles containing photos, and list their favorite books, movies, NPR programs, and local stations. Like Facebook and MySpace, they'll be able to declare themselves "friends" with other users, including NPR staffers. The station is also expanding its API library so local radio stations, and ordinary people, can inc  [...]
Posted: Wednesday, October 1st 2008

Claymation Demos 'Help People Understand Complicated Things'

Would you rather listen to a talking head explain how to use their "innovative Web 2.0 service" -- or watch Gumby do a song-and-dance about it? Assuming most people would choose the latter, Invoke Labs launched Claytorial, a website that, under the premise of helping "people understand complicated things!", creates appealing claymation videos for clients' products, ideas or services.   [...]
Posted: Friday, September 26th 2008

Samsung Camera Phones: Pre-Loaded with Barcode-Reading Software

Samsung has inked a deal with mobile marketing firm Scanbuy. The latter sells a product called ScanLife, a 2D barcode application for mobile units. As of next month, this technology will come stock in Samsung camera phones across Spain, Italy and Denmark. Mexico and the United States will follow soon after. ScanLife mobile barcodes enable camera phone users to "scan" (or rather, photograph) 2D barcodes, such as EZcodes, with their phones, which then decrypt and reveal the information stor  [...]
Posted: Thursday, September 25th 2008

MySpace Serves Up Self-Serve Ad System

Last year MySpace announced plans to launch a self-service ad platform for users by early 2008. When seven months passed and nothing materialized, some gave up hope. But yesterday the social network said that its Self-Serve Ad Service is finally in   [...]
Posted: Thursday, September 25th 2008

Yahoo Pulls Back Curtain on Ad Platfrom

Yahoo's 18-month-old ad platform initiative took its first steps at Advertising Week in New York. APT is designed to make it easier for advertisers and publishers to buy and sell display ads as they do with Google's platform. Using the service, advertisers can target specific audiences, ideally generating better ROI on ad buys. Publishers also hope sharper targeting capabilities will empower them to charge more, though rivals are skeptical. "[Another] new ad network is not goi  [...]
Posted: Thursday, September 25th 2008

Platform-A Uses BidPlace to Sashay into Online Ad Exchange Market

AOL's Platform-A marks its foray in the online ad exchange space with BidPlace, a self-service marketplace exchange with an eye toward helping marketers better manage display campaigns, reports MediaBuyerPlanner. BidPlace launches in the first half of next year. The marketplace lets advertisers bid for CPM, CPC and CPA ads on AOL, across other partner sites, and across Platf  [...]
Posted: Wednesday, September 24th 2008

Photo Overkill, Souped-Up Image Search, Characterize LIFE.com

Time Inc. and Getty Images partnered to launch LIFE.com, a website that, put simply, tries serving what the tagline promises: "Your world in pictures." "Only three percent of the LIFE archive has been seen by the public," says LIFE.com editor Bill Shapiro. "This site will put everything on display." The photo collection draws primarily from Getty photographers and archived images from LIFE magazine, a property of Time Inc, from the 1930s to the 1990  [...]
Posted: Wednesday, September 24th 2008

Google Book Search: Results Now Site-Embeddable, Bookmarkable

As Microsoft steps away from book-search initiatives, Google powers on with its once-controversial goal of scanning, archiving, and indexing every newspaper and book it can lay its hands on. Google Book Search has announced a new set of API tools, available via Google Preview, th  [...]
Posted: Tuesday, September 23rd 2008

Facebook Lexicon Now Tracks Personal -- and Political -- Sentiment

Facebook's new version of Lexicon sports features that let its user base play with aggregated data from. Lexicon was introduced last April as a way for users to gauge the "buzzworthiness." Lexicon searches all Wall, group and event posts for relevant words or phrases, then produces charts of their popularity. In a nod to   [...]
Posted: Monday, September 22nd 2008

Active Streaming XF Troubleshoots Multimedia 'Experiences'

Web app management firm Gomez has launched Active Streaming XF, which "measures" the speed and quality of streaming video and audio over the web. Features include the ability to: Measure the performance of streams as experienced by end-users in different locations Verify whether third-party content sources negatively affect the user experience Validate the performance claims of hardware vendors or content delivery networks (CD  [...]
Posted: Monday, September 22nd 2008

Google Chrome Draws 2M Visitors in First Week

In the time between September 1 and September 7, Google's Chrome browser enjoyed 1.9 million unique interested visitors in the US alone, according to Nielsen Online, which tracked hits to Google Chrome's "thank you" page.        Almost 1.4 percent of all US visitors that went online during that time period visited that page -- whi  [...]
Posted: Thursday, September 18th 2008

Semantic Tech Added to Personifi Ad Platform

Personifi, a division of Collective Media, launched a new version of its ad management and audience targeting platform. The update includes a new application, called Audience Manager, targeted directly to ad networks and online publishers. It enables: creation of personalized contextual and behavioral audience segments to meet the needs of individual advertising campaigns. ability to group audience cate  [...]
Posted: Thursday, September 18th 2008

LiveBar Makes Static Websites Instantly Interactive

Today LiveWorld introduced LiveBar, a portable social networking community, blog and instant messaging system for publishers and brands. LiveBar is a product of LiveWorld, which provides online community services for a broad roster of clients, from eBay and HBO, to Kraft Foods and Neutrogena. The idea behind it is to save website publishers from having to create, deploy, and maintain community-oriented websites, but still allow them to   [...]
Posted: Tuesday, September 16th 2008

'The Big Money' Invests Business News with Cultural Flair

Slate Media has launched The Big Money, a finance publication that aims to be more accessible -- and slightly wittier -- than other business journalism sites. The Big Money may be read by "harried Wall Street traders," but the site also targets casual business-news consumers seeking a gateway to the world of finance, editor Jim Ledbetter explained in a   [...]
Posted: Tuesday, September 16th 2008

Mobile Video-Sharing Heats Up Handhelds

Live video broadcasts of daily events -- the baby's first yawn, celebrity-spotting at the mall -- are increasingly being sent via mobile phones, in a trend that some call the beginning of the end for standalone text and picture-only messages. "Just typing in what you are doing is no longer enough," an analyst at the Guidewire Group told th  [...]
Posted: Monday, September 15th 2008

'Twitter for Businesses' Sweeps TechCrunch50

Yammer, an internal communication tool for companies, won the top prize at TechCrunch50, crowned the winner. The event recognizes startups with merit; the company was given a check for $50,000 to grow its business model. Yammer's micro-messaging system is essentially Twitter for businesses. Less formal than a corporate intranet, it enables employees to communicate casually in real-time on a public forum. (That is, everyone can see what everyone else is saying.) Registering   [...]
Posted: Friday, September 12th 2008

YHOO Gets iPhone-Friendly, Fuses Social Media to Mobile

Yesterday Yahoo announced plans for a social media-based expansion into mobile, including an iPhone strategy and third party development tools. Yahoo's oneConnect is now available on iPhone and iPod touch. The service, which debuted in spring, enables users to consolidate social media and mobile contact data, then send IMs, emails or text messages from one place. It also ports updates   [...]
Posted: Thursday, September 11th 2008

PhotoShelter Shutters Indie Photographer Marketplace

PhotoShelter announced plans to shut down The PhotoShelter Collection, a stock photography marketplace geared toward casual photographers. The premise of the Collection, which launched last year, was to give ordinary people an opportunity to license and monetize their personal photos. As a result, stock photo buyers could access   [...]
Posted: Thursday, September 11th 2008

Nokia Acquires Aggressively to Expedite Its Own 'Net Services

To expedite the unveiling of a broader online offering, Nokia is purchasing a number of established internet services. The company purchased Navteq, a digital maps firm, for $8.1 billion last July. 10 smaller firms have also been absorbed. "We're not done," emphasized Niklas Savander of Nokia in an interview with Reuters. Future targets shall include small firms whose services Nokia h  [...]
Posted: Wednesday, September 10th 2008

Google Expands Online Newspaper Archives

In a move that may turn microfilm into a quaint relic of the past, Google has increased efforts to digitize newspaper archives and avail scanned versions online. Dozens of newspaper titles are involved in the project, including The New York Times and the Washington Post. Both formed relationships with Google in 2006. Another partner in the project is the Quebec Chronicle-Telegraph, the oldest newspa  [...]
Posted: Tuesday, September 9th 2008