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Sprinks, Google and Overture Compared

ClickZ: Making Sense of AdSense... Et Al. ClickZ reviews some experimentation and resulting learnings with a publisher's use of Google's AdSense, Sprink's ContentSprinks and Overture's Content Match. The observations on the Google program may prove particularly useful for publishers hoping to get some return on unsold inventory.   [...]
Posted: Friday, September 12th 2003

Contextual Ads Face Performance Issues

Internet Retailer: Google’s AdSense online content ads put to a test Confirming what some targeting experts suspected, Google's contextual advertising system does not perform as well as traditional search media, according to NewGate Internet. The predictions were based on the idea that people using a search engine are at least temporarily in a mode of behavior that makes them particularly susceptible to sidetracking, distracti  [...]
Posted: Friday, September 12th 2003

MSN Moving Links to the Right

MSN: UK MSN portal provides glimpse of MSN to come. According to several sources within MSN, in the near future we will see a change in the layout of MSN search results. The "right rail," as they often call it, will display sponsored results a la Google, and the featured listings (which may be re-named) will be displayed in the main search results area, along with LookSmart and/or Inktomi results. I think this is only the beginning   [...]
Posted: Tuesday, September 9th 2003

Trade Groups Focus on Search

ClickZ: Search Marketing Organizations: A Road Map ClickZ's Kevin Lee lists the main search marketing trade groups, listing their priorities, membership trends and types of activities and services. New to the list is the Search Engine Marketin  [...]
Posted: Friday, September 5th 2003

Paid Listing Popularity Pushes Price Up

Wired: Keywords: To Buy or Not to Buy With the growing success of search engine marketing in the form of paid listings, prices have started to rise for services such as Overture and Google AdWords. Pushing the prices up are the millions of small web publishers such as Allan Dick, manager of a bathtub company called Vintage Tub and Bath, who saw an 18-fold increase in revenue since he started using keyword advertising. Shari   [...]
Posted: Friday, August 22nd 2003

Overture's New Features Explained

ClickZ: The New Overture Best Practices, Part 1 ClickZ published the first story in a two-part series explaining how to get the best use out of Overtures radical upgrade of its DirecTraffic Center. ClickZ's Kevin Lee, an occasional Up2Speed contributer as well, details each feature and points out the benefits and risks of its use.   [...]
Posted: Friday, August 22nd 2003

Google Announces New Ad Sizes For AdSense

Google: Google AdSense - Ad Formats Google announced two new ad sizes for its AdSense program. The new sizes are a 728 X 90 "Leaderboard" and a 300 X 250 "Inline Rectangle." This follows a recent feature addition in which publishers can customize the color of their AdSense banners. This move further cements Google AdSense as the leading advertising solution for the small publisher.   [...]
Posted: Thursday, August 21st 2003

Word of Thumb Turning Movie Marketing Upside Down

UK Independent: Texting Blamed for Summer Movie Flops LA Times: High-Tech Word of Mouth Maims Movies in a Flash These two pieces dissect how new technologies like SMS and other online forums cut the legs out from under Hollywood's traditional marketing strategies. Where it used to take a week, or  [...]
Posted: Tuesday, August 19th 2003

Small Web Advertisers Capitalize on Blackout

Wall Street Journal: Small Web Advertisers Dash as News Breaks (Sub. Req.) U.K.-based online data storage company Emergent Intranet saw a 40-fold increase in web site traffic following the purchase of keywords "blackout," "block out" and "power outage" for five cents per click through Google's AdWords. David Morison, owner and sole employee of Emergen  [...]
Posted: Monday, August 18th 2003

Google & Overture Dance on Remnant Media's Grave

The banner-oriented online media folks have just begun to notice a strange phenomenon: very little remnant banner inventory is available. Remnant media were the opportunistic swathes of inventory that buyers were once able to pick up on the cheap because sites had failed to sell it close to run time. Instead of holding media fire sales, publishers are now employing contextual ad technologies, like Google, overture, Sprinks, FindWhat and others to get a better return on their unsold media. These  [...]
Posted: Sunday, August 10th 2003

Google Backtracks on Related Searches

IAR: Google Backtracks on AdSense Changes Yesterday Google announced that they were going to add related searches within the Adsense ad boxes. Google anticipated that this would be a good thing for small publishers. But publishers heavily criticized the new feature, threatening to figuratively throw their new search toys out of the online marketing pram. Google decided to backtrack: "When we released [the new featur  [...]
Posted: Friday, August 8th 2003

Documentarian Readies 'Craigslist: The Movie' for Sundance

Sign on San Diego: Documentary Chronicles Craigslist's Virtual Community Wired: Craigslist: Now It's a Movie, Too   [...]
Posted: Wednesday, August 6th 2003

Contextual Text Ads Reach Mainstream Media

NYT: If You Liked the Web Page, You'll Love the Ad As noted here a few weeks ago, Google AdSense ads are everywhere. That now includes on WashingtonPost.com, which has made the New York Times take notice. They couldn't resist taking this dig:The technology is not yet foolproof. The online edition of T  [...]
Posted: Monday, August 4th 2003

Google Updates Adwords Account Interface

Google: What's New in Google AdWords? Google just introduced a much more powerful and convenient interface to its AdWords program. With usability improvements such as the ability to pause and unpause an entire campaign, people who handle hundreds or thousands of keywords across dozens of campaigns will be grateful. You can now easily drill down from campaign summary to ad groups to ad group details, and there's also a brand new repor  [...]
Posted: Friday, July 25th 2003

Weather.com Signs Up for Google Contextual Ads

IAR: Google, Weather.com Ink Content-Ad Deal Yet another major publisher signs up for Google's popular AdSense product. Related Posts:Google AdSense Ads Are Everywhere Overture Launches Content Matc  [...]
Posted: Thursday, July 24th 2003

Text Ads on eBay a 'Defining Moment'

Motley Fool: eBay's Ad Play Motley Fool analyst Rex Moore calls eBay's decision to start featuring text ads on its service "a defining moment in eBay's evolution which slipped by virtually unnoticed." (Needless to say, we noticed it; see Related Posts below.) He offers good analysis as to why this new revenue stream should be so important to the leading online shopping destination's financial future. I keep waiting   [...]
Posted: Wednesday, July 23rd 2003

Switchboard.com Joins Google's Contextual Ad Network

IAR: Google, Switchboard Ink Content-Ad Deal Google struck a deal with yellow pages provider Switchboard to host its contextual advertising. Switchboard.com receive 5.4 million unique visitors during June according to Nielsen/NetRatings.   [...]
Posted: Friday, July 18th 2003

MSNBC Launches Sponsored Links Program

MediaPost: MSNBC.com Picks Sprinks' Sponsored Links After a beta test, MSNBC has rolled out About.com's Sprinks content-targeted sponsorship links program to serve ads throughout the site. With MSNBC's program, ads will be serves based on content areas and not by on-page keywords. Sprinks claims this approach is more effective for news based sites. According to Lance Podell, General Manager of Sprinks, this is the first ti  [...]
Posted: Monday, July 7th 2003

Tier-Two Paid-Search Networks Are Worth Considering

IMediaConnection: The 411 on Tier-Two Paid-Search Providers Kevin Ryan looks at smaller competitors to Google and Overture, such as FindWhat or Ah-ha in the search ad business, and he has mainly good things to say. Though some people think these networks distribute ads on less than stellar publishers, Ryan makes the case that in the end it's the sale that matters. Since keywords are significantly cheaper than with the tw  [...]
Posted: Thursday, July 3rd 2003

Google AdSense Ads Are Everywhere

I just spotted Google AdSense ads on all over ABC.com's site. Along with leaderboards, AdSense ads are virtually the only ads I see on that site -- they've bumped out skyscrapers for positioning. This is a major TV network we're talking about. Seems to me I notice AdSense ads all over the place these days. Do they actually make that much money for publishers? I'd love to know what other surprising places you're seeing them in these day  [...]
Posted: Wednesday, July 2nd 2003

More on Overture's Content Match

Search Engine Watch: Overture's Content Match Takes On Google's Contextual Ads I appreciate that we have already reported on this twice - but this article by search expert Danny Sullivan goes into more detail than previous coverage, as well as discussing the impact in a wider context. In particular he does a great job of doing a compare and contrast between Google's AdSense and Overture's Content Match.   [...]
Posted: Wednesday, July 2nd 2003

More Details on Overture's Contextual Ads

IAR: Overture Releases Contextual Ad Product Olivier first reported on this last week, but this IAR story offers additional details, such as an answer to Olivier's question as to where these ads would run: "Overture announced four distribution partners: MSN, auto site Edmunds.com, the Away Network, and Advertising.com." Seems l  [...]
Posted: Tuesday, July 1st 2003

Ford Kicks Competitors' Asses with Targeted Text Ads

Business 2.0: Wheeling and Dealing Autobytel has implemented for Ford a text banner format targeted to competitors' models, such as Honda in this example. It's interesting to see auto makers, the biggest online adver  [...]
Posted: Thursday, June 26th 2003

eBay Gets On Board Keyword Text Ads

IAR: eBay Starts Keyword Advertising Due to start Thursday, this new offering will allow advertisers to purchase sales banners by bidding on keywords.   [...]
Posted: Tuesday, June 24th 2003

Google Launches Google AdSense

From the new Google AdSense site: "Google AdSense is for web publishers who want to make more revenue from advertising on their site while maintaining editorial quality. AdSense delivers text-based Google AdWords ads that are relevant to what your readers see on your pages - and Google pays you." There's an FAQ here. Up to now sites needed to make 20+ million page views p  [...]
Posted: Wednesday, June 18th 2003