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Sponsored Forum Posts Increase Response by More than 100%

Sponsored posts that appear in targeted online forums, clearly marked as advertisements, appear to actually increase in their ability to drive response over time - by more than 100% one year after a paid campaign has ended, according to a recent analysis released by PostRelease. The study also showed that 60 days after a typical sponsored forum post’s appearance, the t  [...]
Posted: Thursday, January 21st 2010

Industry Buzz & Snippets: 01/07/10

Analytics: AdClick tracking vs. web analytics: why are the numbers so different? Industry: MTV, Crisp partner on mobile ads.   [...]
Posted: Thursday, January 7th 2010

Industry Buzz & Snippets: 12/16/09

Campaigns: New York Media partners with Clickable for local web ad sales. Email Marketing: AOL's take on permission versus request. Sharing content generates most emails. Search:   [...]
Posted: Wednesday, December 16th 2009

Google Shakes Up Search with Real Time, Voice and Image

Google has expanded - dramatically - its search capabilities with new developments in real time, mobile and language technologies that will be available on both the desktop and mobile phone. In Real Time Google Real Time Search is a feature that merges the public updates from social media sites T  [...]
Posted: Tuesday, December 8th 2009

Industry Buzz & Snippets: 12/04/09

Ad Campaigns: New Droid ad claims iPhone is clueless. Southwest Airlines tests Facebook video contest. Online Media: Google CEO deflects blame for news media woes. Google   [...]
Posted: Friday, December 4th 2009

Geotargeted Ads Gains Non-Search Momentum

Companies of all sizes, from Google down to specialized firms such as location-focused ad network, Lat49, have been working to develop new approaches to geotargeted advertising that aren't search-based. These attempts, for the most part, have been relatively small and narrowly focused and have not made much of an impact on the larger market. However, things may be about to change thanks to a recent Google acquisition and pent-up de  [...]
Posted: Thursday, December 3rd 2009

Vertical Ad Networks Take Root, Grow

Recent statistics and funding projects are a continued testament to the strong momentum of vertical ad networks' industry-specific approach to placing and distributing ads. According to Adify's Vertical Gauge for Q3, released at the end of last month, brand advertising CPMs for various verticals continue to rebound from their depressed state in early 2009. Food CPMs are up 91% from the previous quarter, nearly doubling the category's  [...]
Posted: Thursday, December 3rd 2009

Univision Gives Real-Time Control to Hispanic Advertisers

Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and will feature "a collection of premium Spanish-language websites and mobile web publishers handpicked by the Univision editors." The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor th  [...]
Posted: Wednesday, December 2nd 2009

Risk Info in Pharma Ads Ignored by 41% of Americans

More than four in 10 (41%) US consumers pay little or no attention to risk information presented by pharmaceutical companies in their TV commercials, and only half (50%) pay attention to such disclosures in print ads, according to a study by ORC Guideline, which attributes the problem to information overload. The research, which is the latest effort in the company's "Und  [...]
Posted: Wednesday, December 2nd 2009

Industry Buzz & Snippets: 12/02/09

Online Media: Google offers publishers limit on free news access. New AOL gambit could undermine premium content goals. Ad Metrics: Under threat, Nielsen accelerates plan to measure online video. Ad Indu  [...]
Posted: Wednesday, December 2nd 2009

High-Tech College Students to Spend $6.5M on Gadgets

College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and currently spend an average of 12 hours each day engaged with some type of media, according to (pdf) findings released today from Alloy Media + Marketing's 9th annual College Explorer survey,   [...]
Posted: Monday, November 30th 2009

Google Taps Teracent for Real Time, Customizable Ads

Advertisers will be able to better customize and personalize Google display ads with new technology the company is incorporating from its latest corporate purchase. Google announced this week it was acquiring display ad start up Teracent, a firm that has made a name for itself with real time algorithms that can customize and automatically build ads from among thousands of different choices of creative elements. The algorithms can incorporate user information, such as a viewer's geographic   [...]
Posted: Tuesday, November 24th 2009

AOL Rebrands on the Cheap

AOL is preparing for its spinoff from Time Warner on Dec. 9 with a new look and go-to-market strategy. The company has unveiled a new logo - or rather, a set of interchangeable logos - to promote the breadth of the company's content and digital assets. "It's one consistent logo with countless ways to reveal," AOL said in its announcement. More details about the strategy will be revealed on D  [...]
Posted: Monday, November 23rd 2009

Small Biz to Bump up Email, SocNet Spend

Though the majority of US small businesses plan to increase their use of email marketing and social media in 2010, more than half say they won't do online banner advertising and nearly one-fourth won't do search engine marketing (SEM), according to a study by Vertica  [...]
Posted: Thursday, November 19th 2009

Google Floats 'FDA-Friendly' Pharma Ads

Google is proposing a special new format for online pharmaceutical ads that may address the US Food & Drug Administration's risk-disclosure and regulatory concerns about the industry's online marketing. Google suggested including extra links about side-effects within drug ads at last week's two-day FDA hearing on pharma's use of social media - a much anticipated event that   [...]
Posted: Wednesday, November 18th 2009

Affiliates Ratchet Up Tech, Analytics

Several newly introduced applications promise to help affiliate marketers analyze their leads, track their site performance and close more deals. The tools - which incorporate more stepped-up technology and measurement than the industry uses now -  should provide a boost to this niche, which has been stymied by a lack of tech savvy and potentially helpful online ad strategies, w  [...]
Posted: Tuesday, November 17th 2009

Android Ads Get Boost from Admob Deal

Google's just-announced $750 million acquisition of AdMob has several important implications for mobile marketers. First, it will help consolidate the mobile ad space, which is currently fragmented and populated with smaller players. Second, it will almost certainly increase overall availability in the now-tiny mobile ad market, while at the same time giving a huge boost to inventory specifically aimed at the Android platform. While Google itself points out that mobile ads currently make u  [...]
Posted: Tuesday, November 10th 2009

Luxury Brands Move Online to Compete with Discounters

Saks Fifth Avenue, the upscale brick-and-mortar retailer, is experimenting with short online “private event” sales as means to compete with increasingly popular high-end discount websites. Saks' new offering, called "Fashion Fix," comes as the luxury department-store chain struggles to find new sources of revenue in the current economy. Though luxury retailers have traditionally been slow to adapt to web-based sales and maketing tactics, a recent Bain & Co. report projects 20% growth i  [...]
Posted: Wednesday, November 4th 2009

New Google Ads Take Aim at Mortgage Lead Gen

A new Google AdWords feature now enables users to compare multiple offers or quotes from mortgage companies, a development that is certain to cause dismay among lead-generation companies in the home-financing space. But the new feature, "Comparison Ads," which was rolled out in the mortgage industry last week and will likely be rolled out in other verticals in the future, could hold both promise and peri  [...]
Posted: Tuesday, November 3rd 2009

Online Ad Platform Snares Nielsen for Household-Level Targeting

Nielsen and DataLogix are working together to push household-level online ad targeting, using Nielsen’s PRIZM demographic and lifestyle data. The move, both companies say, will improve the ability of online advertisers to reach consumers most likely to buy their products and services. Quest for Household-Level Accuracy The combined effort represents the first time brand advertisers will be able to use Nielsen’s PRIZM segmentation at a household-level of accuracy in the  [...]
Posted: Tuesday, November 3rd 2009

Candidates Use Behavioral Targeting to Reach Voters

Social media, widely used in high-profile ways during the US 2008 presidential elections, is being used even more aggressively - and in more sophisticated applications - by politicians in this year's election cycle. Though it is rare nowadays to find a politician who doesn't have a Facebook profile or web page, some campaigns are going a step further, using online behavioral targeting to identify voters and target them with ads when they visit other websites. Targeting Online Behav  [...]
Posted: Monday, November 2nd 2009

Sprint Pushes Mobile Couponing at Movies

Sprint, bCODE, and Screenvision are partnering on a new mobile coupon offering that will enable Sprint customers to receive special concession-stand savings at 500 participating movie theaters. The move indicates a growing shift into mobile-focused promotion programs, which consumers are increasingly demanding, according to a recent survey. Research released last week by HipCricket   [...]
Posted: Monday, November 2nd 2009

Industry Buzz & Snippets: 11/2/09

Online Marketing Strategies: Online advertisers doing less monkeying around. Web marketing tips to target holiday shoppers. Mobile Marketing: E-mail marketers   [...]
Posted: Monday, November 2nd 2009

Mobclix Inks Deal to Simplify Mobile Ads

Online ad exchanges Advertising.com and Traffic Marketplace will begin including mobile ads in their inventory through newly inked deals with Mobclix, a mobile ad exchange. Users of the ad networks are not only getting new mobile inventory, but also will be able to buy both online and mobile ads from one source, according to Krishna Subramanian, Mobclix co-founder. Metrics Included The deal provi  [...]
Posted: Thursday, October 29th 2009

Microsoft Earnings Cap Promising Week

Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share. These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of   [...]
Posted: Monday, October 26th 2009