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Half of Communicators Think Twitter's a Fad

More than half (54%) of professional communicators think Twitter is a fad and believe that the burgeoning number of users and tweets will eventually reach a plateau and likely decline, according to a poll by Rag  [...]
Posted: Thursday, July 9th 2009

Patent Filings Divulge Ad Model for Kindle

Over the last 30 days, the US Patent Office has published several patents for Amazon that lend insight on the company's future plans for its Kindle book reader. One patent, filed in December 2006, will grant customers that purchase a print copy of a book the ability to access the electronic version as well. Two other patents go into detail about incorporating targeted advertising in on-demand content on Kindle. Under the terms of the patents, Amazon could inserts ads throughout its eboo  [...]
Posted: Tuesday, July 7th 2009

Most Marketers Pursue Email, Social Media Marriage

Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009. 48% have already formulated a strategy for achieving this initiative, according to a survey by StrongMail Systems, Inc.   [...]
Posted: Thursday, July 2nd 2009

Bing Sprinkles Tweets into Search Results

Bing is now displaying Twitter results for select users that it deems to be "prominent and prolific." Relevant Tweets will appear in search results, as will a link to "see more Tweets" from the same user. The data is fed to Bing via Twitter's API and is not the result of a liaison with Twitter, Search Engine Land points out. Bing's decision to incorporate real-time Twitter results into search speaks to growing   [...]
Posted: Thursday, July 2nd 2009

Facebook's Hybrid Engagement Ads; Multi-Currency Support

In a bid to increase user interaction and drive new fans to Facebook Pages, Facebook released new versions of its Engagement Ads offering. The additions combine capabilities of ads that already exists. Advertisers can, for example, combine videos and polls in the same piece of creative -- as demonstrated at left. Ads can also be markedly larger than the classified-style ads that typically pepper the right-hand column of a profile page, and leaving more room for copy and interaction tools.   [...]
Posted: Monday, June 29th 2009

AdSense for iPhone, Android Apps Goes Live Today

Today Google launches AdSense for Mobile Apps, which lets users develop programs for iPhone and Android, buttressed by text and image ads. Google began testing the program earlier this year on popular iPhone applications like Urbanspoon and Backgrounds. At the time, ads were text-based and featured one company, just below the browser bar. Clicking on an ad guided users to information about the advertiser; or, in  [...]
Posted: Thursday, June 25th 2009

Online & Email Newsletters Jump 475%

The number of online and email newsletters jumped from 1,053 to 6,055 over the last five years, an increase of 475%. Meanwhile, print-only newsletters decreased 43% from 7,395 to 4,180, and those in both print and electronic formats remained about the same (4,859 vs. 4,949), according to Mediafinder.com. The newsletter data reflects listings in the 2009 edition of the Oxbridge Directory of Newsle  [...]
Posted: Wednesday, June 24th 2009

Twitter to Share Shopping Tips, Add E-Commerce Angle

Todd Chaffee, a board investor for Twitter and general partner at Institutional Venture Partners, has suggested to The New York Times that the site may incorporate a means for advertisers to target customers by their desires in real-time -- then send direct messages proffering discounts and special offers. Conceptually, the microblogging service would wed e-commerce to the genero  [...]
Posted: Monday, June 22nd 2009

FetchBack Brings Privacy Data, Opt-Outs to Behavioral Ads

This week, FetchBack began adding a link in its behavioral ads that tell users how such ads were delivered -- as well as how they can opt out. "By providing greater consumer disclosure and clarity, Fetchback can enhance the consumer's ability to exercise meaningful choice," said President/CEO Chad Little. "It was only logical to deliver this information within the ad itself, rather than have consumers go to an advertiser’s privacy policy to fish through for details." Spearheads of the be  [...]
Posted: Friday, June 12th 2009

Online Display Spend Rises 8.2%; Ad Spend at Large Falls 14.2%

Total measured ad expenditures in the first quarter of 2009 plunged 14.2% vs. a year ago, to $30.18 billion, according to data released by TNS Media Intelligence (via MarketingCharts). This plunge followed a 9.2  [...]
Posted: Friday, June 12th 2009

AdWords 'Opportunities' Suggests New Campaign Keywords

Google is testing a tab in the AdWords interface labeled "Opportunities," reports AdWords Help Experts. The tab suggests keywords that clients may be interested in adding to their pay-per-click campaigns and ad groups. The feature is vaguely reminiscent of the AdWords campaign optimizer, although no ad text or display URL changes are suggested. Presently, the incorporation of "Opportunities" d  [...]
Posted: Thursday, June 11th 2009

How To: Strengthen Your Pay-Per-Click Chops

Effective PPC management demands persistence, creativity, and discipline. The following steps should help strengthen your campaigns and help to determine and meet your ROI goals (via NVI Solutions). 1. Keywords Regularly adding new keywords to your ad groups will help you capitalize on new or missed traffic. Use  [...]
Posted: Wednesday, June 10th 2009

Local Business Center Lets SMBs Tailor Organic Search Listings

Google has launched a Local Business Center (LBC) dashboard, which enables business owners to control the content of business listings as they appear on Google Search and Google Maps. On a practical level, the Local Business Center gives SMBs a broader sense of in what context their local business listings appear, where people that seek driving directions come from geographically, and what business reviews potential clients are exposed to. It also enabl  [...]
Posted: Monday, June 8th 2009

Twitter to Launch Verified Accounts for Public Officials, Brands, Celebs

Facing a lawsuit with Tony La Russa, the manager of the St. Louis Cardinals, who complained about someone impersonating him on the site, Twitter is implementing a Verified Accounts process. La Russa sued Twitter in early May for cybersquatting, trademark infringement and misappropriation of his name and likeness, after someone registered the handle "tonylarussa" on Twitter and posed as the Cardinals manager. The suit has been settled out of court,  [...]
Posted: Monday, June 8th 2009

PageGage Takes Content-Crunching Legwork Out of Display Ad ROI

This week FatTail launches the PageGage RAFT (reach and frequency tool), whose aim is to enable online publishers to squeeze more profit out of their display ad inventory. RAFT automatically combines ad contract data and site content by buying search traffic at a low rate and guiding that traffic to the pages most in need of an impressions boost, according to MediaPost. A client dashboard provides page  [...]
Posted: Monday, June 8th 2009

Facebook Ads Now Available for 'Pages' and 'Events'

Today Facebook debuted Facebook Ads, customized for Pages and Events. This means businesses can promote Pages or Events on the right-hand side of select demographics' profiles, outfitted with a "Become a Fan" or "RSVP to This Event" link within the ad. If members of a user's network are already fans of a Page or have RSVPed to an event, his or her information will also appear in the Page/Event ad, adding a convivial peer pressure quality to t  [...]
Posted: Wednesday, June 3rd 2009

Twitter to Move into Business Mainstream

More than eight in 10 Twitter users, most of whom represent small businesses, expect their company's use of the popular microblogging tool to increase in the next six months, according to a recent, informal survey from MarketingProfs.   [...]
Posted: Monday, June 1st 2009

Image Ads Appear in AdSense Link Units

Users that implement AdSense Link Units can now add image ads to their marketing mix. Link Units are alternative text links to text ads that showcase topics relevant to the content on your site. When visitors click on them, they are brought to a standard, ad-infused AdSense page. Now those pages contain relevant image ads in addition to text. Prese  [...]
Posted: Thursday, May 28th 2009

Online Classifieds Use Doubles in 4 Years, Eat Newspapers' Profit

A study by the Pew Research Center's Internet & American Life Project finds that nearly half (49%) of global online adults used online classified ads at some point -- compared to 2005, when 22% of online adults had used them. On any given day, one-tenth of online users (9%) visit an online classified site, up from 4% in '05.   [...]
Posted: Wednesday, May 27th 2009

Kumo Demo Reveals Semantic Category Features, Ecommerce Emphasis

Kumo, the new search engine Microsoft plans to release, place a fresh focus on "the right ideas," like "organic results, layout and advertising," according to Director-Emerging Media/Client Strategy David Berkowitz of 360i, which demoed the pending product. "If it's as good as it looks in the demo, this will be the most impressive search experience Microsoft has offered," he vowed. The search engine places emphasis on image and videos; on a more practical level, it filters data and ecommer  [...]
Posted: Friday, May 22nd 2009

April's Top Ad Networks: Platform-A, Yahoo Lead Pack

AOL's Platform-A remains the top ad network in the US, reaching nearly 176.5 million US internet users, or 91.5% of the total audience, based on April ad-network rankings released by comScore, Inc, reports MarketingCharts. Platfor  [...]
Posted: Friday, May 22nd 2009

Local Advertising Slumps - but Handheld Ads Will Soar

Local advertising across newspapers, direct mail, TV, radio, yellow pages, outdoor, magazines and online is expected to slip to $144.4 billion by 2013, down from $155 billion last year. Local ad revenue may hit a low of $135.8 billion in 2010, before climbing a bit in 2011, according to BIA (via Adweek   [...]
Posted: Friday, May 22nd 2009

26% of Mobile Users Text While Driving

Despite an increasing number of state bans on driving while texting (DWT) and numerous reports of texting-related accidents, more than one-fourth (26%) of US mobile-phone users send and/or receive text messages behind the wheel, finds a study from Vlingo. Vlingo's second annual Consumer Mobile Messaging Habits Report reveals that drivers in  [...]
Posted: Friday, May 22nd 2009

Email, Online Coupons Erode Direct Mail's Dominance

A report from research firm Borrell Associates finds direct mail is being negatively affected by online efforts, specifically email. "Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover," stated Borrell, which projects a 39% decline in direct mail efforts over the next five years: $49.7 billion in annual ad spend in '08, to $29.8 billion by the end of '13. This would relegate di  [...]
Posted: Thursday, May 21st 2009

Twitter to Remain Ad-Free, Founder Says

Micro-blogging service Twitter - which enjoyed incredible user growth over the past few months - will continue to steer clear of advertising as a source of revenue, according to founder Biz Stone. Earlier this year, bloggers speculated that Twitter may begin to monetize the site by inserting advertisments directly into users' conversation streams - a  [...]
Posted: Thursday, May 21st 2009