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Copywriting, Daily Deals and AB Testing All of It

There are many questions surrounding the ultimate fate of Groupon’s IPO – except this: whatever the valuation winds up being, the group buying market has become a formidable local ad category, almost over night. An IPO, especially a successful one, will mean even more entrants into the market. And that will mean more choices, more channels and more opportunities to tweak the wording of a parti  [...]
Posted: Friday, June 3rd 2011

Top Toolkit News: Psychological analytics

Analytics ClearSaleing and Mindset Media are partnering to offer a service in which advertisers can identify the personality traits of their online consumers and determine which of these traits drive profit as well as identify efficient multi-channel advertising sources. HCD Research is launching a new service aimed at pharmaceutical marketers that analy  [...]
Posted: Tuesday, August 17th 2010

For Better or Worse, Demand Media's Plans Tied to Google

Demand Media is beginning to move toward its initial public offering - which could well be the biggest web IPO this year. The company filed a S-1 disclosure with the Securities and Exchange Commission - the first step in this process. Criticized by some as a content mill, Demand Media's business strategy produces online content for the purpose of attracting keyword advertising. The company's algorithms look at what search words are most popular, and then pays writers to produce content for s  [...]
Posted: Monday, August 9th 2010

Top Toolkit News: Lyris' real-time conversion and revenue tracking

E-Mail Marketing Lyris has released a real-time conversion and revenue tracking tool as part of its HQ application that allows marketers to view how visitors respond to e-mail and site content while tracking campaign results in real-time. The tool provides data on a campaign's visitors, click-throughs, conversions and revenues generated by specific e-mail. Market Research Ma  [...]
Posted: Tuesday, July 20th 2010

Top Toolkit News: Web Analytics TV

Web Analytics Google has been periodically producing a web series called Web Analytics TV. Hosted by Avinash Kaushik and Nick Mihailovski, the duo ask viewers to vote on their favorite web analytics questions, which they then answer. Recent subjects include how to track un-subscriptions with negative values; best practices tracking social media; sources of keywords outside of Paid   [...]
Posted: Tuesday, July 6th 2010

Virgin Gives Free Tickets to 'Influencial' Tweeters

Virgin America is turning to Twitter again to market its latest destination, Toronto. Unlike an earlier foray on Twitter, this time the airline is being a little more selective about who is getting the offer. Virgin America has teamed up with Klout,  a start up that "identifies influencers across the social web" to find the most likely Twitter users to give away free tickets from San Francisco or Los Angeles  [...]
Posted: Friday, June 25th 2010

Tuesday's Toolset Watch

Analytics Google has introduced AdWords Campaign Experiments, or ACE in beta: a tool that tests and measures changes to keywords, bids, ad groups and placements. Users can execute the experimental campaign alongside the original campaign, testing such scenarios as the incremental impact of adding new keywords to a campaign or changing keyword and ad group-level bids  [...]
Posted: Tuesday, June 15th 2010

Tuesday's Toolset Watch

Measurements & Analytics Google has added new privacy features to its analytics applications, according to a blog post by Posted by Amy Chang, director of Product Management, including a Google Enhanced Analytics Opt-out Browser Add-on. The opt-out gives users with a choice of whether information about website visits is collected by Google Analytics. It also stops da  [...]
Posted: Tuesday, June 1st 2010

My Favorite Online Marketing Tool

Every week, it seems, vendors introduce new tools for online marketing - from analytics applications to email marketing suites to online video tools. The constant onslaught got us at MarketingVOX thinking: of all these offerings, which do marketers like the best? We asked around and following are the results of our informal survey. Onl  [...]
Posted: Wednesday, May 19th 2010

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

Too Intrusive? Too Conservative? Here's How Promoted Tweets Can Work

Twitter has introduced - partially, with more details to follow - its long-awaited path to monetization. Called Promoted Tweets, the ad platform lets advertisers bid on keywords on a CPM basis. The ad shows up in a related search but remains fixed so it doesn’t disappear in a torrent of Tweets. Users will only ever see one Twitter ad at a time, which will retain all the functionality of a regular Tweet including replying, retweeting, and favoriting,   [...]
Posted: Tuesday, April 13th 2010

Industry Buzz & News: 4/01/10

Publishing: iPad to launch with payload of ads. Publishers bet future on iPad they have not seen yet. Amazon gives way on e-book pricing.   [...]
Posted: Thursday, April 1st 2010

4 Tricks to Battle Banner Ad Blindness

The display ad industry may be a $20 billion business with such giants as Yahoo and Google throwing millions at its development, but it has yet to solve a fundamental problem: consumers have learned long ago to ignore banner ads. The industry has a name for the problem - banner blindness - and even such luminaries as Google's Neal Mohan, vice president of product management, has referred to it at industry events. "Consumers have really learned to ignore all the banner ads they see on the I  [...]
Posted: Monday, March 22nd 2010

Local Reviews Gold for Advertisers - If They Have a Plan in Place for the Disgruntled

Smart Momma, a baby gear and gifts retailer, started tracking visitors to its site when it did a redesign in 2008 - which was also around the same time that it started using an online reputation management company, Ratepoint. According to owner Heather Burns, the site’s visitors increased threefold from June 2008 to June 2009. From December 2008 to December 2009, visitors increased by 16%. Revenues increased more than 100% from all of 2000 to all of 2009.   [...]
Posted: Wednesday, March 10th 2010

CitySearch, OrangeSoda JV to Offer Local SEO

Local online media site Citysearch and SEO provider OrangeSoda are partnering to provide a marketing tool that marries their respective strengths. The new product, CityGrid Complete, is an extension of City Grid - an online ad network focused on local content that launched in January. "Every search engine has introduced local directory listings prominently in their   [...]
Posted: Tuesday, March 9th 2010

The North Face Sends Texts to Users Near Stores in Location-Based Campaign

The North Face is taking advantage of geo-targeting capabilities on mobile devices to send text messages to potential customers whenever they are near a store that carries North Face gear. The campaign is based in and around New York, San Francisco, Seattle and Boston, and text alerts are sent only to those who have opted in to receive such messages, reports The New York Times. Such location-based advertis  [...]
Posted: Tuesday, February 23rd 2010

Enhanced Local Ads Detail Advertisers' Place on the Map

Google is testing a new local business ad format called Enhanced Listings that allows the advertiser's presence to stand out on a map, or otherwise call attention to something that it wants to highlight, such as a sale or coupon. The format went live in two test cities - San Jose, CA and Houston, Texas, writes Search Engine   [...]
Posted: Thursday, February 11th 2010

Industry Calls for Standardized Email Metrics

The Email Experience Council is pushing to standardize metrics it has developed after a two-year research endeavor that included surveying dozens of email broadcast vendors. The bottom-line reason for its call for industry-accepted metrics, it says in its blog, is that it has become impossible to compare response and deliverability rates when terms are based on different calculations. The   [...]
Posted: Tuesday, February 2nd 2010

Sponsored Forum Posts Increase Response by More than 100%

Sponsored posts that appear in targeted online forums, clearly marked as advertisements, appear to actually increase in their ability to drive response over time - by more than 100% one year after a paid campaign has ended, according to a recent analysis released by PostRelease. The study also showed that 60 days after a typical sponsored forum post’s appearance, the t  [...]
Posted: Thursday, January 21st 2010

Industry Buzz & Snippets: 01/07/10

Analytics: AdClick tracking vs. web analytics: why are the numbers so different? Industry: MTV, Crisp partner on mobile ads.   [...]
Posted: Thursday, January 7th 2010

Industry Buzz & Snippets: 12/16/09

Campaigns: New York Media partners with Clickable for local web ad sales. Email Marketing: AOL's take on permission versus request. Sharing content generates most emails. Search:   [...]
Posted: Wednesday, December 16th 2009

Google Shakes Up Search with Real Time, Voice and Image

Google has expanded - dramatically - its search capabilities with new developments in real time, mobile and language technologies that will be available on both the desktop and mobile phone. In Real Time Google Real Time Search is a feature that merges the public updates from social media sites T  [...]
Posted: Tuesday, December 8th 2009

Industry Buzz & Snippets: 12/04/09

Ad Campaigns: New Droid ad claims iPhone is clueless. Southwest Airlines tests Facebook video contest. Online Media: Google CEO deflects blame for news media woes. Google   [...]
Posted: Friday, December 4th 2009

Geotargeted Ads Gains Non-Search Momentum

Companies of all sizes, from Google down to specialized firms such as location-focused ad network, Lat49, have been working to develop new approaches to geotargeted advertising that aren't search-based. These attempts, for the most part, have been relatively small and narrowly focused and have not made much of an impact on the larger market. However, things may be about to change thanks to a recent Google acquisition and pent-up de  [...]
Posted: Thursday, December 3rd 2009

Vertical Ad Networks Take Root, Grow

Recent statistics and funding projects are a continued testament to the strong momentum of vertical ad networks' industry-specific approach to placing and distributing ads. According to Adify's Vertical Gauge for Q3, released at the end of last month, brand advertising CPMs for various verticals continue to rebound from their depressed state in early 2009. Food CPMs are up 91% from the previous quarter, nearly doubling the category's  [...]
Posted: Thursday, December 3rd 2009