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Vonage Account in Review

AdWeek: Vonage Contacts Shops on $50-75 Mil. Account Vonage contacted shops to initiate an account review for both media and creative. About 20 agencies were contacted, and Vonage will find out if they could be heard on the other end of the phone (rather than just the frequent clicking and buzzing noises) by the end of August, when proposals are due. Vonage claims the account billings value is from $50 million to $75 million.   [...]
Posted: Friday, August 6th 2004

Mobile Spam Banned with Expansive Definition

DM News: FCC Bans Mobile Spam The Federal Communications Commission voted to ban unsolicited commercial messages sent to mobile phones. Most interestingly, the spam definition used in this rule making includes all non-opt-in commercial messages, without making the various exceptions that currently apply in the email realm. Unsolicited commercial emails can be sent currently, so long as they adhere to identification and   [...]
Posted: Thursday, August 5th 2004

Yahoo, AOL to Allow IM Compatibility for Microsoft Clients

CNET: IM giants drop some barriers to peace Microsoft managed to get Yahoo and AOL's instant messaging divisions to allow its upcoming IM server to be compatible with both companies' IM products, but regular, non-corporate users of the service will still face deliberately placed obstacles to cross-system communication. Both AOL and Yahoo recently announced they were stopping corporate s  [...]
Posted: Thursday, July 15th 2004

NH Opts Not to Tax Net Services

CNET: New Hampshire: E-mail free or die...for now A state tax official in New Hampshire managed to avoid getting run out of the state by torch-wielding mobs by choosing to back down on plans to interpret an old law as meaning that Internet chat rooms, phone calls and email should be taxed. Residents of the income and sales tax-free state whose motto is "live free or die" showed up  [...]
Posted: Wednesday, July 14th 2004

FCC Chair a Blogger

Reuters: FCC chief blogs to tech industry Federal Communications Commission (FCC) Chairman Michael Powell started up his own blog to allow techies and others to give input and get around the information moat of lobbyists and telecom firms that otherwise pen in the FCC. "Regulated interests have about an 80-year head start on the entrepreneurial tech community when it comes to informing regul  [...]
Posted: Monday, July 12th 2004

AOL Cleverly Makes IM into Aid for Deaf

CNET: AOL debuts service for disabled AOL introduced a relay service for its instant messenger application that allows deaf and hard of hearing people to use their buddy lists as a directory for placing teletypewriter or TTY phone calls. Users can type directly into the instant messenger application, rather than using another application or piece of hardware.   [...]
Posted: Friday, July 9th 2004

Town-Wide Wi-fi Follows Cable's Route

eCommerce Times: Wi-Fi Hits the Hinterlands Rancho Rio, NM,pervasive hotspotBroadband wireless Internet is now spreading in rural areas through the mechanism that for the past two decades cable television has used: cash-strapped towns. For years, municipalities sold concessions to cable firms, ma  [...]
Posted: Tuesday, July 6th 2004

Danes Top Economist E-commerce List

BBC: Denmark tops e-business rankings A new Economist Intelligence Unit (EIU) study taps Denmark as the most business friendly e-commerce zone, with Britain and other Scandinavian nations making the list before the U.S., at number six. The study emphasized business-to-government communications and integration, as well as infrastructure for new forms of Internet, like wireless and mobile. The EIU, a division of the late Viscount Cow  [...]
Posted: Monday, April 19th 2004

Wireless Infotainment Has Big Future

Press release: Mobile phones, the "Indispensable Tool" According to a new report by Alexander Resources, wireless infotainment service is expected to generate worldwide revenues of $7.2 billion by 2008. However, there are still significant hurdles to overcome to consolidate the market, such as pricing, imp  [...]
Posted: Friday, January 9th 2004

Early Adopters Drive Tech Trends (Duh)

CNET: Early tech adopters drive wireless, Net An "elite"According to a new Pew Internet & American Life Project study, longtime technology users are the ones setting tech trends, such as giving up landline phones in ex  [...]
Posted: Monday, November 24th 2003

Worldwide Mobile Phone Shipments Grow

Press release: IDC reports a market growth of 21.2 percent The worldwide market for mobile phones continued to grow in the third quarter of 2003, driven by strong demand for new handsets from first-time buyers in emerging markets, as well as replacement buyers in mature markets. Nokia is the top selling brand with a 35 percent market share, followed by Motorola (15.5 percent  [...]
Posted: Wednesday, November 5th 2003

Telecom Spending Reviewed

iMedia: Telecommunications in the Virtual World Underscore Marketing's Jim Meskauskas wrote a review of the state of telecommunications advertising relative to online media. Some interesting trends include the increased priority of local and direct media.   [...]
Posted: Wednesday, October 29th 2003

Reality Series to Incorporate Largest Ever SMS Promo

IAR: Reality TV Rolls out "Biggest Yet" SMS Promo Universal Domestic Television is rolling out what is claimed to be the largest SMS promotion in the U.S. for its new reality series, "The 5th Wheel." Using technology from m-Qube, the promotion will allow Verizon, AT&T, Nextel, T-Mobile and U.S. Cellular subscribers to participate. m-Qube allows each carrier to allow the use of a common 5 digit code system hurtling previous SMS cr  [...]
Posted: Wednesday, October 15th 2003

NetRatings Reports Large Advertisers Increasing Interactive Budgets

NetRatings (PDF file): Largest Advertisers Spending More Online AdAge: Online Ad Spending Continues to Rise According to research firm Nielsen/NetRatings firms, the largest-spending advertising sectors - business and consumer services (e.g., financial and telecom), automotive, pharmaceuticals, travel, insurance and real estate - are significantly increasing their online ad spending this  [...]
Posted: Monday, September 29th 2003

U.S. Senator Claims ISPs Dragging Feet on DMCA

Internet News: Boxer Blasts Verizon's DMCA Subpoena Stance Barbara BoxerDemocratic U.S. Senator Barbara Boxer Claims Verizon and SBC are acting in a hypocritical manner by refusing to act on subpoenas, a result  [...]
Posted: Thursday, September 18th 2003

Nextel's Taddeo: Mobile Ads Too Intrusive

iMedia: Nextel's Peter Taddeo iMedia interviews Nextel's vice president of new channels, Peter Taddeo, who indicates the firm uses online media primarily because of its targeting abilities. Interestingly, Taddeo says that Nextel deems mobile phone advertising far too intrusive to produce positive brand results.   [...]
Posted: Wednesday, September 17th 2003

Norway sees MMS Explosion

Press Release: Telenor gir gratis MMS også i september og oktober Norway has experiences serious growth in the number of MMS messages sent this summer - 160,000 messages in May, 550,000 in June and 1.35 million in July. Given that their population is only 4.4 million, those numbers are fairly impressive, although the fact that Norway's two main providers are offering free MMS messaging until October, may have something to do with it  [...]
Posted: Thursday, August 28th 2003

In Wilderness, Voice Unneeded

NYT: All Quiet on Campus Save the Click of Keys This isn't a story about technology penetration, wi-fi, instant messaging or email. It's about what happens in the wilderness when the very best technology is omnipresent, hidden by its very ubiquity. People use co  [...]
Posted: Thursday, August 14th 2003

Union Uses Web to Pressure Verizon With 'Switch' Campaign

NYT: Unions May Ask Verizon Customers to Try AT&T Reuters: Verizon Union Raises Stakes Over Contract Take a page from the phone companies' hardball service-switching tactics, the A.F.L.-C.I.O. umbrella union is urging Verizon customers to support the cause of its workers -- locked in i  [...]
Posted: Wednesday, August 13th 2003

Verizon Ad Directs Callers to Sex Line

WishTV: Wrong Number Leads Verizon Customers to Adult Service Further emphasizing the importance of proofreading your marketing initiatives, Verizon sent out a direct mail piece urging people to call a toll free number to switch their phone service to Verizon's cheaper plan.  [...]
Posted: Monday, August 11th 2003

How Cisco Uses Email as a Personal Sales Tool

ClickZ: Leveraging One-to-One E-Mail Marketing I've been paying attention to email marketing for a long time, and most companies do a really crap job of it. The direct marketing approach to email is so tired and futile in the face of spam. For a while now, I've been yammering that the true killer app for email is CRM. This case study is a brilliant example of that. Cisco, working with   [...]
Posted: Thursday, June 26th 2003

Samsung Explores SMS Marketing

MobileYouth: Samsung Fun Club targets young mobile consumers Personally, I think SMS should stand for "stupid marketing strategy," but then, I'm happy to have the likes of Samsung test the theory for me on their dime. According to Revolution Magazine, Samsung Electronics UK has committed to a three-month ad trial using SMS to reach youths via the entertainment portal uboot.com, in an effort to drive traffic to their Samsung Fun C  [...]
Posted: Tuesday, November 26th 2002