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Articles and advice about Internet marketing in the telco industry.

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Industry Buzz & News: 02/25/10

Agencies: Meredith builds up sideline in marketing. Ad Buying/Planning: Marketers targeting 'green moms' in ad networks. Smartphones: Never-ending iTunes sales taly   [...]

Industry Buzz & News: 02/24/10

Social Media: Google Buzz boosts sharing on Google reader by 35%. Tweets come to Yahoo search. IHOP scores big on Twitter but still doesn't join. Ad Tech  [...]

Industry Buzz & Snippets: 02/19/09

Smartphones: Apple bumps 3G download cap to 20MB. AT&T to offer Android smartphone. Sprint 4G handset to launch by summer.   [...]

Industry Buzz & Snippets: 02/16/10

Ad Platforms: Former Havas digital chief wants to simpli.fi ad targeting of online searchers. Online video gets an ad exchange. Search: Google maint  [...]

M2M Represents Opportunity for Mobile Operators

There will be approximately 412 million machine-to-machine (M2M) mobile connected devices in the marketplace by 2014, according to a new report from Juniper Research Limited. Although the M2M device market is immature and fragmented with small players, Juniper Research says device manufacturers have been focusing on M2M for some time and component costs have signi  [...]

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Industry Buzz & Snippets: 02/12/10

Ad Formats & Technologies: Facebook releases beta version of ad conversion tracking. Yahoo display strategy turns to OPA ad formats in effort to drive premium prices. Scotttrade   [...]

Navigation Apps Get Smarter, More Social

Navigational applications are getting more smarter - or at least more solicitous - in the routes that they suggest to their users. At the same time, many are beginning to integrate social media elements into the offering as well. The Route4Me iPhone application, which finds the shortest route for multi-destination trips, is one recent example. Not There But Here To get started, users input   [...]

Motorola Maintains Mobile Subscriber Market Share Lead

Despite a slight dip in its market share percentage, Motorola still led all mobile OEMs in U.S. subscriber market share during Q4 2009, according to the comScore MobiLens service. A total of 234 million people age 13 and older in the U.S. used mobile devices by the end of Q4 2009 in December 2009. Motorola's market share of this group dropped from 24.9% i  [...]

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Industry Buzz & Snippets: 02/09/10

Analytics: 6 personas that Google Analytics can't track. Ad Targeting: Yahoo aims for more ad dollars from quick service restaurant  [...]

Industry Buzz & Snippets: 02/08/10

Industry: Google's display ads should top $1 billion. Mobclix strikes deal to enhance targeting on smartphones. Campaigns: Google scores with Paris Super Bowl ad.  [...]

Online Video Replaces DVR

The habits of US visitors to online TV sites reveal that online TV-viewing acts as a replacement for DVR (digital video recorder) viewing, according to research from Nielsen. Online Video - The New DVR? The broader usage patterns suggest that online video is, for the most part, a replacement of DVR use, or used by those who do not have immediate access to TV.  [...]

Sirius XM Introduces BlackBerry App

Sirius XM Radio has unveiled a new application for BlackBerry smartphones, giving users the chance to hear more than 120 channels of satellite radio via their mobiles. The application is free, but users must be subscribers to either Sirius or XM Premium Online, according to the company. Sirius XM App for Blackberry lets users surf through the 120+ available channels, bookmark Sirius XM internet channels through a “f  [...]

Industry Buzz & Snippets: 01/25/10

Industry: AOL acquires video creation company StudioNow. Anchor Intelligence finds click fraud in Vietnam. Campaigns: Inside Intel's effective web marketing business. S  [...]

Industry Buzz & Snippets: 01/20/10

Ad Networks: Opera buys AdMarvel to shore up advertising. Analytics: Why your website statistic reports are wrong, part 3. Social Media: Forrester report   [...]

One-Fifth of US Households Use Only Wireless Phones

More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey by the US Centers for Disease Control (  [...]

Industry Buzz & Snippets: 01/08/09

Campaigns: Google runs multimillion ad for Nexus One. Analytics:   [...]

Tools Emerge to Migrate Apps to Feature Phones

For all the buzz around smartphones like the iPhone, BlackBerry and Droid, it is easy to overlook the fact that most consumers still use limited-function - or "feature" phones, as the industry likes to call them. According to data from the Nielsen Company, roughly 82% of cell phones fall in this category. (via the New York Times). Apps have largely bypassed these consumers until recently. That is changing, howe  [...]

'Googlephone' Update 12-15: Two Versions Hit the Market Jan. 5

The rumored Google-branded smartphone is a reality and could be made available as early as January 5, according to a source familiar with the matter. Google will be marketing two versions of its own cell phone, one with a service contract with T-Mobile, and another that is "unlocked," the source said (via Reuters). The T-Mobile version will subsidize the cost of the phone for U.S. consumers. While the phone is said to be simil  [...]

Industry Buzz & Snippets: 12/07/09

Measurement: IMMI issues new cross-platform metrics, mobile on rise. Search: Google promotes place pages in shop windows. Yahoo a  [...]

Industry Buzz & Snippets: 12/04/09

Ad Campaigns: New Droid ad claims iPhone is clueless. Southwest Airlines tests Facebook video contest. Online Media: Google CEO deflects blame for news media woes. Google   [...]

Industry Buzz & Snippets: 12/03/09

Ad Industry: It's synergy time at Razorfish and Digitas. Social Media: Google experiments with public domain name system (DNS). Google Friend Connect competes with Facebook Connect.  [...]

Industry Buzz & Snippets: 12/02/09

Online Media: Google offers publishers limit on free news access. New AOL gambit could undermine premium content goals. Ad Metrics: Under threat, Nielsen accelerates plan to measure online video. Ad Indu  [...]

Industry Buzz & Snippets: 12/01/09

Ad Strategies: NAA says behavioral advertising can help revive flagging revenues. Email Marketing: Holidays to restore e-mail marketing levels. Cyber Monday: Shoppers have retailers   [...]

High-Tech College Students to Spend $6.5M on Gadgets

College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and currently spend an average of 12 hours each day engaged with some type of media, according to (pdf) findings released today from Alloy Media + Marketing's 9th annual College Explorer survey,   [...]

Industry Buzz & Snippets: 11/30/09

Ad Industry: Ad industry produces ads and logos in response to pending privacy legislation. Holiday Shopping: Amazon tops Black Friday retail web traffic. After 'Black Friday,' industry   [...]