Telecom
Articles and advice about Internet marketing in the telco industry.
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Marketing Data RoundUp: One-quarter U.S. homes rely solely on wireless phones | 14.5% of marketing pros don't use Twitter
One-quarter U.S. Homes Use Only Wireless Now
More than a quarter of U.S. homes have no landlines, relying instead on a wireless connection - a number that has doubled in the space of three years, according to a new survey [PDF] by the Centers for Disease Control and Prevention's National Center for Health Statistics. Every state saw a rise in the percentage of wireless-only homes, with the highest being Arkansas [...]
Posted: Monday, April 25th 2011
Android Surpasses iOS with Smartphone Users
Android surpassed iOS as the most popular US smartphone platform for the first time in December 2010, according to the new Mobile Mix report from Millennial Media. Mobile Mix data indicates 46% of smartphones running on the Millennial network used the Android platform, while 32% used iOS. The only other smartphone platform with a substantial share was RIM (16%).
In addition, six in 10 mob [...]
Posted: Thursday, January 13th 2011
Holiday Shoppers Take Mobile Barcode Scanning Mainstream
[...]
Posted: Thursday, December 23rd 2010
Marketing Data Wrapup: Bing Grows l Online Holiday Spending
[...]
Posted: Thursday, December 23rd 2010
DOOH at Doctors' Offices, Convenience Stores. What's Next?
Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their way into this channel. In other words, even as DOOH expands its horizons, booking tends to be placed by such stalwart industries as automobile and financial services. "Food, beverage and candy categories are still kicking the tires," says Rob Gorrie, president and CEO and founder of Adcentricity. " [...]
Posted: Wednesday, August 25th 2010
Marketing Data RoundUp: Digital advertising clobbered by traditional media
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Digital Advertising Clobbered by Traditional Media
Traditional advertising is perceived by consumers as more informative, entertaining and necessary than online advertising, according to a survey of 1,200 people by the digital marketing show [...]
Posted: Friday, August 20th 2010
Mobile Marketing Mishaps: Overestimating Your Customers' Smartphone Smarts
Last week eBay acquired RedLaser, a mobile application that lets customers scan bar codes in order to list items faster on the auction site or just compare prices. It is easy to see why eBay acquired the application - goods sold through mobile applications will more than double, to $1.5 billion of eBay's revenue this year, from $600 million in 2009, BusinessWeek [...]
Posted: Monday, June 28th 2010
Industry Buzz & News: 6/18/10
Campaigns & Creatives:
Known faces are displacing the amateurs in online videos.
Measurement & Analytics:
HuffPo buys Adaptive Semantics, its first acquisition.
Legal/Regulatory:
Broadband provide [...]
Posted: Friday, June 18th 2010
Industry Buzz & News: 6/17/10
Online Ad Market:
Online news commands highest CPM.
HP partners with Yahoo for targeted advertisements.
Mobile search is [...]
Posted: Thursday, June 17th 2010
Industry Buzz & News: 5/21/10
Ad Technologies:
Google's WebM draws praise, critiques.
AdWords introduces click-to-call ads for mobile content and apps.
Ad Agencies:
Gannett [...]
Posted: Friday, May 21st 2010
Industry Buzz & News: 5/18/10
Campaign & Creatives:
Fan-generated ads: uninspired, cynical and just downright bad.
Privacy:
MySpace simplifies privacy settings.
Forget cookies, your browser has fingerprints, [...]
Posted: Tuesday, May 18th 2010
Smartphone Owners Misunderstand 4G
Most US smartphone owners do not understand the current state of 4G (fourth generation) mobile phone technology, according to research by Compete.
Users Incorrectly Think Smartphones Offer 4G
Although 4G smartphones are available in most global markets and Sprint recently annou [...]
Posted: Monday, April 12th 2010
Industry Buzz & News: 4/06/10
Publishing:
Publishers see pricing opportunities with iPad.
Agencies & Ad Departments:
Pepsi, InBev's A-B join forces in landmark media pact.
Social Media:
Yelp strives to [...]
Posted: Tuesday, April 6th 2010
Smartphones Projected to Overtake Feature Phones Next Year
Smartphone penetration of the US mobile phone market will overtake feature phone penetration by the end of 2011, according to projections from The Nielsen Company.
Smartphones Set for Rapid Growth
Although only 21% of American wireless subscribers were using a smartphone as of Q4 2009 compared to 19% in Q3 2009 and 14% at the end of 2008, Nielsen expects smartp [...]
Posted: Monday, March 29th 2010
Industry Buzz & News: 3/24/10
Online Ad Market:
Improving marketing ROI: towards a more equitable conversion attribution model.
On the eve of marketing 2.0, the dawn of marketing 3.0?
Online ad market is back to [...]
Posted: Wednesday, March 24th 2010
Mobile Location Center Licensing Revenues to Reach $1.8B
Mobile location center (MLC) licensing revenues will grow from $560 million in 2010 to $1.8 billion in 2015, at which point they will reach saturation, according to ABI Research.
US Share of Global MLC Licensing Market Diminishes
This year, the US is expected to represent roughly two-thirds of the global MLC licensing market. By 2011, [...]
Posted: Wednesday, March 24th 2010
Industry Buzz & News: 3/15/10
Ad Technologies:
Exploring ways to build a better consumer profile.
Google-funded Pixazza courts advertisers with new platform.
Legal/Regulatory:
U.S. to roll out major broadband pol [...]
Posted: Monday, March 15th 2010
Industry Buzz & News: 3/11/10
Ad Technologies:
YouTube pulls the trigger on mobile ads.
Why ad blocking is devastating to the sites you love.
Technical Innovation:
Avatar director James Cameron: 3D promising, but caution [...]
Posted: Thursday, March 11th 2010
Embedded Mobile Traffic Rapidly Grows
Mobile data traffic from embedded computing devices is increasing so rapidly that if current trends continue, the total number of bytes sent each month in 2014 will equal the total equivalent traffic measured in 2008, according to ABI Research.
ABI Research estimates that nearly 7,900 petabytes of data will be sent from embedded computing devices in 2014, [...]
Posted: Tuesday, March 2nd 2010
Industry Buzz & News: 02/25/10
Agencies:
Meredith builds up sideline in marketing.
Ad Buying/Planning:
Marketers targeting 'green moms' in ad networks.
Smartphones:
Never-ending iTunes sales taly [...]
Posted: Thursday, February 25th 2010
Industry Buzz & News: 02/24/10
Social Media:
Google Buzz boosts sharing on Google reader by 35%.
Tweets come to Yahoo search.
IHOP scores big on Twitter but still doesn't join.
Ad Tech [...]
Posted: Wednesday, February 24th 2010
Industry Buzz & Snippets: 02/19/09
Smartphones:
Apple bumps 3G download cap to 20MB.
AT&T to offer Android smartphone.
Sprint 4G handset to launch by summer.
[...]
Posted: Friday, February 19th 2010
Industry Buzz & Snippets: 02/16/10
Ad Platforms:
Former Havas digital chief wants to simpli.fi ad targeting of online searchers.
Online video gets an ad exchange.
Search:
Google maint [...]
Posted: Tuesday, February 16th 2010
M2M Represents Opportunity for Mobile Operators
There will be approximately 412 million machine-to-machine (M2M) mobile connected devices in the marketplace by 2014, according to a new report from Juniper Research Limited.
Although the M2M device market is immature and fragmented with small players, Juniper Research says device manufacturers have been focusing on M2M for some time and component costs have signi [...]
Posted: Friday, February 12th 2010
Industry Buzz & Snippets: 02/12/10
Ad Formats & Technologies:
Facebook releases beta version of ad conversion tracking.
Yahoo display strategy turns to OPA ad formats in effort to drive premium prices.
Scotttrade [...]
Posted: Friday, February 12th 2010