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TV Meets The Web Conference Wrap-up

EuropeMedia: Fifth Annual TV Meets the Web Seminar: Final Report Long, fascinating article for anyone interested in the issue of the convergence of TV and the Internet, a thorough wrap-up of the conference TV Meets The Web. The article touches on a wide range of related trends, most with three-letter abbreviations, including SMS (short message service) and its emerging relation  [...]
Posted: Monday, May 26th 2003

The Accountability Of Online Media Moves Offline

MediaPost: MediaPost Advertising & Media Directory Here's something that might bode well for agencies struggling to make ends meet, particulary interactive agencies that, by nature of the medium, just have that much more to do to manage and measure a campaign. This article discusses the proliferation of accountability methodology seeping into offline media. Not ratings an  [...]
Posted: Wednesday, May 21st 2003

Amazon Upgrades Its Web Service

CNet: Amazon updates Web services tool A new version of Amazon.com's Web services tool allows third parties to embed Amazon's shopping cart technology into their own Web sites. Other new features in the latest version of the tool, due out Monday, include a chat function and the ability to search by price range. [...] Amazon, which launched its Web services feature in July 2002, said it now has 25,000 developers in the   [...]
Posted: Wednesday, May 21st 2003

WebSideStory and Atomz Integrate Their Products

DMNews: WebSideStory, Atomz Ally WebSideStory Inc., an online marketing analytics and optimization vendor, and Atomz, a Web site management applications provider, announced an alliance yesterday to provide businesses with a solution for Web site search, content management and Web analytics. The companies will integrate their products and services and work on joint marketing projects. It  [...]
Posted: Tuesday, May 20th 2003

Email, Wireless and Loyalty Converge for VIP Restaurant Service

Press Release (PDF): Fishbowl & JTech Partner for Restaurant Industry Guest Loyalty Program Interesting announcement about a program designed to integrate email, wireless messaging and a loyalty CRM program for restaurants. When a guest enters the restaurant and identifies himself as a regular customer and member of the loyalty program, the greeter can call up the patron's record in the CRM system, learn about his frequency, preference  [...]
Posted: Monday, May 19th 2003

Interview: Regis McKenna

eMarketer: It's the Technology, Stupid Regis McKenna will speak at AD:TECH in SanFrancisco in June and he has warned that what he has to say might be a bit controversial. eMarketer grabbed an interview with the luminary to ask him about the future of marketing. He says there are big changes ahead for the marketing discipline and everyone better get ready to embrace them.  [...]
Posted: Friday, May 9th 2003

Someone Please Shoot This Guy

MSNBC: The Prince of Pop-Up Ads Referred to as the Prince of Pop Up Ads, Brian Shuster is one of those guys you'd like to kick in the ass as you throw your computer out the window because it has been taken over by an endless loop of pop ups ads. He recently received a patent for the pop up which he refers to as a "Traffic Management Utility". Funny how all these leezy products end up with innocuous names like   [...]
Posted: Wednesday, May 7th 2003

A Deeper Look at What Applied Semantics Means for Google

ClickZ: Google Buys Applied Semantics Search engine analyst Danny Sullivan writes:Applied Semantics is one of Overture's top 10 partners, generating traffic for Overture's paid listings through its DomainPark program. It's unlikely Google will allow Overture's paid listings to remain part of the DomainPark program long term. The move would deny Overture traffic and simultaneously give Google new exposure. [...] Go  [...]
Posted: Wednesday, April 30th 2003

comScore Introduces Meta Search Behavior Analysis

Press Release: comScore Launches System to Track Consumer Search Queries comScore Networks...today announced the launch of comScore Media Metrix qSearch, a breakthrough system to accurately measure consumer usage in the fast-growing online search industry. qSearch is the first information service to track and report consumersí distinct search queries across 25 major search engines and portals, producing deeper, more c  [...]
Posted: Monday, April 28th 2003

How Schwab Reduces Costs and Increased Profit With Email

eCRMGuide: Targeted E-mail: A Case in Point MarketingFix reader Cezanne Huq wrote to complain that too much of our email coverage is about spam and not enough about best practices. So here you are, a great case study of how Charles Schwab has used email to reduce call center costs and increase customer profitability by over 30%. The piece extensively quotes Jim Nail, senior analyst for Forrester Research, and   [...]
Posted: Saturday, April 26th 2003

Major Brands Shift Ad Budgets Online

Biz 2.0: McDigital Marketing Thomas Mucha examines McDonald's recent decision to shift more marketing budget away from TV in favor of online. Full of bolstering for online advertising effectiveness, including this:...[T]he best reason for McDonald's to go digital is that the medium works. Carmake  [...]
Posted: Saturday, April 26th 2003

@d:tech, San Francisco, June 16-18

Ad-tech.com: Palace Hotel, San Francisco, June 16-18 There is no question, @d:tech is the only real must-attend show in the overall e-marketing space anymore. Or, in any event, it's the best of them. I attended most recently last November in NYC, and it was an excellent event, just like old times: tons of familiar faces of industry vets, dozens of exhibitors, multiple open-bar parties, tchotchke, the works. Oh yeah, and lots of presentations, too (but the rea  [...]
Posted: Wednesday, April 23rd 2003

The Joys of TiVo

NYT: Why TiVo Owners Can't Shut Up Press a button, and TiVo will record every episode of "Six Feet Under," or any other show, for a season. TiVo viewers can pause when the phone rings, or speed through the boring parts. By fast-forwarding through commercials and those dull conferences at the mound, a TiVo viewer can watch a baseball game in 40 minutes without missing a pitch.  [...]
Posted: Tuesday, April 22nd 2003

Anti-Ad Filtering Moves Offline

PlanetFeedback: Spam, Pop-Ups Threaten Trust in TV, Other Advertising Formats Beleaguered by e-mail spam and intrusive pop-up ads on the Internet, consumers are using the "delete" button with increasing frequency and losing confidence in other traditional forms of advertising as well. A recent PlanetFeedback survey of opinion leaders found that consumers increasingly are using spam  [...]
Posted: Friday, April 18th 2003

MediaPost Answers Top Objections to Online Ads

MediaPost: The Online Industry Answers its Accusers A must-read piece. Really more like a short research paper, MediaPost interviewed more than 20 executives at leading e-media and e-marketing firms, including Avenue A, CBS.MarketWatch, Collins, Haynes & Lully Advertising, Conde Net, DoubleClick, Dynamic Logic, EyeBlaster, GartnerG2, IAB, iDeutsch , InteractiveRevenue.com, i-traffic, Modem Media's , Nielsen//NetRatings, NY  [...]
Posted: Friday, April 18th 2003

IM Spam

Ugh. I just got my first-ever piece of IM spam -- not surprisingly for porno. Anyone know how common this phenomenon is? Until now, I was under the apparently misguided impression that no one could send me IM (I use MSN Messenger) without my granting them permission to IM me. Is that a fallacy?   [...]
Posted: Sunday, April 13th 2003

Smart Content New Wave for Portals

WaPo: Yahoo Plays With Search And SyntaxIncreasingly, Web sites are trying to divine what you are looking for so they can extract it from databases, rather than making you hunt through a bunch of Web pages yourself. You can see hints of this in the new search service that Yahoo debuted this week. When you type certain queries in the new search box, Yahoo presents exactly what it thinks you're looking   [...]
Posted: Friday, April 11th 2003

A Charity Based Spam Acceptance Program

ZDNet: Congestion Charge for Spam? Here's an intruiging approach to handling spam. Two IBM researchers are proposing a new method of fighting spam that would force unfamiliar senders to donate to charity if they want to reach you. Under the proposal, concocted by IBM researchers Scott Fahlman and Mark Wegman, email senders who haven't been cleare  [...]
Posted: Thursday, March 27th 2003

Tech Solutions for Online Advertising

ClickZ: How to 'Fix' Online Advertising, Part 2 Below, two possible directions, both of which address the following: Media costs are too low to support the industry. The widely accepted solution is conversion to reach-and-frequency-based media buying and selling. There's no way to implement this today due to technical barriers. Discrepancies between site-side and third-party ad servers are too high. Both   [...]
Posted: Monday, February 3rd 2003

Porn's Lessons for New Media

On The Media: Sex and Technology I love the NPR weekend program "On the Media," and this week they dedicate much of the show to the ever-popular topic, Sex and the Media (what, is it sweeps week in public radio?). It includes segments on the 50-year anniversary of Playboy (interviews with Hugh Hefner and Gay Talese), political controversy over France's long tradition of broadcasting softcore porn and an interview with lead anc  [...]
Posted: Sunday, December 1st 2002

Leveraging Instant Messaging to Deliver Advertising

CBS MarketWatch: And you thought pop-up ads were bad ICQ Co-Founder, Yair Goldfinger is one of the people behind Dotomi, an Israeli-based company that's working on extending the instant messaging technologies developed by ICQ into an advertising platform that helps advertisers deliver 'spot-on' personalized advertising on a per user basis. Imagine for a mome  [...]
Posted: Tuesday, November 26th 2002