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Applying Neuroscience Marketing to the Online World

The science of neuroscience marketing can be either fascinating (if you are a brand) or slightly creepy (if you are a consumer at whom these efforts are focused). Rarely, though, are they seen as relevant to digital marketing. It is understandable: most of the sexy research or case studies are very much focused on actual consumer goods. But, in fact, there are a number of related studies that - while perhaps not formally considered neuroscience marketing - can still be applied to digital marke  [...]
Posted: Thursday, July 21st 2011

Voice Search Makes Strides in the U.S. and in Some Surprising Global Markets

Nuance has released a new voice search app called Dragon Go, for the iPhone and iPod Touch, now available on the Apple App Store. Its reach - the app can search some 180 mobile sites - illustrates one facet of the advances this technology is making, for U.S. users. Other examples can be   [...]
Posted: Thursday, July 14th 2011

New Developments May Give Online Advertising for the Disabled a Boost

Online advertising is not typically developed with the disabled - namely sight-impaired and hearing-impaired individuals - in mind. However recent developments - from sight-impaired friendly touchpad technology to Google's decision to pilot test American Sign Language in Hangouts - suggest this may be changing. Some Background The exclusion of the disabled from online technologies has never sat well with this constituency, which has sought to remedy the si  [...]
Posted: Wednesday, July 13th 2011

Top News: Who owns the social graph? | Motorola Droid 3 debuts | Smartphone privacy | WaPo jobs section gets hacked

Social Media: Analysis: Facebook video calling versus Google+ Hangouts. Who owns your social graph — you or Facebook? Over 500,000 businesses are   [...]
Posted: Thursday, July 7th 2011

3D Web Graphics May Be Coming to iOS 5 iAD

Microsoft Security Response Center (MSRC) Engineering may have concluded that WebGL, the a cross-platform API for browser-based 3D graphics, is not safe to use. But the technology, whose development was spearheaded by Mozilla, Google, Opera, AMD, and Nvidia, and endorsed by the Khronos Group (via  [...]
Posted: Friday, June 17th 2011

There May Be an FM Button on Your Smartphone After All

Getting FM on smartphones has moved one step closer with the acquisition of SiPort, a company that manufacturers HD radio chips, by Intel. Intel quietly acquired the firm earlier this month, but little notice has been taken of it, writes Radio World. "There's no press announcement on the acquisition of the privately-held SiPort, which, in addition to HD Radio, also designs and manufactures ICs for Digital Multimedia Broa  [...]
Posted: Wednesday, June 15th 2011

Get Ready for Voice-based Interactive Ads, Starting with Search

Google executive Mike Cohen described a new feature Google plans to debut - voice search for the desktop -at its Inside Search event being held in San Francisco this week. The feature appears to perform similarly to voice search on mobile, according to the Washington Post, with the user clicking on an audio micr  [...]
Posted: Tuesday, June 14th 2011

Top News: Google buys Admeld for $400M | Android rival to iMessage ? | Display to increase engagement | Apple v Lodsys

Online Ad Market: Google buys Admeld for $400M. Google expects display engagement to increase by 50%. SMS: Carriers   [...]
Posted: Friday, June 10th 2011

Will Data Fuel the Next Generation of Recommendation Engines?

Two new start ups are developing recommendation engines that focus on relevant data - a gushing hose of it - instead of relying solely on algorithms. If they unfold as their advocates believe, they could step up functionality in this particular tech genre. One is Matcha.TV, highlighted by Lost Remote, now in private beta.  "The key for soci  [...]
Posted: Thursday, June 9th 2011

Windows 8 from the Marketer's Perspective

The user interface will be based on touchscreen technology. Furthermore that same technology will be used across a wide range of computing devices from PCs to laptop to tablets. Whether that will work well for each format is an open question. Maintaining one OS for all of those devices runs counter to Apple's philosophy, ReadWriteWeb   [...]
Posted: Thursday, June 2nd 2011

A Digital Billboard with Feelings (Sometimes Yours)

ADstruc, Tronic and GoldRun have created a new digital billboard under Adstruc's "A Billboard for Everyone" program, in which it is partnering with artists and designers to promote creativity in the outdoor space. This particular billboard also offers interesting possibilities for advertisers.   [...]
Posted: Thursday, April 14th 2011

Convenience Stores, Sports Venue Try Out iSIGN's DOOH-Mobile Ad Product

Besides rolling out its mobile-digital sign marketing product to some 1,400 Macs convenience stores in Canada, iSIGN is also picking up orders from other retailers in the U.S., a company spokesperson tells MarketingVOX. "There is one chain with 3,000 st  [...]
Posted: Wednesday, April 13th 2011

Near Field Communications Association Gets Very Popular

The NFC Forum, a non-profit association that advances the use of Near Field Communication technology has become very popular lately with the inclusion of a marquee member - Google. The group also welcomed 31 new associate members and reported that CSR and Intel have raised their membership status to the Principal level, from Associate. Near-field communication has been in the s  [...]
Posted: Thursday, March 31st 2011

Under the Microscope: An Indoor AR App That Works

What: SITA Lab and Copenhagen Airport are releasing an iPhone app using AR within the terminals, Tnooz reports. Why: AR platforms up to now have been focused for outdoor settings. That is because the GPS signals required for geo-positioning do not penetrate building, Tnooz explains. How: Copenhagen Airport and SITA  [...]
Posted: Monday, March 28th 2011

Conventions and Meetings Want New Ad Technologies Too

Location-based marketing and augmented realty are not necessarily ad technologies immediately associated with conventions and meetings. That, however, is changing as some companies try out these targeting technologies, with successful results. The Chicago Convention & Tourism Bureau, for example, first moved into location-based marketing through the social gaming platform SCVNGR last September, Harvey John Morris, director of the bureau’s Digital Marketing & Social Media div  [...]
Posted: Wednesday, March 23rd 2011

Foursquare and Groupon Vie for the Fickle Lunchtime Crowd

Foursquare and Groupon are both vying for a subset of consumers in the daily deal market, which BIA/Kelsey recently sized as reaching $3.9 billion by 2015: a worker on his or her lunch hour on the prowl for something or someplace new to try. Groupon is targeting this person with a soon-to-debut offering called Groupon Now, a service that offers coupons good only during certain hours for nearby consumers. Foursquare, for its part,   [...]
Posted: Wednesday, March 23rd 2011

Top News: Nielsen sues comScore | Google, Yahoo, offer self-regulation plans | Google revamps DoubleClick search | SocialVibe lands $20M after social game ad success

Legal/Regulatory: Nielsen sues comScore. Google, Yahoo and TRUSTe advance self-reg plans. Judge rejects Google’s deal to digitize  [...]
Posted: Wednesday, March 23rd 2011

Will Apple Have NFC or Not?

For a while it seemed as though Apple was ready to usher in another era in mobile computing: near-field communications, a technology expected to greatly accelerate wireless payments and offer new online marketing opportunities to brands along the way. But no. In a report earlier this week, the British paper, The Independent,   [...]
Posted: Friday, March 18th 2011

Google Nearer to NFC Than Apple

Earlier appearances to the contrary, Google is closer to a mobile payment service than Apple is, based on various news reports. Bloomberg is   [...]
Posted: Tuesday, March 15th 2011

New Volkswagen Ad Uses AR to Test Drive New Safety Features

 An ad campaign that Volkswagen has been running in Norway points to the next iteration of augmented realty and its use by advertisers. It is based on a new iPhone app that illustrates how its technologies can work in a simulated road test. After downloading the app, available in the Norwegian app store, users hold their device above a VW ad in the magazine or newspaper that has a road printed on i  [...]
Posted: Monday, March 14th 2011

What Will RadiumOne Do With $21M?

RadiumOne has closed a $21 million Series B funding round led by Crosslink Capital. DFJ Esprit also participated in the round along with previous investors Adams Street Partners and Trinity Ventures, bringing total funding to $33.5 million. According to the company, the latest funding round will primarily be used for international expansion and acquisitions. RadiumOne recently opened its UK office, and in the coming months wil  [...]
Posted: Friday, March 11th 2011

Interactive Ad Technologies That Can Read Our Moods

Yes, by now we have heard of the gender-aware billboards rolling out in pilot projects and such advanced retail technology as interactive dressing room mirrors and shopping carts equipped with digital scanners that offer personalized discounts. It doesn't stop there, however. Compute  [...]
Posted: Thursday, March 10th 2011

Groupon, Universal Pictures, and Visa Inaugural Advertisers on Skype

Skype is launching its first ad platform, with Groupon, Universal Pictures and Visa Inaugural among the first companies to try out the format. The advertising will appear in the Home tab in Skype, starting this week, the company says. Ads will appear in the US, UK and Germany initially and then roll out on a wider basis. Consumers will only see ads occasionally, with the initial plan being to show an ad from on  [...]
Posted: Monday, March 7th 2011

Mozilla Enters Web App Fray

First Google’s Chrome, then Apple with its Mac App Store, now Mozilla. Web apps have become an item of interest to developers especially after the success of the Mac App Store. Mozilla just announced the first milestone release of its Web Application project. The release contains stable APIs, developer u  [...]
Posted: Friday, March 4th 2011

Top News: Online providers of targeted ads rake in funding | HuffPo to try out AOL ad formats | Who is lifting display ads? | Digital marketers earn more than traditional counterparts |

Online Ad Market: Online trackers rake in funding despite growing concern about technology. Ad Technologies: AOL's first big change for Huffington Post: bigger ads from Project Devil. Display ads get lift fr  [...]
Posted: Friday, February 25th 2011