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Experiments in Virtual Currencies

Microsoft's proprietary virtual currency system, Microsoft Points, will be phased out by the end 2012, Inside Mobile Apps reports, citing a source. Instead, transactions will be based on the region set on the purchasing account. In addition real money will be used to purchase all Windows Phone content. Microsoft declined to comment to Inside Mobile Apps abou  [...]
Posted: Tuesday, January 24th 2012

The State of the Union Meets Crowdsourcing

Crowdsourcing is getting a place on mainstream America's map of emerging technology, thanks to a Mozilla project that is incorporating its use in President Obama’s annual state of the union address this week. Tuesday's State of the Union Address from U.S. President Barack Obama will include crowdsourced captions and subtitles provided by citizens around the world via new web tools fro  [...]
Posted: Monday, January 23rd 2012

Top News: CES | Google & Bing & SEO losses | Out My Window

CES: Consumer Electronics show has 2012's hot tech trends. CES not always the greatest guide for commercial success. Microsoft at CES 2012: Nothing to   [...]
Posted: Monday, January 9th 2012

QR Codes May Be Better Match for B2B

B2B marketers have learned that while social and mobile media marketing techniques can pay off for them, they still must be adapted for their business constituency. So it goes with QR codes as well. In this case, however, adoption could be greater in the B2B environment. A   [...]
Posted: Friday, January 6th 2012

Google Makes Chrome Faster, More Predictive

Clearly Google values speedy page loads. It also has been tinkering with instant rendering for some time, and in various guises. The search engine has focused on these two concepts in its new beta version of Chro  [...]
Posted: Friday, January 6th 2012

More Brands Eyeing the Interactive TV Ad Format

Just before the start of the holidays a handful of companies announced plans to add interactive TV to their online marketing strategies. InterContinental Hotels Group said it would expand its booking solution across the Android platform for the Kindle Fire and other Android tablets --- as well as Google TV. "As consumers embrace new devices like tablets and interactive televisi  [...]
Posted: Wednesday, December 28th 2011

Responsive Design Gains Traction with Mobile Developers

A few weeks ago, WordPress released 3.3, named "Sonny" in honor of the great jazz saxophonist Sonny Stitt. Its third major iteration, WordPress touts many new attributes to the upgrade: for the user there is a new drag-and-drop uploader, hover menus for the navigation, the new toolbar, improved co-editing support, and the new Tumblr importer. For developers, there is the new editor API, new jQuery version, better ways to h  [...]
Posted: Tuesday, December 27th 2011

Microsoft Folds on QR Code Tech

One reason why QR codes may not have caught on with the public--at least to the degree that marketers would like--is the varying providers and systems.  One vendor, Microsoft, has surrendered by opening its proprietary Microsoft Tag so it can read and generate QR bar codes. Likely the reason is that Microsoft has recognized that Tag will not be able to gain critical mass at this point, Dan Shust, director of emerging media at interactive marketing firm Resource Interactive,   [...]
Posted: Wednesday, December 14th 2011

New York's Commuters Can Shop Toys R Us Via QR Code

New York commuters that wish to buy select toys from retailer Toys R Us this holiday season can try out the company's QR code-enabled virtual store, which is debuting on billboards located at the city's airports and 40 New Jersey transit stations. Commuters scan the QR code displayed next to the featured product, which takes them to a m-commerce enabled web portal, Mobile Commerce Daily   [...]
Posted: Tuesday, December 6th 2011

Toyota Drives Car Closer to Its New Role of Online Marketing Channel

Toyota told us one was coming and now it is almost here: an automobile that not only connects to the Internet but embraces it. As more automobile makers move in this direction, this will become another channel available to digital marketers. Called the Fun-Vii, the concept car debuted at the Tokyo Motor Show this week. Its sleek exterior mimics the look of a smartphone, with both the exterior and interior able to be adjusted to fit the driver’s mood, PC Magazine   [...]
Posted: Tuesday, November 29th 2011

Even Vending Machines Intrigued by Google Wallet, But Other Contenders Still Circle

Coca-Cola is piloting a program entailing 200 vending machines with Google Wallet in which consumers use their mobile device to buy a drink, Wendy Clark, senior vice president of integrated marketing communications and capabilities at the company, told the audience at ad:tech. "The combination of mobile commerce and location technology moves our business from the point of sale to the point of thirst,” she said,   [...]
Posted: Friday, November 11th 2011

Questions to Ask Your Tag Vendor Before You Move Forward

Last month, TagMan, a provider of tag management applications, secured $5 million in its second round of venture capital funding. Digital media investment firms Greycroft Partners and iNovia Capital led the Series B round, bringing the company’s total funding to date to the $10 million mark. TagMan, not surprisingly, attributed the successful round to the growing need for its brand of analytics. "Data-driven online marketing is growing exponentially and tag management is the enabling techno  [...]
Posted: Wednesday, November 9th 2011

Video Ads in the YouTube Channel Era

With the launch of YouTube Channels here, brands can expect a far greater focus on video advertising, especially as this and similar platforms gain momentum. Casale Media has   [...]
Posted: Monday, October 31st 2011

Nike Uses Hologram Ad to Launch Melo 8

Nike has launched its latest product, the Melo 8, via a life-sized water hologram ad and 3D-mapping technology at Pier 54 in New York. The new basketball shoe celebrates the Knicks' player Carmelo Anthony, Ooh-TV   [...]
Posted: Monday, October 31st 2011

QR Code-based Advertising May Be Getting Too Complex

QR code-driven branding has reached a new level of complexity with the introduction of Phillips & Co.'s new branding and advertising platform that turns rooftops into billboards via a QR code. As described in Mediapost, the app, Blue Marble, allows brands to place a QR code on the building and then shoot an aerial or satellite image from space. It then becomes accessible in navigation apps such  [...]
Posted: Friday, October 7th 2011

Tesco Campaign in UK Uses Newbie AR Provider

British retailer Tesco has launched multi-channel campaign to promote its Big Price Drop initiative, [video] a part of which is being fueled by AR technology. It is a major campaign, Mobile Marketing magazine says, with a major two week TV campaign, high-density Out of Home advertising, a digital campaign, a national print advertising and week-long radio activity. Underpinning the print and DOOH activity is   [...]
Posted: Tuesday, September 27th 2011

DOOH Technology Adds Groupon Deals, Music Downloads

DOOH tech firm rVue has introduced a digital sign that incorporates it already existing interactivity with infomercials that run on the sign, location-based Groupon deal offers and music downloads. It does this via a "Content Hub," through which rVue's network partners select content - such as Groupon deals and music downloads - to play on their networks, Digital Signage Today rep  [...]
Posted: Thursday, August 25th 2011

Adidas, Kraft Push Facial Recognition Ad Envelop

Adidas and Kraft are two of the latest major brands to experiment with incorporating facial recognition technology with digital ad strategies. Currently Adidas has partnered with Intel to install and test digital walls in the U.S. and U.K., reports the Los Angeles Times. The paper gives the example of a woman in her 50s stopping in front of the display. The wall will recognize her ge  [...]
Posted: Tuesday, August 23rd 2011

New Entrants Join the AR Space

Cadbury has created an augmented reality game. As is usually the case with a mobile augmented reality app, all the user has to do - once the application is installed on the headset - is point the device at a Cadbury product and a 30-second game is launched. (via Gadget). "The player is challenged to tap quacking cartoon ducks as they appear 'out of the bar' on an augmented-overlay on their device's screen," it says. "T  [...]
Posted: Friday, August 19th 2011

Follow the Money: ThinkNear | Nanigans | BigCommerce

Today’s mainstream online ad application was yesterday’s start up venture, funded by the usual sources. MarketingVOX will regularly take a look at some of these firms tapping the venture capital markets to see what may be in the offing for marketers eager to try out the latest tech solutions. Targeting Daily Deal Offers By Time, Inventory, Weather ThinkNear turns mobile ads into hyper-targeted daily deal offers for local   [...]
Posted: Tuesday, August 9th 2011

Top News: Luminate turns pictures interactive | First Mango | Facebook for Business debuts

Ad Technology: Google-backed Luminate turns pictures into interactive money-makers. Mobile Computing: First Windows 'Mango' phone unveiled. Apple's new rules   [...]
Posted: Wednesday, July 27th 2011

Dispatch from the Tablet Wars: Waiting for Amazon

Amazon, according to the latest rumor, is gunning for a low-cost touch screen panel. This means a panel that only supports two-finger multitouch, TechCrunch writes, compared to the 10-finger technology underpinning the iPad and Honeycomb. The report, if it’s true, Tech Crunch says, shows that Amazon is planning to do the smart thing and compete with the iPad on pr  [...]
Posted: Tuesday, July 26th 2011

Applying Neuroscience Marketing to the Online World

The science of neuroscience marketing can be either fascinating (if you are a brand) or slightly creepy (if you are a consumer at whom these efforts are focused). Rarely, though, are they seen as relevant to digital marketing. It is understandable: most of the sexy research or case studies are very much focused on actual consumer goods. But, in fact, there are a number of related studies that - while perhaps not formally considered neuroscience marketing - can still be applied to digital marke  [...]
Posted: Thursday, July 21st 2011

Voice Search Makes Strides in the U.S. and in Some Surprising Global Markets

Nuance has released a new voice search app called Dragon Go, for the iPhone and iPod Touch, now available on the Apple App Store. Its reach - the app can search some 180 mobile sites - illustrates one facet of the advances this technology is making, for U.S. users. Other examples can be   [...]
Posted: Thursday, July 14th 2011

New Developments May Give Online Advertising for the Disabled a Boost

Online advertising is not typically developed with the disabled - namely sight-impaired and hearing-impaired individuals - in mind. However recent developments - from sight-impaired friendly touchpad technology to Google's decision to pilot test American Sign Language in Hangouts - suggest this may be changing. Some Background The exclusion of the disabled from online technologies has never sat well with this constituency, which has sought to remedy the si  [...]
Posted: Wednesday, July 13th 2011