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Microsoft Backs RSS; Move Away From Email Publishing Assured

CNET: Gates Trots Out Longhorn As we've reported a few times earlier (see Related Posts below), there has been a lot of speculation of late as to whether or not the XML syndication format RSS (or its would-be successor, Atom) might become a preferred format for corporate newsletters and similar content over email. In a recent po  [...]
Posted: Thursday, November 6th 2003

Cracking the Code for Tracking RSS Readers

Saved by Zero: RSS Readership Tracking The subject of whether or not RSS may replace email for subscription content is a favorite in recent months, most recently treated by Tom Hespos in MediaPost earlier this week. My own answer to that question is "no," at least until Microsoft were to bake RSS directly into the browser or ema  [...]
Posted: Friday, October 17th 2003

NYT Online Editor Contemplates Blogs

Christopher Lydon Interviews: Big Media in Blogworld: Len Apcar of NYTimes.com PressThink: Times Web Editor Goes to Harvard in Search of Something At a Harvard blogfest, the editor of the New York Times was pressed to say why it was that the Gray Lady hadn't yet put up a blog. He threw out some interesting responses, ranging from some pract  [...]
Posted: Monday, October 6th 2003

The Pros and Cons of RSS Advertising

Lockergnome: Feeding Ads Through Feeds A reader on Lockergnome complains that advertisers will kill RSS. Lockergnome's editor, Chris Pirillo, counters that the beauty of XML syndication is the ease with which users can subscribe and unsubcribe from feeds, unlike email. I'd also note that different RSS readers give users different experiences with the ads. My latest obsession, for example, NewsGator, lets you open only the   [...]
Posted: Thursday, September 11th 2003

RSS, 'The Email Killer,' But Maybe for Real

Lockergnome: Why RSS Will Kill E-mail Publishing This is author (and Lockergnome founder) Chris Pirillo's favorite theme these days, but as a guy who wrote the book "Poor Richard's E-mail Publishing" and who has one of the largest email newsletters on the Net, his opinion on the matter is not quickly dismissed. He gives 10 solid reasons to make his case. Here's the one point that blew me away, showing there's a huge oppor  [...]
Posted: Wednesday, September 10th 2003

RSS Nice, Not Perfect

ClickZ: A Really Simple Content Solution? Internet.com's interactive marketing editor published a piece today explaining just why Really Simple Syndication (RSS) feeds may help publishers thwart spam filters, but this one also puts together a creditable list of the downsides.   [...]
Posted: Friday, September 5th 2003

State of Online News in Flux

Online Journalism Review: Online News Pioneers See Lots of Changes in the First 10 Years Five online news professionals offer their commentary in a roundtable on the past, present and future state of online news. Some notable points: Weblogs are making a dent in the journalistic profession, mostly simplifying the process. News sites will ultimately follow the subscription model as is the case offline. RSS will play a major role in the d  [...]
Posted: Thursday, September 4th 2003

Lawyer Roundtable Endorses Blogs for Marketing

LLRX.com: Are Blogs Right for Law Firm Marketing? LLRX.com published an excellent transcript of a round-table discussion among several lawyers and online marketers about blogging for law firms. It covers a lot of ground, from the basics of blogging and RSS syndication to more subtle points on who is best suited for blogging and how they can be used for marketing purposes. My favorite quote is from blogging lawyer Dennis Kennedy, who writes:  [...]
Posted: Tuesday, September 2nd 2003

Gillmor Argues Email Is Doomed

SiliconVally.com's Dan Gillmor: E-Mail: Where Do We Go from Here? Dan Gillmor, a respected observer of Internet trends and columnist for the San Jose Mercury News, is fed up with email. Blaming spammers, virus makers, dumb users, Microsoft and a host of others, he has faint hope that the problem will get better anytime soon. Meanwhile, he puts forth a few rules he's adopted: he opens no attached files, he pref  [...]
Posted: Tuesday, September 2nd 2003

RSS Taking the Email out of Email Newsletters

IAR: Is RSS the Answer to the Spam Crisis? Now that email newsletters are experiencing extremely high blockage rates due to trigger-happy spam filters, and even subscribers themselves, many are turning to the Really Simple Syndication format that allows people to subscribe to content while avoiding the email box altogether. Lockergnome's Chris Pirillo declared that "Email is dead," and PaidContent's Rafat Ali went so far as  [...]
Posted: Tuesday, September 2nd 2003

Yahoo Releases News in RSS

Yahoo: News RSS Life is good. It's only a matter of time before all your favorite sites are syndicating news. I really do think this has implications for the long-term future of email marketing. RSS may well be the future.   [...]
Posted: Wednesday, August 27th 2003

RSS Gains Ground As Ad Medium

Poynter: RSS as an Advertising Vehicle Some early adopters are now experimenting with advertising on syndicated web content. RSS, or Really Simple Syndication, is a now-standard means to deliver a web site or newsletter's content to the desktop via newsreader software. Advertising in RSS feeds comes in the form of text ads and banner ads. To date, the delivery mechanism has been free of advertising with the exception of   [...]
Posted: Thursday, August 14th 2003

Blog Syndicator in Battle to Control Standards

CNET: Dispute exposes bitter power struggle behind Web logs Dave Winer, inventor of the Really Simple Syndication (RSS) standard popularly used to distribute weblog content, may have thought he was putting to rest questions of who should control the standard whe  [...]
Posted: Monday, August 4th 2003

Legit Emailers Struggle Against Spam Filters

Inc.com: Caught in the Crossfire No news to any of us sending out emails on a regular basis: spam filters are wreaking havoc on what used to be a very effective channel. So-called permission marketers are having more and more trouble getting emails to the intended recipients because of network congestion caused by spam. "The landscape has changed," says   [...]
Posted: Thursday, July 31st 2003

Amazon.com Syndicates Content in RSS Format

Amazon.com: Amazon.com Syndicated Content Amazon.com, following what Chris Pirillo started doing a month ago, now provides RSS feeds based on categories, subcategories and search results. From the users' standpoint, that's convenient if, for instance, they want to keep on top of the current list of fiction bestsellers. This flexibility and relative speed of implementation a  [...]
Posted: Friday, July 25th 2003

Five Things You Wanted to Know About Biz Blogs But Were Afraid to Ask

WordBiz: 5 Key Questions (You've Been Dying) to Ask About Business Blogs Debbie Weil, who has been publishing the WordBiz email newsletter for a couple of years now (? or there abouts) is now pondering whether blogs are the next big thing and email business newsletters are doomed. It's a fair question, but my own answer would be that email still has a pretty vital role in the e-marketing landscape. Generally, I think her advice h  [...]
Posted: Thursday, June 26th 2003

Outlook Plugin Makes RSS Feel a Lot Like Email

Escalan: eViews #3 Derek Scruggs argues that email marketing is dying but that RSS, now that it can be read in Outlook thanks to Newsgator, looks more and more like a real alternative, without the spam problem. I've recently switched to Newsgator from Radio as my tool to read RSS feeds, and I subscribe (some pun intented) to this  [...]
Posted: Saturday, June 21st 2003

It's not the End of Email, But Watch RSS Grow

EmailSherpa: Exclusive Michael Wexler Interview Part II: The Future of Email Marketing & Publishing e-Dialog's Michael Wexler has been researching email metrics and use ever since he worked for then-start-up Hotmail. Now, in Part II of our exclusive interview he shares insights on:The problem with requiring confirmed subscriptions Landing pages that convert more clicks Why does Hotmail kill your hotli  [...]
Posted: Friday, May 9th 2003