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Telemundo Introduces Spanish Language News App

Telemundo is targeting a rich - and relatively underdeveloped - space with the rollout of a Spanish language app. Using software from LSN Mobile across is station group, it will deliver Spanish-language news, weather and sports, according to Broadcasting Cable. LSN Mobile already deliver local news content to a variety of cellphones as well as offers mobile display ads and text-messaging-bas  [...]
Posted: Friday, February 26th 2010

CBS to Experiment with 99 Cent Prices for Some Shows on iTunes

CBS has said that it has agreed to experiment with Apple in reducing the price of some of its shows on iTunes, cutting prices from $1.99 for most shows to 99 cents for some. Les Moonves, chief executive of CBS Corp., said on a conference call with analysts last week that certain shows would sell for 99 cents, but he did not yet know which those will be. Those in the industry doubt the experiment will include newer episodes of top shows like NCIS,   [...]
Posted: Friday, February 26th 2010

Univision to Launch Telenovela Web Site

Univision Communications is continuing its push online with the forthcoming rollout of a video web site for telenovela soap-operas - an unmet niche category for Hispanics, which are increasingly moving online for entertainment and news. "The world has shifted," says Joe Uva, Univision's president and chief executive. "Our audience is consuming more and more content on digital platforms and the go." (  [...]
Posted: Monday, February 22nd 2010

Skiff Gives E-Reader Market Viable Ad Strategy

Another e-reader device - this time from a major magazine publisher - will hit the market sometime this year. Hearst previewed its new Skiff Reader at this week’s Consumer Electronics Show along with the announcement that Sprint is providing 3G connectivity for the e-reader and will sell it at Sprint retail outlets and Sprint.com (via  [...]
Posted: Tuesday, January 5th 2010

Streaming Olympics Coverage Foretells More Sports Specials – and Fees

TV Everywhere is still in its infancy but a new offering on NBCOlympics.com illustrates how easily it can - and probably will - be customized and segmented for specific viewers. People who subscribe to cable, satellite or telco TV service will be able to view live streaming Olympics coverage on NBCOlympics.com. Called "Olympics Online Connect", the service, for which viewers have to register, will provide more than 1,000 hours of live Olympic streaming  [...]
Posted: Tuesday, December 29th 2009

Hulu Adds Search and Analytics

Hulu has added search and analytics to its product line up, according to the web streaming TV site's blog, significantly enhancing the site's usefulness to marketers. The new beta feature, launched from Hulu Labs, is called Captions Search. It allows users to search the captions for thousands of videos across hundreds of shows - as well as from a new Captions tab on any show or video page with captions. The analytics will   [...]
Posted: Tuesday, December 22nd 2009

GOOG (and Copyright Holders) Make Good with YouTube's Content ID

Through Content ID, a service that protects copyright holders, enables them to profit from music appropriated by users, and lets them track user sentiment (via YouTube Insights), Google has found a way to monetize video socnet YouTube. In general, Content ID enables companies, such as music labels, to track unofficial uses of their content, then decide whether to forbid that use (by stripping a video if its music, for example) or monetize it by adding music-purchasing buttons alongside the co  [...]
Posted: Tuesday, September 29th 2009

Complaints vs Video AdNets Rise as Buyers Pay for Ineffective Ads

With the popularity of online video advertising on the rise, media buyers are faced with large variations in pricing and options to decipher. Pre-roll video ads can run anywhere from CPMs under $10 to $50 CPMs - and if buyers aren't careful, they can end up paying for ineffective ads. Some industry observers are pointing out that video ad networks are deliberately inflating ad impression numbers by running video ads that begin automatically when a user lands on a site, with those ads sometime  [...]
Posted: Tuesday, September 29th 2009

GOOG Hopes Fast Flip Opens Profit to Publishers

This week Google Labs launched Fast Flip, a news/story search engine that provides results as screenshots of relevant articles. The idea behind Fast Flip is to enable users to visually "flip" through the information they most want to read. Headlines and popular topics are easy to spot. Fast Flip is also "smart," meaning it tailors itself to a user based on the selections s/he makes, making it a melange of "fast browsing, natural magazine-style   [...]
Posted: Wednesday, September 16th 2009

YouTube Video Reviews Join Google Product Search

Google is incorporating user-created YouTube reviews onto releated results pages in Google Product Search. "Videos include reviews from sources like USA Today, Wired, and Digital Trends, and they appear above the 'Similar Items' section of the page," the company explained. One example of how reviews have been incorporated is in   [...]
Posted: Thursday, September 10th 2009

Google Books Massages European Publishers' Concerns

Yesterday Google decided to make public concessions to publishers outside the US, part of an effort to ease concerns over its Google Books project. In October 2008, Google was granted temporary approval for a settlement that enables it scan non-copyright-protected books -- including those whose copyrights have elapsed -- and put them online. Final approval of the settlement was delayed for a fairness hearing, scheduled this October 7th. Meanwhile, companies that include Microsoft, Yahoo an  [...]
Posted: Tuesday, September 8th 2009

Bing & Ping Connects Search to Socnets; Windows Live Ominously Omitted

Microsoft is now inviting Facebook fans to test a new program called Bing & Ping, which enables them to share their Bing search results with friends on various social networks, as well as email. Results include restaurant recommendations, local movie times, flight statuses and other means by which data has been terraced. "Say you use Bing's Instant Answers feature to check the score of the game, and you notice that your buddy's favorite team has just been beaten pretty handily," surmised N  [...]
Posted: Friday, September 4th 2009

E-Tail, Auto Sites and Hollywood Top July Site Visits/Growth

Riding the strength of the popular Cash for Clunkers program, which enables car owners to exchange old vehicles for cash, websites for automotive manufacturers enjoyed disproportionate popularity in July, according to new figures from TNS Media's Compete. Compete just released its most current Competet 250, a monthly ranking of the top 250 trafficked websites.   [...]
Posted: Monday, August 24th 2009

Barnes & Noble Finds New Revenue Streams

With the financial performance of major booksellers suggesting significant declines in the reading rates of U.S. adults, book retailer Barnes & Noble has recently invested in new sales avenues such as   [...]
Posted: Monday, August 24th 2009

1-800-Flowers Pings Facebook for eCommerce

1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook. Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook. Using technology from online ad network Alvenda, the site also lets users gain access to an online product assortment by clicking on a "shop" button. They can browse items, place them in a cart, select a delivery date, and send. Planned upgrades include birthday calendars and group gifting  [...]
Posted: Thursday, July 30th 2009

AP Software Tracks Appropriation of Content

The Associated Press is adding software to its articles, intended to inform readers of usage rights associated with the content -- and act as a policing agent, automatically informing the AP about how the article elsewhere online. Each article will be published with a digital "wrapper" -- data not visible to users that maximizes the content's ranking in search engines and tracks its movements across the web. The program will be introduced in stages stretching over the course of the next year,  [...]
Posted: Monday, July 27th 2009

Iger: Disney Plans to Monetize Content, Including (Maybe) Hulu

Disney plans to experiment with a paid-subscription model online, Robert Iger said, at a conference sponsored by Fortune magazine. The Disney CEO added that people are willing to pay for quality content if they perceive it has value, MediaBuyerPlanner reports. A subscription model will give Disney better knowledge of customers, as their activities and interests can be trac  [...]
Posted: Friday, July 24th 2009

EyeWonder Helps Fox, GE Pontwificate with Users

To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself. The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts. Submissions are manually screened, after which tweets are permitted t  [...]
Posted: Thursday, July 23rd 2009

Twitcam Brings Livestreaming to Twitter

Live video streaming firm Livestream has launched twitcam.com, an ad-supported app that lets users add live streaming video to their Twitter feeds. The offering works like popular Twitter app Twitpic, which enables users to log in with an existing Twitter account, upload an image and then automatically updates their Twitter streams with a link to the image, as well as any message they include. Following suit, Twitcam.com u  [...]
Posted: Wednesday, July 22nd 2009

Yahoo's New Homepage: A Social Aggregator Flanked by Contextual Ads

At 4:30 Eastern today, Yahoo will release a fully-redesigned homepage "[balances] "push" and "pull," adding simple but useful customization without diminishing the broad reach that the page offers," according to Search Engine Land. Search is more prominent on the page, which is also less cluttered. The left-hand column is now a customizable menu where users can stream RSS feeds. Widgets and   [...]
Posted: Tuesday, July 21st 2009

Printcasting Democratizes Magazine Publishing

A company called Printcasting is experimenting with a way to compel more advertisers and readers to print magazines with model that allows nearly anyone to be a magazine publisher. Printcasting ("People-powered Magazines") lets would-be publishers choose articles and blog posts, insert them in a template of their choice, then print and distribute the resulting "magazine" themselves, The New York Times   [...]
Posted: Tuesday, July 21st 2009

Prepaid Wireless Sites See 8M Visitors

Consumers seeking more cost-effective wireless services increasingly turn to pre-paid plans during the economic downturn, several popular sites saw 37% visitor growth in Q1 vs. the same period last year, according to comScore, Inc. The quarterly review of the US prepaid wireless industry examined online visit and search r  [...]
Posted: Tuesday, June 16th 2009

Meebo Unifies SocNets, Content Sites on Engagement Platform

IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease. "Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions," the company said. Mother-driven   [...]
Posted: Wednesday, June 10th 2009

Paid Subscriptions to Digital Editions Rise

The number of paid subscriptions to digital editions of magazines has leapt since 2007, according to the Audit Bureau of Circulations (via MediaBuyerPlanner). In the first six months of 2007, 56 consumer magazines had fewer than 500,000 paid subscriptions to digital editions; by the end of last year, that number nearly doubled, with 110 magazines reporting paid digital subscriptions of ne  [...]
Posted: Tuesday, June 9th 2009

Fox CDO Contemplates Putting Hulu Content Behind Payment Wall

At an Internet Week event Tuesday night, Chief Digital Officer Jonathan Miller of News Corp. expressed the likelihood that some TV shows and movies on Hulu will be restricted to paying subscribers. Hulu is a premium content syndicator owned by News Corp., NBC Universal and Disney. The ad-supported site   [...]
Posted: Friday, June 5th 2009