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Prepaid Wireless Sites See 8M Visitors

Consumers seeking more cost-effective wireless services increasingly turn to pre-paid plans during the economic downturn, several popular sites saw 37% visitor growth in Q1 vs. the same period last year, according to comScore, Inc. The quarterly review of the US prepaid wireless industry examined online visit and search r  [...]
Posted: Tuesday, June 16th 2009

Meebo Unifies SocNets, Content Sites on Engagement Platform

IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease. "Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions," the company said. Mother-driven   [...]
Posted: Wednesday, June 10th 2009

Paid Subscriptions to Digital Editions Rise

The number of paid subscriptions to digital editions of magazines has leapt since 2007, according to the Audit Bureau of Circulations (via MediaBuyerPlanner). In the first six months of 2007, 56 consumer magazines had fewer than 500,000 paid subscriptions to digital editions; by the end of last year, that number nearly doubled, with 110 magazines reporting paid digital subscriptions of ne  [...]
Posted: Tuesday, June 9th 2009

Fox CDO Contemplates Putting Hulu Content Behind Payment Wall

At an Internet Week event Tuesday night, Chief Digital Officer Jonathan Miller of News Corp. expressed the likelihood that some TV shows and movies on Hulu will be restricted to paying subscribers. Hulu is a premium content syndicator owned by News Corp., NBC Universal and Disney. The ad-supported site   [...]
Posted: Friday, June 5th 2009

Google to Launch Proprietary Ebook Retail Program

In what could be interpreted as an aggressive move into Amazon territory, Google is planning to sell digital versions of new books directly to its users. "The move would pit Google against Amazon.com, which is seeking to control the e-book market with the versions it sells for its Kindle reading device," observes The New York Times, which nonetheless pointed out that the move would be welcomed by publi  [...]
Posted: Monday, June 1st 2009

Twitter Hits Hollywood: Users Stalk Stars in Unscripted Show

Microblogging label Twitter is partnering with Reveille and Brillstein Entertainment to launch an unscripted TV show whose objective will be to "[put] ordinary people on the trail of celebrities in a revolutionary competitive format," reports Variety. Novelist and screenwriter Amy Ephron will executive produce the show alongside Kevin Foxe and Steve Latham, Reveille's Mark Koops and Howard T. Owens, Brillstein  [...]
Posted: Tuesday, May 26th 2009

YouTube Pilots Pre-Rolls Across UK Network Content

YouTube has struck a deal with a number of UK broadcasters to run pre-roll ads across their premium content, including episodes and clips from popular TV shows. Partners for the pilot include BBC Worldwide, Channel 4, National Geographic, ITN and Discovery Networks. Each ad is limited to 30 seconds; sponsors include Match.com, Activision, Renault and Nissan. (15-second ads for Warner Brothers film The Hangover are also airing on Channel 4.) Prior to this liaison, partners like Channel 4 gl  [...]
Posted: Tuesday, May 26th 2009

Hulu Sets Sights on Live Streaming; Dave Matthews Band Enlists

Hulu, the on-demand TV/film content site owned by News Corp. and NBC Universal and Disney, is prioritizing more live content, beginning with an aggressive promotional effort for the Dave Matthews Band. On June 1 the site shall stream a Dave Matthews Band concert, live from the Beacon Theatre in New York, between 9PM and 11:30PM EST. The even  [...]
Posted: Friday, May 22nd 2009

Foreign Visitors Flock to UK Newspaper Sites

Great Britain's tabloid The Sun is the most popular online newspaper among the nearly 16 million people in the UK who visited a newspaper website in March 2009, according to data from comScore World Metrix service, which also reported that many of the UK's other top online newspapers also draw significant numbers of v  [...]
Posted: Friday, May 15th 2009

Adap.tv Weds Publishers to Perfect Streaming-Vid Partner

Would-be video publishers suffering from options paralysis may soon be saved: Adap.tv has launched the Player Partner Program, which matches publishers to the video player partners that suit them best. Partners available through this hub include Brightcove, thePlatform, Mogulus, VMIX, Twistage and Kaltura, but Adap.tv claims to work with more than 300 premium video publishers. All are pre-integrated with Adap.tv's OneSource, which supports "Str  [...]
Posted: Wednesday, May 13th 2009

Blue Sky Incorporates SWYN to Make Email More Socnet-Shareable

In an earnest attempt to merge email and social media, Blue Sky Factory launched Share With Your Network (SWYN), which enables email subscribers to share the content they read across popular socnets. The "SWYN" acronym is already part of the email marketing vernacular, a generic term for icons that enable users to share a given piece of content with social networks in general. For example, a row of   [...]
Posted: Tuesday, May 5th 2009

Disney to Join the Hulu Board

After much ado, and provided the alliance passes regulatory review, The Walt Disney Co. shall join News Corp., NBC Universal and Providence Equity Partners as joint venture partner and equity owner of professional TV show/film/clip aggregator Hulu, MediaPost reports. Financial terms were not disclos  [...]
Posted: Friday, May 1st 2009

Hulu Cracks Top 3 Online Video Sites for First Time

US internet users viewed 14.5 billion online videos during March 2009, representing an increase of 11% vs. February, according to March 2009 data from comScore's Video Metrix. And for the first time, Hulu broke into the top three rankings in terms of videos viewed, MarketingCharts reports. Google Acco  [...]
Posted: Thursday, April 30th 2009

GOOG to Serve 'Premium' News, Unbidden, to Users

At a Hollywood party last week, CEO Eric Schmidt of Google revealed the search giant's intentions to provide a "solution" to the collapsing newsprint industry. "Schmidt is distinctly aware of the newsprint meltdown going on in an information world dominated by his company, and that [the Google News] system only works as long as there is someone to report the news that his system delivers to readers," wrote The Wrap's Sharon Waxman, after sp  [...]
Posted: Wednesday, April 29th 2009

YouTube Supports New Show/Film Hubs with More In-Stream Ads

This week YouTube made a handful of changes meant to expedite its evolution into a professional content hub. The online video streaming site launched a destination for TV shows, as well as a revamped subsite for movies -- putting it in a better position to compete with rivals like the NBC- and Fox-owned Hulu. The new sections are currently limited to the United States. New partners, which will populate both loca  [...]
Posted: Friday, April 17th 2009

Media Titans Prep E-Commerce Platform for Publications

Three media executives -- creator Steven Brill of Court TV and American Lawyer magazine; ex-publisher L. Gordon Crovitz of The Wall Street Journal; and Leo Hindery Jr. of private equity firm InterMedia Partners -- are embarking on an enterprise whose objective is to equip publishers with the tools to charge e-commerce fees. The proposed company, Journalism Online LLC, would enable magazine or newspaper websites to demand payment from non-subscribers, once they've reached a certain point on th  [...]
Posted: Wednesday, April 15th 2009

AP to News Pirates: Stop Stealing Our Content

The Associated Press announced it will work with web portals and other digital partners to track publishers that use its content without a license, and pursue legal action against them, reports the Wall Street Journal. Much of the AP's content is unpaid for, as it is collected by news aggregators that carefully dodge AP licensing fees. Major internet portals such as Google and Yahoo do  [...]
Posted: Thursday, April 9th 2009

Glam 'Tinkers' with 'Twitter for Journalists'

Lifestyle content network Glam Media has launched Tinker, a Twitter-style platform tailored to journalists, bloggers and PR professionals. Crucially, Glam also claims Tinker is "the first safe monetization model for brand advertisers" seeking exposure in the microblogging space. In tandem with Tinker, a Tinker Micro-Blogger Network was released. Tinker aggregates conversations on specific topics or events being discussed on Twitter, Friendfeed and Facebook, among other brands. This way, us  [...]
Posted: Wednesday, April 1st 2009

Blockbuster, TiVo Announce Digital Rental Partnership

Today Blockbuster is expected to announce a partnership with TiVo, whereby the former's digital movie library can be ported directly to the televisions of TiVo users. The service, Blockbuster On-Demand, will be accessible to the 800,000 users with broadband internet connected to their TiVo units. "Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our On Demand service but also from our stores and through our by-mail service as well," s  [...]
Posted: Wednesday, March 25th 2009

1Cast Inks Distribution Deal with Dow Jones, Bloomberg

1Cast has signed deals to distribute content from Dow Jones and Bloomberg on its website and mobile applications. The aggregator already has deals with the Associated Press, CNBC and Reuters, as well as international organizations Agence France-Presse and the CBC, reports MediaBuyerPlanner. 1Cast aspires to become a hub of online news video,   [...]
Posted: Friday, March 20th 2009

Sony Reader Signs Devil's Deal with Google Books

Sony and Google have reached a deal whereby Google will avail a half-million copyright-free books on Sony's own Reader device -- a rival to Amazon's Kindle e-book/blog/Wikipedia reader. Google has been scanning books from major universities and research libraries since 2004. At present, it is able to   [...]
Posted: Thursday, March 19th 2009

Daily Mobile News Consumption Doubles in Past Year

The number of people using their mobile device daily to access online news and information more than doubled from January 2008 to January 2009 and now stands at 22.4 million, according to data from comScore (via MarketingCharts). Among the total audience of 63.  [...]
Posted: Wednesday, March 18th 2009

Growing Interest in Widgets, Web-TV Features Drives US Adoption

A growing appetite for video on-demand (VoD) libraries and customizable widgets that are accessible through TV sets will pave the way for adoption of such enhanced video services in the US, according to a recent report from Parks Associates. The research finds 33% of US broadband users are interested in widgets, and almost 50% are interested in pre  [...]
Posted: Thursday, March 5th 2009

Social Media Zeitgeist Takes Over Skittles.com

Late last week Skittles announced the relaunch of Skittles.com, which isn't so much a website as an app pointing visitors elsewhere online where Skittles material -- official or not -- is hosted. Visits to Skittles.com drive users to a search for "skittles" on Summize, a real-time search engine for Twitter.com. Floating above this material is a Skittles navigation bar: product links drive users to Wikipedia, and media links send them to either YouTube or  [...]
Posted: Monday, March 2nd 2009

EuclidMedia Provides Ad Inserts For Videos

Yesterday Euclid Media, a California-based video ad company, launched technology that enables users to monetize streaming videos. The service lets advertisers insert brand images into videos, weaving ads right into the fabric them -- on the cover of a pizza box, a shopping bag, a wall  [...]
Posted: Wednesday, February 25th 2009