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Hispanics Showing Brand Differentiation Online

eMarketer: How Are Hispanics Shopping? Hispanics choose different retail sites to do their online shopping, reflecting a bit of their offline habits and showing that, not surprisingly, the offline brand images seem to be making imprints on online behavior. Only about 20 percent of the brand-conscious Hispanics report shopping at online discount stores, according to a BIGresearch study, whereas 30 percent of whites reported doing so.   [...]
Posted: Wednesday, July 14th 2004

Revisiting Spanish Newspapers' Free-to-Fee Evolution

ClickZ: Free or Fee in Spain, Revisited Vin Crosbie revisited the topic of Spain's dailies, which chose divergent paths, some remaining free online, others requiring subscriptions or at least registrations. The update proves a bit inconclusive. Certainly El Mundo and ABC, the two big newspapers still free online, are happy that the others started limiting access, as they've been the beneficiaries of more traffic, hel  [...]
Posted: Wednesday, July 14th 2004

Yahoo, Fox Join Online Hispanic Effort Bandwagon

iMedia: Goooollllll! Elizabeth Lloyd points out the ferment seen nowadays in online Hispanic marketing. Media companies are partnering with large brands and Hispanic content creators to form new channels to reach Latin American users. Yahoo just created a new Spanish sports channel online using Fox's Pan American Sports organization. The new efforts hope to exploit the fact that Hispanics are adopting broadband Internet access at ab  [...]
Posted: Sunday, May 23rd 2004

'Buy-High' Terra Lycos to Sell Low

ZDNet: Web portal for sale, slightly used When a Spanish phone company bought Lycos for $12.5 billion, some in the U.S. snickered that the Europeans were jumping into the Internet bubble just after the popping sound was heard on this side of the Atlantic. After a few years of deflating, Terra Lycos is looking to compound its buy-high strategy with a switch to sell-low. Having hired Lehman Brothers to tout the portal to the market, anal  [...]
Posted: Tuesday, April 27th 2004

AdWeek Launches Hispanic Monthly

AdWeek: Adweek to Launch Hispanic Marketing Magazine VNU's AdWeek launched today a monthly Hispanic marketing publication called Adweek's Marketing y Medios. The English language version - and website - will follow in September. "We will make sense of this rich and varied ethnic group so that marketers know who they are and how to reach to them," said VNU executive Michael Parker. The monthly launched   [...]
Posted: Thursday, April 22nd 2004

Hispanic Media Up, Still not Proportionate, Here's Why

MediaPost: Despite Latino Surge, Marketers Continue To Under-Spend In Hispanic Media While Hispanic media spending continues to outpace other media growth by a factor of four, the Association of Hispanic Advertising Agencies (AHAA) said that rate should be roughly doubled to  [...]
Posted: Thursday, April 22nd 2004

Hispanics Increasingly High Value Online Targets

ClickZ: Online Hispanics Adopt, Adapt The second America Online/RoperASW U.S. Hispanic Cyberstudy shows that Hispanic Americans - the country's largest minority - continue to be much more useful online marketing targets in some respects than other groups. The first study, released in 2002, showed that Hispanics were a large, growing group online, with a real critical mass, allowing for efficient targeting. This year, the study shows p  [...]
Posted: Thursday, April 15th 2004

IAB Forms Hispanic Committee

Press Release: New IAB Hispanic Committee To Promote Value Of Online Advertising In Reaching Hispanic Audience The IAB announced the formation of the IAB Hispanic Committee, a collaborative effort among Hispanic online publishers to educate agencies and marketers on   [...]
Posted: Monday, January 12th 2004

Third World Leaps Ahead with Internet

New York Times: E-Commerce Report: Developing Nations Begin to Embrace Internet Commerce Those in business and government in third world nations are beginning to recognize the ability of the Internet as a platform on which to build profitable businesses. In El Salvador, for example, a coffee grower sold beans on the Internet auction style for the record price of $14.06 per pound and a Cambodian mapmaker uses the Internet to   [...]
Posted: Monday, November 24th 2003

Publish In Spanish to Reach Hispanic Audience

MediaPost: Hispanic Usage Accelerates, Half Of Users Prefer Spanish Content Web publishers are not keeping up with the growth and preferences of the Hispanic audience. A new study from comScore indicates that while 49 percent of the 12.5 million U.S. Hispanic online audience prefers to speak only Spanish or a mix of Spanish and English, web publishers are not catering to this desire.   [...]
Posted: Thursday, November 13th 2003

Telemundo to Help Yahoo Get Personal with Hispanics

CNET: Yahoo, Telemundo get personal in Spanish Continuing the trend of large sites and portals trying to break into the burgeoning Hispanic market, Yahoo announced today that it will partner with Telemundo to move its personals listings into the Latin American community.   [...]
Posted: Thursday, October 2nd 2003

AOL Launches Hispanic Online Service

MediaPost: AOL Time Warner Launches AOL Latino AOL has launched AOL Latino, a new service developed specifically for the Hispanic audience. Time Warner Media and Communications Group Chairman Don Logan made the announcement yesterday at a Goldman Sachs conference. Taking advantage of the 12.5 million online Hispanic audience, the service will provide U.S. focused Spanish language content bundled with the new AOL 9.0 Optimize  [...]
Posted: Wednesday, October 1st 2003

Hispanics Spend More Time, Money Online

MediaPost: Study Details Hispanic Online Population A recent comScore study found Hispanic Internet surfers spend more time online, view more pages and have more money on average than the overall online population. The study also said nearly half of online Hispanics prefer English language sites. Interestingly, the 12.5 million U.S.Hispanic online audience outnumbers the online population of all other Spanish speaking nation  [...]
Posted: Thursday, September 25th 2003

Brazil to Get 14th Domain Root Server

The Age: Brazil to Host Root Name Server While 10 of the existing 13 domain name root servers reside in the Americas, until now none were located in the southern hemisphere. Brazil will get the world's 14th DNS root server, in hopes of speeding up transmission time. (It's about time.) The remaining three servers are found in Asia and Europe.   [...]
Posted: Monday, August 25th 2003

More US Companies Create Spanish-Language Sites

USA Today: Retailers offer Web sites in Spanish In April, 12.7 million Hispanics were online, up 7% from six months earlier. Overall U.S. Internet growth, by comparison, was 2%, comScore Networks says. Nationwide, Hispanics numbered 37 million in 2001, the Census Bureau says, almost outnumbering blacks as the biggest minority group. [...] Hispanics spend more time online than non-Hispanics   [...]
Posted: Thursday, May 29th 2003

AOL Goes After Hispanic Audience

IAR: AOL Launches Hispanic Ad Campaign With all the recent research pointing towards the growth of the Hispanic online audience, sleeping giant, AOL is now making a move to capture that audience segment. The new ad campaign will roll out this weel on Spanish language television stations Univision, Telefutura, and Galavision. Print and radio will be used as well. "The campaig  [...]
Posted: Tuesday, May 13th 2003

Honda Targets Hispanics Online

Press Release: Honda Launches Major Hispanic Online Marketing EffortAmerican Honda Motor Co., Inc., one of the top-selling automobile manufacturers to the U.S. Hispanic consumer, launched a major new media marketing campaign targeting the Latino consumer. This month, an online campaign for Honda's Civic models premieres on YupiMSN, a leading Spanish-language Internet network. The cam  [...]
Posted: Tuesday, April 8th 2003

Most Online Spanish Speakers Reside in U.S.

IAR: U.S. Hispanics Are Biggest Share of Spanish Speakers Online ComScore Media Metrix, a Reston, Va.-based Web research and measurement firm, reported on Monday that U.S. Hispanic Internet users outnumber those of any Spanish-speaking country.   [...]
Posted: Monday, March 17th 2003

Should Your Site Habla Espanol?

ClickZ: Can Your Content Speak Spanish? Interesting commentary in ClickZ suggesting that since Spanish is so widely spoken in the U.S. and the spending power of that demographic is rapidly rising, more sites may want to consider Spanish-language features.   [...]
Posted: Tuesday, March 4th 2003