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5 Reasons Why Your Email Campaigns Disappear

Twenty percent of email in the United States and Canada is still not making it to the inbox while 3% of email goes to the "junk" or "bulk" folder and another 16% goes missing, according to Return Path's Global Deliverability Benchmark study for the second half of 2009. The stats are slightly worse for the B2B sector, which has a delivery rate of just 75%. These are not pretty numbers for email marketers,   [...]
Posted: Monday, February 8th 2010

Industry Buzz & Snippets: 02/04/10

Campaigns: Case study: Direct mail, SMS lift reward program. Search: Google updates online ad patent. Troubleshooting tips from AdSense. Mob  [...]
Posted: Thursday, February 4th 2010

Online Product Recommendations Miss Mark

The quality of product recommendations on retailer websites significantly declined in 2009, according to a new study from ChoiceStream. Six in 10 Shoppers Get Poor Recommendations Study results reveal that 59% of shoppers said they received poor quality product recommendations from retailer websites in 2009, writes  [...]
Posted: Wednesday, February 3rd 2010

Industry Buzz & Snippets: 02/03/10

Campaigns: Dunkin' Donuts finds success with fan photos. American Greetings launches Twitter contest for Valentine's Day. Snickers uses social media, SEM to support 'lead spot' in Super Bowl ads. Ad Technologies: Google   [...]
Posted: Wednesday, February 3rd 2010

Cybercrooks Target Social Networks

Cybercriminals are turning their attention to users of social networks such as Facebook and Twitter, according to a new report [pdf] from IT security and data protection firm Sophos. Spam, Malware Attacks on the Rise Sophos’ Security Threat Report: 2010 indicates criminals have increasingly focused attacks on social networking users in the past 12 months, with a dra  [...]
Posted: Tuesday, February 2nd 2010

Industry Buzz & Snippets: 02/02/10

Campaign: Volkswagen gets punchy on Facebook for Super Bowl. Brand.net spreads into video with 'I Can't Believe It's Not Butter' campaign. Ad Pricing Trends: Ad revs improve, bu  [...]
Posted: Tuesday, February 2nd 2010

Email Marketing: Getting the Most Out of the Postmaster Page

More and more ISPs are offering "postmaster pages" not only to provide transparency to the end users but also to offer better information to marketers who rely on their networks. Last year, ISPs such as AOL, Cox Communications (North America), and T-online (Germany) all unveiled postmaster pages, according to ReturnPath. To get the fullest advantage from these pages, considering the following   [...]
Posted: Thursday, January 28th 2010

Ad Industry Agrees on Online Privacy Icon

The online ad industry has coalesced around an icon meant to alert web surfers that an ad may be targeting them based behavioral data. Advertisers expect to start using the icon this summer, along with such phrases as "Why did I get this ad" or "Interest based ads" - phrases that polled best in a research study conducted by Future of Privacy Forum, which has been promotin  [...]
Posted: Thursday, January 28th 2010

Domain Reputation Moves Forward; Additional Standards Considered

Signs that the internet is moving to a domain-based standard  continue to proliferate. The latest: Goodmail Systems last month published a list that Goodmail has dubbed the industry's first domain-based whitelist of good email senders. Called CertifiedDomain, it is t  [...]
Posted: Tuesday, January 26th 2010

Industry Buzz & Snippets: 01/22/10

Industry: IAB gave thousands to lawmakers. Multicultural agencies must beef up digital offerings. Email Marketing: Key email marketing trends to act on this year. Search:  [...]
Posted: Friday, January 22nd 2010

Click Fraud Gets More Elaborate with 'Real' Purchases

A Harvard Business School professor has identified a new breed of click fraud that not only simulates clicks on a Google ad - but also seemingly generates a 'real' customer purchase on the advertiser's website. Professor Ben Edelman, who has researched such related issues as invisible online ads - sleight-of-hand tactics used by some websites to sell more advertising than they have space for - calls this new form   [...]
Posted: Thursday, January 21st 2010

Industry Buzz & Snippets: 01/21/10

Campaigns: Facebook, Microsoft scale back ad relationship. Search: Is it time for a Winter PPC account makeover? Security: Facebook scammers trying to   [...]
Posted: Thursday, January 21st 2010

Industry Buzz & Snippets: 01/15/10

Ad Technology: Clear Channel debuts Google-like ad platform. Privacy: Flash cookies could become hot button privacy issue. Message Confusion: Misunder  [...]
Posted: Friday, January 15th 2010

Industry Buzz & Snippets: 01/14/10

Ad Networks: Amobee acquires London-based RingRing. Web Analytics: Why your website statistic reports are wrong, part 2. Web 2.0: Netflix on Wii won't c  [...]
Posted: Thursday, January 14th 2010

Industry Buzz & Snippets: 01/13/10

Campaigns: Coors deploys handheld game to bars for Super Bowl build up. Search: Google threatens to pull out of China, citing censorship, hack attacks. AdWords' policy adjustment for display   [...]
Posted: Wednesday, January 13th 2010

Industry Buzz & Snippets: 01/05/09

Industry: Apple to buy Quattro Wireless for $275 million. Analyst forecasts better days in 2010 for online ads. Another year of waiting for serious revenue from mobile ads, online display and social m  [...]
Posted: Tuesday, January 5th 2010

Industry Buzz & Snippets: 12/30/09

Industry: Four ways technology will change advertising in 2010. Virtual Goods: Virtual goods give web firms new revenue in ad slump. Campaigns: NHL goes  [...]
Posted: Wednesday, December 30th 2009

Industry Buzz & Snippets: 12/29/09

Trends: Where digital marketing is heading in 2010. Media: As books go beyond printed page to multisensory experience, what about reading? Search: Google   [...]
Posted: Tuesday, December 29th 2009

Industry Buzz & Snippets: 12/28/09

Media: News Corp. repurposing content for mobile devices. E-books spark battle inside the publishing industry. Social Media: 2009   [...]
Posted: Monday, December 28th 2009

Industry Buzz & Snippets: 12/22/09

Measurement: How to use comScore’s hybrid methodology for measurement. Campaigns: Hanes adds sock to the holidays with charitable drive on Facebook. Strategies: Nonprofits update tactics to cut through holiday f  [...]
Posted: Tuesday, December 22nd 2009

New Tools, Strategies to Combat Click Fraud

Trying to stay one step ahead of online fraudsters, the ad industry continues to develop new - or refining existing - tools and strategies aimed at combating click fraud. Unfortunately, this problem shows no sign of abating - even as advertisers move to other forms of measurements. In October ClickForensics reported that the overall industry average click fraud rate was 14.1% for Q3 2009. That's u  [...]
Posted: Friday, December 18th 2009

Does Whitelisting Work? Origins Test Says Yes

Sender reputation is still an important metric for email marketers to monitor even as ISPs shift to a domain-based reputation system. Whitelisting is a key tactic in maintaining a positive sender reputation - and as a recent test by Origins Natural Resources Inc., discovered, it can also lead to higher transaction and click through rates. Whitelisting instructions suggest the recipient add the sender's  [...]
Posted: Wednesday, December 16th 2009

Industry Buzz & Snippets: 12/16/09

Campaigns: New York Media partners with Clickable for local web ad sales. Email Marketing: AOL's take on permission versus request. Sharing content generates most emails. Search:   [...]
Posted: Wednesday, December 16th 2009

4 Tips to Get Ready for Domain Reputation

A number of top ISPs are putting in place, or have already established, domain-based reputation systems. It is a major shift in how email messages are delivered - one for which email marketers clearly need to prepare. The good new is that if they have already been keeping their lists clean and focusing on subscriber engagement, the change should not be a dramatic one. Moving Steadily There is little doubt that ISPs are steadily moving in this direction, according to a r  [...]
Posted: Monday, December 14th 2009

Industry Buzz & Snippets: 12/14/09

Account Moves: TVGuide.com has selected PubMatic to optimize its ad revenue. Strategies: Package-goods players are ramping up online spend. Email Marketing: Embedded video in e-mail slows  [...]
Posted: Monday, December 14th 2009