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Facebook's Self-serve Ad Prices Steadily Rising; SMBs Step Up to Meet Them

Facbook’s ads rose 40% per click last quarter, a new report by Efficient Frontier finds - a rise that topped prices on the social networking site for the previous three months. It was Facebook's self-service ads that posted the strongest increase - not the premium ads on home pages, Efficent Frontier's senior director of business analytics Siddharth Shah,   [...]
Posted: Monday, April 11th 2011

Marketing Data RoundUp: Digital coupons grew 41% in 2010 | Moms and Their Smartphones | Customer reviews more important than SMBs' own websites

Digital Coupons Post 41% Growth in 2010 More than $1.2 billion in digital coupons savings was issued in 2010, representing 41% growth from the year before, according to data from Coupons.com's Digital Coupon Trends Report. Compared to growth metrics for cou  [...]
Posted: Wednesday, March 30th 2011

Top News: Groupon breaks relationship with ad agency that designed its Super Bowl ads | The AT&T-T-Mobile deal | Facebook acquires Snaptu, adds check-ins to events | NYT's pay wall years in the making

Agencies and Ad Departments: Groupon says it placed too much trust in agency that designed its Super Bowl ads. Mobile Computing: How the market values the AT&T-T-Mobile deal. Why AT&T’s deal for T-Mobile must be b  [...]
Posted: Monday, March 21st 2011

Top News: Google's search cleanup has major effect | Facebook's Like button now publishes full news feed | New online distribution channel for small biz ads | Google sees display as $200B biz

Search: Google's search cleanup has big effect. Google kills eHow competitors, eHow rankings up. Social Media: All of Facebook’s Like buttons on third-party sites now   [...]
Posted: Monday, February 28th 2011

Cutting Through the Hype Around Hyper Local Numbers

New research from MerchantCircle shows that local businesses are using social media sites - namely Facebook - to fuel their local online campaigns. Facebook has now surpassed Google (66%) as the most widely used marketing method amongst local merchants, and is almost tied with Google search (40%) as one of their top three most effective marketing methods,   [...]
Posted: Tuesday, February 22nd 2011

Marketing Data RoundUp: Social media priority for SMBs | Mobile retailing on strong growth trajectory

Social Media Marketing Priority for SMBs in 2011 An overwhelming majority of small business owners plan to spend money on their business in 2011, according to a new survey by small business community Manta. Seventy-seven percent (77%) plan to spend in 2011 even though 85% reported they implemented across-the-board cuts in 2010. Nearly half (47%) have prioritized marketing and sales as their top spend, with  [...]
Posted: Wednesday, January 12th 2011

Yelp Rolls Out Check-In Service

Yelp is introducing Check-In Offers, a service that synchronizes with Twitter and Facebook and lets business owners reward customers with a coupon when they check in. Consumers get a few choices with the platform. The "Use it Now!" option for a Check-in Offer means that on that visit, the offer   [...]
Posted: Tuesday, November 23rd 2010

Marketing Data RoundUp: SMB online marketing budgets | Moms log online at 5 am | Consumers worry about social networking privacy

SMBs to Step Up Online Marketing Budgets Marketing budgets are set to rise, according to a recent survey of more than 750 small to midsized business respondents by Zoomerang and GrowBiz Media. It found that most SMBs plan to increase their marketing spend in both online and print mediums, with online activities receiving the largest increases. Among the marketing initiatives expected to increase the mo  [...]
Posted: Tuesday, November 2nd 2010

Top News: MySpace redesign and its leaked traffic stats | PlayStation prototype | PayPal's new payment system | Video analytics

Social Media: MySpace site redesigned around entertainment. A leaked document of MySpace's traffic analytics. Yahoo speeds up email,   [...]
Posted: Wednesday, October 27th 2010

Top Industry News for 10-14-10: Search shows Google is posed for more success

Search: Search shows Google is poised for success. AOL, firms explore an offer for Yahoo. Facebook, Microsoft   [...]
Posted: Thursday, October 14th 2010

60 Second Problem Solver: Too few resources, too many social media metrics to track

Small businesses that want to measure their social media efforts may find the task daunting. As it is most small firms aren't leveraging the basic online tools readily available to them, according to a small business survey by Citibank, which found that 37% of small business executives surveyed have not used a website for marketing or expanding their business and 62% ar  [...]
Posted: Friday, October 1st 2010

Marketing Data RoundUp: Successful small businesses use social media for brand building, not lead generation

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. Small Business Success with Social Media Only 37% of small businesses say they are highly successful at coming up with new ideas to grow their business compared to 47% last year, according to the fourth wave of the Small Business Success Index, a survey by  [...]
Posted: Friday, September 17th 2010

Marketing Data RoundUp: High-spending SMB campaigns vs. the typical small company

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. High Spending SMB Campaigns Higher-spending small and medium-sized business advertisers use 6.5 different media on average in their promotional mix, compared with 3.1 different media used by the broader SMB advertiser population, according t  [...]
Posted: Wednesday, August 25th 2010

Top Industry News for 8-05-10: Google drops the Wave

Social Media: Google drops Google wave. Google acquires Slide, maker of social apps. Ad Networks: BrightRoll opens online video ad exchange.   [...]
Posted: Thursday, August 5th 2010

Top Industry News for 7-22-10: IBM developing analytics suite for advertisers

Measurement & Analytics: IBM working on analytics suite for advertisers. Online Ad Market: New York Times revenue rises as digital advertising help offset print decline. Yahoo's disp  [...]
Posted: Thursday, July 22nd 2010

Top Toolkit News: Help with SEO Hiring

Hiring Tools SEOReferrals, a freelance job board dedicated to the SEO industry, has launched. It allows freelance consultants to bid on such SEO jobs and projects as page optimization, keyword research, link building, social media marketing, web design, application development, programming, web hosting, or other related tasks. IQ Workforce and Web Ana  [...]
Posted: Tuesday, July 13th 2010

Top Industry News for 7-09-10: Advertisers give new ways to opt out of targeted ads

Ad Targeting: Advertisers offer new way to opt out of targeted online ads. Social Media: Facebook buys provider of user-generated travel guides. Online Ad Market: iPhone  [...]
Posted: Friday, July 9th 2010

As Ad Tech Improves, SMBs Look to Social Media

Small businesses are showing signs of embracing social media - despite their notorious reluctance to move marketing endeavors online to any significant degree. The latter was captured in a recent Citigroup study that found most small businesses aren't leveraging the basic online tools readily available to them to help grow their businesses: namely, in the last year 37% o  [...]
Posted: Monday, June 28th 2010

Industry Buzz & News: 6/25/10

Online Ad Market: IAB sets guidelines for ad network exchanges. Search: Yahoo chief defends her site, strategy. Facebook unleashes   [...]
Posted: Friday, June 25th 2010

Poor Website Design a Deal Breaker for Small Business Customers

Small businesses are notoriously stingy in their use of online ad and marketing technologies - oftentimes for the very practical reason that they have limited resources to invest. One area where they shouldn't hold back, however, is in their ultimate landing page: their website. A recent survey showed how quickly visitors judge a site's creditability based on its design,   [...]
Posted: Wednesday, June 23rd 2010

Most SMB Marketers Don't Use Social Media in Email

A distinct minority of small-to-mid-sized-business (SMB) marketers use social media links or icons in their promotional emails, according to a recent study from email marketing technology firm GetResponse. The report, "Email Marketing and Social Media Integration Report" also found that email marketing messages with a social sharing option   [...]
Posted: Tuesday, June 22nd 2010

Tuesday's Toolset Watch

Analytics Google has introduced AdWords Campaign Experiments, or ACE in beta: a tool that tests and measures changes to keywords, bids, ad groups and placements. Users can execute the experimental campaign alongside the original campaign, testing such scenarios as the incremental impact of adding new keywords to a campaign or changing keyword and ad group-level bids  [...]
Posted: Tuesday, June 15th 2010

What Small Businesses Don't Like About Social Media

While there are any number of small business success stories on Facebook and Twitter, there is also a sizeable - if not silent - contingency of firms that find it has been overhyped. Consider Blank Label, a e-commerce site where customers can design their own shirts. The company got a boost when it was profiled in several media outlets including the New York Times . Prior to that it  [...]
Posted: Monday, June 14th 2010

Web Analytics Made Easy for SMBs

A handful of Web analytics resources for small businesses - from free services to tutorials to products tailored to their needs - have come to market over the past several weeks. Each slightly different, they are part of a larger, ongoing trend: the mass marketing of analytics applications - a trend that is filtering down to the smallest companies now. At the same time a knowledge base for these firms on the best way to use web analytics is growing. New Products At the   [...]
Posted: Monday, June 7th 2010

Industry Buzz & News: 6/04/10

Online Ad Market: Google quietly brings Twitter feeds to display ads. Publishing: Publishers see signs the iPad can restore ad money. Social Media: Why small businesses shouldn't   [...]
Posted: Friday, June 4th 2010